competitor analysis.pptx
TRANSCRIPT
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 1/12
Lizetta pereira
Roll no:9930
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 2/12
According to business dictionary strategictechnique is used to evaluate outside Competitors.
The analysis seeks to identify weaknesses
and strengths that a company’s competitors may
have, and then use that information to improveefforts within the company.
An effective analysis will first obtain important
information from competitors and then based on
this information predict how the competitor willreact under certain circumstances.
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 3/12
There are four diagnostic components to a
competitor analysis: future goals, current
strategy, assumptions and capabilities.
Understanding these four components willallow an informed prediction of the
competitor’s response profile. Most
companies develop at least an intuitive sense
for their competitors’ current strategies and
their strengths and weaknesses.
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 4/12
Competitor analysis has two primary activities,
obtaining information about importantcompetitors and using that information topredict competitor’s behaviour.
The goal of the competitor analysis is to
understand:Who are the major competitors to competeCompetitors’ strategies and planned actions How competitors might react to a firm’s actions
How to influence competitor behaviour to thefirm’s own advantage
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 5/12
Companyaction
Currentstrategy
capabilities
assumption
Future goals
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 6/12
The knowledge of goals will allow the competitors
to predict the basic moves of the company. Analysis
of future goals would be helped to identify the
attitude & likely strateges.
For example, an automobile manufacturingcompany, if it produces only SUVs, then its
competitors will think in terms of SUVs or high-end
sports models or sedans. But on the contrary if the
company starts to manufacture small cars
concentrating families and teenagers then, this
move is an unexpected move for its competitors in
the SUV market as well as small car market.
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 8/12
The assumptions that a competitor’s managers hold
about their firm and their industry help define themoves that they will consider.
A competitor’s assumptions may be based on a
number of factors, which include past experience
with the product, regional factors, industry trends,rules of thumb, beliefs about its competitive
position.
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 9/12
Analyzing a competitor’s resources and capabilities can
be done in a similar manner as in SWOT analysis.
This will reveal what are the capabilities and how these
capabilities can be put to the use and what is the
resultant product that might be released.
The analysis can be taken further by evaluating or
predicting the company’s next moves with regard to
mobilizing resources for a sustainable growth rate.
The ability to react quickly to the changing situations
and market conditions can also be evaluated.
Some firms have heavy momentum and may continue to
be in their present position for many years
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 10/12
To study the market;
To predict and forecast organization’s
demand and supply;
To formulate strategy; To increase the market share;
To study the market trend and pattern;
To develop strategy for organizational
growth;
7/29/2019 Competitor analysis.pptx
http://slidepdf.com/reader/full/competitor-analysispptx 11/12
When the organization is planning for the
diversification and expansion plan;
To study forthcoming trends in the industry;
Understanding the current strategy strengthsand weaknesses of a competitor can suggest
opportunities and threats that will merit a
response;
Insight into future competitor strategies mayhelp in predicting upcoming threats and
opportunities.