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    COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY

    2012 2017

    2013 Update

    TEXOMA COUNCIL OF GOVERNMENTS

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    OUR VISION FOR TEXOMA

    Promote innovative thinkingand creative mindsacross business and government

    Connect the regionwith partnerships, leadershipskills to prepare for the future

    Create new investment opportunitiesand enhanceentrepreneurship and small businesses

    Collaborate with regional partnersto protect arearesources and promote a dynamic region

    Build strong economiesand foster economicdevelopment

    Help communities achieve long term competitive development through

    investments in human, information, and natural resources, with the ultimate

    goal of improving the quality of life

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    INTRODUCTION

    Texoma Council of Governments serves as the Economic Development District (EDD)

    for Cooke, Fannin & Grayson counties comprising of the Texoma region. It is a

    designation granted by Department of Commerce Economic Development

    Administration (EDA). Texoma EDD coordinates economic development activities in

    tri-county Texoma region. All three counties have elected to be part of the district's

    organization and programming. The EDD provides information about economic

    development strategy and initiatives, sources of funds for businesses and public

    agencies, along with economic and community data when requested.

    This Comprehensive Economic Development Strategy (CEDS) is part of a local

    planning and implementation process designed to create jobs, foster more stable

    and diversified economies, improve living conditions, and provide a mechanism for

    guiding and coordinating the efforts of persons and organizations concerned with

    economic development.

    The 2013 CEDS Update to the 2012-2017 Comprehensive Economic Development

    Strategy incorporates freshly released economic, demographic, industry and

    housing information on Texoma area. Despite the inclusion of new data and

    identification of new project priorities, the issues identified in the originalComprehensive Economic Development Strategy document remain relevant today.

    Regionalism and collaboration is prioritized in the CEDS process to bring the

    communities together and create a uniform development scenario. This document

    emphasizes an asset based approach to economic development which highlights

    and plans to capitalize on strengths and resources of the region.

    Economic Development is a dynamic process that defies rigid procedural formulas; it

    is a process developed over a long period of time. Broad areas such as population,

    education, infrastructure, industries, etc. encompass economic development.

    Stakeholders who represent all these areas should integrate to develop a successful

    decision making process. Successes in each of these areas will bolster economic

    development.

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    DEMOGRAPHICS

    POPULATION ESTIMATES

    Population estimates for

    2012 show an increase in

    Cooke & Grayson

    counties, while Fannin

    county population is

    declining in small

    numbers.

    According to the estimates, population in Texoma region has increased considerably

    since 2010 and would continue to rise, as demonstrated by the population

    projection analysis below.

    POPULATION PROJECTIONS

    Moving steadily upward

    Current projections forTexoma region show the

    region is on track to pass

    200,000 within the next ten

    years. This would be an

    important milestone for the

    region.

    About Sixty-two percent of

    population in Texoma

    region lives in Grayson

    County; Cooke and Fannin Counties each have between 20 and 17 percent of the

    region population. The distribution has changed very little over the last decade.

    Since 2000, the region has experienced a consistent increase in population.

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    2000 2010 2020 2030

    History Forecast

    Source: US Census Bureau

    Source: US Census Bureau, Texas State Data Center

    Census

    Year 2010 2011 2012

    Cooke County 38,437 38,367 38,688

    Fannin County 33,915 33,884 33,831

    Grayson County 120,877 121,306 121,935

    Texoma region 193,229 193,557 194,454

    Population Estimate (as of J uly 1)

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    POPULATION AGE COHORTS

    A look at absolute numbers of people for all three counties further illustrates the

    region changing age structure. As the senior population grows in number in

    Texoma region, the youth population will remain relatively steady and experiencedworking age will descend during the next few years.

