companyprofile sample
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Company profile
Basic InformationBasic InformationBasic InformationBasic Information
DonathDonathDonathDonath----BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller
Part of the international network Burson-Marsteller �
Established in 1991 �
Current permanent staff: 16 �
Operating in the Czech Republic and the Slovak Republic �
Identification number: 25661035 �
Tax identification number: CZ25661035 �
Bank account: UniCredit Bank Czech Republic�
Bank account number: 1125512004/2700�
BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller
Multinational company �
Active in PR since 1953 �
Operating in 59 countries worldwide �
Over 1,500 employees �
Integral part of WPP Group�
Company profile
DonathDonathDonathDonath----BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller
Public Relations/Public Affairs
Spálená 29
110 00 Prague 1
Czech Republic
phone: +420-224 211 220
fax: +420-224 211 620
http://www.dbm.cz
e-mail: [email protected]
"Donath-Burson-Marsteller’s approach to Public Relations is to create, modify, enhance, and
protect the business environment of DBM clients through creating informed opinions in key
audiences based on the creative presentation of truthful information.
The carefully balanced combination of knowledge of the local conditions, the innovative approach
to communications, and the global experience of BM's entire network, enhance DBM's
capabilities to effectively manage perceptions of key audiences. Adherence to stringent ethical
codes, as well as the use of creative communications tools make DBM capable of optimally
satisfying the communications needs of its clients."
Michal Donath
Company profile
Our MeritsOur MeritsOur MeritsOur Merits
Unique and creative solutions that meet the clients’ expectations not only by realizing the �
clients’ business
Objectives, but particularly by our strict adherence to the ethical principles of public relations �
Continuous searchfor opportunities beyond the agreed communications and business �
objectives
Creative approaches to the clients’ special needs in order to find unique and tailored �
communications solutions
Team work based on the implementation of progressive communications disciplines based �
on instant access to personal and information resources of the global B-M network
Professional quality of services provided by a highly motivated team �
Our StrengthsOur StrengthsOur StrengthsOur Strengths
Creative work with information �
Professional and strictly ethical relations with the media �
Courage and readiness to communicate on behalf of a client in crisis �
Expertise and professionalism �
Unique solutions �
International know-how, combined with experience in the local market �
Intellectual and electronic links to B-M’s international network �
Wide-ranging contacts �
Flexibility and attainability �
High-tech PR�
Company profile / Important certificates
Founding member of the Association of PR Agencies http://www.apra.cz
PRCA/APRA Certificate Consultancy Management Standard (2001-2007) http://www.iccopr.com
http://www.dnv.cz
The agency fully respects the ethical principles of ICCOhttp://www.iccopr.com
Certificate of Recognitionfrom the International PR Association (2002)http://www.ipra.org/
Certificate of Recognition from the International PR Association (1995)http://www.ipra.org/
Company profile / Important certificates
Annual Ekonom Award For Public relations in 2005
Certificate of Recognitionfrom the International PR Association (IPRA, 2006)
Project: "Laughing Cow Breaks the Da Vinci Codes of Youth"
Certificate of Recognitionfrom the International PR Association (IPRA, 2006)Project: "Surveying Politicians: An Exercise in PR"
2005 SABRE Award Nomination
3rd placeCzech Public Relations Award 2007
Company profile / Services
ServicesServicesServicesServices
Here we want to express our heartfelt gratitude to our clients for the trust they have been placing
in us. Since 1991, over one hundred major Czech, Slovak and international companies have been
our clients. We have proven our PR expertise and experience in a number of industries and
provided PR consulting on a number of topics. We believe that the length of our service
agreements is proof of the positive effect of our activities on our clients’ business.
Media Relations �
Internet Relations �
Crisis Management �
Public Affairs �
PR Strategy Consulting �
Brand Building �
PR Tools and Support �
Advertising �
Company profile / Services
Media RelationsMedia RelationsMedia RelationsMedia Relations
There is no such thing as an information vacuum. When there is a lack of hard information ,
hearsay fills the gap. The ability to promptly communicate key messages to target audiences can
improve perceptions of products and services, but only assuming the basic ethical principles of
media relations are respected. It is only these principles which can provide a long term
professional relationship with media representatives based on the quality of information. Building
media relations is surely no secret veiled in magic.
Well managed media relations have a major positive impact on company reputation and should not
be neglected under any circumstances. Strategy and tactics in media relations are always
reflected in DBM-designed PR activities. Our media relations specialists have extensive
experience in this field
Apart from company press spokespersons, it is also members of the board or other managers or
employees who act as a company’s spokesperson. Formulating and communicating key messages
is a matter of drill, not talent, and it can be learnt. All communications programs are based on
knowledge of media relations and public appearance principles. DBM provides such training and
maintains an extensive list of prominent alumni of our training sessions.
