comprehensive economic development strategy update 2013
TRANSCRIPT
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
1/22
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
2/22
COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY
2012 2017
2013 Update
TEXOMA COUNCIL OF GOVERNMENTS
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
3/22
1
OUR VISION FOR TEXOMA
Promote innovative thinkingand creative mindsacross business and government
Connect the regionwith partnerships, leadershipskills to prepare for the future
Create new investment opportunitiesand enhanceentrepreneurship and small businesses
Collaborate with regional partnersto protect arearesources and promote a dynamic region
Build strong economiesand foster economicdevelopment
Help communities achieve long term competitive development through
investments in human, information, and natural resources, with the ultimate
goal of improving the quality of life
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
4/22
2
INTRODUCTION
Texoma Council of Governments serves as the Economic Development District (EDD)
for Cooke, Fannin & Grayson counties comprising of the Texoma region. It is a
designation granted by Department of Commerce Economic Development
Administration (EDA). Texoma EDD coordinates economic development activities in
tri-county Texoma region. All three counties have elected to be part of the district's
organization and programming. The EDD provides information about economic
development strategy and initiatives, sources of funds for businesses and public
agencies, along with economic and community data when requested.
This Comprehensive Economic Development Strategy (CEDS) is part of a local
planning and implementation process designed to create jobs, foster more stable
and diversified economies, improve living conditions, and provide a mechanism for
guiding and coordinating the efforts of persons and organizations concerned with
economic development.
The 2013 CEDS Update to the 2012-2017 Comprehensive Economic Development
Strategy incorporates freshly released economic, demographic, industry and
housing information on Texoma area. Despite the inclusion of new data and
identification of new project priorities, the issues identified in the originalComprehensive Economic Development Strategy document remain relevant today.
Regionalism and collaboration is prioritized in the CEDS process to bring the
communities together and create a uniform development scenario. This document
emphasizes an asset based approach to economic development which highlights
and plans to capitalize on strengths and resources of the region.
Economic Development is a dynamic process that defies rigid procedural formulas; it
is a process developed over a long period of time. Broad areas such as population,
education, infrastructure, industries, etc. encompass economic development.
Stakeholders who represent all these areas should integrate to develop a successful
decision making process. Successes in each of these areas will bolster economic
development.
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
5/22
3
DEMOGRAPHICS
POPULATION ESTIMATES
Population estimates for
2012 show an increase in
Cooke & Grayson
counties, while Fannin
county population is
declining in small
numbers.
According to the estimates, population in Texoma region has increased considerably
since 2010 and would continue to rise, as demonstrated by the population
projection analysis below.
POPULATION PROJECTIONS
Moving steadily upward
Current projections forTexoma region show the
region is on track to pass
200,000 within the next ten
years. This would be an
important milestone for the
region.
About Sixty-two percent of
population in Texoma
region lives in Grayson
County; Cooke and Fannin Counties each have between 20 and 17 percent of the
region population. The distribution has changed very little over the last decade.
Since 2000, the region has experienced a consistent increase in population.
0
50,000
100,000
150,000
200,000
250,000
2000 2010 2020 2030
History Forecast
Source: US Census Bureau
Source: US Census Bureau, Texas State Data Center
Census
Year 2010 2011 2012
Cooke County 38,437 38,367 38,688
Fannin County 33,915 33,884 33,831
Grayson County 120,877 121,306 121,935
Texoma region 193,229 193,557 194,454
Population Estimate (as of J uly 1)
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
6/22
4
POPULATION AGE COHORTS
A look at absolute numbers of people for all three counties further illustrates the
region changing age structure. As the senior population grows in number in
Texoma region, the youth population will remain relatively steady and experiencedworking age will descend during the next few years.
The working adults (age 25 to 44) will be close to 60,000 after twenty years The region will experience a decline of almost 10,000 experienced working age
population (25 to 44) in the next two decades
As seniors grow in number, other cohorts remain relatively steady
0
20,000
40,000
60,000
80,000
2000 2010 2020 2030
Histor Pro ection
Youth (under 25
Working adults (25 to 44
Experienced working
age (45 to 64)
Seniors (65+)
Source: US Census Bureau, Texas Department of State Health Services
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
7/22
5
EDUCATIONAL ATTAINMENT
Highest level of education achieved by the population age 25 or older
Texoma region adults are slightly more likely to have completed high school than
the statewide average, with only 16 percent of residents lacking a high school
diploma versus 19 percent statewide, whereas national average is less than the
region.