    The working adults (age 25 to 44) will be close to 60,000 after twenty years The region will experience a decline of almost 10,000 experienced working age

    population (25 to 44) in the next two decades

    As seniors grow in number, other cohorts remain relatively steady

    0

    20,000

    40,000

    60,000

    80,000

    2000 2010 2020 2030

    Histor Pro ection

    Youth (under 25

    Working adults (25 to 44

    Experienced working

    age (45 to 64)

    Seniors (65+)

    Source: US Census Bureau, Texas Department of State Health Services

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    EDUCATIONAL ATTAINMENT

    Highest level of education achieved by the population age 25 or older

    Texoma region adults are slightly more likely to have completed high school than

    the statewide average, with only 16 percent of residents lacking a high school

    diploma versus 19 percent statewide, whereas national average is less than the

    region.

    They are more likely to have completed a four-year college degree than their fellow

    Texans or than the US as a whole. Only 18 percent of Texoma region residents age 25

    years or older are estimated to have completed a bachelor degree or higher. Incontrast, this figure is 26 percent for Texas and 28 percent for the US.

    16%

    34%32%

    18%

    19%

    26%

    29%

    26%

    15%

    28%

    29%

    28%

    US

    no high school diplomahigh school diploma or GED

    some college but less than a 4-year degree

    degree or higher

    Texoma region

    Source: US Census Bureau (American Community Survey, 2009-2011 estimates)

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    Share of residents enrolled in some type of educational program

    At any given

    time, over 25

    percent of

    the Texoma

    Region

    residents are

    enrolled in

    some kind of

    educational

    program,

    whether it is

    nursery school or college or a vocational course.

    The density of enrollment in the region (28

    percent overall) falls only slightly below the state

    level (29 percent) and is higher than the US level

    (23 percent).

    HOUSING

    Housing Affordability ratios higher than the US average

    The median

    household

    income levels in

    tri-county

    region are

    lower than the

    nationalaverage. But

    the median

    home value in

    the three

    counties is 2.1

    1%

    2%

    2%

    1%

    2%

    1%

    11%

    12%

    11%

    5%

    6%

    6%

    5%

    7%

    8%

    0% 5% 10% 15% 20% 25% 30%

    US

    Texas

    Texoma region

    Nursery school, preschool

    Kindergarten

    Elementary school (grades 1-8)

    High school (grades 9-12)

    College or graduate school

    Source: US Census Bureau (American Community Survey, 2009-2011 estimates)

    Cooke

    Fannin

    Grayson

    US

    $75,000

    $100,000

    $125,000

    $150,000

    $175,000

    $200,000

    $20,000 $25,000 $30,000 $35,000 $40,000 $45,000 $50,000 $55,000

    M

    edianHomeValue

    Median Household Income

    Ratios > 3.5 are less affordable

    than the US averageRatios < 3.5 are moreaffordable than the

    US average

    Source: US Census Bureau (American Community Survey, 2009-2011 estimates)

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    to 2.3 times the median income. When compared to the national average of 3.5, the

    region housing affordability is ascertained.

    Better housing costs also reflect on the low cost of living in the region.

    High levels of owner occupancy are also responsible for good affordability

    A high level of

    housing

    affordability

    makes it possible

    for more number

    of residents to

    own a home.Occupancy rates

    are higher in all

    three counties

    than the national

    average of 65%.

    As per the three year estimates (2009-2011), home ownership is a higher possibility

    in Fannin County owing to lower median home values.

    Commute patterns of Texoma workers

    US 65%

    Grayson 67%

    Cooke 69%

    Fannin 73%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Source: US Census Bureau (American Community Survey, 2009-2011 estimates)

    26,527 42,400

    35,411

    Employed in Texoma

    region, live outside

    Live in Texoma region,

    employed outside

    Employed and live in

    Texoma region

    Source: US Census Bureau, On The Map

    Inflow Outflow in Texoma in 2011

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    ECONOMY

    EMPLOYMENT PROJECTIONS

    Health Care industry to bring around 3,000 jobs over the next decade

    Over the next decade, health care and other dominant sectors, educational services,

    accommodation and food services, manufacturing, and retail trade would bring

    around 8,650 jobs in Texoma region.

    On the other hand, utilities, management of companies, agriculture, forestry and

    fishing; information, arts and recreation would be small job generating sectors.

