computer hoy media kit 2019 - axel springer
TRANSCRIPT
computer hoy media kit 2019
COMPUTER HOY. AT THE FOREFRONT OF NEWS
1996 1998 2012 2019COMPUTER BILD
MAGAZINE IS BORN IN GERMANY
LAUNCH OF COMPUTER HOY
IN SPAIN
LAUNCH OF COMPUTERHOY.COM
COMPUTER HOY SITES2.2970.428
COMSCORE ESPAÑAIN SPAIN
Technology is part of our daily life, and ComputerHoy.com tells you all about it with a unique approach.
We connect technology to the average user in a way he understands.
It has multipled by 6 the number of unique users in only 3 years and the page views by 7.
is part of our daily life, and ComputerHoy.com tells you all
unique approach
by 6 the number of unique users in only 3 years
is part of our daily life, and ComputerHoy.com tells you all
unique approach.
by 6 the number
COMPUTERHOY.COM
It has been the most sold technology magazine ever since its born in 1998.
Its readers are the main buyers and prescribers of technological devices in their professional and personal environment.
Every fortnight thousands of readers pay for the best technology content. They are the most loyal users of our brand.
COMPUTER HOY MAGAZINE
THESE ARE THE COMPUTER HOY USERS
84%MAN
84%41%
20 - 40 YEARS OLD
41%HIGHER
EDUCATION
96%CONNECT TO
THE INTERNET SEVERAL TIMES
A DAY
92%SURF THE WEB
FROM THEIR SMARTPHONE
ERS
92%92%SURF THE WEB
FROM THEIR SMARTPHONE
63%CMARRIED OR
IN UNION
INSTRUMENTAL
21%• More than 46 years old.• They are the ones who
connect the less to the Internet throughout the day.
• They are less active than the rest when it comes to Internet usage.
• They like to play online with their smartphones, though.
• They are traditional• They wait and see what
others buy and what technological magazines say before buying a gadget.
THESE ARE THE COMPUTER HOY
Datos extraídos de la encuesta realizada por Nicequest partners.
PRO
25%• Average age:
40 years old• They mainly use their
smartphones to connect to Internet
• They search for information on the web
• They are regular users of social media
• They advice, rather than decide, on the technological purchases of their family and friends.
25%TRADITIONAL
15%• Average age:
46 years old• They surf the net
from home during the evening/night hours.
• They like to read and learn about technology from the experts.
• Print magazines are a reliable source of information for them.
• They’re married and have several kids.
NAL ALSURFER
18%• They are less than 35 years old.• Heavy users: they visit ComputerHoy.
com every day.• They are always connected on their
smartphone.• They use Internet for almost
everything: reading news, listening to radio, playing, buying…
• They consider themselves self-taught and early adopters.
• They do sports and they like fashion.• They’re impulsive when it comes to
buying• They’re very active on social networks.• They make their friends’ technology
purchasing decisions.
LINKS OF INTEREST
• ComputerHoy.com rates• Online technical speci�cations• Computer Hoy magazine rates
CONTACTZdenka PrietoTel +34 915 140 600E-mail [email protected]
• Audience data