competitor report search engine and social media · 2018-06-26 · search engine and social media...

SEARCH ENGINE AND SOCIAL MEDIACOMPETITOR REPORT

Independent Search Engine and Social Media Competitor ReportPrepared for

https://www.prudential.com.sg/en/

November 10, 2017


Insurance Project (https://www.prudential.com.sg/en/)SITE RANKINGS (BRIEF) (NOVEMBER 7, 2017)

This report gives a brief overview of specific keywords and their position on search engine results pages.

Keyword (13)Keyword (13) Google globalGoogle globalsearchessearches

Google localGoogle localsearches -searches -SingaporeSingapore

Google.com.sg -Google.com.sg -Singapore,Singapore,SingaporeSingapore

Google.com.sgGoogle.com.sg- Singapore,- Singapore,SingaporeSingapore

Bing.comBing.com(Singapore)(Singapore)

Bing.comBing.com(Singapore)(Singapore)

medical insurance singapore 880 480

travel insurance singapore 12,100 9,900

travel insurance promotion singapore 2,900 1,900

compare insurance singapore 720 590

life insurance plans 5,400 20

best health insurance singapore 210 170

health insurance 368,000 480

car insurance singapore 2,900 2,400

travel insurance promotion 8,100 5,400

types of life insurance 9,900 40

term insurance plans 4,400 50

health insurance singapore 1,300 880

life insurance singapore 1,000 590

Legend:

- Not found

Type of the results:

Ad result

12

13

11 8 8

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- 30 - -

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22 25 - -

14 13 - -

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11 12 - -

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Public and Authorized information sources prepared by IMBA

Private and Confidential. For intended recipient only.Page 1 of 84


Insurance Project (https://www.prudential.com.sg/en/)COMPETITORS OVERVIEW (NOVEMBER 7, 2017)

Time period: By day (up to 30 scans)

Average Listing Position of Your Competitors

This value is calculated from the average ranking position of all your keywords on specified search engines. Keywords that are not ranked are considered as thosewith "the lowest keyword ranking + 1".

The lowest ranking position depends on the scan depth, i.e. 3 pages scan depth means that unranked keywords are assigned rank 31 in our calculations.

1

5

10

15

20

25

30

www.prudential.com.sg/en/ manulife.com.sg aia.com.sg axa.com.sg aviva.com.sg

Nov 7,2017




Site Visibility of Your Competitors

Site Visibility shows how many top positions your keywords hold on the results pages of the search engines you selected in Settings.

The more top positions on leading SEs (e.g. on Google) are gained for popular keywords the better the visibility is and the more organic traffic can be expected.

Top 10

0

10

20

30

40


Nov 7,2017


Insurance Project (https://www.prudenti... > Competitors Overview, continued


Insurance Project (https://www.prudential.com.sg/en/)COMPETITOR RANKINGS BY KEYWORD (NOVEMBER 7, 2017)

This report shows the site rankings of your site compared to competitor rankings. The results are broken down by keywords.

Keyword (13) / SEKeyword (13) / SE Google globalGoogle globalsearchessearches


www.prudenti...www.prudenti...en/en/ manulife.c...sgmanulife.c...sg aia.com.sgaia.com.sg axa.com.sgaxa.com.sg

medical insurance singapore

Google.com.sg - Singapore, Singapore 880 480


Bing.com (Singapore) 880 480


travel insurance singapore

Google.com.sg - Singapore, Singapore 12,100 9,900


Bing.com (Singapore) 12,100 9,900


travel insurance promotion singapore





compare insurance singapore





life insurance plans

1122

12

13

7 3

5

1

11 - 3

4

1

8 11 6 3

8 11 6 3

- - 25 6

- - 20 5

- - - 7

- - - 5

- - 24 5

- - 24 5

- - - 8

- - - 8

- - - 17

30 - - 16

- - - -

- - - -




http://www.prudential.com.sg/en//

http://manulife.com.sg/

http://aia.com.sg/

http://axa.com.sg/

Google.com.sg - Singapore, Singapore 5,400 20


Bing.com (Singapore) 5,400 20


best health insurance singapore





health insurance





car insurance singapore





travel insurance promotion







- - 2

3

-

- - 2

6

-

- - - 16

- - - 16

22 6 5

26

7

25 5 3

29

7

- 13 27 6

- 13 27 6

14 5 3 1

13 5 3 1

- - - -

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- - - 9

- - - 4

- - - 4

- - - 7

- - 30 7

- - - 13


Insurance Project (https://www.prudenti... > Competitor Rankings by Keyword, continued