    300

    3,120

    2,720

    1,950

    7,470

    10,290

    590

    5,860

    1,750

    8,430

    620

    670

    1,280

    20

    2,790

    410

    1,740

    8,450

    1,880

    340

    3,620

    3,320

    2,400

    9,300

    13,280

    650

    7,420

    2,590

    9,600

    640

    740

    1,440

    20

    3,250

    460

    1,890

    9,550

    2,090

    0 4000 8000 12000 16000

    Agriculture, Forestry, Fishing & Hunting

    Construction

    Finance & Insurance

    Educational Services

    Health Care & Social Assistance

    Arts, Entertainment, & Recreation

    Accommodation & Food Services

    Mining

    Manufacturing

    Information

    Real Estate & Rental & Leasing

    Professional, Scientific, & Technical Services

    Management of Companies & Enterprises

    Other Services, Ex. Government

    Utilities

    Wholesale Trade

    Retail Trade

    Transportation & Warehousing

    Projected Employment 2020 Estimated Employment 2010

    Source: Texas Labor Market Information, LMCI Tracer

    *Note: Industry sectors are classified as per the North American Industry Classification System (NAICS)

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    Employment by Industry Clusters

    Biomedical/Biotechnical (life sciences), Energy (Fossil and Renewable) and

    Manufacturing Supercluster contribute to more than 20,000 jobs in the region.

    Hospitals and related industries are a part of the biomedical/biotechnical industry

    cluster and employment in these

    industries are a large part of Texoma

    workforce.

    Oil and Gas Extraction industries that

    are under the energy industry cluster

    employ substantial number of people

    in Cooke County. Cooke County has

    64

    82

    112

    118

    122

    361

    385

    667

    938

    981

    1,176

    1,332

    1,417

    1,492

    1,709

    1,862

    1,911

    2,326

    3,067

    3,548

    5,440

    5,728

    9,113

    0 4000 8000 12000

    Glass & Ceramics

    Electrical Equipment, Appliance & Component Mfg

    Primary Metal Mfg

    Apparel & Textiles

    Mining

    Forest & Wood Products

    Printing & Publishing

    Machinery Mfg

    Education & Knowledge CreationChemicals & Chemical Based Products

    Computer & Electronic Product Mfg

    Arts, Entertainment, Recreation & Vistor Industries

    Transportation & Logistics

    Fabricated Metal Product Mfg

    Information Technology & Telecommunications

    Agribusiness, Food Processing & Technology

    Transportation Equipment Mfg

    Advanced Materials

    Business & Financial Services

    Defense & Security

    Manufacturing Supercluster

    Energy (Fossil & Renewable)

    Biomedical/Biotechnical (Life Sciences)

    Source: Innovation in American Regions, Industry Clusters 2011,www.statsamerica.org

    *Note: A list of six-digit NAICS definitions for each of these industry clusters is available at

    http://www.statsamerica.org/innovation/reports/sections/appendix_I.pdf

    200,000

    300,000

    400,000

    500,000

    600,000

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    Source: Railroad Commission of Texas, Production

    http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/innovation/reports/sections/appendix_I.pdfhttp://www.statsamerica.org/innovation/reports/sections/appendix_I.pdfhttp://www.statsamerica.org/innovation/reports/sections/appendix_I.pdfhttp://www.statsamerica.org/
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    seen one of the highest amounts of crude oil production in the last few years.

    Manufacturing is also one of the strongest and most promising industry clusters in

    Texoma region and would continue to grow with national progress in the cluster.

    Location Quotient Analysis for Industry Clusters

    A location quotient

    (LQ) can be defined

    as a ratio of the

    percentage of

    employment in a

    local industry cluster

    to the percentage of

    employment in the

    same industry cluster

    at the national level.

    The L analysis would

    be helpful in

    determining whether

    the industry cluster is

    a basic in nature;serving outside

    Texoma region or

    non-basic; serving

    within the region. If

    the local industry

    cluster and the

    national industry

    cluster are perfectly

    proportional, then

    the location quotient

    is 1.00.

