Dave was born in east London. He won a Rockefeller Scholarship to Pratt Institute in New York to

study advertising. After 4 years he graduated, he trained mainly at Carl Ally Inc on Madison

Avenue.

He came back to London to work at BMP with John Webster. He became joint creative director

and, in 1980, left to found Gold Greenlees Trott.

GGT was voted ‘Agency of the Year’ by Campaign and ‘Most Creative Agency in the World’ by

Ad Age in New York.

In 1990 Dave founded Bainsfair Sharky Trott with the managing directors of Saatchi & Saatchi. In

1993 he founded Walsh Trott Chick Smith with the managing director of WCRS. In 2003 this merged

with The Gate and Dave became Chairman in 2005. In 2004 he was given the D&AD President’s

Award, for lifetime achievement. In 2014 he left The Gate.

He has written 3 books on creativity: ‘Creative Mischief’, ‘Predatory Thinking’ and ‘1+1=3’

In the 1970s Dave set up the ‘d&ad creative workshop’ course. This ran for thirty years. It, and

Dave, have trained hundreds of young creatives. many of these are now London’s top creative

directors.

Dave Trott

“Complicated is stupid, simple is clever”

For more than 20 years, Nancy Fletcher has been responsible for leading the US out of home

advertising industry’s legislative, marketing, and product improvement efforts. As an attorney and

former media company executive, Fletcher is ideally suited to meet the challenges and

opportunities facing the industry. During her tenure as OAAA president and CEO, out of home

advertising revenues have tripled and market share has doubled, in no small measure due to

industry advancements and unity formed and fostered under her care.

Earlier this year, Nancy undertook an added role serving as TAB president and CEO. Under her

guidance, a global review of measurement best practices was completed, a new direction for

the organization was identified, and new leadership was recruited.

Because of Nancy's unique and varied professional experiences she is considered one of the

world's foremost experts on out of home advertising.

Nancy Fletcher

President & CEO – OAAA

“No Waiting for OOH Growth”

Stephen Freitas joined OAAA 15 years ago after serving in top marketing positions at one of the

world's largest out of home media companies. In his role, Stephen is the US out of home industry's

leading marketing spokesman and thought leader, helping to advance and unite the industry

through education, research, and marketing.

Since 2012, Stephen has been mainly focused on overseeing an industry-wide, comprehensive

OOH brand repositioning initiative based on the core attributes of innovation, ubiquity, and

creative impact. During this period, US out of home industry has experienced 20 quarters of

sustained revenue growth. Stephen is a frequent presenter at ad industry conferences and

events.

Stephen Freitas

Chief Marketing Officer – OAAA

“No Waiting for OOH Growth”

Rupert Day became the global chief executive officer of tenthavenue in January 2011, the

communications company that caters for the connected consumer.

Prior to tenthavenue, Day was the global chief operating officer of GroupM. He was part of the

original management team that launched MindShare globally, following more than 10 years in a

variety of senior financial roles for WPP subsidiary companies.

Day joined WPP to manage M&A and investor relations, having spent time in investment banking

and accountancy. He graduated from the University of Bristol with an honors degree in chemistry.

Rupert Day

CEO – tenthavenue

“What your Audience is Waiting for”

Urs Zeier has been in the media industry 35 years and he has 15 years of national and international

OOH experience.

He joined Clear Channel in 2001. He was responsible for Strategic Projects and in 2005 he was

appointed Research Consultant.

Before that, he was Managing Director of Metro Publication, Director of Jean Frey AG and

Managing Director of SPORTs Weekly. He also worked for TA-Media AG, leading the Marketing

Division of Newspapers and Magazines. He was Director of BLICK Baser, and before that, he was

Executive Vice President of SKV Book Publishers.

Urs Zeier

Research Consultant – Clear Channel

“AM4DOOH Digital OOH Research”

After obtaining an Honours Degree in Economics Neil Eddleston worked in marketing research for

almost 10 years in commercial television in the United Kingdom.

Neil joined JCDecaux initially to develop increased accountability in the outdoor advertising

medium. Based in London, he is currently Managing Director of JCDecaux OneWorld, a

dedicated division responsible for the international sales, marketing and research activity in over

65 countries worldwide. In this role he has overall responsibility for Innovate international, the

JCDecaux division generating creative solutions in the use of the outdoor medium in more than 50

countries, and is closely involved with the development of digital and mobile marketing platforms

and the social media strategy throughout the group.

