competing against corporate giants - stretch goals podcast #006

Competing Against Corporate GiantsEpisode 6

Photo by skitterphotowww.stretchgoals.fm/ep6

Challenge yourself to create ambitious goals as you start and grow your business.

Episode 6 - Competing Against Corporate Giants

www.stretchgoals.fm/ep6

Robert Dickerson

Robert is the Founder and CEO of Mapout a mobile learning platform that uses video courses to educate customers and train employees. He helps companies develop and launch

products.

Scott Davis

Scott Davis is the Founder and CEO of MobX, a mobile development software agency. He has 20 years of experience developing software for Government, Finance, Sports and the

Telecommunications industry.



@RobDickersonJr @The_Scott_Davis

https://mapoutlearning.com/

Established Company Advantages



● Problem solutions● Years of experience● Large and diverse teams● Raised millions of dollars

How Do You Compete With These Established Companies?




There are opportunities that you may have that

some of those bigger players don’t.


Differentiate Your Company



1. Determine how you add value2. Discover your niche3. Showcase your passion4. Hustle and outwork your competitors

“I realized that there were opportunities and things I was passionate about.”

-Scott Davis




● Passionate about baseball● Opportunity to meet specific need● More flexible than large, stagnant competitors

Minor League Baseball Apps


“I met all of their needs. I ended up having market share within a year.”

-Scott Davis



Ask Yourself:How do I stand out from the existing competition?




● Research existing systems● Discover gap in current offerings● Talk to customers to understand what they truly need● Deliver tailored content

Mapout


Revolutionary Approach versus Incremental Approach




● Less about perfection, more about launching● Avoid a feature by feature approach● Differentiate your product● Get it out there● Add in features as you go

Launching Your Product



What was the pitch?



● Identify a need● Find a contact● Make the ask● Follow-up and be persistent● Communicate your value● Deliver● Be scalable● Sell your passion

Making a Pitch


“You don't want to nag somebody, but you always want them to remember that you're there.”

-Scott Davis



“Customers are buying into you and yourpassion, more than a product.”

-Robert Dickerson



“You have to be persistent. You have to keep reaching out to people. Call them and show them

you are interested.”

-Robert Dickerson




● Relevant information● Natural● Don’t approach as sales opportunity● Individual and targeted● Connect

The Pitch Script

“I love what you’re doing. I love your team. Here is how I can help you. Let me know if you’re interested. If not, have a great season.”

{Scott Davis}www.stretchgoals.fm/ep6

“Whoever your customer is, know who they are and why they’re doing what they’re doing.”

-Scott Davis




● Connect● Make it clear you understand them● Show genuine interest and passion● Create a mutual relationship

Developing Successful Relationships


“Carve out a niche that you can iterate.”

-Robert Dickerson



“Passion and drive is what makes good entrepreneurs. You have to always be thinking

about how you grow your business.”

-Robert Dickerson




1. Focus on your business everyday2. Hustle3. Outwork your competitors in a personal way4. Sell your passion

Keys to Success



● Larger corporations are not as flexible● Giants cannot bend their product● Tailor your solution● Provide superior customer service● Develop and emphasize personal relationships

The Agile Advantage


“Being able to tailor and customize your product is a huge advantage because people want

something that is personalized.”

-Robert Dickerson




● Personalize your product● Offer a competitive price● Take jobs the giants won’t compete against

Gain Market Share


“Identify opportunities, be confident, pitch yourself and your passion.”

-Robert Dickerson



“Be yourself. Whatever it is that works for you, do it. Let that shine through in your product. You can

compete with anybody out there.”

-Scott Davis




Go get it done.Hustle.


www.stretchgoals.fm

competing against corporate giants - stretch goals podcast #006

Business