    If an industry is

    heavily concentrated0.00

    0.25

    0.50

    0.75

    1.00

    1.25

    1.50

    1.75

    2.00

    2.25

    2.50

    2.75

    3.00

    3.25

    3.50

    AO

    BOW

    AG

    Apparel&Textiles

    Education&KnowledgeCreation

    Printing&Publishing

    Business&FinancialServices

    Forest&WoodProducts

    Glass&Ceramics

    InformationTechnology&Telecomm

    unications

    Transportation&Logistics

    Defense&Security

    Chemicals&ChemicalBasedProduc

    ts

    AdvancedMaterials

    Agribusiness,

    FoodProcessing&Tec

    hnology

    Mining

    Biomedical/Biotechnical(LifeSciences)

    PrimaryMetalMfg

    ElectricalEquipment,Appliance&ComponentMfg

    MachineryMfg

    Energy(Fossil&Renewable)

    Computer&ElectronicProductMfg

    ManufacturingSupercluster

    FabricatedMetalProductMfg

    TransportationEquipmentMfg

    US average for each industry cluster = 1.00

    Industry clusters are exporting > 1.25

    Industry clusters are not meeting local demand < 0.75

    Source: Innovation in American Regions, Industry Clusters 2011,www.statsamerica.org

    http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/
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    at the local level (gambling industry in Southern Oklahoma) the location quotient

    will be higher than 1.00. In contrast, if the industry does not meet the local demand

    (for example, farming in New York City) then the location quotient will be lower than

    1.00.

    Manufacturing, energy, biomedical/biochemical, agribusiness, food processing and

    mining industry clusters show strong LQs in Texoma region.

    Employment by Occupation Clusters and occupation cluster share of total

    employment

    Skilled production, legal, financial, real estate, agribusiness, food technology,

    managerial, sales, marketing, HR occupation clusters form around 28 percent of the

    total Texoma workforce. Whereas, information technology, engineering and related

    sciences; building, landscape and construction design; natural science and

    environmental management jobs are lacking in the region.

    237

    367

    699

    722

    868

    874

    1,125

    1,278

    1,557

    1,597

    1,830

    3,818

    4,958

    5,567

    5,665

    6,450

    6,514

    6,798

    8,750

    0 2000 4000 6000 8000 10000 12000

    Natural Sciences and Environmental Management

    Building, Landscape and Construction Design

    Engineering and Related Sciences

    Information Technology (IT)

    Postsecondary Education and Knowledge Creation

    Health Care and Medical Science (Medical Technicians)

    Public Safety and Domestic Security

    Mathematics, Statistics, Data and Accounting

    Arts, Entertainment, Publishing and Broadcasting

    Personal Services Occupations

    Technology-Based Knowledge Clusters

    Health Care and Medical Science (Aggregate)

    Managerial, Sales, Marketing and HR

    Agribusiness and Food Technology

    Legal and Financial Services, and Real Estate (L & FIRE)

    8.8%

    6.8%

    6.5%

    6.5%

    5.7%

    5.6%

    5.0%

    3.8%

    1.8%

    1.6%

    1.6%

    1.3%

    1.1%

    0.9%

    0.9%

    0.7%

    0.7%

    0.4%

    0.2%

    Source: Innovation in American Regions, Occupation Clusters 2010, www.statsamerica.org

    *Note: A list of SOC definitions for each of these occupation clusters is available at

    http://www.statsamerica.org/innovation/reports/sections2/H.pdf

    http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/innovation/reports/sections2/H.pdfhttp://www.statsamerica.org/innovation/reports/sections2/H.pdfhttp://www.statsamerica.org/innovation/reports/sections2/H.pdfhttp://www.statsamerica.org/
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    Location Quotient

    Analysis for

    Occupation

    Clusters

    US average for each

    industry cluster = 1.00

    Industry clusters are

    exporting > 1.25

    Industry clusters are

    not meeting local

    demand < 0.75

    Agriculture & food

    technology and

    skilled production

    workers are the

    only two

    occupation

    clusters with

    strong location

    quotients.