Media Monitoring Analysis �
Media Trip �
Media Training �
Media Monitoring �
Key Message Development �
Q&A development �
Press Release Writing and Targeted Distribution �
Copywriting �
Press Conference �
Media Placement �
Spokesperson Service �
Company profile / Services
Internet RelationsInternet RelationsInternet RelationsInternet Relations
The internet is an important medium for building relationships with all audiences for all
companies, regardless of sector. The internet allows opinions to be received by the entire on-line
population, but also opens up novel ways of establishing a dialogue with target audiences. The
internet allows for personal communication and helps utilize creative tools for attracting the
attention of target audiences. According to B-M research, a company reputation may only improve
when the company website provides information relevant for the professional and lay public and
the company’s business partners. In January 2008, roughly 4.6 million persons accessed Czech
websites. The most important target audiences, such as local government and media, have
access to the internet.
A mere internet presence is not enough today. Beyond traditional communications via the “bricks
and mortar” mass media, the Internet provides innovative communications opportunities that we
recommend to use if appropriate.
Donath-Burson-Marsteller helps clients create effective internet communications strategies, and
together with experienced subcontractors provides a variety of internet related services ranging
from internet surveys to web video broadcasts and contextual advertising.
Internet Website �
Internet Broadcast �
Internet Survey �
Internet Chat �
Intranet �
Internet Monitoring �
Videomail �
VIPmail �
Company profile / Services
Crisis ManagementCrisis ManagementCrisis ManagementCrisis Management
Crisis Management and Communications Support
A communications crisis is a situation where the reputation of a company is at stake. No crisis
situation though is foreseeable in advance but risks, including communications risks are.
Successful crisis management by DBM standards is based on creative processing of available
information, on a timely and responsible reaction and on creative communications solutions.
There is namely nothing less at stake than the company’s good name and reputation as the most
precious assets. A communications crisis without a prompt resolution may lead to the
undermining of customers’ and employees’ trust and a direct loss of financial and business
opportunities.
Crisis Management employs a wide range of public relations tools. Donath-Burson-Marsteller
and its parent company Burson-Marsteller have extensive experience in dealing successfully
with various crisis situations on Czech and international markets. Seeking counsel in crisis
management demonstrates a responsible approach to preventing and minimizing the potential
negative impact of any crisis situation.
We are ready to assist you in dealing with crisis situations 24 hours a day, 7 days a week.
Crisis Management �
Crisis Communications Training �
Crisis Communications Manual �
Company profile / Services
Public AffairsPublic AffairsPublic AffairsPublic Affairs
Decisions made by public administration have enormous impact on the business environment.
Political representatives and state officials make decisions which may significantly influence a
company’s prosperity. Our experts build informed opinions on behalf of our clients at all
government levels, reaching cabinet members, parliamentary deputies and senators, as well as
regional and local administrations. Donath-Burson-Marsteller provided services in this field as
early as 1995, when it successfully lobbied on behalf of Czech small and medium sized
breweries’ interests in protecting their tax breaks. Only such activity could save the diversity of
the Czech beer market. In the “Awards” section of this site, there is an 1995 IPRA certificate of
recognition for this project.
DBM also provides services at the European Union level and in all other economic centers of the
world, with support from Burson-Marsteller and its daughter company BKSH, one of the largest
lobbying groups in Brussels and Washington DC.
Company profile / Services
PR Strategy ConsultingPR Strategy ConsultingPR Strategy ConsultingPR Strategy Consulting
Strategic consulting in public relations as understood by Donath-Burson-Marsteller focuses on
the ability to identify and exploit communication opportunities. Utilizing the identified
communications opportunities helps our clients forge existing and build new relationships with
their customers and/or suppliers. We provide PR strategic counsel to board members, top
management, marketing departments, internal communication departments, human resources
and risk management departments.
Internal Communications�
Measuring PR Effectiveness�
Identifying Communications Opportunities�
Identifying Sponsorship Opportunities�
Investor Relations, Annual Reports�
Business-to-Business�
Company profile / Services
Brand BuildingBrand BuildingBrand BuildingBrand Building
Brand and Reputation Consulting
Brands cast a magic spell on customers. The brand is one of the main attributes when a
customer is deciding whether to buy a product or not. A well-established brand does not require
discounts or “special offers”. A strong brand is perceived by a customer as undiscounted quality.
Brand building is a long-term process which should lead to changes in customers’ perceptions
and expectations, and, in the end, to a desired change in customer behavior. Brands apply to
fast moving goods, as well as business-to-business products and services alike.
In providing services we build on our experience with the Czech market and the bulk of
information and research data gathered by Burson-Marsteller. Burson-Marsteller was the
co-founder of the Fortune Most Admired chart, the company regularly conducts research on
customer behavior (e.g. the efluentials research) and on the effect public perceptions of chief
executive officers have on company reputations. We provide our clients with creative solutions
that help effectively communicate key messages to key audiences, while positively affecting
clients’ business results.
Product Marketing PR �
Product/Brand Market Launch �
Company profile / Services
PR Tools and SupportPR Tools and SupportPR Tools and SupportPR Tools and Support
Production companies usually propose to clients ways of delivering what is demanded from
them. Donath-Burson-Marsteller, however, provides services at an earlier stage of planning and
helps clients search for the most effective ways to communicate key messages. Such an
approach brings lower-costs and effective results.
DBM’s services provided in this area cover event management, internet surveys, internet portal
design, brochures, leaflets, newsletters and invitation design. In all our activities we seek to
produce materials and events which the participants will not forget after the “curtain comes
down”. DBM provides clients with top class services especially innovative Hi -Tech services. In
1999 for example, Donath-Burson-Marsteller prepared and managed the first ever live TV
broadcast over the internet from the CNTS building.
