comparison of haagen-dazs, ben & jerrys, baskin robbins, cold stone creamery and other top ice...

Comparison of

Top Ice Creambrands on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Ice Cream Brands on Facebook Q2-2015

In this report we looked at the top 13 Ice Cream brands on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Among the 13 brands, Blue Bell Ice Cream was engaging best with their Fans. Learn more.

• With a growth rate of 63%, Blue Bell Ice Cream enjoyed the highest Fan Growth Rate.

• Talenti Gelato e Sorbetto posted the most “non-brand related” content on their wall.

• 7,733 new Posts were written across these 13 ‘brand walls’. That’s an average of 6.5 Posts per day - per wall!

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Fans

Magnum had the largest fan base of 10,005,408 while Blue Bell Ice Cream showed the highest fan growth of 63.30%.

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Gro

wth

%

Number of Fans

Jeni's Splendid Ice Creams Ben & Jerry's Edy's Turkey Hill DairyBlue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Carvel Ice CreamMagnum Cold Stone Creamery Baskin-Robbins Dreyer's Grand Ice CreamTalenti gelato e sorbetto

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

France Egypt United States Countries < 2% Hong Kong

Pakistan Indonesia Dominican Republic Other Countries Germany

Conversations

Blue Bell Ice Cream had the highest PTAT of 13.10% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Jeni's Splendid Ice Creams Edy's Ben & Jerry's Turkey Hill DairyBlue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream MagnumCarvel Ice Cream Cold Stone Creamery Baskin-Robbins Talenti gelato e sorbetto

Engagement - Posts

Turkey Hill Dairy published the greatest number of posts (129). Blue Bell Ice Cream had the highest average engagement, with a score of 1,000.

0 20 40 60 80 100 120 140

0 200 400 600 800 1000 1200

Jeni's Splendid Ice Creams

Ben & Jerry's

Edy's

Turkey Hill Dairy

Blue Bunny Ice Cream

Häagen-Dazs usa

Blue Bell Ice Cream

Carvel Ice Cream

Magnum

Cold Stone Creamery

Talenti gelato e sorbetto

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000


Ben & Jerry's

Edy's

Turkey Hill Dairy


Häagen-Dazs usa

Blue Bell Ice Cream

Carvel Ice Cream

Magnum

Cold Stone Creamery


Likes Comments Shares

Blue Bunny Ice Cream received the most number of Likes (92,594), Turkey Hill Dairy got the most number of Comments (18,934) and Blue Bell Ice Cream had the most number of Shares (30,782).

Most Engaging Brand Posts

Blue Bell Ice Cream

Thu, Jun 25 at 5:17 PM EDT

What’s going on at Blue Bell? We’ve been devoting considerable attention to our equipment.

From a ..

Engagement Score

Likes Comments Shares Sentiment

1,000 8,118 1,109 874 Positive

Turkey Hill Dairy

Tue, Jun 23 at 12:15 PM EDT

Summer has arrived, and we’re celebrating with a Pure & Chilled Summer Giveaway EACH month in

June, ..

Blue Bell Ice Cream

Fri, Jun 19 at 4:06 PM EDT

We know you have been wondering…what is going on at Blue Bell?

Our employees have spent countless h ..

Engagement Score


1,000 794 1,360 100 Positive

Engagement Score


1,000 5,991 1,039 855 Positive

http://www.facebook.com/40390321678/posts/10153964048911679





Fri, Jun 12 at 12:47 PM EDT

Squeeze some lemon juice on your Tahitian Vanilla Bean, sit in a hammock and have someone fan you. S

..

Engagement Score


1,000 12,249 674 839 Positive


Fri, Jun 12 at 11:01 AM EDT

We have found Listeria in our production kitchen again.

Blue Bell Ice Cream

Mon, Jun 1 at 5:02 PM EDT

You may have noticed a few photos or videos of our trucks on the roads recently. Unfortunately they ..