    Food processing

    employers in

    Texoma region are

    one of the largest

    exporters in the

    nation.

    Manufacturing

    industries in the

    region demand

    high number of

    skilled production

    workers.

    0.00

    0.25

    0.50

    0.75

    1.00

    1.25

    1.50

    1.75

    2.00

    2.25

    2.50

    2.75

    3.00

    3.25

    3.50

    3.75

    4.00

    4.25

    4.50

    AO

    BOW

    AG

    InformationTechnology(IT)

    Mathematics,St

    atistics,DataandAccounting

    Technology-Bas

    edKnowledgeClusters

    HealthCareand

    MedicalScience(MedicalPractitionersandScientists)

    Arts,Entertainm

    ent,PublishingandBroadcasting

    PersonalService

    sOccupations

    PostsecondaryE

    ducationandKnowledgeCreation

    Engineeringand

    RelatedSciences

    Managerial,Sale

    s,MarketingandHR

    Building,LandscapeandConstructionDesign

    LegalandFinancialServicesandRealEstate(L&FIRE)

    NaturalSciencesandEnvironmentalManagement

    HealthCareand

    MedicalScience(MedicalTechnicians)

    HealthCareand

    MedicalScience(Aggregate)

    Primary/Second

    aryandVocationalEducation,Remediation&SocialServices

    PublicSafetyan

    dDomesticSecurity

    HealthCareand

    MedicalScience(Therapy,Counselinga

    ndRehabilitation)

    SkilledProductionWorkers:Technicians,Operators,Trades,Installers&Repairers

    AgribusinessandFoodTechnology

    Source: Innovation in American Regions, Occupation Clusters 2010,www.statsamerica.org

    http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/
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    EDA ECONOMIC DISTRESS CRITERIA

    The Economic Development Administration (EDA) determines eligibility and

    investment rates of applicants based upon defined measures of economic distress.

    An applicant eligibility is primarily based up their ability to demonstrate that the

    geographic area of impact of the proposed project has, (1) an unemployment rate

    for the most recent twenty four month period for which data is available that is at

    least one percentage point greater than the national average, (2) per capita income

    that is eighty percent or less of the national average per capita income, (3) a

    designation as a Special Impact Area by EDA. EDA requests that applicants provide

    the latest data available in the proposed project region or area of impact.

    Measuring economic distress criteria (census tracts)

    Economic distress is measured in Cooke, Fannin and Grayson counties by using

    census tracts as the unit of analysis. The distressed region in Grayson County is the

    most populated area in Texoma.

    Cooke Grayson Fannin

    Meets the distress criteria for er ca ita ersonal income

    Meets the distress criteria for unem lo ment rate

    Meets the distress criteria for unem lo ment rate & er ca ita ersonal income

    Source: Innovation in American Regions, Economic Distress 2011,www.statsamerica.org

    http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/
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    STRENGTHS, WEAKNESSES,

    OPPORTUNITIES & THREATS (SWOT)

    O

    SWOTANALYSIS

    S WO T

    Proximity to DFW metroplex

    Lake Texoma

    Highways US 75 & US 82

    Proximity to Choctaw & Winstarcasinos

    Access to hospitals

    Relative low cost of living

    Relative low labor costs

    Tourism opportunities

    Natural resources

    Local community efforts

    Lack of trained workforce

    Lack of diverse economy,

    corporate jobs

    Missing skill sets, mechanics Educational attainment levels

    Understanding the need for

    public transportation

    Not thinking regionally

    No marketing for theREGION'

    Ecotourism-fragmented pieces

    Sell region as a whole

    Increase S.T.E.M careers

    Grow the Manufacturing sector

    Work based learning-

    internships, apprenticeships

    Agriculture

    Community Colleges

    Local and regionalcollaborations

    Strong state economy

    HELPFUL HARMFUL

    Aging population

    Local competition-sales tax,

    business

    Reliance on personal

    transportation

    Outmigration of young

    professionals , brain drain

    Resistance to change

    INTERNAL

    EXTERNAL

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    REGIONAL ASSETS

    LAKE TEXOMA

    Lake Texoma is situated on the Red River between

    Oklahoma and Texas. Attracting approximately 6 million

    visitors a year, Lake Texoma's popularity is largely

    attributed to its sheer size as well as its proximity to the

    Dallas-Fort Worth metroplex, about an hour's drive south

    of the lake.