types of life insurance





term insurance plans





health insurance singapore





life insurance singapore







- - - 4

- - 3 -

- - 5 -

- - - -

- - - -

- 5 - 1

14

- 5 - 1

29

- - - -

- - - -

11 9 3

6

1

12 4 3

6

1

- 17 13 2

- 17 13 2

- 3

6

20

2

8

2

- 3

10

23

1

9

2

- 18 6 1










www.prudenti...www.prudenti...en/en/ aviva.com.sgaviva.com.sg























- 18 6 1

11

12

13

-

11 -

8 10

8 10

- -

- -

- 9

- 9

- 6

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- 27

- 27

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30 -

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http://aviva.com.sg/









health insurance




















- -

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22 -

25 -

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- 12

14 10

13 8

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14

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Legend:

- Not found


Ad result

Places result

Domains:

1. www.prudential.com.sg/en/2. manulife.com.sg

- -

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- -

- -

- -

- -

11 -

12 8

- 6

- 6

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11

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- 16

- 16




Insurance Project (https://www.prudential.com.sg/en/)COMPETITOR RANKINGS BY SE (NOVEMBER 7, 2017)

This report shows the site rankings of your site compared to competitor rankings. The results are broken down by search engines (SEs).

SE / Keyword (13)SE / Keyword (13) Google globalGoogle globalsearchessearches



Google.com.sg - Singapore, Singapore


















1122

12

13

7 3

5

1

- - 25 6

- - 24 5

- - - 17

- - 2

3

-

22 6 5

26

7

14 5 3 1

- - - 8

- - - 7

- - 3 -

- 5 - 1

14

11 9 3

6

1

- 3

6

20

2

8

2

11 - 3

4

1

- - 20 5

- - 24 5






http://aia.com.sg/

http://axa.com.sg/











Bing.com (Singapore)















30 - - 16

- - 2

6

-

25 5 3

29

7

13 5 3 1

- - - 9

- - 30 7

- - 5 -

- 5 - 1

29

12 4 3

6

1

- 3

10

23

1

9

2

8 11 6 3

- - - 7

- - - 8

- - - -

- - - 16

- 13 27 6

- - - -

- - - 4

- - - 13

- - - -

- - - -


Insurance Project (https://www.prudenti... > Competitor Rankings by SE, continued































- 17 13 2

- 18 6 1

8 11 6 3

- - - 5

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- - - 16

- 13 27 6

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- 17 13 2

- 18 6 1

11

12

13

-

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22 -


































14 10

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14

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11 -

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11

11 -

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30 -

- -

25 -

13 8

- -

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- -

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12 8

- 13

8 10

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- 27































Legend:

- Not found

- -

- -

- 12

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- 6

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- 16

8 10

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- 27

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- 12

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- 16





Ad result

Places result

Domains:





Insurance Project (https://www.prudential.com.sg/en/)COMPETITOR TRAFFIC (NOVEMBER 10, 2017)

This report compares your website's traffic with that of competitors.

Organic traffic for www.prudential.com.sg and competing sites for the last 12 months (Singapore)

Alexa Global Traffic Rank History for www.prudential.com.sg and competing sites for the last 12 monthsAlexa's traffic rank is a measure of how popular a website is relative to all other sites on the web.The rank is calculated from the site's estimated average of daily unique visitors and its estimated number of page views over the last 12 months. The less the rank is,the more popular the site is.

4,000

6,000

8,000

10,000

20,000

40,000

www.prudential.com.sg aia.com.sg manulife.com.sg aviva.com.sg axa.com.sg

Nov'16 Feb'17 May'17 Aug'17

80,000

100,000

200,000

400,000

600,000

800,000

1,000,000

2,000,000






Insurance Project (https://www.prudential.com.sg/en/)TECHNICAL AUDIT (NOVEMBER 7, 2017)

This report lists broken internal and external links found on your site.