Engagement Score


1,000 288 412 793 Positive

Engagement Score


1,000 20,970 2,817 11,203 Positive




Fan Posts

0 500 1000 1500 2000 2500 3000 3500


Ben & Jerry's

Edy's

Turkey Hill Dairy


Häagen-Dazs usa

Blue Bell Ice Cream

Carvel Ice Cream

Magnum

Cold Stone Creamery

Baskin-Robbins

Dreyer's Grand Ice Cream


Number of Fan Posts

Blue Bell Ice Cream's Facebook Page saw the highest number of Fan posts (3,025).

Sentiment Analysis

Jeni's Splendid Ice Creams received the highest percentage of Positive Sentiment (72.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Häagen-Dazs usa

Carvel Ice Cream

Baskin-Robbins

Ben & Jerry's

Edy's

Turkey Hill Dairy

Blue Bell Ice Cream

Magnum

Cold Stone Creamery

Dreyer's Grand Ice Cream


Negative Neutral Positive

Brand Responses

Edy's responded to the highest percentage of Fan posts (58.72%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 1000 2000 3000 4000 5000 6000 7000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Jeni's Splendid Ice Creams Blue Bunny Ice Cream Häagen-Dazs usa Carvel Ice CreamBaskin-Robbins Ben & Jerry's Edy's Turkey Hill DairyBlue Bell Ice Cream Magnum Cold Stone Creamery Dreyer's Grand Ice Cream

Share Of Voice – Volume of Posts

Turkey Hill Dairy published the most with 129 posts, among the brands in "Group 2" Group.

4% 0%

7%2%

3%3%

0%

11%

25%

2%

11%

13%

19%

Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's

Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream

Share Of Voice – Likes

Blue Bunny Ice Cream received the largest volume of Likes (92,594), among the brands in "Group 2" Group.

1%0%

2%0%

3%

24%

0%

29%

6%

6%

11%

14%

4%



Share Of Voice – Comments

Turkey Hill Dairy received the largest volume of Comments (18,934), among the brands in "Group 2" Group.

1%

0%

1%

0%2%

29%

0%5%

45%

4% 8%

3% 2%



Share Of Voice – Shares

Blue Bell Ice Cream received the largest volume of Shares (30,782), among the brands in "Group 2" Group.

5%

0%

0%

0%

3%

55%

0%

7%3%

3%

12%

5%7%



Analysis of Magnum Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

Magnum

Fans 10,005,408

New Fans 434,030

Fan Growth 4.34%

Country Worldwide

Demographics Mostly Young, Female and Attached.

Magnum has 434,030 new Likes and an audience base of 10,005,408 fans who are mostly Young, Female and Attached.

Magnum

Brand Overview

Posts

Brand User

Engagement Score 6 Total Fan Posts 162

Total Posts 35 Brand Response Rate 5.56%

Total Likes 5,078 Average Reply Time 4 days, 2 hrs, 1 min

Total Comments 245 General Sentiment Neutral

Total Shares 235

Magnum had 35 new Posts.

Magnum

Fan Growth

9,300,000

9,400,000

9,500,000

9,600,000

9,700,000

9,800,000

9,900,000

10,000,000

10,100,000

Magnum had a growth rate of 4.34% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 10,005,408

New Fans 434,030

Magnum

Engagement

0

2

4

6

8

10

12

14

16

18

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Magnum had an engagement of 6 and the highest engagement was 16.

Magnum

Community Analysis

Magnum fans are mostly Young, Female and Attached. Magnum fans are largely from Pakistan followed by Morocco.

Fan Demographics Distribution of Fans

Magnum

17%

83%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K

Pakistan

Morocco

Iran

Korea

Colombia

Mauritius

Algeria

Serbia

Argentina

0

1

2

3 Magnum posted a total of 35 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Magnum 10

profile picture 3

Brigadeiro 3

Blog 3

Magnifique 2

Magnum

76%

10%

14%

Posititve Negative Neutral

Brand Posts - Engagement

Magnum receives more positive than negative vibes from comments on their Posts.