    The lake area includes two wildlife refuges, two state

    parks, fifty four USACE-managed parks, twelve marinas,

    twenty-six resorts, hundreds of campgrounds and a

    variety of excellent golf courses. Power boating, sailing,

    personal watercraft, water skiing and wind surfing are all

    popular pursuits. Lake Texoma has become a major

    sailing center based on the lake's size, depth and miles of

    sailing shoreline.

    NATURAL RESOURCES

    Apart from Lake Texoma, the region has Caddo National

    Grasslands and Hagerman National Wildlife Refuge.

    Caddo National Grasslands is located in Fannin County

    and is divided into two units, the Bois d' Arc Creek Unit

    (13,360 acre s) and Ladonia Unit (2,780 acre). These units

    have a diversified habitat, lakes and streams with

    hunting and fishing facilities.

    The 12,000 acres Hagerman National Wildlife Refuge,

    situated in Grayson County, is home for several species of

    birds and wildlife. Hiking trails, wildlife photography,

    fishing, seasonal boating and hunting are offered at the

    Hagerman. There are several state parks in the region

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    namely Eisenhower State Park, Bonham State Park, and

    the Johnson Brand Unit of Ray Roberts Lake.

    TOURISM

    Lake Texoma and other natural resources in the region

    attract hundreds of people each year.There are various

    recreational areas, campgrounds, marinas, hiking trails

    and biking trails surrounding the state parks and Lake

    Texoma. Various nature/environmental programs are

    scheduled throughout the year. Eisenhower Yacht Club at

    Denison, which is privately operated, provides a variety

    of marina services.There are several farms and ranches in Texoma providing

    a series of other recreational activities. Horseback riding

    is also a popular activity in the region. Western parts of

    Texoma are part of the North Texas Horse Country, one of

    the largest concentrations of horse farms in the United

    States, an area with more than 350 horse farms and even

    more equine and equestrian- focused businesses.

    EXISTING TRANSPORTATION NETWORKS

    The Texoma region is suitably located in North Texas

    region close to several major metropolitan areas with

    strong commercial and retail markets. Interstate 35 and

    US Highways 69/75 and 82 provide easy access to these

    markets as well as numerous business airports such as

    North Texas Regional Airport, Sherman Municipal

    Airport, Gainesville Airport, and Bonham Airport.

    TAPS Public Transit is a private, non-profit corporation in

    the region and serves Collin, Fannin, Grayson, Cooke,

    Wise, Clay & Montague Counties. It provides safe and

    affordable transportation to the entire public in Texoma

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    region. It serves people of all ages and incomes, and is

    well equipped to service the elderly and disabled.

    Texoma is well served by railroads, several Class 1 railway

    networks pass through Texoma, connecting to several

    ports such as the Port of Houston (TX), Port of Catoosa

    (OK), and Port of Muskogee (OK). Amtrak uses the BNSF

    intermodal line for passenger rail service on their

    Heartland Flyer route with a stop in Gainesville.

    MANUFACTURING

    Manufacturing in the region is more robust than most

    other industry sectors. In 2011, manufacturing sectorworkers formed 13 percent of the total Texoma

    workforce. In the next decade, the manufacturing jobs are

    projected to increase by around 15 percent more than the

    current numbers.

    Skilled production workers, technicians, operators,

    traders, installers, repairers, that is, jobs associated with

    the manufacturing sector are the most sought after jobs

    in Texoma region.

    HEALTH CARE

    In 2011, Heath care industry comprised 15% of the

    Texoma workforce according to the Bureau of Labor

    Statistics information.

