comunicare online b2c
TRANSCRIPT
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Octombrie 2009
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Cine sunt ?
Crocodilu’ de marketing @
E-mail: [email protected]: www.trilulilu.ro/calinTwitter: www.twitter.com/calinbirisLinkedIn: http://www.linkedin.com/in/calinbirisFacebook: http://www.facebook.com/calin.biris
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Voi cine sunteti
?
?
??
?
Ce asteptari aveti de la prezentare?
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De ce conteaza online-ul? (5C)
Marketing > Comunicare si publicitate
Metode de comunicare online B2C?
Next
Q & A
Aici poate fi reclama ta!
Sau aici! Sau aici! Sau aici! Sau aici!
Pe scurt:
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Customers
Company
Competition (doar 54% din IMMuri au siteuri)
Context (PEST)
Colaborators
(video)
De ce conteaza online-ul? (5C)
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Mk mix (4 P )
- Produs
- Pret
- Plasament
- Publicitate
Publicitate
- ATL
- BTL
- TTL
Marketing > Comunicare si publicitate
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PR: - Relatia cu clientii (pagina web, blog, SN…)- Relatia cu media/presa- Relatia cu angajatii
Reclama online:- Reclama in motoarele de cautare- Bannere (statice, flash, video, interactive…)- Email marketing- Afiliere- Reclama contextuala- Advertoriale- Aplicatii pe SN- Sponsorizare- Concursuri- Reclame in video- Reclame in audio……...........................
Cum comunicam online B2C?
Prezentare publicitate
pe Trilulilu
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Incotro se indreapta Online-ul?
Incotro se indreapta comunicarea online?
Next
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http://publicitate.trilulilu.ro ;)
http://thefwa.com/
http://creativezone.eyeblaster.com/
http://www.iqads.ro
http://www.iaa.ro
http://www.iab.ro
Websiteuri interesante si folositoare
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Q & A