Sentiment on Brand Posts

Magnum


Magnum

Fri, Jun 5 at 10:01 AM EDT

June’s flower is a rose. We’re enjoying ours with a Magnum.

Engagement Score


16 323 18 23 Positive

Sat, May 16 at 9:36 AM EDT

French Riviera glamour and Magnum? Today couldn't be more #Magnifique as we welcome film and

fashion ..

Wed, Apr 29 at 10:01 AM EDT

Making the grade with Magnum white, almond and classic.

Engagement Score


14 288 8 22 Positive

Engagement Score


14 318 14 16 Positive




0 5 10 15 20 25 30 35

0 2 4 6 8

Photos

Videos

Links

Number of Posts

Engagement Score


0 2 4 6 8 10

0 2 4 6 8 10

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Magnum posts were Photos, and posts with Links received the highest engagement.

Most of Magnum posts were published on Monday and posts on Friday received the highest engagement.

Brand Post Types Days of the Week

Magnum

0

5

10

15

20

25

30

Positive Neutral Negative Users posted a total of 162 Posts between

Apr 01, 2015 and Jun 30, 2015 on

Magnum's wall.

User Posts


Frequency

Magnum 52

στην Good Humor 26

καμπάνια του Magnum 25

Good Humor για τη 25

dream trop supère boonnn

24

Magnum

6%

94%

Brand Participation Brand Non Participation

8%

5%

87%


User Posts - Engagement

Magnum responded to 9 conversations generated by the 162 Posts fans published.

Magnum appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

Magnum

Analysis of Häagen-Dazs USA Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Häagen-Dazs usa

Fans 1,334,679

New Fans 71,598

Fan Growth 5.36%

Country United States

Demographics Mostly Older, Female and Attached.

Häagen-Dazs usa has 71,598 new Likes and an audience base of 1,334,679 fans who are mostly Older, Female and Attached.

Häagen-Dazs

Brand Overview

Posts

Brand User



Total Likes 10,199 Average Reply Time 20 hrs


Total Shares 1,884

Häagen-Dazs usa had 17 new Posts, and their most recent campaign is #MadeLikeNoOther.

Content & Campaigns

Most Engaging Content Type Special Offer Most Engaging Campaign Gelato Bar

Least Engaging Content Type Contest Most Recent Campaign #MadeLikeNoOther

Most Prolific Content TypeRecipes/Product

Updates

Häagen-Dazs

Fan Growth

1,220,000

1,240,000

1,260,000

1,280,000

1,300,000

1,320,000

1,340,000

1,360,000

Häagen-Dazs usa had a growth rate of 5.36% between Mar 31, 2015 and Jun 30, 2015.


New Fans 71,598

Häagen-Dazs

Engagement

0

100

200

300

400

500

600

700

800

900


Häagen-Dazs usa had an engagement of 223 and the highest engagement was 766.

Häagen-Dazs

Community Analysis

Häagen-Dazs usa fans are mostly Older, Female and Attached.

Häagen-Dazs usa fans are largely from United States followed by France.


25%

75%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

United States

France

Indonesia

United Kingdom

Hong Kong

Mexico

Malaysia

Canada

Philippines

Hungary

Häagen-Dazs

0

1

2 Häagen-Dazs usa posted a total of 17 Posts


Brand Posts


Frequency

Chocolate Caramelized Oat

ice5

MadeLikeNoOther 5

Häagen-Dazs 5

cover photo 4

artisans 3

Häagen-Dazs

35%

65%


94%

0%

6%



Häagen-Dazs usa responded to 6 conversations generated by the 17 Posts they published.

Häagen-Dazs usa receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Häagen-Dazs


Mon, May 11 at 3:02 PM EDT

FYI free ice cream at Häagen-Dazs!

