con railt

INSIDE

October 2016 Issue No. 01

Quarterly Newsletter from

Sheorey Digital SystemsQuarterly Newsletter from

Sheorey Digital Systems

CEO Speaks

Evolution

Domestic Muscle

In Good Company

Product Spotlight

Conversation

Inauguraledition!Inauguraledition!

Simulation Systems

Design & Development of

Application Software Products:ARMS

InfoPrompt

Delta.Net

®

®

®

CBT/ WBT Systems

Interactive Multimedia Content

Application Software Products

& Services

1998-2001

DTP, Multimedia

Software Programming

Graphics Solutions

CEO SPEAKS

EVOL TIONU

SDSEarly Years

Aviation IT

ARMS V1®

New Horizons

The Future

1

2

3 4

5

6

1993-1998

2001-2005

2011-2015

Expanded Market reach to:

Address Organic Growth Areas

in other Verticals

Air Charters

International Airlines

MRO Companies

Aviation BPO Services

Expand Market

reach to:

Address Synergies at

Group Level using

advance analytics.

Airline Groups

Airports

Regulators

Version Upgrades

Add more Verticals

Offshore Offices

Mobility

2016-2020

Stabilizing the Products

Established domestic presence Design &

Development of Next Gen Products:

Launched Aviation BPO Services

ARMS V2

Delta.Net (ITMS)

®

®

®

ARMS - Lite

InfoPrompt V2.5

2005-2011

Consolidation

& V2

ARMS®, InfoPrompt® & Delta.Net® are Registered Trademarks of Sheorey Digital Systems

con rail | 01t

Dear Reader,

Welcome to , a new quarterly Newsletter from Sheorey Digital Systems (SDS)!

Much as a 'contrail' symbolizes a fascinating Aviation phenomenon, which leaves behind a

lasting sense of delight with the viewer, we expect our newsletter content to similarly

captivate you with both style & substance, long after you've stopped reading it! And by the

way, the 't' in contrail stands out to symbolize technology and reinforce our InfoTech

credentials.

As an organization, we are now over a decade and a half old in the field of Aviation

Information Technology products and poised for a very exciting future ahead - aspirations,

that will perhaps become apparent via this Newsletter every three months.

In this inaugural issue, among other things we also capture the evolution of SDS as indeed

ARMS® (Aviation Resource Management System).From humble beginnings and starting life

about the same time as India's 'Open-Sky' policy was being rolled out, to making recent

inroads into North America and Europe.

Thank you for the trust and confidence reposed in our products all these years and you have

my personal commitment towards supporting your requirements even better, as we step into

the future together.

I wish you a great start to 2017 and happy reading!

contrail

Vivek Sheorey

Managing Director & CEO

DOMESTIC MUSCLE

The Indian aviation market grew by 27.4% in March 2016, making it the fastest-

growing aviation market in the world, according to the passenger traffic data

released by the International Air Transport Association (IATA). India's growth rate

was over six times more than that of the US, which clocked the second-highest

growth rate of 4.1%.

Nothing personifies these statistics better than the launch of a slew of start-ups in

the country in the recent past, such as, Air Pegasus (Bangalore), TruJet (Hyderabad),

Vistara (Delhi), Air Carnival (Coimbatore), and QuikJet Cargo (Bangalore).

All of these start-ups now have a common denominator - ARMS®!

The country is likely to become the third largest aviation

market by 2020, claimed a report prepared by KPMG and FICCI.

FLY BLUE CRANE, ZA

Paula de Sousa

Chief Information Officer

"Fly Blue Crane (FBC), commenced operations

in September 2015 and signed the Master

Services agreement with SDS for use of the

ARMS application. Although discussions

only commenced mid-June with SDS the

support and mobilisation of resources to

assist FBC to setup the system, train the

resource and implement in time for

operations was excellent.