Donath-Burson-Marsteller puts emphasis on the most important element of production
management, which is building an interactive relationship between a client and its key
audience. In our understanding, public relations is built on a dialogue with target audiences and
the communications tools applied should respect this.
Brochures �
CD-ROM/DVD �
Newsletters �
Mail Merging �
Information Line �
Information Documents �
Leaflets �
P.O.Box �
Invitations �
Event Management �
Company profile / Services
AdvertisingAdvertisingAdvertisingAdvertising
There can be situations in Public Relations when one cannot rely on the media’s interest to
deliver important information, e.g. a hot line number or a product line market withdrawal
announcement. In such cases, placing an eye catching and creative ad can help significantly.
Donath-Burson-Marsteller, along with other companies within the Young & Rubicam/WPP
group, has extensive experience with communications via advertising.
We provide our clients with counsel regarding advertisements in crisis management,
improving company reputation, brand building and business to business relations, as well as
litigation support.
Company profile / Key Client Relationship Portfolio (2008)
BursonBursonBursonBurson----Marsteller WorldwideMarsteller WorldwideMarsteller WorldwideMarsteller Worldwide
Accenture�
Altria �
AstraZeneca �
Bureau of Engraving and Printing�
BSEF�
Danone�
Henkel�
Hewlett Packard�
Hormel�
Intel�
LG�
McDonalds�
Merck�
Merrill Lynch�
Pfizer�
SAP�
Shell�
The Coca Cola Company�
Visa�
Lufthansa �
Company profile / Key Client Relationship Portfolio (1994-2008)
DonathDonathDonathDonath----BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller ((((1994199419941994----2008200820082008))))
Banking and Finance:
ČSOB�
Pioneer Investments�
Winterthur penzijní fond �
GE Capital Bank �
Expandia Banka�
Property Development:
Housing & Construction (CZ) �
IPS/Skanska �
Pharmaceuticals and Healthcare:
Iscare I.V.F.�
Johnson&Johnson/Janssen Cilag �
Bristol-Myers Squibb �
Galena �
Fresenius Pharma �
Pfizer �
Foods and Beverages, FMG:
UNILEVER ČR�
McDonald's ČR �
Karlovarské minerální vody�
UNILEVER Slovensko�
Balírny Douwe Egberts�
Public Sector:
Ministerstvo financí ČR�
Magistrát hl. m. Prahy �
IT and Telecommunications:
GTS Czech �
Lucent Technologies/Avaya Czech Republic�
Czech On Line�
SAP ČR�
3 COM �
Utility sector:
OMI Česká republika �
Conoco Continental Holding �
Transgas �
Shell �
Agip�
Company profile / Key Client Relationship Portfolio (1994-2008)
DonathDonathDonathDonath----BursonBursonBursonBurson----MarstellerMarstellerMarstellerMarsteller
Transport and Courier Services:
DHL International �
United Parcel Service Czech Republic �
Lufthansa�
Publishers and Media:
CME/ČNTS�
Euromedia Group�
Mafra�
Mediacop�
Reader's Digest Výběr�
Philanthropy and Charity:
Nadace pro transplantace kostní dřeně�
IOM Prague�
Nadace pro život�
Pohoda�
Sdružení Dženo �
Retail:
OBI �
Datart International �
Billa�
Professional Services:
Deloitte&Touche �
Egon Zehnder International�
Det Norske Veritas�
Sofres-Factum �
Industry:
Boeing Aerospace Limited�
TVX Bohemia Důlní�
Nová Huť�
Westinghouse Electric Corporation�
Dyckerhof AG �
Rockwool�
Company profile / DBM team
Michal DonathManaging DirectorManaging DirectorManaging DirectorManaging Director
Michal DonathMichal DonathMichal DonathMichal Donath (59) is the Managing Director of
Donath-Burson-Marsteller. He has managed the Czech office of
Burson-Marsteller since its founding in 1991. In mid-1998, he acquired
the BM operations in Prague and established Donath-Burson-Marsteller.
During his career in PR, Michal Donath has established himself as
a renowned crisis communication consultant. He is a founding member of
the Czech Association of PR Agencies (APRA).
During his career, Michal has held a wide range of managerial positions
spanning from planning, foreign and domestic trade, agriculture to
transport and healthcare. Having worked for a number of years as
a stringer for TIME Magazine and UPI in Prague, Michal enjoys excellent
relations with foreign and local media and Czech politicians. Thanks to
his language skills in English and German, he has been invited to act as
a translator for key figures of Czech and Slovak public life including
Václav Havel, former president of the Czech Republic.
Michal graduated from the University of Economics, Prague in 1973 with
a degree in foreign trade. He also completed a one-year scholarship
program at the Institute of Journalistic Sciences of the University of
Vienna, Austria.
He is fluent in German and English.