They are more likely to have completed a four-year college degree than their fellow
Texans or than the US as a whole. Only 18 percent of Texoma region residents age 25
years or older are estimated to have completed a bachelor degree or higher. Incontrast, this figure is 26 percent for Texas and 28 percent for the US.
16%
34%32%
18%
19%
26%
29%
26%
15%
28%
29%
28%
US
no high school diplomahigh school diploma or GED
some college but less than a 4-year degree
degree or higher
Texoma region
Source: US Census Bureau (American Community Survey, 2009-2011 estimates)
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
8/22
6
Share of residents enrolled in some type of educational program
At any given
time, over 25
percent of
the Texoma
Region
residents are
enrolled in
some kind of
educational
program,
whether it is
nursery school or college or a vocational course.
The density of enrollment in the region (28
percent overall) falls only slightly below the state
level (29 percent) and is higher than the US level
(23 percent).
HOUSING
Housing Affordability ratios higher than the US average
The median
household
income levels in
tri-county
region are
lower than the
nationalaverage. But
the median
home value in
the three
counties is 2.1
1%
2%
2%
1%
2%
1%
11%
12%
11%
5%
6%
6%
5%
7%
8%
0% 5% 10% 15% 20% 25% 30%
US
Texas
Texoma region
Nursery school, preschool
Kindergarten
Elementary school (grades 1-8)
High school (grades 9-12)
College or graduate school
Source: US Census Bureau (American Community Survey, 2009-2011 estimates)
Cooke
Fannin
Grayson
US
$75,000
$100,000
$125,000
$150,000
$175,000
$200,000
$20,000 $25,000 $30,000 $35,000 $40,000 $45,000 $50,000 $55,000
M
edianHomeValue
Median Household Income
Ratios > 3.5 are less affordable
than the US averageRatios < 3.5 are moreaffordable than the
US average
Source: US Census Bureau (American Community Survey, 2009-2011 estimates)
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
9/22
7
to 2.3 times the median income. When compared to the national average of 3.5, the
region housing affordability is ascertained.
Better housing costs also reflect on the low cost of living in the region.
High levels of owner occupancy are also responsible for good affordability
A high level of
housing
affordability
makes it possible
for more number
of residents to
own a home.Occupancy rates
are higher in all
three counties
than the national
average of 65%.
As per the three year estimates (2009-2011), home ownership is a higher possibility
in Fannin County owing to lower median home values.
Commute patterns of Texoma workers
US 65%
Grayson 67%
Cooke 69%
Fannin 73%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: US Census Bureau (American Community Survey, 2009-2011 estimates)
26,527 42,400
35,411
Employed in Texoma
region, live outside
Live in Texoma region,
employed outside
Employed and live in
Texoma region
Source: US Census Bureau, On The Map
Inflow Outflow in Texoma in 2011
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
10/22
8
ECONOMY
EMPLOYMENT PROJECTIONS
Health Care industry to bring around 3,000 jobs over the next decade
Over the next decade, health care and other dominant sectors, educational services,
accommodation and food services, manufacturing, and retail trade would bring
around 8,650 jobs in Texoma region.
On the other hand, utilities, management of companies, agriculture, forestry and
fishing; information, arts and recreation would be small job generating sectors.
300
3,120
2,720
1,950
7,470
10,290
590
5,860
1,750
8,430
620
670
1,280
20
2,790
410
1,740
8,450
1,880
340
3,620
3,320
2,400
9,300
13,280
650
7,420
2,590
9,600
640
740
1,440
20
3,250
460
1,890
9,550
2,090
0 4000 8000 12000 16000
Agriculture, Forestry, Fishing & Hunting
Construction
Finance & Insurance
Educational Services
Health Care & Social Assistance
Arts, Entertainment, & Recreation
Accommodation & Food Services
Mining
Manufacturing
Information
Real Estate & Rental & Leasing
Professional, Scientific, & Technical Services
Management of Companies & Enterprises
Other Services, Ex. Government
Utilities
Wholesale Trade
Retail Trade
Transportation & Warehousing
Projected Employment 2020 Estimated Employment 2010
Source: Texas Labor Market Information, LMCI Tracer
*Note: Industry sectors are classified as per the North American Industry Classification System (NAICS)
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
11/22
9
Employment by Industry Clusters
Biomedical/Biotechnical (life sciences), Energy (Fossil and Renewable) and
Manufacturing Supercluster contribute to more than 20,000 jobs in the region.
