Components of an Components of an Effective Networking Effective Networking Program Program

Presented by Captain James RidleyPresented by Captain James Ridley

New York Wing/NER Public Affairs New York Wing/NER Public Affairs OfficerOfficer

net·work·ingnet·work·ing   A   A supportive supportive system of sharing information and system of sharing information and services among individuals and services among individuals and groups having a common interest.groups having a common interest.

NetworkingNetworking

InternalInternal ExternalExternal

Internal NetworkingInternal Networking

Squadron, Group, Wing or Region Squadron, Group, Wing or Region Staff OfficersStaff Officers

CommandersCommanders CadetsCadets Other PAOs within Group, Wing or Other PAOs within Group, Wing or

RegionRegion National Public AffairsNational Public Affairs

Staff Officers, Staff Officers, Commanders & CadetsCommanders & Cadets Excellent source for events being Excellent source for events being

plannedplanned Access to event details and direct Access to event details and direct

quote sourcesquote sources Enables the PAO to promote the Enables the PAO to promote the

best events internally and best events internally and externallyexternally

Friendly sources to question and Friendly sources to question and pitch ideas topitch ideas to

PAOsPAOs

Best practicesBest practices Sharing of ideas, methods and Sharing of ideas, methods and

stylesstyles Collaborative effortsCollaborative efforts WorkshopsWorkshops Group, Wing or Region Group, Wing or Region

Newsletters & WebsitesNewsletters & Websites

National Public Affairs National Public Affairs OfficeOffice ““The Source” They’re here to helpThe Source” They’re here to help National PA UpdatesNational PA Updates Annual PAO AcademyAnnual PAO Academy Best PracticesBest Practices Online NewsOnline News Volunteer MagazineVolunteer Magazine

External NetworkingExternal Networking

Local town/county news publicationsLocal town/county news publications Major local news publicationsMajor local news publications Local TV & Radio StationsLocal TV & Radio Stations Local politicians press secretariesLocal politicians press secretaries College Radio StationsCollege Radio Stations College Professors (Radio & TV)College Professors (Radio & TV) High School & Technical SchoolsHigh School & Technical Schools Base Public Affairs DepartmentsBase Public Affairs Departments Authors – Aviation, E/S, Community Authors – Aviation, E/S, Community

ServiceService

Location, Location, Location, Location, LocationLocation

Tools of Effective Tools of Effective NetworkingNetworking Press KitsPress Kits Business CardsBusiness Cards Internet/WebsiteInternet/Website Examples of workExamples of work Know your audienceKnow your audience Media databaseMedia database

eMail, Fax, Phone and mailingeMail, Fax, Phone and mailingaddressaddress

Quality of submissionsQuality of submissions Relationships (Don’t be afraid to drop a name Relationships (Don’t be afraid to drop a name

or two)or two)

PersistencePersistence

Don’t give upDon’t give up Submit articles in a timely fashion Submit articles in a timely fashion

on a consistent basison a consistent basis Mainstream media is toughMainstream media is tough Research, research and more Research, research and more

researchresearch Patience pays off…eventuallyPatience pays off…eventually

Build CredibilityBuild Credibility

ExamplesExamples

TV Kids NewsTV Kids News NER SARCOMPNER SARCOMP

The RepublicanThe RepublicanABC & NBCABC & NBC

SAR Mission-LIG, Summer 2007SAR Mission-LIG, Summer 2007NewsdayNewsday

News 12 TVNews 12 TVHampton WeeklyHampton Weekly

LI Press, Suffolk Life, Neighborhood LI Press, Suffolk Life, Neighborhood NewsNews

When Opportunity When Opportunity KnocksKnocks

Networking Made It Networking Made It PossiblePossible National PA & NYWg PAONational PA & NYWg PAO PA Specialist, Westover ARB, MAPA Specialist, Westover ARB, MA Editor, Editor, Suffolk LifeSuffolk Life Newspaper Newspaper Kids-Day Editor, Kids-Day Editor, Newsday Newsday Captain Darren Cioffi, CAPCaptain Darren Cioffi, CAP

SummarySummary

Internal & External NetworkingInternal & External Networking Professional attitude, appearance Professional attitude, appearance

and workand work Utilize multiple sourcesUtilize multiple sources Be persistent but not “pushy”Be persistent but not “pushy”

Questions?Questions?