Engagement Score


766 2,370 171 801 Neutral

Fri, May 1 at 9:24 AM EDT

Häagen-Dazs updated their cover photo.

Tue, May 12 at 12:55 PM EDT

Happy #HDFreeConeDay! There's no wrong way to enjoy your free scoop. http://bit.ly/1DjmkrA

Engagement Score


664 1,549 281 543 Positive

Engagement Score


317 546 76 203 Positive

Häagen-Dazs




0 2 4 6 8 10

0 200 400 600 800 1000

Photos

Videos

Links

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Häagen-Dazs usa posts were Photos, and posts with Links received the highest engagement.

Most of Häagen-Dazs usa posts were published on Monday and posts on Friday received the highest engagement.


Häagen-Dazs

0

10

20

30

40

50

60

70

80

90


Apr 01, 2015 and Jun 30, 2015 on Häagen-

Dazs usa's wall.

User Posts


Frequency

Häagen-Dazs 274

ice cream 190

chocolate 55

flavor 45

Free Cone Day 38

Häagen-Dazs

29%

71%


31%

5%64%



Häagen-Dazs usa responded to 180 conversations generated by the 625 Posts fans published.

Häagen-Dazs usa appears to participate more when Fan conversations have greater positive vibes than negative.


Häagen-Dazs

Content Intel

0 1 2 3 4 5 6 7 8

0 50 100 150 200 250 300 350

Engagement-oriented

posts

Special Offer

Recipes/Product

Updates

Contest

Number of Posts

Engagement Score


Most of Häagen-Dazs usa posts were around 'Recipes/Product Updates', and posts around 'Special Offer' received the highest engagement.

Häagen-Dazs

0 2 4 6 8

0 20 40 60 80 100

#MadeLikeNoOther

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400

#MadeLikeNoOther

All-new Artisan

Collection

Peppermint Bark

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #MadeLikeNoOther was the most engaging campaign run by Häagen-Dazs usa.

Overall, Peppermint Bark engaged the best out of the recent 3 campaigns run by Häagen-Dazs usa.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Häagen-Dazs

Analysis of Ben & Jerry's Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Ben & Jerry's

Fans 7,789,838

New Fans 253,385

Fan Growth 3.25%

Country Worldwide


Ben & Jerry's has 253,385 new Likes and an audience base of 7,789,838 fans who are mostly Young, Female and Attached.

Ben & Jerry's

Brand Overview

Posts

Brand User



Total Likes 4,067 Average Reply Time 1 day, 3 hrs, 8 mins


Total Shares 2,571

Ben & Jerry's had 20 new Posts.

Content & Campaigns

Most Engaging Content Type Special Offer

Least Engaging Content Type Brand News

Most Prolific Content Type Special Offer

Ben & Jerry's

Fan Growth

7,400,000

7,450,000

7,500,000

7,550,000

7,600,000

7,650,000

7,700,000

7,750,000

7,800,000

7,850,000

Ben & Jerry's had a growth rate of 3.25% between Mar 31, 2015 and Jun 30, 2015.


New Fans 253,385

Ben & Jerry's

Engagement

0

50

100

150

200

250


Ben & Jerry's had an engagement of 49 and the highest engagement was 216.

Ben & Jerry's

Community Analysis

Ben & Jerry's fans are mostly Young, Female and Attached.

Ben & Jerry's fans are largely from India followed by Philippines.


Ben & Jerry's

27%

73%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K 25K 30K

India

Philippines

Indonesia

Pakistan

Puerto Rico

Turkey

Malaysia

Algeria

Hong Kong

Japan

0

1

2

3 Ben & Jerry's posted a total of 20 Posts


Brand Posts


Frequency

Free Cone Day 9

FREE ice cream 6

April 4

Meet Flavor Guru 3

scoop shop 2

Ben & Jerry's

87%

0% 13%



Ben & Jerry's receives more positive than negative vibes from comments on their Posts.

