TASKS WEEK 2DELIVERED BY MARCH 4TH

STORYBOARD

PITCH (INCLUDE YOUR TARGET AUDIENCE DEMOGRAPHICS) – 150 WORDS

ELEVATOR PITCH – 1 MINUTE PRESENTATION – WHAT DISTINGUISHES YOUR IDEA FROM OTHERS? HOW WILL IT BE ACHIEVED?

BUDGET – DETAIL COSTS AND INCLUDE CONTINGENCY (15%)

SCHEDULESHOOTCAST LISTCREWLOCATIONEQUIPMENT (INC LIGHTS)FIRST ROUGH CUT DELIVERY DATE

FIND OUT

Aesthetic

Who owns

What company is worth

http://companycheck.co.ukWhere manufactured

Prices

Collaborations

Designs

inspiration

POSITIONING STATEMENT

Product (Company) Is the one category of product That provides the target customer With key benefit Because reason they should believe you can deliver the benefit

Choose a company

It can be any company

Write a positioning statement using the template

Example:

B&Q Is the one DIY centre

that provides first time buyers with all their DIY needs in one place

because they have large stores in most major towns and cities

Arnold ClarkeIs the one vehicle rental specialist

that provides familieswith affordable and convenient car hire

optionsbecause they keep a large and varied

fleet of vehicles for hire at a more than reasonable rate

Creating advertising conceptLearning peculiarities of target audienceLearning characteristics of product/service to be advertisedDefining competitive advantages of product/service

A FASHION FILM IS AN ADVERT AIMED AT:

CUSTOMERS

INVESTORS

SHOPS

DISTRIBUTORS

MEDIA

A FASHION FILM IS AN AESTHETIC STATEMENT

A STATEMENT OF INTENT

A DEFINING STATEMENT

YOU HAVE BEEN COMMISSIONED

TOPSHOP IS YOUR BOSS

WERE YOU COMMISSIONED BECAUSE YOU’RE CHEAP?

EFFICIENT?

YOU UNDERSTAND THE MARKET?

YOU HAVE BEEN COMMISSIONED

TOPSHOP IS PAYING BUT YOU’RE IN CHARGE

YOU HAVE BEEN COMMISSIONED BECAUSE TOPSHOP WANT TO BE ASSOCIATED WITH YOUR BRAND

IF YOU STAY TRUE TO YOUR AESTHETIC THEN, WITHIN REASON, YOU CAN DO WHAT YOU WANT

MOBY

REMIXER

NO ELEMENT OF THE ORIGINAL TRACK

PAID $10,000 FOR BRAND ASSOCIATION

http://www.metrovelvet.com/interviews/fashion-films-and-video-making-an-exclusive-conversation-with-luca-finotti

/what is the luca finotti

brand?

HOW CAN YOU SELL FASHIONS BASED ON ANOTHER ERA TO A

CONTEMPORARY CUSTOMER

?

WHO IS YOUR CUSTOMER?

TOPSHOP?

OR TOPSHOP’S CUSTOMERS?

HOW DO YOU PLEASE BOTH?

TARGET AUDIENCE

ANTICIPATE COMMISSIONER’S (TOPSHOP’S) REQUIREMENTS

ANTICIPATE WHAT WILL WORK WITH TARGET AUDIENCE (MODEL/STYLING/ART DIRECTION) – IS THERE A TOPSHOP STYLE?

FIND OUT BY RESEARCH

INFORMATION IS POWER.

RESEARCH ALLOWS CREATIVITY.

CREATIVITY WORKS BEST WITHIN BOUNDS:

TARGETED CREATIVITY –

FASH FOR CASH

ART FOR DOLLARS