Michal has also worked on the following accounts for
Donath-Burson-Marsteller:
AirTouch, British Gas, Colgate-Palmolive, Creditanstalt, CME/ČNTS,
Česká pojišťovna, České dráhy, Danone, Dell Computer, Electrolux,
Evropská cestovní pojišťovna, Invesmart, Karlovarské minerální vody,
Lucent Technologies, Ministerstvo průmyslu a obchodu ČR, Ministerstvo
zdravotnictví ČR, Mladá fronta Dnes, Procter & Gamble, Stratton Group,
TVX Bohemia důlní, United Distillers, Westinghouse, Winterthur,
Wüstenrot.
Company profile / DBM team
Gabriela BechynskáMedia Relations DirectorMedia Relations DirectorMedia Relations DirectorMedia Relations Director
Gabriela BechynskáGabriela BechynskáGabriela BechynskáGabriela Bechynská (33) has worked for Donath-Burson-Marsteller since
March 2000 and currently holds the position of Media Relations Director.
She organizes media training sessions and helps to manage accounts for
clients operating in the financial sector.
Having experience in television news, radio stations, and newspapers,
her career covers the entire media sector. From 1995 to 1999 she worked
as a domestic news editor in Nova TV’s news department, where she also
produced and edited the morning news bulletin for a year. After having
left Nova, she worked as a reporter and newscaster in Radio Blanik’s
news department and concurrently worked as a reporter for Metropolitni
Expres on Galaxie TV, where she prepared news for Prague residents.
For over two years she worked as freelancer for the daily newspaper
Právo, where she wrote mostly for the paper’s cultural pages.
She obtained her master’s degree from the Faculty of Natural Sciences at
Charles University in 2000. Her major was the the Integral Study of Man –
Anthropology.
In 2000, she was received a Diploma in Public Relations from the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.
Gabriela speaks English and German.
Gabriela has worked on the following accounts for
Donath-Burson-Marsteller: 3Com, Aventis, Bernard, Conoco, Čekia,
Česká pojišťovna, ČSOB, E-Forum, Europapier, Fournier, Intercredit,
IPS, Jim Beam, Karlovarské minerální vody, Knižní klub, Medical
Healthcom, Občanské sdružení Pohoda, Pfizer, Pioneer Investments,
Poinsettia, Sociálna poisťovňa SR, Unilever, Winterthur penzijní fond.
Company profile / DBM team
Beata BartošováSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs Consultant
Beata BartošováBeata BartošováBeata BartošováBeata Bartošová (30) has worked for Donath-Burson-Marsteller since
February 2005 and holds the position of Public Affairs Consultant.
She obtained her master’s degree from the Faculty of Political Science
and International Relations of Matej Bel University in June 2003. In 2004
she obtained another master’s degree in political science at the Central
European University in Budapest, where she focused on a comparison of
the stability of the party system in the Czech Republic and Slovakia.
During her studies she spent four months as a legislative intern at
Americans for Democratic Action, which is a Democratic Party lobbying
group based in Washington, DC. She was a member of a team polling
Democratic Party representatives in the US Congress on political issues
and a member of Chris Van Hollen’s election team in 2002.
She also took part in an internship program at the Regional Office of the
President of the Slovak Republic Rudolf Schuster.
In 2005, she was awarded a Diploma in Public Relations by the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.
Beata has worked on the following accounts for
Donath-Burson-Marsteller: CME, OVB Allfinanz, Plus-Discount, Bata
Corporation.
She is fluent in English and Hungarian and speaks elementary German.
Company profile / DBM team
Petr BlažekStrategic Communications DirectorStrategic Communications DirectorStrategic Communications DirectorStrategic Communications Director
Petr BlažekPetr BlažekPetr BlažekPetr Blažek (48) joined Donath-Burson-Marsteller in December 2007.
As a former professional sportsman (Modern Pentathlon) he took several
medals in both World (two Bronze Medals) and European Championships
(two Silver Medals, two Bronze Medals) in the period 1985–1993.
Before joining DBM, he worked with Ekonom business weekly (Czech
equivalent of The Economist) for six years, with initial responsibilities for
the Money & Investments Section, and later for Science & Technology.
Prior to his career with Ekonom, Petr worked as an internet business
consultant. He was also a co-founder of a local Czech financial news
portal (as early as in 1998). At the beginning of his professional career,
Petr was a Managing Director at a small brokerage house. Since then he
contributed to Czech media.
Petr is a pre-graduation dropout from the Faculty of Natural Sciences,
Charles University. During his last grade, he found himself too busy with
sport and private business interests and gave up his studies.
He speaks English, partly Russian.
Company profile / DBM team
Iva DryákováConsumer Relations ConsultantConsumer Relations ConsultantConsumer Relations ConsultantConsumer Relations Consultant
Iva DryákováIva DryákováIva DryákováIva Dryáková (40) has worked for Donath-Burson-Marsteller since March
1997 and currently holds the position of Consumer Relations Consultant.
She primarily works on accounts for clients operating in the healthcare
and services industries and as a hotline operator.
Prior to joining Donath-Burson-Marsteller, she worked in the laboratory
of the Physiological Institute in Krč as an assistant to the director of
Novex, a trade company.
Iva completed secondary school in 1987. She continues to improve her
knowledge of English at language schools (exams FCE passed in
2003).
In 2002, she received a Diploma in Public Relations from the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.