Hospitals and related industries are a part of the biomedical/biotechnical industry
cluster and employment in these
industries are a large part of Texoma
workforce.
Oil and Gas Extraction industries that
are under the energy industry cluster
employ substantial number of people
in Cooke County. Cooke County has
64
82
112
118
122
361
385
667
938
981
1,176
1,332
1,417
1,492
1,709
1,862
1,911
2,326
3,067
3,548
5,440
5,728
9,113
0 4000 8000 12000
Glass & Ceramics
Electrical Equipment, Appliance & Component Mfg
Primary Metal Mfg
Apparel & Textiles
Mining
Forest & Wood Products
Printing & Publishing
Machinery Mfg
Education & Knowledge CreationChemicals & Chemical Based Products
Computer & Electronic Product Mfg
Arts, Entertainment, Recreation & Vistor Industries
Transportation & Logistics
Fabricated Metal Product Mfg
Information Technology & Telecommunications
Agribusiness, Food Processing & Technology
Transportation Equipment Mfg
Advanced Materials
Business & Financial Services
Defense & Security
Manufacturing Supercluster
Energy (Fossil & Renewable)
Biomedical/Biotechnical (Life Sciences)
Source: Innovation in American Regions, Industry Clusters 2011,www.statsamerica.org
*Note: A list of six-digit NAICS definitions for each of these industry clusters is available at
http://www.statsamerica.org/innovation/reports/sections/appendix_I.pdf
200,000
300,000
400,000
500,000
600,000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Source: Railroad Commission of Texas, Production
http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/innovation/reports/sections/appendix_I.pdfhttp://www.statsamerica.org/innovation/reports/sections/appendix_I.pdfhttp://www.statsamerica.org/innovation/reports/sections/appendix_I.pdfhttp://www.statsamerica.org/ -
7/28/2019 Comprehensive Economic Development Strategy Update 2013
12/22
10
seen one of the highest amounts of crude oil production in the last few years.
Manufacturing is also one of the strongest and most promising industry clusters in
Texoma region and would continue to grow with national progress in the cluster.
Location Quotient Analysis for Industry Clusters
A location quotient
(LQ) can be defined
as a ratio of the
percentage of
employment in a
local industry cluster
to the percentage of
employment in the
same industry cluster
at the national level.
The L analysis would
be helpful in
determining whether
the industry cluster is
a basic in nature;serving outside
Texoma region or
non-basic; serving
within the region. If
the local industry
cluster and the
national industry
cluster are perfectly
proportional, then
the location quotient
is 1.00.
If an industry is
heavily concentrated0.00
0.25
0.50
0.75
1.00
1.25
1.50
1.75
2.00
2.25
2.50
2.75
3.00
3.25
3.50
AO
BOW
AG
Apparel&Textiles
Education&KnowledgeCreation
Printing&Publishing
Business&FinancialServices
Forest&WoodProducts
Glass&Ceramics
InformationTechnology&Telecomm
unications
Transportation&Logistics
Defense&Security
Chemicals&ChemicalBasedProduc
ts
AdvancedMaterials
Agribusiness,
FoodProcessing&Tec
hnology
Mining
Biomedical/Biotechnical(LifeSciences)
PrimaryMetalMfg
ElectricalEquipment,Appliance&ComponentMfg
MachineryMfg
Energy(Fossil&Renewable)
Computer&ElectronicProductMfg
ManufacturingSupercluster
FabricatedMetalProductMfg
TransportationEquipmentMfg
US average for each industry cluster = 1.00
Industry clusters are exporting > 1.25
Industry clusters are not meeting local demand < 0.75
Source: Innovation in American Regions, Industry Clusters 2011,www.statsamerica.org
http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/ -
7/28/2019 Comprehensive Economic Development Strategy Update 2013
13/22
11
at the local level (gambling industry in Southern Oklahoma) the location quotient
will be higher than 1.00. In contrast, if the industry does not meet the local demand
(for example, farming in New York City) then the location quotient will be lower than
1.00.
Manufacturing, energy, biomedical/biochemical, agribusiness, food processing and
mining industry clusters show strong LQs in Texoma region.
Employment by Occupation Clusters and occupation cluster share of total
employment
Skilled production, legal, financial, real estate, agribusiness, food technology,
managerial, sales, marketing, HR occupation clusters form around 28 percent of the
total Texoma workforce. Whereas, information technology, engineering and related
sciences; building, landscape and construction design; natural science and
environmental management jobs are lacking in the region.
