COMPARISON BETWEEN PEPSODENT & COLGATE

Pepsodent is a brand of toothpaste with a wintergreen flavor. It was formerly

owned by Unilever (but, since 2003, by Church and Dwight in USA,).

Pepsodent was a very popular brand before the mid '50s, but its makers were slow

to add fluoride to its formula to counter the rise of other highly promoted brands such as

Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product;

sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in

discount stores and retails for roughly half the price of similarly-sized tubes of Crest or of

Colgate.

Pepsodent is still sold as a Unilever property in India, Indonesia, Chile, Finland, and several other countries.

Pepsodent advertisements spotlighted the toothpaste's distinguishing features. It had a

minty flavor that was derived from sassafras, an ingredient found in some varieties of tea

and such soft drinks as root beer and sarsaparilla. Advertisements also pointed out the

presence of irium (otherwise known as sodium lauryl sulfate) as a mechanism for fighting

tooth decay, and to an ingredient known as IMP for preventing tooth decay.

Colgate-Palmolive is a $13.8 billion global company serving people in more than

200 countries and territories with consumer products that make lives healthier and more

enjoyable. Colgate focuses on strong global brands in its core businesses— Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate is delivering strong global growth by following a tightly defined strategy to

increase market leadership positions for key products, such as toothpaste, toothbrushes,

bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household

cleaners, fabric conditioners and specialty pet food.

Colgate– Palmolive Company which is an America based multinational corporation

focused on the production, distribution and provision of household, health care and

personal products, such as soaps, detergents, and oral hygiene products (including

toothpaste and toothbrushes). The company's corporate offices are on Park Avenue in

New York City.

William Colgate, a soap and candle maker, opened up a, soap and candle factory on

Dutch Street in New York City under the name of "William Colgate & Company". In the

1840s, the firm began selling individual cakes of soap in uniform weights. In 1857,

William Colgate died and the company was reorganized as "Colgate & Company" under

the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere

Bouquet, a perfumed soap