Iva has worked on the following accounts for Donath-Burson-Marsteller:
Balírny Douwe Egberts, Centrum asistované reprodukce Iscare IVF,
Centrum pro léčbu obezity Iscare, Foundation for Bone Marrow
Transplantation, Johnson & Johnson, Karlovarské minerální vody,
Laboratoires Fournier, Pfizer, Pioneer Investments, Unilever, Winterthur
pojišťovna.
Company profile / DBM team
Iveta DrymlováProject Implementation ConsultantProject Implementation ConsultantProject Implementation ConsultantProject Implementation Consultant
Iveta DrymlováIveta DrymlováIveta DrymlováIveta Drymlová (35) has been working at DBM since November 2006.
She holds the position of Project Implementation Consultant.
Before joining DBM Iveta was engaged in charity work in Africa and
charity promotion in Europe. She was also involved in approaching and
recruiting new volunteers. For a period of three years she was in charge
of Total Community Mobilization in Botswana. The program was focused
mainly on the prevention of HIV infection and living with AIDS. After her
return to Europe she worked for Czech office of a British company,
Parnhams, where she was responsible for organising marketing activities
and translations.
Iveta finished her secondary education in 1987. She is fluent in English.
She works in Donath-Burson-Marsteller on an account for the American
company UPS and also on pro bono activities for Prague Literature
House.
Company profile / DBM team
Tomáš JelínekExecutive DirectorExecutive DirectorExecutive DirectorExecutive Director //// Public Affairs DirectorPublic Affairs DirectorPublic Affairs DirectorPublic Affairs Director
Tomáš JelínekTomáš JelínekTomáš JelínekTomáš Jelínek (40) has been working as a Senior Public Affairs
Consultant with Donath-Burson-Marsteller since September 2005.
Prior to this, he was employed by the state administration and non-profit
sector. He served in the Office of the President from 1996 to 2001, where
he was mainly responsible for President Vaclav Havel’s economic
agenda. In this capacity he helped organize, for example, a meeting of
WBG/IMF representatives and non-governmental organizations at Prague
Castle in 2000. Tomáš was involved with Nazi victims’ compensation
issues when he represented the Czech Republic at the International
Commission for Holocaust Era Insurance Claims headed by Lawrence
Eagelburger. Further, Tomáš was part of an expert negotiating team on
forced and slave labor compensation. He worked as an advisor to
Minister Karel Dyba at the Ministry of Economy in 1995-1996.
Tomáš has been involved in the non-profit sector since 1998. Currently,
he is serving as Chairman of the Board of Directors at the Institute of the
Terezin Initiative, Vice-Chairman of the Czech Committee for Nazi
Victims and a member of the Board of Directors of the Jewish Museum in
Prague. He is a member of the Institute for Social and Economic
Analysis, where he deals with retirement pension reform and household
income analysis.
He graduated from the Civil Engineering Faculty at the Czech Technical
University in Prague. Later he studied on postgraduate courses in
theoretical economics at the Center for Economic Research and
Graduate Education at Charles University, which he completed by
passing field and general exams by 1995. In 1999 he was granted
a stipendium by the Pew Economic Freedom Fellows Program, which
was organized by the School of Foreign Service at Georgetown
University in the USA. He completed internships in France and the USA
(World Bank and Labor Department).
He is fluent in English.
Company profile / DBM team
Simona KopováAccount DirectorAccount DirectorAccount DirectorAccount Director
Simona KopováSimona KopováSimona KopováSimona Kopová (35) has worked for Donath-Burson-Marsteller since
March 1997. She currently works as Account Director and provides
consulting chiefly in the areas of healthcare, services, and finance.
Prior to joining the agency, she spent two years working in the training
department of the French pharmaceutical company Servier.
She has a master’s degree in media studies at the Faculty of Social
Sciences of the Charles University in Prague. She is a graduate of the
Ostrava University School of Arts and Sciences, where she attained
a bachelor’s degree in English. In 1999, she completed the
Burson-Marsteller University program in Norwalk, Connecticut.
In June 2000, she received a Diploma in Public Relations from the
London School of Public Relations, a certified course organized by the
Czech Association of PR Agencies.
She speaks English, partly Russian.
Simona has worked on the following accounts for
Donath-Burson-Marsteller: Karlovarské minerální vody, Balírny Douwe
Egberts, Assisted Reproduction Centre Iscare IVF, Centre for Obesity
Treatment Iscare, Pfizer, Janssen-Cilag, Johnson & Jonhson, Unilever,
United Parcel Service, Winterthur penzijní fond, Abbott Laboratories,
Foundation for Bone Marrow Transplantation.
Company profile / DBM team
Karla KrejčíBusiness Development DirectorBusiness Development DirectorBusiness Development DirectorBusiness Development Director
Karla KrejčíKarla KrejčíKarla KrejčíKarla Krejčí (37) has worked for Donath-Burson-Marsteller since 1996
and currently holds the position of Business Development Director. She
provides consulting services for clients in public health , transport and
financial services sectors.