Technical issues found on your site - Trend over time

1. The 1. The http://www.joinpru.com.sg/http://www.joinpru.com.sg/ broken link was found on 20 page(s): broken link was found on 20 page(s):

home page Line: 796; Status: 500

/our-services/ Line: 796; Status: 500

/our-services/annual-bonus-update/ Line: 796; Status: 500

/our-services/claims-nominations/ Line: 796; Status: 500

/our-services/customer-forms/ Line: 796; Status: 500

/our-services/fund-reports/ Line: 796; Status: 500

/our-services/how-to-pay/ Line: 796; Status: 500

/our-solutions/ Line: 796; Status: 500

/our-solutions/employee-benefit-solutions/ Line: 796; Status: 500

/our-solutions/for-international-clients/ Line: 796; Status: 500

20Scanned unique pages

20Pages with errors

3Unique broken links

0Not found pages and

images

1Server Issues

2Page Access Issues

0

1

2

3

Page Not Found issues Broken image links Broken anchors Server issues Page access issues

Nov 5,2017

Nov 7,2017

Server Issues - External (1)Fix code issues that cause server errors because they reduce your site quality and may negatively impact your site visitors' experience.




http://www.joinpru.com.sg/


http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2F&line=796#line-786

https://www.prudential.com.sg/en/our-services/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-services%2F&line=796#line-786

https://www.prudential.com.sg/en/our-services/annual-bonus-update/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-services%2Fannual-bonus-update%2F&line=796#line-786

https://www.prudential.com.sg/en/our-services/claims-nominations/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-services%2Fclaims-nominations%2F&line=796#line-786

https://www.prudential.com.sg/en/our-services/customer-forms/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-services%2Fcustomer-forms%2F&line=796#line-786

https://www.prudential.com.sg/en/our-services/fund-reports/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-services%2Ffund-reports%2F&line=796#line-786

https://www.prudential.com.sg/en/our-services/how-to-pay/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-services%2Fhow-to-pay%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/employee-benefit-solutions/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Femployee-benefit-solutions%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/for-international-clients/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Ffor-international-clients%2F&line=796#line-786

/our-solutions/fund-literature-prices/ Line: 796; Status: 500

/our-solutions/investment/ Line: 796; Status: 500

/our-solutions/medical/ Line: 796; Status: 500

/our-solutions/portfolio-solutions/ Line: 796; Status: 500

/our-solutions/promotions/ Line: 796; Status: 500

/our-solutions/protection/ Line: 796; Status: 500

/our-solutions/pruvantage/ Line: 796; Status: 500

/our-solutions/savings/ Line: 796; Status: 500

/our-solutions/supplementary-benefit/ Line: 796; Status: 500

/our-solutions/unit-trusts/ Line: 796; Status: 500

1. The 1. The http://www.joinpru.com.sg/http://www.joinpru.com.sg/ broken link was found on 20 page(s): broken link was found on 20 page(s):

1. The 1. The https://www.prudential.com.sg/en/our-company/prudential-plc/https://www.prudential.com.sg/en/our-company/prudential-plc/ broken link was found on 40 page(s): broken link was found on 40 page(s):















Page Access Issues - Internal (2)Remove links to limited access pages from general use because pages with forbidden access negatively impact your site visitor experiences.


Insurance Project (https://www.prudenti... > Technical Audit, continued


https://www.prudential.com.sg/en/our-solutions/fund-literature-prices/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Ffund-literature-prices%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/investment/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Finvestment%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/medical/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fmedical%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/portfolio-solutions/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fportfolio-solutions%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/promotions/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fpromotions%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/protection/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fprotection%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/pruvantage/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fpruvantage%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/savings/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fsavings%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/supplementary-benefit/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Fsupplementary-benefit%2F&line=796#line-786

https://www.prudential.com.sg/en/our-solutions/unit-trusts/

http://reportsharing.com/highlight/?url=https%3A%2F%2Fwww.prudential.com.sg%2Fen%2Four-solutions%2Funit-trusts%2F&line=796#line-786

https://www.prudential.com.sg/en/our-company/prudential-plc/



































1. The 1. The https://www.prudential.com.sg/en/our-company/prudential-plc/https://www.prudential.com.sg/en/our-company/prudential-plc/ broken link was found on 40 page(s): broken link was found on 40 page(s):

2. The 2. The https://www.prudential.com.sg/en/our-company/prudential-financial-report/https://www.prudential.com.sg/en/our-company/prudential-financial-report/ broken link was found on 40 page(s): broken link was found on 40 page(s):




































https://www.prudential.com.sg/en/our-company/prudential-financial-report/









































Quality Assured

✔ No 404 Issues

✔ No Broken Images




Insurance Project (https://www.prudential.com.sg/en/)ON-SITE ISSUES OVERVIEW (NOVEMBER 7, 2017)This report lists on-site SEO issues and pages on which the issues were found.