Sentiment on Brand Posts

Ben & Jerry's


Ben & Jerry's

Tue, Apr 14 at 8:32 AM EDT

It’s finally here! Free Cone Day is TODAY! Find your local participating scoop shop, and come get yo ..

Engagement Score


377 376 127 1,411 Positive

Mon, Apr 13 at 3:00 PM EDT

So close you can almost taste it! Free Cone Day is April 14th!! Plan ahead to visit your local scoop ..

Fri, Apr 17 at 2:00 PM EDT

Ben & Jerry's's BRRR-ito is arriving on 4/20, naturally.

Engagement Score


227 297 118 730 Positive

Engagement Score


117 1,467 35 232 Positive




0 2 4 6 8 10

0 20 40 60 80 100 120

Links

Photos

Videos

Number of Posts

Engagement Score


0 2 4 6 8

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Ben & Jerry's posts were Links, and posts with Links received the highest engagement.

Most of Ben & Jerry's posts were published on Wednesday and posts on Tuesday received the highest engagement.


Ben & Jerry's

0

5

10

15

20

25

30

35

40


Apr 01, 2015 and Jun 30, 2015 on Ben &

Jerry's's wall.

User Posts


Frequency

Jerry 261

Ben 247

Ice Cream 46

One 41

two crowdfunded 37

Ben & Jerry's

2%

98%


23%

8%

69%



Ben & Jerry's responded to 5 conversations generated by the 301 Posts fans published.

Ben & Jerry's appears to participate more when Fan conversations have greater positive vibes than negative.


Ben & Jerry's

Content Intel

0 1 2 3 4 5 6 7 8 9 10

0 10 20 30 40 50 60 70 80 90

Brand News

Others

Engagement-oriented

posts

Special Offer

Recipes/Product

Updates

Number of Posts

Engagement Score


Most of Ben & Jerry's posts were around 'Special Offer', and posts around 'Special Offer' received the highest engagement.

Ben & Jerry's

Analysis of Cold Stone Creamery Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Cold Stone Creamery

Fans 1,978,956

New Fans 1,390

Fan Growth .07%



Cold Stone Creamery has 1,390 new Likes and an audience base of 1,978,956 fans who are mostly Young, Female and Attached.

Cold Stone Creamery

Brand Overview

Posts

Brand User



Total Likes 45,920 Average Reply Time 18 hrs, 9 mins

Total Comments 1,273 General Sentiment Neutral

Total Shares 2,942

Cold Stone Creamery had 67 new Posts.

Cold Stone Creamery

Fan Growth

1,976,000

1,976,500

1,977,000

1,977,500

1,978,000

1,978,500

1,979,000

1,979,500

Cold Stone Creamery had a growth rate of 0.07% between Mar 31, 2015 and Jun 30, 2015.


New Fans 1,390

Cold Stone Creamery

Engagement

0

50

100

150

200

250

300


Cold Stone Creamery had an engagement of 106 and the highest engagement was 246.

Cold Stone Creamery

Community Analysis

Cold Stone Creamery fans are mostly Young, Female and Attached.

Cold Stone Creamery fans are largely from United States followed by Puerto Rico.


Cold Stone Creamery

34%

66%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Puerto Rico

Taiwan

Canada

Indonesia

Philippines

India

United Arab Emirates

Nigeria

0

1

2 Cold Stone Creamery posted a total of 67

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

ice cream 29

Cold Stone Creamery

15

delicious 12

Creation 10

Dad 7

Cold Stone Creamery

15%

85%


93%

2%

5%



Cold Stone Creamery responded to 10 conversations generated by the 67 Posts they published.

Cold Stone Creamery receives more positive than negative vibes from comments on their Posts.


Cold Stone Creamery


Cold Stone Creamery

Sat, Apr 25 at 6:23 PM EDT

Go ahead, you deserve it!

Engagement Score


246 1,879 41 99 Positive


Cookie Doughn't You Want Some

Do I want some? The answer is always ‘Yes.’