It was visible that SDS had the implement -

ation expertise and their willingness to assist

& support wherever requi red was

commendable. ARMS® was selected due to its

rich integrated functionality that fulfilled a

number of key areas-namely, crew manage-

ment; commercial and network planning;

flight planning & dispatch; flight operations

and electronic flight bag.

In addition to these modules there are a

number of other modules that seamlessly

integrate and will be considered as the airline

grows, the integration, flow of data, reporting

capabilities and ease of use have proven to be

of great value.

Our experiences working with SDS have been

pleasurable, their continuous willingness to

go the extra mile, support and understanding

has been greatly appreciated."

®

With its integrated platform and rich

functionality, ARMS® brings in

process efficiencies and reduces

costs while assuring uncom-

promising safety and strict statutory

compliance as mandated by DGCA,

making it the absolute choice for

home-grown operators.

Having consolidated its gains in its

home market with these new

operators and combined with the

presence of legacy operators such as

Air India, SpiceJet, GoAir, Blue Dart

Aviation, Reliance Aviation , SDS

can now justifiably claim home-

market dominance - a fact that we

are incredibly proud of... because as

they say, charity begins at home!

et al

con rail | 02t

La Tomatina is a

festival that is held in

the Valencian town of

Buñol, a town located

in the East of Spain,in

which participants

throw tomatoes and get involved in this tomato

‘fight’ purely for entertainment purposes.

HOLA!

Rafael Jimenez Hoyos, Chief Operating Officer, IBERIA and Vivek Sheorey,

Managing Director & CEO, Sheorey Digital Systems

Quintessentially

Spanish!

Bull fighting is very

closely associated

with Spain and can

trace its origins back

to 711 A.D. The top

bull fighter is called the Matador. Six bulls, to be

killed by three matadors, are usually required for

one afternoon's corrida (running of bulls) and each

encounter lasts about 15 minutes.

Flamenco

Flamenco dance (baile)

is a highly-expressive,

Spanish dance form.

The flamenco is a solo

dance characterized by

hand clapping, per-

cussive footwork, and intricate hand, arm and body

movements.

La Tomatina

Paella is an inter-

nationally-known rice

dish from Spain, that

includes different

combinations of vege-

tables and meats,

characteristically seasoned with saffron, but also

has other spices depending on the recipe and area

in Spain it comes from.

Paella

IBERIA signs up ARMS® V2

Applications for Operations and

Crew Management

IBERIA, a member of International Airlines Group (IAG),

decided to go with ARMS® V2 (Aviation Resource

Management System) Operations and Crew Management

Software with the intent of replacing its legacy software

applications with a completely integrated state-of-the-art

application suite that reduces about ten myriad

applications in current use, to just two core applications.

ARMS® V2 – Flight Operations Sub-System (FOSS) and Crew

Management Sub-System (CMSS), along with three state-

of-the-art decision support Optimizers, will be installed to

address IBERIA'S requirements of deploying an integrated

platform, with the accompanying benefit of having these

systems reside on a unified database.

Commenting on this outcome, MD and CEO of SDS, Vivek

Sheorey said, "It is extremely gratifying for ARMS® to have

been chosen by a pre-eminent European carrier such as

IBERIA. Having come about after an exhaustive evaluation,

we are all the more pleased for the confidence that IBERIA

has expressed in the system’s capabilities. As IBERIA

successfully moves ahead with its 'Plan de Futuro' (Plan for

the Future), we firmly believe that an integrated system like

ARMS®, with its fundamental premise of bringing about

efficiency across the organization by managing disruptions

better, will provide a vital impetus to this plan."

Bull Fighting

con rail | 03t

Sheorey Digital Systems (SDS), is pleased to announce that

Kuala Lumpur (Malaysia) headquartered LCC group, AirAsia,

has gone 'live' with ARMS® V2 Network & Schedule

Planning application - CPSS V2.5 along with a custom-built

Optimizer, viz. Flight Scheduling Optimizer (FSO).