No data available. This report is not yet ready.




Insurance Project (https://www.prudential.com.sg/en/)LANDING PAGES OVERVIEW (NOVEMBER 5, 2017)

This report gives a quick overview of the landing pages' optimization levels, i.e. the number of found issues, social media popularity, traffic and etc.

No data available. This report is not yet ready.




Insurance Project (https://www.prudential.com.sg/en/)LANDING PAGE SEO (NOVEMBER 5, 2017)

Include in the report: All pages

This report is not yet ready or the applied filters returned no data.




Insurance Project (https://www.prudential.com.sg/en/)PAGE SPEED (NOVEMBER 5, 2017)


https://www.prudential.com.sg/en/our-company/

43 / 100PAGE SPEED SCORE

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from localdisk rather than over the network.

Properly formatting and compressing images can save many bytes of data.

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Your page has 1 blocking CSS resources. This causes a delay in rendering your page.

In our test, your server responded in 0.24 seconds. There are many factors that can slow down your server response time. Please read our recommendations tolearn how you can monitor and measure where your server is spending the most time.

Should fix

! Enable compression

! Leverage browser caching

! Optimize images

Consider fixing

! Minify HTML

! Eliminate render-blocking JavaScript and CSS in above-the-fold content

! Reduce server response time





Compacting CSS code can save many bytes of data and speed up download and parse times.

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

! Minify CSS

! Minify JavaScript

Passed rules

✔ Avoid landing page redirects

✔ Prioritize visible content


Insurance Project (https://www.prudenti... > Page Speed, continued


https://www.prudential.com.sg/en/our-people/career/


Your page has 32 blocking script resources and 12 blocking CSS resources. This causes a delay in rendering your page.







Should fix




Consider fixing

! Minify HTML


! Minify CSS

! Optimize images





Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to renderabove-the-fold content.


! Prioritize visible content

! Minify JavaScript

Passed rules





https://www.prudential.com.sg/en/our-services/how-to-pay/payment-via-internet-banking-axs-sam/









Should fix




! Optimize images

Consider fixing

! Minify HTML


! Minify CSS








! Minify JavaScript

Passed rules





https://www.prudential.com.sg/en/contact-us/










Should fix




! Optimize images

Consider fixing

! Minify HTML

! Minify CSS


! Minify JavaScript





Passed rules

✔ Reduce server response time





https://www.prudential.com.sg/en/our-solutions/products/prulife-vantage-premier-sgd-usd/









Should fix




! Optimize images

Consider fixing

! Minify HTML


! Minify CSS








! Minify JavaScript

Passed rules





https://www.prudential.com.sg/en/our-solutions/products/prushield/









Should fix




! Optimize images

Consider fixing

! Minify HTML


! Minify CSS








! Minify JavaScript

Passed rules















Should fix



! Optimize images

Consider fixing

! Minify HTML



! Minify CSS

! Minify JavaScript





Passed rules






http://www.prudential.com.sg/en/









Should fix




! Optimize images

Consider fixing

! Minify HTML


! Minify CSS








! Minify JavaScript

Passed rules















Should fix




! Optimize images

Consider fixing

! Minify HTML


! Minify CSS

! Minify JavaScript





Passed rules






Insurance Project (https://www.prudential.com.sg/en/)MOBILE OPTIMIZATION (NOVEMBER 5, 2017)



36 / 100MOBILE PAGE SPEED SCORE





Awesome!This page has passed the

Googlemobile friendliness test.

36 / 100Mobile page speed score

Responsive Design

No Flash content

No AMP version.

Should fix




! Optimize images

Consider fixing






Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide abetter user experience.


The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.


! Minify HTML

! Size tap targets appropriately

! Minify CSS

! Size content to viewport

! Minify JavaScript

Passed rules

✔ Use legible font sizes



✔ Configure the viewport

✔ Avoid plugins



Insurance Project (https://www.prudenti... > Mobile Optimization, continued













Responsive Design

No Flash content

No AMP version.

Should fix




Consider fixing

! Minify HTML












! Minify CSS


! Optimize images


! Minify JavaScript

Passed rules




✔ Avoid plugins


