Competitive Benchmarking

Measures market penetration against your selected competitive set and enables you to formulate effective sales, marketing and revenue management strategies for improving performance in electronic distribution channels.

Identifies your market’s top-producing travel agencies, key feeder markets and opportunities for deploying sales and marketing resources to improve revenue performance.

Identifies lead time, length of stay, and arrival statistics for the market which can help fine-tune and improve the implementation of revenue management strategies.

GM Summary

An overview of Market Penetration PerformanceKnow your hotels rank and market penetration for the current period vs. prior year in a glance.

Know your hotels rank and market penetration for the current period vs. prior year in a glance.

Identify top performing agencies in your market for future sales opportunities.

Identify top performing agencies in your market for future sales opportunities.

Performance Summary: Key Measures by GDS

Monitor market share and penetration by GDS compared to prior year

Choose monthly or year-to-date data

Choose monthly or year-to-date data

Visual alerts indicate when your market penetration is less than 100%.

Visual alerts indicate when your market penetration is less than 100%.

Performance Summary: Key Measures of Electronic Distribution

Understand 12-month market penetration and average rate trends

Compare ADR trends vs. competitive set and identify opportunities for growth.

Compare ADR trends vs. competitive set and identify opportunities for growth.

Evaluate trend of market penetration for room nights and revenue.

Evaluate trend of market penetration for room nights and revenue.

Distribution Summary: Account Performance in Your Market

Subscribers may request up to 150 total agencies

View monthly and year-to-date informationView monthly and year-to-date information Defined Criteria

Identify which travel agencies book your hotel and your competition, identify target accounts to solicit for business opportunities.

Identify which travel agencies book your hotel and your competition, identify target accounts to solicit for business opportunities.

Totals appear at top for easy viewingTotals appear at top for easy viewing

Distribution Summary: Top Producing Cities and Countries

View monthly and year-to-date informationView monthly and year-to-date information

Select competitors top cities and countriesSelect competitors top cities and countries

Revenue Management Summary

Lead Time Statistics identify booking patterns at your hotel and the competitive set.

Lead Time Statistics identify booking patterns at your hotel and the competitive set.

Revenue Management Summary

Lead Time Statistics identify booking patterns at your hotel and the competitive set.

Lead Time Statistics identify booking patterns at your hotel and the competitive set.

Revenue Management Summary

Understand customer stay patterns in your market

Understand customer stay patterns in your market

Only report that provides analytics for multiple Internet distribution sites

Provides competitive benchmarking for both retail and merchant Web sites

Provides “Hotelligence” competitive benchmarking for Internet channel

Provides analytics and performance Internet distribution strategies

Report Structure

Executive Overview

– high level overview of the hotel’s performance versus a competitive set

Top Producers by Site

– snapshot of room night, revenue and length of stay statistics by top sites

Retail Details

– Site by site comparison of performance on retail Internet sites versus a competitive set

Merchant Details

– site by site comparison of performance on merchant Internet sites versus a competitive set

Executive Overview

Graphical representation of subscribers fair share of room nights & revenue for current year, with a year over comparison

Graphical representation of subscribers fair share of room nights & revenue for current year, with a year over comparison

Compares average room rates between subscriber and competitive set for current reporting period and year-over

Compares average room rates between subscriber and competitive set for current reporting period and year-over

Top Producers by SiteInteractive Report

Interactive – subscriber can choose current month or YTD as well as room nights or revenue

Interactive – subscriber can choose current month or YTD as well as room nights or revenue

Graphs display where room nights are being sold versus competitive set

Graphs display where room nights are being sold versus competitive set

Top 10 sites sorted by room nights to the subscriber

Top 10 sites sorted by room nights to the subscriber

Retail Details Interactive Report

Choose current month or YTD data

Choose current month or YTD data

Top producing sites are listed along with booking engine

Top producing sites are listed along with booking engine

Displays room nights & revenue compared to one year ago vs. competitive set

Displays room nights & revenue compared to one year ago vs. competitive set

Merchant Details Interactive Report

Provides comparison of performance versus competitor hotels unavailable from data provided by merchant, auction or opaque site distributors

Performance Trends

Previous 12 months, current month and YTD data is displayed

Previous 12 months, current month and YTD data is displayed

Key metrics displayed for subscriber and competitive set

Key metrics displayed for subscriber and competitive set

Market Penetration graphed for both retail & merchant rates

Market Penetration graphed for both retail & merchant rates