Karla is a graduate of the Faculty of International Relations at the
University of Economics, Prague. She majored in Economic Journalism
as an undergraduate. She broadened her professional knowledge by
taking a master's degree in 1998 from the Institute of Mass
Communication and Journalism at the Faculty of Social Science, Charles
University. In 1997 she graduated from the Burson-Marsteller University
in the USA and took a Perception Management course in London.
In 1993 Karla was a staff member at Czech and Slovak News and also
helped develop reports for economic broadcasts on Czech Radio. In her
last two years at the Prague University of Economics she held the
position of assistant at the White & Case legal advice bureau in Prague.
She is fluent in English, speaks French and basic Russian.
Important accounts: Annual Meetings IMF/WB Prague 2000, Avaya
Communication, Czech On Line, Čokoládovny, Daventree, DHL
International, Expandia Banka, McDonald's, Roche, UPS and The Bell
School.
Company profile / DBM team
Jan LaštovičkaDirector Creative CommunicationsDirector Creative CommunicationsDirector Creative CommunicationsDirector Creative Communications
Jan LaštovičkaJan LaštovičkaJan LaštovičkaJan Laštovička (29) has worked for Donath-Burson-Marsteller since
October 2005. He currently holds the position of New Media Consultant.
He obtained his master’s degree from the Teaching Faculty of Teaching
at Charles’ University in Prague in 2004. During his studies he spent six
months at Seminariet for Formgivning in Nykøbing, Denmark, where he
studied graphic design.
Prior to joining Donath-Burson-Marsteller he worked in the design
department of Porcela Plus a.s. His designs are also being used by
Karlovarský porcelán a.s.
In September 2006, he was awarded a Diploma in Public Relations by the
London School of Public Relations, a certified course organized by the
Czech Association of PR Agencies.
Jan is fluent in English.
Company profile / DBM team
Zuzana MigdalováPR and Media ConsultantPR and Media ConsultantPR and Media ConsultantPR and Media Consultant
Zuzana MigdalováZuzana MigdalováZuzana MigdalováZuzana Migdalová (32) has worked for Donath-Burson-Marsteller since
October 2001 and currently holds the position of PR and Media
Consultant. She works on accounts for clients operating in services,
healthcare, telecommunications, and other industrial businesses. In
addition, she devotes some of her time to corporate charity and ‘pro bono’
projects.
Prior to joining DBM, she worked as an assistant for an investment
consulting company, the Association of Cable Television Stations, and
the Czech Association of Cable Communications.
She obtained her master’s degree in Mass Communications from the
Social Sciences Faculty of Charles University in Prague in May 2001.
In 2002, she received a Diploma in Public Relations from the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.
Her mother tongue is Slovak and she is fluent in Czech, English, and
French. She completed a French course at the Sorbonne in August
2001.
Zuzana has worked on the following accounts for
Donath-Burson-Marsteller:
Centrum asistované reprodukce Iscare IVF, GTS, Medical Healthcom,
Nová huť, Občanské sdružení Pohoda, Orange Slovakia, Poinsettia,
United Parcel Service Česká republika, Winslow Partners.
Company profile / DBM team
Lenka OberfalcerováPublic Relations ConsultantPublic Relations ConsultantPublic Relations ConsultantPublic Relations Consultant
Lenka OberfalcerováLenka OberfalcerováLenka OberfalcerováLenka Oberfalcerová (28) joined Donath-Burson-Marsteller in
September 2007 as a Public Relations Consultant.
She holds a master’s degree in English and Spanish Philology,
Psychology and Education from the Faculty of Education at the University
of South Bohemia. Lenka also spent one academic year at the University
of Alcalá de Henares in Spain studying Spanish Philology at the Faculty
of Philosophy. After being awarded a scholarship by the Spanish State
Department, she took a Course in Spanish and Cultural Studies at the
Autonomous University of Madrid.
Prior to joining Donath-Burson-Marsteller she was employed by the state
administration. At the Prague 7 City District she was partly responsible for
the supporting methodically the professional development of teachers,
and mainly for fundraising and related data processing. Her focus were
national grants and projects under the auspices of the European
Economic Area (EEA) or Norwegian Financial Mechanisms to improve
the level of Prague 7 kindergartens and elementary schools. In addition to
her teaching jobs at high and private language schools, Lenka also has
marketing experience from working in call centers for Volvo and Ford as
an employee of the G.P.S. and Wunderman Cato Johnson in Prague.
In February 2006 Lenka received a Diploma in Public Relations from the
London School of Public Relations, a certified course organized by the
Czech Association of PR Agencies.
She is fluent in Spanish and English.
Company profile / DBM team
Josef PrůšaChief Information OfficerChief Information OfficerChief Information OfficerChief Information Officer
Josef PrůšaJosef PrůšaJosef PrůšaJosef Průša (42) has worked for Donath-Burson-Marsteller since June
1996 as Chief Information Officer.
Prior to joining Donath-Burson-Marsteller, Josef worked for computer
periodicals as a lab technician and reviewer. He has published articles
in PC Magazine Czech Edition, and in Computer World and PC World
magazines published by IDG Czechoslovakia. He has also worked for
FCC Folprecht as a software and network specialist.
He is a graduate from the Czech Technical University -
the Electrotechnical Faculty.
He is fluent in English and conversational German and Russian.