237
367
699
722
868
874
1,125
1,278
1,557
1,597
1,830
3,818
4,958
5,567
5,665
6,450
6,514
6,798
8,750
0 2000 4000 6000 8000 10000 12000
Natural Sciences and Environmental Management
Building, Landscape and Construction Design
Engineering and Related Sciences
Information Technology (IT)
Postsecondary Education and Knowledge Creation
Health Care and Medical Science (Medical Technicians)
Public Safety and Domestic Security
Mathematics, Statistics, Data and Accounting
Arts, Entertainment, Publishing and Broadcasting
Personal Services Occupations
Technology-Based Knowledge Clusters
Health Care and Medical Science (Aggregate)
Managerial, Sales, Marketing and HR
Agribusiness and Food Technology
Legal and Financial Services, and Real Estate (L & FIRE)
8.8%
6.8%
6.5%
6.5%
5.7%
5.6%
5.0%
3.8%
1.8%
1.6%
1.6%
1.3%
1.1%
0.9%
0.9%
0.7%
0.7%
0.4%
0.2%
Source: Innovation in American Regions, Occupation Clusters 2010, www.statsamerica.org
*Note: A list of SOC definitions for each of these occupation clusters is available at
http://www.statsamerica.org/innovation/reports/sections2/H.pdf
http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/innovation/reports/sections2/H.pdfhttp://www.statsamerica.org/innovation/reports/sections2/H.pdfhttp://www.statsamerica.org/innovation/reports/sections2/H.pdfhttp://www.statsamerica.org/ -
7/28/2019 Comprehensive Economic Development Strategy Update 2013
14/22
12
Location Quotient
Analysis for
Occupation
Clusters
US average for each
industry cluster = 1.00
Industry clusters are
exporting > 1.25
Industry clusters are
not meeting local
demand < 0.75
Agriculture & food
technology and
skilled production
workers are the
only two
occupation
clusters with
strong location
quotients.
Food processing
employers in
Texoma region are
one of the largest
exporters in the
nation.
Manufacturing
industries in the
region demand
high number of
skilled production
workers.
0.00
0.25
0.50
0.75
1.00
1.25
1.50
1.75
2.00
2.25
2.50
2.75
3.00
3.25
3.50
3.75
4.00
4.25
4.50
AO
BOW
AG
InformationTechnology(IT)
Mathematics,St
atistics,DataandAccounting
Technology-Bas
edKnowledgeClusters
HealthCareand
MedicalScience(MedicalPractitionersandScientists)
Arts,Entertainm
ent,PublishingandBroadcasting
PersonalService
sOccupations
PostsecondaryE
ducationandKnowledgeCreation
Engineeringand
RelatedSciences
Managerial,Sale
s,MarketingandHR
Building,LandscapeandConstructionDesign
LegalandFinancialServicesandRealEstate(L&FIRE)
NaturalSciencesandEnvironmentalManagement
HealthCareand
MedicalScience(MedicalTechnicians)
HealthCareand
MedicalScience(Aggregate)
Primary/Second
aryandVocationalEducation,Remediation&SocialServices
PublicSafetyan
dDomesticSecurity
HealthCareand
MedicalScience(Therapy,Counselinga
ndRehabilitation)
SkilledProductionWorkers:Technicians,Operators,Trades,Installers&Repairers
AgribusinessandFoodTechnology
Source: Innovation in American Regions, Occupation Clusters 2010,www.statsamerica.org
http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/ -
7/28/2019 Comprehensive Economic Development Strategy Update 2013
15/22
13
EDA ECONOMIC DISTRESS CRITERIA
The Economic Development Administration (EDA) determines eligibility and
investment rates of applicants based upon defined measures of economic distress.
An applicant eligibility is primarily based up their ability to demonstrate that the
geographic area of impact of the proposed project has, (1) an unemployment rate
for the most recent twenty four month period for which data is available that is at
least one percentage point greater than the national average, (2) per capita income
that is eighty percent or less of the national average per capita income, (3) a
designation as a Special Impact Area by EDA. EDA requests that applicants provide
the latest data available in the proposed project region or area of impact.
Measuring economic distress criteria (census tracts)
Economic distress is measured in Cooke, Fannin and Grayson counties by using
census tracts as the unit of analysis. The distressed region in Grayson County is the
most populated area in Texoma.
