Name : Sumit KapoorRoll No: B-43Batch: 2011-2013

•Turnover•Viewer’s

review•Critics

•Box Office Collection

•Successful Movie Mix

•Distribution•Screenplay•Marketing•Advertising

•Events

•Actors•Launch Timing

•Marketing•Distribution

•Sales•Advertising

•Viewers•Distributors•Multiplexes

Industry Matrices for bollywood

Budget(Pricing)

Key Product (Actors)

Distribution

Launch timing

Marketing Plan

Successful Film Mix

Box Office Collection

Viewer’s Review

Critics Review

Overseas collection

Parameters of Comparison Gangs of Wasseypur Dabangg

Budget(Pricing) Low High

Key Product (Actors) Mediocre (Manoj Bajpai) Star (Salman Khan)

Distribution Good Better

Launch timing Good Perfect

Marketing Plan Effective Effective, Efficient & Exhaustive

V/s

Parameters of Comparison Gangs of Wasseypur Dabangg

Successful Film Mix Kind Of (Particular Segment)

Yes

Box Office Collection 28 crores 215 crores

Viewer’s Review Violent (**) Family Drama (****)

Critics Review Social Message(****) Family(***)

Overseas collection 7.5 Crore 75 Crores

V/s