Sprinkles of happiness!

Engagement Score


235 1,755 71 81 Positive

Engagement Score


231 1,773 39 89 Positive




0 10 20 30 40 50 60 70

0 20 40 60 80 100 120 140

Photos

Links

Plain Text

Videos

Number of Posts

Engagement Score


0 5 10 15

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Cold Stone Creamery posts were Photos, and posts with Photos received the highest engagement.

Most of Cold Stone Creamery posts were published on Friday and posts on Thursday received the highest engagement.


Cold Stone Creamery

0

5

10

15

20

25

30

35

40

45


Apr 01, 2015 and Jun 30, 2015 on Cold

Stone Creamery's wall.

User Posts


Frequency

Cold Stone Creamery 278

ice cream 135

Grill 61

Cafe Del Mar 60

Bait Shack 60

Cold Stone Creamery

36%

64%


34%

18%

48%



Cold Stone Creamery responded to 160 conversations generated by the 441 Posts fans published.

Cold Stone Creamery appears to participate more when Fan conversations have greater positive vibes than negative.


Cold Stone Creamery

Analysis of Blue Bunny Ice Cream Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 764,958

New Fans 1,989

Fan Growth .26%


Demographics Mostly Older, Female and Attached.

Blue Bunny Ice Cream has 1,989 new Likes and an audience base of 764,958 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User



Total Likes 92,594 Average Reply Time 14 hrs, 15 mins

Total Comments 2,143 General Sentiment Positive

Total Shares 3,729

Blue Bunny Ice Cream had 55 new Posts.


Fan Growth

761,500

762,000

762,500

763,000

763,500

764,000

764,500

765,000

765,500

Blue Bunny Ice Cream had a growth rate of 0.26% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 764,958

New Fans 1,989


Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Blue Bunny Ice Cream had an engagement of 395 and the highest engagement was 886.


Community Analysis

Blue Bunny Ice Cream fans are mostly Older, Female and Attached.

Blue Bunny Ice Cream fans are largely from United States followed by Puerto Rico.



8%

92%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

United States

Puerto Rico

Philippines

Mexico

India

Pakistan

Canada

United Kingdom

Peru

0

1

2

3 Blue Bunny Ice Cream posted a total of 55

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

Ice Cream 20

Blue Bunny 18

Jimmie Johnson 6

Scoops 5

D.C res 3


31%

69%


94%

0%

6%



Blue Bunny Ice Cream responded to 17 conversations generated by the 55 Posts they published.

Blue Bunny Ice Cream receives more positive than negative vibes from comments on their Posts.





Tue, May 26 at 1:30 PM EDT

Now that it’s (unofficially) summer, you can find us here.

Engagement Score


886 8,986 184 112 Positive

Mon, Jun 1 at 3:42 PM EDT

If you love cookies and you love ice cream, you’re going to love our delicious new treat. Introducin ..

Tue, Apr 7 at 12:01 PM EDT

Looking for a fun & fresh way to welcome in the warmer weather? This fruit frosty has major a’peel! ..

Engagement Score


827 5,684 125 262 Positive

Engagement Score


802 5,453 70 242 Positive




0 10 20 30 40 50 60

0 100 200 300 400 500

Photos

Videos

Links

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Blue Bunny Ice Cream posts were Photos, and posts with Photos received the highest engagement.

Most of Blue Bunny Ice Cream posts were published on Monday and posts on Tuesday received the highest engagement.



0

5

10

15

20

25

30

35

40

45

50


Apr 01, 2015 and Jun 30, 2015 on Blue

Bunny Ice Cream's wall.

User Posts


Frequency

Ice Cream 344

Blue Bunny Ice Cream 313

AD 51

good 49

Summer 49


21%

79%


59%

5%

36%



Blue Bunny Ice Cream responded to 94 conversations generated by the 439 Posts fans published.

Blue Bunny Ice Cream appears to participate more when Fan conversations have greater positive vibes than negative.



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