Neil sits on the board and technical committees of industry audience measurement bodies

throughout the world. He was a member of the steering group and Chairman of the technical

committee of the Esomar global guidelines for outdoor audience measurement, GGOODAM,

endorsed by all major stakeholders in the advertising industry including the World Federation of

Advertisers (WFA), the AAAA the European Association of Communication Agencies (EACA) and

FEPE.

Neil lives in the English county of Oxfordshire with his wife, three children and an unruly German

Shorthaired Pointer.

Neil Eddleston

Managing Director Marketing & Research – JC Decaux

“No Waiting for OOH Growth”

Dennis Grzenia is a tech-enthusiast, especially in terms of telecommunications. Consequently, he

joined LG Electronics as Marketing Communications Manager in 2013. Since then he coordinates

all German communication activities for smartphones, wearables and further innovative

consumer electronics products, which shape our everyday world. Beforehand, Dennis worked for

MediaCom as media trend expert and developed communication strategies for a broad variety

of brands (telecommunication, automotive, FMCG etc.).

From 2001 to 2007 he studied Marketing, Economic Policy and Social Psychology at Ruhr-University

of Bochum. Dennis was born 1979 in Dinslaken, Germany.

Dennis Grzenia

Marketing Communications Manager - LG

“Sci-Fi Knows Best – How OOH Should Evolve”

Michael Bayler (michael.bayler@gmail.com.) is a strategic leader, published author and popular

speaker, inspiring digital innovation and transformation across marketing and enterprise. Mike has

ignited change programs for many of the world’s largest brands, technology, media and

entertainment firms. Clients have included Unilever, Diageo, Telefonica, FremantleMedia, PayPal,

Bacardi Global Brands, The Home Office, Warner Bros. BSkyB, British Telecom, Sony Music,

SABMiller, Nokia, Ogilvy & Mather, Robbie Williams and Simon Cowell. He is a co-author of the

seminal work on strategies for the digital future, Promiscuous Customers: Invisible Brands –

Delivering Value in Digital Markets (Capstone, Oxford 2002).

He has also written for Market Leader, The Wall Street Journal, Marketing Week, New Media Age,

MediaTel, Design Week, and Design Management Journal. Among many high-profile speaking

engagements, Mike has delivered master classes for The Marketing Society, MIDEM, AdTech, IESE

Business School, Sun Microsystems, Microsoft, VMWare, Daily Mail Group, FremantleMedia, The

Institute of Direct Marketing and Salesforce.

Michael Bayler

Director & Lead Consultant – The Whole Equation

“Building Brands in a Post-Digital World”

Neil Morris is responsible for the growth, finance, marketing and new business of Grand Visual, as

well as partnerships with companies across the digital OOH industry. When it’s “all hands on deck”

he also gets involved in delivering projects.

Neil Morris

Founder and Managing Director – Grand Visual

“It’s Big & It’s Clever: Digital OOH Engagement at Scale”

Andreas founded Ayuda in 2003, with the vision of building the world’s best out-of-home system.

Andreas oversees all aspects of Ayuda – including client demonstrations, sales, marketing, R&D,

user experience, cosmetic look and feel, and he also manages the financial side of the business.

Prior to founding Ayuda, Andreas worked for Microsoft Corporation for almost a decade. He

worked for Microsoft Research in Redmond, Washington as a Research Software Design Engineer,

where he worked closely with Dr. P. Anandan to develop numerous prototypes for next

generation media experiences. Andreas also worked as one of the earliest .NET Developer

Evangelists for Microsoft Corporation based out of New York City.

Andreas actively participates in several out-of-home committees, including the American

Association of Advertising Agencies, the Outdoor Advertising Association of America, and the

Traffic Audit Bureau. He holds a Bachelor of Science degree Summa Cum Laude from Concordia

University in Montreal, Quebec, with Honors in Pure Mathematics and Computer Science.

Andreas is passionate about being passionate during the design and creation of amazing

software experiences.

Andreas Soupliotis

President & CEO – Ayuda

“Shifting the Needle with Private

Marketplaces & Private Exchanges”

Margit joined Titan in March 2014 to lead the digital business development efforts and strategic

growth of Titan’s digital out-of-home portfolio. She is tasked with overseeing Titan's digital transit

advertising network, as well as running the digital ad ops team. In addition to enhancing Titan's

digital sales and marketing efforts, Margit also establishes new trading platforms, network

partnerships, and advises on new software integrations.