Cooke Grayson Fannin
Meets the distress criteria for er ca ita ersonal income
Meets the distress criteria for unem lo ment rate
Meets the distress criteria for unem lo ment rate & er ca ita ersonal income
Source: Innovation in American Regions, Economic Distress 2011,www.statsamerica.org
http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/http://www.statsamerica.org/ -
7/28/2019 Comprehensive Economic Development Strategy Update 2013
16/22
14
STRENGTHS, WEAKNESSES,
OPPORTUNITIES & THREATS (SWOT)
O
SWOTANALYSIS
S WO T
Proximity to DFW metroplex
Lake Texoma
Highways US 75 & US 82
Proximity to Choctaw & Winstarcasinos
Access to hospitals
Relative low cost of living
Relative low labor costs
Tourism opportunities
Natural resources
Local community efforts
Lack of trained workforce
Lack of diverse economy,
corporate jobs
Missing skill sets, mechanics Educational attainment levels
Understanding the need for
public transportation
Not thinking regionally
No marketing for theREGION'
Ecotourism-fragmented pieces
Sell region as a whole
Increase S.T.E.M careers
Grow the Manufacturing sector
Work based learning-
internships, apprenticeships
Agriculture
Community Colleges
Local and regionalcollaborations
Strong state economy
HELPFUL HARMFUL
Aging population
Local competition-sales tax,
business
Reliance on personal
transportation
Outmigration of young
professionals , brain drain
Resistance to change
INTERNAL
EXTERNAL
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
17/22
15
REGIONAL ASSETS
LAKE TEXOMA
Lake Texoma is situated on the Red River between
Oklahoma and Texas. Attracting approximately 6 million
visitors a year, Lake Texoma's popularity is largely
attributed to its sheer size as well as its proximity to the
Dallas-Fort Worth metroplex, about an hour's drive south
of the lake.
The lake area includes two wildlife refuges, two state
parks, fifty four USACE-managed parks, twelve marinas,
twenty-six resorts, hundreds of campgrounds and a
variety of excellent golf courses. Power boating, sailing,
personal watercraft, water skiing and wind surfing are all
popular pursuits. Lake Texoma has become a major
sailing center based on the lake's size, depth and miles of
sailing shoreline.
NATURAL RESOURCES
Apart from Lake Texoma, the region has Caddo National
Grasslands and Hagerman National Wildlife Refuge.
Caddo National Grasslands is located in Fannin County
and is divided into two units, the Bois d' Arc Creek Unit
(13,360 acre s) and Ladonia Unit (2,780 acre). These units
have a diversified habitat, lakes and streams with
hunting and fishing facilities.
The 12,000 acres Hagerman National Wildlife Refuge,
situated in Grayson County, is home for several species of
birds and wildlife. Hiking trails, wildlife photography,
fishing, seasonal boating and hunting are offered at the
Hagerman. There are several state parks in the region
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
18/22
16
namely Eisenhower State Park, Bonham State Park, and
the Johnson Brand Unit of Ray Roberts Lake.
TOURISM
Lake Texoma and other natural resources in the region
attract hundreds of people each year.There are various
recreational areas, campgrounds, marinas, hiking trails
and biking trails surrounding the state parks and Lake
Texoma. Various nature/environmental programs are
scheduled throughout the year. Eisenhower Yacht Club at
Denison, which is privately operated, provides a variety
of marina services.There are several farms and ranches in Texoma providing
a series of other recreational activities. Horseback riding
is also a popular activity in the region. Western parts of
Texoma are part of the North Texas Horse Country, one of
the largest concentrations of horse farms in the United
States, an area with more than 350 horse farms and even
more equine and equestrian- focused businesses.
EXISTING TRANSPORTATION NETWORKS
The Texoma region is suitably located in North Texas
region close to several major metropolitan areas with
strong commercial and retail markets. Interstate 35 and
US Highways 69/75 and 82 provide easy access to these
markets as well as numerous business airports such as
North Texas Regional Airport, Sherman Municipal
Airport, Gainesville Airport, and Bonham Airport.
TAPS Public Transit is a private, non-profit corporation in
the region and serves Collin, Fannin, Grayson, Cooke,
Wise, Clay & Montague Counties. It provides safe and
affordable transportation to the entire public in Texoma
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
19/22
17
region. It serves people of all ages and incomes, and is
well equipped to service the elderly and disabled.
Texoma is well served by railroads, several Class 1 railway
networks pass through Texoma, connecting to several
ports such as the Port of Houston (TX), Port of Catoosa
(OK), and Port of Muskogee (OK). Amtrak uses the BNSF
intermodal line for passenger rail service on their
Heartland Flyer route with a stop in Gainesville.