    Wilson N. Jones Regional Health System and Texoma

    Health Care System are two major employers in the

    region. With high senior population, the region houses

    several top notch nursing homes and facilities.

    Health care jobs are estimated to increase by around 30

    percent in the next decade.

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    EMERGING OPPORTUNITIES

    TRANSPORTATION

    Transportation and mobility of resources, capital, and labor that connect a region

    externally and internally are a key factor for a healthy regional economy. The

    availability and capacity of transportation infrastructure is an emerging resource for

    the Texoma region. Ongoing transportation projects are widening the connectivity

    alternatives to adjoining metropolitan cities and other areas.

    Recently, TAPS Public Transit extended their public transportation services in Bryan

    County, Oklahoma and plans are underway to duplicate this effort in some other

    counties in Southern Oklahoma and the Dallas-Fort Worth metroplex area.Educational and local government entities have come together to create a safe

    environment for bicyclists and pedestrians through efficient planning measures.

    Improvement in local and neighborhood connections to facilitate safe and

    affordable transportation alternatives is a priority in the region.

    ECOTOURISM

    By increasing local capacity building and employment opportunities, ecotourism canbe an effective economic development driver. Texoma region is endowed with a

    number natural resources and it is a prime tourist destination for people residing in

    adjoining regions. It is necessary to devise a unified strategy to capitalize on the

    tourism strength in Texoma.

    Documenting regional assets and devising a strategy for marketing them is the first

    step in leveraging tourism for economic development. This step would include

    cataloging existing tourism sites and organizations, as well as identifying potential

    target audiences and marketing channels. Visitor data and other indicators ofeconomic impact should be taken into consideration for ecotourism planning. Some

    examples of categories to be marketed are as follows:

    Outdoor Recreation & Camping Trails, Biking & Hiking

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    Birding Boating, Fishing and Hunting Historic Tourism Arts & Literature Festivals & Events Road Trips and Tourist Routes

    AGRICULTURAL ENTREPRENEURSHIP

    There are significant trends in consumer preferences that are driving the market for

    agricultural products. These includeconsumer interest in foods that are prepared

    naturally (organic produce, free-range chickens, antibiotic-free meats and dairy

    products), as well as those that meet certain health or dietary needs (gluten-free

    products, low-fat foods). Capitalizing on these trends can help local producers

    increase their market share.

    The region is one of the largest producers of corn. Wheat production, lavender

    farming, horse farming, deer farming, and livestock farming are some of the

    emerging agribusinesses in the area. Marketing and multiplying efforts to grow

    these businesses can help strengthen the share of agriculture sector in the economy.

    EDUCATIONAL INSTITUTIONS

    Austin College located in Sherman, Grayson County College in Denison and North

    Central Texas College in Gainesville are critical assets for moving the region youth

    forward. These colleges have been instrumental in resolving some of the skills gap

    experienced by several industries in the region.

    Texoma workforce, major employers, educational institutions and school districts

    are working together to develop courses and concentrations that would bridge the

    existing skills gap in tri-county area.

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    REGIONAL COLLABORATIONS

    Aligning private sector, government and non-profit leadership can build on the

    strengths of each sector and collectively address limitations in Texoma region.

    ENTREPRENEURSHIP

    Entrepreneurship has become an essential tool in the economic developmenttoolbox. Communities are recognizing in rural areas that a local and small business

    strategy has a higher probability of success than recruiting a major employer to the

    area. In addition, entrepreneurship strategies that foster new business and job

    creation are often more cost effective than incentives paid to recruit businesses to a

    community.

    Source: Texas Higher Education Coordination Board

    Educational Institution Certified Fall 2011 Preliminary Fall 2012

    North Central Texas Community College District 9,831 10,175

    Grayson County College 5,166 4,909

    Austin College 1,353 1,260

    Private Non-profits Government

    Offers validation of public

    needs

    incentives

    relationships

    generators processes maintaining public

    infrastucture

    Globalization jurisdictions

    between government

    and private sector

    Needs

    Help boundaries

    information