Prior to joining Titan, Margit served as Executive Director of Marketing and Digital Business

Development for The Wall Street Journal Office Network.

Previously, Margit worked as Client Strategy Director for Annalect, the data and technology unit

of Omnicom Media Group. Prior to that, she was Manager of Strategic Marketing and Analytics at

the Tribune Media Group in Chicago and lead development of integrated, cross-channel

solutions leveraging TMG’s versatile assets across digital, print and broadcast platforms. Before

joining TMG, Margit worked in various positions at Starcom MediaVest Group in Chicago after

being transferred over from Budapest, Hungary, where she was the Media Director for Leo Burnett

Budapest.

Margit Kittridge

Vice President, Digital Director – Titan360

“LinkNYC: The Co-Evolution of Technology and Responsive

Advertising in the streets of New York”

Chris is Managing Director of Rapport, a media agency in the UK specializing in Out-of-Home.

Part of IPG Mediabrands, Rapport has offices in the USA, Continental Europe and India.

Chris started his career at Grey and has worked at Clear Channel and JC Decaux where he was

Sales & Marketing Director at JC Decaux Airport prior to joining IPM to start up an international

media planning & buying agency. Chris has worked in the USA and Asia Pacific.

Chris Marjoram

Managing Director - Rapport

“Buying audience for SKY Europe”

Nick established Emanate in London in November 2009 quickly followed by the development of

Emanate Munich in 2010. In July 2013 Nick was appointed Global President with a brief to oversee

the growth of the US offices in New York and Los Angeles plus the continued internationalization of

the agency. With responsibility for business development, general management and client

stewardship, Nick also remains fully integrated in Emanate client work and currently oversees a

number client briefs covering consumer marketing, healthcare external relations, B2B

engagement, social media and community management.

Prior to launching Emanate, Nick was Deputy CEO of Ketchum London, one of the UK’s biggest PR

firms. During this time Nick led on a series of major global PR programs for Carlsberg, Pepsi,

Whirlpool, Lenovo and Heineken, plus domestic market work for clients including LG, Mars,

Mercedes Benz, Geek Squad and KFC. Before moving into marketing and PR Nick spent six years

working for Marks & Spencer and also helped establish online retailer Figleaves.com.

Nick Propper

President - Emanate

“Leveraging your talent to win more business”

Having founded Posterscope and held the position of CEO since 1995, Annie has more than 20

years’ experience running one of the world’s leading out-of-home communications agencies.

Since 2001, Annie has led the development of the global Posterscope network, which now has

billings of almost £2bn and encompasses over 750 people across 48 offices worldwide.

Committed to driving forward the out-of-home medium, Annie has led the creation of the firm’s

international arm, PSi, and experiential division, psLIVE, which produce some of the most exciting

and technologically advanced campaigns in the world. psLIVE is now in 13 countries with 700

people.

As one of the only senior female leaders in the out-of-home communications industry, Annie is a

champion of women in the workplace and leads a mentoring programme aimed at getting more

women into senior positions across the Dentsu Aegis Network. Annie works across the breadth of

Posterscope’s global network.

Annie Rickard

CEO - Posterscope

“People, places… and persuassion”

A social trends forecaster and futurist with 25 years’ experience, Melanie co-founded in 1996 and

is now chair of the Future Foundation, the leading independent global trends company with 200

blue-chip subscribers to their on-line trend service nVision and offices in London, New York and

Stockholm. She has worked on over 200 futures projects ranging from the future of the countryside

to the future of homes and is the author of many reports. Over the years she has been right about

mobile and smart phones, women’s salaries, changing domestic divisions and the progress of 24

hours and internet shopping amongst other things. She is currently working on a study on the

future of marketing and agencies with IPA and Adweek that is itself an update of a report from

2006 which accurately predicted changes in the advertising industry manifest today.

Passionate about the value of futures thinking to better leadership and innovation Melanie has

been a visiting professor at Henley Business School for many years and a Business Research Fellow

at the Royal College of Art in the Innovation team. Currently chair of the IDM (Institute of Direct

and Digital Marketing), she is also a Trustee for Women in Sport and a special advisor to the CCA

(Customer Contact Association).