MANUFACTURING
Manufacturing in the region is more robust than most
other industry sectors. In 2011, manufacturing sectorworkers formed 13 percent of the total Texoma
workforce. In the next decade, the manufacturing jobs are
projected to increase by around 15 percent more than the
current numbers.
Skilled production workers, technicians, operators,
traders, installers, repairers, that is, jobs associated with
the manufacturing sector are the most sought after jobs
in Texoma region.
HEALTH CARE
In 2011, Heath care industry comprised 15% of the
Texoma workforce according to the Bureau of Labor
Statistics information.
Wilson N. Jones Regional Health System and Texoma
Health Care System are two major employers in the
region. With high senior population, the region houses
several top notch nursing homes and facilities.
Health care jobs are estimated to increase by around 30
percent in the next decade.
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
20/22
18
EMERGING OPPORTUNITIES
TRANSPORTATION
Transportation and mobility of resources, capital, and labor that connect a region
externally and internally are a key factor for a healthy regional economy. The
availability and capacity of transportation infrastructure is an emerging resource for
the Texoma region. Ongoing transportation projects are widening the connectivity
alternatives to adjoining metropolitan cities and other areas.
Recently, TAPS Public Transit extended their public transportation services in Bryan
County, Oklahoma and plans are underway to duplicate this effort in some other
counties in Southern Oklahoma and the Dallas-Fort Worth metroplex area.Educational and local government entities have come together to create a safe
environment for bicyclists and pedestrians through efficient planning measures.
Improvement in local and neighborhood connections to facilitate safe and
affordable transportation alternatives is a priority in the region.
ECOTOURISM
By increasing local capacity building and employment opportunities, ecotourism canbe an effective economic development driver. Texoma region is endowed with a
number natural resources and it is a prime tourist destination for people residing in
adjoining regions. It is necessary to devise a unified strategy to capitalize on the
tourism strength in Texoma.
Documenting regional assets and devising a strategy for marketing them is the first
step in leveraging tourism for economic development. This step would include
cataloging existing tourism sites and organizations, as well as identifying potential
target audiences and marketing channels. Visitor data and other indicators ofeconomic impact should be taken into consideration for ecotourism planning. Some
examples of categories to be marketed are as follows:
Outdoor Recreation & Camping Trails, Biking & Hiking
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
21/22
19
Birding Boating, Fishing and Hunting Historic Tourism Arts & Literature Festivals & Events Road Trips and Tourist Routes
AGRICULTURAL ENTREPRENEURSHIP
There are significant trends in consumer preferences that are driving the market for
agricultural products. These includeconsumer interest in foods that are prepared
naturally (organic produce, free-range chickens, antibiotic-free meats and dairy
products), as well as those that meet certain health or dietary needs (gluten-free
products, low-fat foods). Capitalizing on these trends can help local producers
increase their market share.
The region is one of the largest producers of corn. Wheat production, lavender
farming, horse farming, deer farming, and livestock farming are some of the
emerging agribusinesses in the area. Marketing and multiplying efforts to grow
these businesses can help strengthen the share of agriculture sector in the economy.
EDUCATIONAL INSTITUTIONS
Austin College located in Sherman, Grayson County College in Denison and North
Central Texas College in Gainesville are critical assets for moving the region youth
forward. These colleges have been instrumental in resolving some of the skills gap
experienced by several industries in the region.
Texoma workforce, major employers, educational institutions and school districts
are working together to develop courses and concentrations that would bridge the
existing skills gap in tri-county area.
-
7/28/2019 Comprehensive Economic Development Strategy Update 2013
22/22
20
REGIONAL COLLABORATIONS
Aligning private sector, government and non-profit leadership can build on the
strengths of each sector and collectively address limitations in Texoma region.
ENTREPRENEURSHIP
Entrepreneurship has become an essential tool in the economic developmenttoolbox. Communities are recognizing in rural areas that a local and small business
strategy has a higher probability of success than recruiting a major employer to the
area. In addition, entrepreneurship strategies that foster new business and job
creation are often more cost effective than incentives paid to recruit businesses to a
community.
Source: Texas Higher Education Coordination Board
Educational Institution Certified Fall 2011 Preliminary Fall 2012
North Central Texas Community College District 9,831 10,175
Grayson County College 5,166 4,909
Austin College 1,353 1,260
Private Non-profits Government
Offers validation of public
needs
incentives
relationships
generators processes maintaining public
infrastucture
Globalization jurisdictions
between government
and private sector
Needs
Help boundaries
information