Company profile / DBM team
Andrea SitárováSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs ConsultantSenior Public Affairs Consultant
Andrea SitárováAndrea SitárováAndrea SitárováAndrea Sitárová (31) joined Donath-Burson-Marsteller in January 2009
and specializes in government relations and public affairs. Her past
experience is in diplomacy and public policy analysis . She worked as a
consultant for OECD in Paris, interned at the United Nations in New York
(ECOSOC) and worked for almost five years at the Embassy of Canada in
Slovakia, most recently on public affairs and public diplomacy projects.
Andrea holds a professional MPA in Public Policy and Management from
London School of Economics and from Institut d’Études Politiques de
Paris (Sciences Po), she also completed her postgraduate studies of
European Affairs at the Law School of Comenius University in Bratislava
and holds an dual degree MA in International Business and Marketing
from University of Economics in Bratislava and Université Jean Moulin in
Lyon.
During her studies, she focused her research on policy leadership and
entrepreneurship of political leaders in pursuing controversial reforms,
organizational change, coalition building and leadership communication
and she used sophisticated analytical tools, including scenario planning
analysis and quantitative methods.
She is fluent in English, French, Slovak and conversant in German and
Italian.
Company profile / DBM team
Dana ŠímováHealth Issues ConsultantHealth Issues ConsultantHealth Issues ConsultantHealth Issues Consultant
Dana ŠímováDana ŠímováDana ŠímováDana Šímová (43) has worked for Donath-Burson-Marsteller since March
1996. She currently holds the position of Health Issues Consultant and
primarily works on accounts for clients operating in healthcare, services,
and merchandising industries as a hotline operator and health and fitness
consultant.
Prior to joining Donath-Burson-Marsteller, she worked as Head Dietitian
for Sodexho that provided food services for the Thomayer Faculty
Hospital. Prior to that, she had worked for the Children’s Health Center in
Nový Jičín as Food Services Manager.
After graduating from secondary nursing school, Dana completed
a two-year course at the Institute for Further Education in Healthcare in
Brno.
In 2002, she received a Diploma in Public Relations from the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.
Dana has worked on the following accounts for
Donath-Burson-Marsteller: Balírny Douwe Egberts, Český kávový svaz,
Fórum zdravé výživy, Laboratoires Fournier, Karlovarské minerální vody,
McDonald's, Unilever, Centre for Obesity Treatment ISCARE, Winterthur
pojišťovna.
Company profile / Crisis Contacts
24/724/724/724/7 StandStandStandStand----bybybyby
Emergency contact information for the Czech Republic and Slovakia:
Michal DonathMichal DonathMichal DonathMichal Donath
Managing Director
Tel.: +420 224 211 220
GSM: +420 602 222 128
E-mail: [email protected]
Company profile / Worldwide B-M Offices
Argentina Buenos Aires Burson-Marsteller +54 11 4342 8010
Australia Melbourne Burson-Marsteller +61 3 9426 1300
Sydney Burson-Marsteller +61 2 9 928 1500
Austria Vienna Dr. Hochegger Kommunikationsberatung
+43 1 505 4701
Belgium Brussels BKSH +32 02 743 6611
Brussels Burson-Marsteller +32 02 743 6611
Brazil Sâo Paulo Burson-Marsteller +55 11 3 094 2240
Bulgaria Sofia Mmd +35 929 461 855
Canada Calgary NATIONAL Public Relations +1 403 531 0331
Montreal NATIONAL Public Relations +1 514 843 7171
Ottawa NATIONAL Public Relations +1 613 233 1699
Quebec City NATIONAL Public Relations +1 418 648 1233
Toronto NATIONAL Public Relations +1 416 586 0180
Vancouver NATIONAL Public Relations +1 604 684 6655
Victoria NATIONAL Public Relations +1 250 382 8210
Chile Santiago Burson-Marsteller +56 2 751 7100
China Beijing Burson-Marsteller +86 10 6505 6363
Guangzhou Burson-Marsteller +86 20 3877 1820
Hong Kong Burson-Marsteller +852 2880 0229
Hong Kong Marsteller +852 2880-0229
Shanghai Burson-Marsteller +8621 5403 2121
Colombia Bogotá Burson-Marsteller +57 1 622 6500
Croatia Zagreb Mmd +38 514 646 209
Czech Republic Prague Donath Burson-Marsteller +420 224 211 220
Denmark Copenhagen Burson-Marsteller +45 33 32 7878
Finland Helsinki CW Works Oy +358 9 696 2190
France Paris BKSH +33 1 53 30 09 14