Melanie Howard

Chair - The Future Foundation

“The Future of Consumer Engagement 2025 – new

scenarios and their implications for Out of Home advertising”

Gerhard Louw has been with Deutsche Telekom at the headquarters in Bonn, Germany for more

than 8 years. As Senior Manager, International Media Management, he is responsible for steering

and coordinating the international media function for the Deutsche Telekom Group across the 14

national telecommunication companies in Europe.

His professional background spans 20 years and includes many aspects of Marketing

Management on local and global levels, having worked in three of the most dynamic industries:

fast-moving consumer goods, IT & Telecommunications.

A South African native, Gerhard has worked across 4 countries and 2 continents, speaks 4

languages and truly enjoys working closely with people from different countries and cultures in

cross-functional and virtual teams. He has two business degrees and a post graduate diploma, is a

registered Life Coach and workshop facilitator.

Gerhard Louw

International Media Management – Deutsche Telekom

“Preparing for data-driven media management”

Matthew Dearden is President of Clear Channel Europe and a member of Clear Channel

Outdoor’s (CCO) executive leadership group, which provides leadership, direction and resources

across the international business. He is responsible for 17 European markets, including such

established regions as the UK and Ireland, Italy, Spain and the Nordic region; through to higher

growth markets such as Turkey, the Baltic region and Poland.

Matthew joined CCO as CEO of the UK business in August 2010. With full responsibility for all

aspects of the business, he led the transformation to being a respected, innovative, leading

player in the industry.

Before joining CCO, Matthew was Marketing Director for BT’s Consumer business, responsible for

acquiring, keeping and in-life marketing to over 10m customers, leading all aspects of marketing

strategy and execution through a nine-figure marketing budget.

He has also held several roles in digital TV and telephony at Telewest Broadband, including

Director of Telephony and Change Management. Matthew joined Telewest and Procter &

Gamble.

Matthew was born in Birmingham and grew up in Herefordshire, Somerset and New Zealand. He

juggled studying Astrophysics at Edinburgh University with his duties as editor of the student

newspaper and vice-president of the Students’ Association.

He lives outside London with his wife and children, still loves the countryside and mountain air and,

when he has time, indulges in his passions for NFL, computing, gadgets and current affairs.

Matthew Dearden

President – Clear Channel

“People Power”

Brendon Cook founded oOh!media in 1989. With over 35 years’ experience in outdoor advertising,

Brendon Cook has been at the forefront of the Out Of Home advertising business in Australia and

New Zealand, creating a multi-award winning company and being actively involved in

pioneering the industry’s move into digital.

Under Brendon’s leadership, the business has seen nine years of consecutive revenue growth

through strategic acquisitions, organic growth, and the development and introduction of several

new environments to capitalize on the growth in digital and people’s increasing habits away from

home.

Brendon is a founding and current board member of the Outdoor Media Association and was

instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure)

project, a system that allowed for improved accuracy in reporting measurable outcomes to

clients using Out Of Home media.

In 2015, Brendon was appointed to the Board of the Global Trade Association for Out Of Home -

FEPE International – to become the first Vice-President from Australia and New Zealand in the 50

year history of the organization.

Brendon Cook

CEO – OOH!media

“How it’s done under and how neuro is

giving creative confidence”

Adelaide McKelvey, previously Sales & Marketing Director at Continental Outdoor Media since

2005, was appointed as Managing Director Rest of Africa in October 2012. Prior to her role as Sales

& Marketing Director, she was Divisional Sales Director from 2001 to 2005 and General Sales

Manager from 2000 to 2001. Since 2007, Ms. McKelvey has also served as an alternate Director to

the main Board of the Company. She worked at the Company and its predecessor company,

CorpCom, for a combined 11 years. She first joined CorpCom as a Sales Executive in 1997.

Prior to joining CorpCom, she left Claude Neon Ltd., a corporate signage manufacture, to start

her own signage service company in 1995. Ms. McKelvey worked at Claude Neon Ltd. from 1989

to 1995 as a Credit Controller and later Assistant to the Production Director.

Ms. McKelvey holds a Business Development Diploma and completed IMM from Damelin.

Adelaide McKelvey

Managing Director Rest of Africa – Continental Outdoor

“The Effect of Technology in Emerging Markets”