Paris Burson-Marsteller +33 1 41 86 76 76
Germany Berlin BKSH +49 30 2407 9386
Berlin Burson-Marsteller +49 30 2407 9388
Frankfurt Burson-Marsteller +49 69 238 090
Frankfurt Marsteller +49 69 238 090
Greece Athens Advocate/Burson-Marsteller +30 210 697 1999
Guatemala Guatemala City Consejeros de Negocios +1 502 2 366 6016
Hungary Budapest Mmd +36 126 678 33
India Bangalore Genesis Public Relations +91 124 508 8999
Chennai Genesis Public Relations +91 124 508 8999
Hyderabad Genesis Public Relations +91 124 508 8999
Kolkata Genesis Public Relations +91 124 508 8999
Mumbai Genesis Public Relations +91 124 508 8999
New Delhi Genesis Public Relations +91 124 508 8999
Ireland Dublin Park Communications +353 1 676 5297
Israel Tel Aviv MS Business Communication
+972 3 647 5268
Italy Milan Burson-Marsteller +39 2 721 431
Milan Marsteller +39 02 7214 3577
Rome Burson-Marsteller +39 06 688 9631
Japan Tokyo Burson-Marsteller +81 3 3264 6701
Kazakhstan Alma-Ata Mmd +36 1 266 7833
Kuwait Kuwait City Bates PanGulf Public Relations
+965 2411676/2411696
Mexico Mexico City Burson-Marsteller +52 555 246 0200
New Zealand Auckland Acumen Group +64 9 914 2816
Wellington Acumen Group +64 4 917 0283
Norway Oslo Burson-Marsteller +47 23 164 500
Company profile / Worldwide B-M Offices
Pakistan Islamabad Mediators +92 51 282 9899
Karachi Mediators +92 21 565 6113
Panama Panama City ComunicacionesCorporativas +507 322 1241
Philippines Manila Strategic Edge +63 2 8920247
Poland Warsaw Mmd +48 225 360 440
Portugal Lisbon C&C-Consultores de omunicaçao Lda
+351 210 307 800
Puerto Rico San Juan Burson-Marsteller +787 792 1717
Romania Bucharest Mmd +40 213 272 535
Russia Moscow The Willard Group +7 095 775 4795
Saudi Arabia Jeddah Bates PanGulf Public Relations + 966 505603256
Serbia Belgrade Mmd +38 111 328 5939
Singapore Singapore Burson-Marsteller +65 6336 6266
Slovak Republic Bratislava Donath Burson-Marsteller +420 224 211 220 (Prague)
Slovenia Ljubljana Mmd +38 598 407 788
South Africa Cape Town Simeka TWS +27 11 712 9600
Durban Simeka TWS +27 11 712 9600
Johannesburg Simeka TWS +27 11 712 9600
South Korea Seoul Burson-Marsteller +82 2 771 4020
Spain Barcelona Burson-Marsteller +34 93 201 1028
Madrid Burson-Marsteller +34 91 384 6700
Sweden Stockholm Burson-Marsteller +46 8 440 1200
Switzerland Berne Burson-Marsteller +41 31 356 7300
Zurich Burson-Marsteller +41 1 455 8400
Taiwan Taipei Compass PR +886 2 25466086
Thailand Bangkok Aziam Burson-Marsteller +66 2 252 9871
The Netherlands Amsterdam Burson-Marsteller +31 20 579 5950
Turkey Istanbul Capitol PR +90 212 339 8383
UK Belfast Morrow Communications +44 289 039 3837
London BKSH +44 207 300 6402
London Burson-Marsteller +44 207 831 6262
London Marsteller +44 207 831 6262
Manchester Communique +44 0 16 1228 6677
Ukraine Kiev The Willard Group +38 044 230 2080
United Arab Emirates Dubai Bates PanGulf Public Relations +971 4 295 3456
USA Austin Burson-Marsteller +1 512 372 6363
Chicago Burson-Marsteller +1 312 596 3400
Chicago Marsteller +1 312 596 3400
Dallas Burson-Marsteller +1 214 224 8400
Detroit Burson-Marsteller +1 313 583 8000
Los Angeles Burson-Marsteller +1 310 226 3000
Miami Burson-Marsteller +1 305 347 4300
New York Burson-Marsteller +1 212 614 4000
New York Marsteller +1 212 614 5000
Pittsburgh Burson-Marsteller +1 412 471 9600
Pittsburgh Marsteller +1 412 394 6666
Richmond Burson-Marsteller +1 804 253 1300
Sacramento Burson-Marsteller +1 916 341 1000
San Diego Burson-Marsteller +1 619 542 7812
San Francisco Burson-Marsteller +1 415 591 4000
Washington, D.C. BKSH +1 202 530 0500
Washington, D.C. Burson-Marsteller +1 202 530 0400
Washington, D.C. Direct Impact +1 703 684 1245
Washington, D.C. Marsteller +1 202 530 4554
Venezuela Caracas Burson-Marsteller +58 212 902 9300
Zimbabwe Harare Network PR +263 4 870351 or 882060
Company profile
Worldwide
101101101101 OFFICESOFFICESOFFICESOFFICES,,,, 59595959 COUNTRIESCOUNTRIESCOUNTRIESCOUNTRIES,,,, 1111 COMPANYCOMPANYCOMPANYCOMPANY
AMERICASAMERICASAMERICASAMERICASBurson-Marsteller25 Park Avenue SouthNew YorkN.Y. 10003-1653USA
EUROPEEUROPEEUROPEEUROPEBurson-MarstellerGreater London House24-28 Bloomsbury WayLondon, WC1A 2PXUnited Kingdom
CZECH REPUBLICCZECH REPUBLICCZECH REPUBLICCZECH REPUBLICDonath-Burson-Marsteller s.r.o.Spálená 29110 00 Praha 1Česká republika