As a leading and award winning LCC brand, the AirAsia

Group services the most extensive scheduled network

across all ASEAN countries and beyond, which comprise five

airline affiliates operating a fleet size of over 170 aircraft

and serving over 120 destinations.

Under an agreement inked in June 2015, AirAsia decided to

purchase perpetual license rights for CPSS V2.5 besides

giving SDS the mandate to develop a highly customized

Scheduling Optimizer to cater to their very unique set of

operational requirements. The deployment was split across

two phases with the core application going live in January

this year followed by the FSO last month.

AirAsia was the official airline partner for

the feature film Kabali, starring

South-Indian superstar Rajinikanth.

Edward J. Wegel, President & CEO, Eastern Air Lines Group,

Sheorey, Managing Director & CEO, Sheorey Digital Systems.Vivek

North America Opens Doors to ARMS V2®

Sheorey Digital Systems (SDS) and Miami/FL, USA

headquartered, Eastern Air Lines Group Inc. (EAL), have

announced EAL's acquisition of the ARMS® V2 suite (Aviation

Resource Management System), a state-of-the-art enterprise

class solution designed and developed by SDS, which will allow

EAL to manage their complete end-to-end operational and

functional requirements with an integrated platform across a

unified database.

EAL becomes the first customer for ARMS® in the United States

and North America as a whole, an Aviation market which

owing to its sheer size, is of vital importance for any Aviation

InfoTech supplier.

EAL has chosen to deploy the complete integrated ARMS® V2

suite and its thirteen current constituent applications,

allowing it the ability to have a truly seamless solution,

enterprise-wide. The USP for ARMS® being, all of its

applications read & write into the same repository of data i.e.,

a unified database, leading to a real-time flow of information

right across the System.

AirAsia Group goes 'Live' with ARMS V2 - CPSS V2.5®

con rail | 04t

ARMS® V2 (Aviation Resource Management System) is a current generation, state-of-the-art Information Technology System which

offers its new Mobility Solutions suite comprising of a wide spectrum of applications designed for latest generation Tablets and Smart

Phone devices (platform agnostic). The Mobility Solutions suite currently offers:

PRODUCT SPOTLIGHT... ARMS® MOBILITY SOLUTIONS

ARMS® on the TAB™ (AOT) – EFB/ ETL Solution:

A comprehensive mobility solution that offers Airlines and Air

Operators, a managed migration path to adopt Electronic Flight Bag

(EFB) and Electronic Tech Log (ETL) initiatives.

AOT in the present is certifiable to Class1, Type A/B levels.

Easily upgradeable to Class2, Type B levels (with 3rd party

integration), without having to invest in new Tablet and Server

hardware.

avatar

ARMS® on the TAB™ In Flight Sales Management:(AOT) –

A versatile Cabin Crew solution that functions as a complete POS

(Point-of-Sale) and CRM (Customer Relationship Management) tool

besides offering various features like Cabin Crew documents, forms,

Cabin Log, etc. and can further be extended to cater to operator

specific cabin crew requirements.

Notes:ARMS ® Mobility Solutions are an integral part of the ARMS®V2 eco

system and are seamlessly integrated with all the other Sub-Systems

(e.g. Engineering & Maintenance, Flight Operations, Crew

Management and Flight Planning & Dispatch), thus offering enhanced

automation and process efficiency and therefore 'true' mobility!

ARMS® on Mobile™ (AOM)

Crew Solution:

The latest mobile solution from SDS is an extension of the ARMS®

Ecosystem. A state-of-the-art mobility solution that offers Airlines and

Air Operators access to various Crew specific information from across

various Sub-Systems of the ARMS® V2 suite.

AOM provides data to end-users in real time, as well as offline mode.

Areas covered:

Crew Roster

FDTL/FDP

Flight Tracker

Movement Timings

Leave Application

HOTAC

Weather

E-Reports, etc.

ARMS on the TAB™®

EFB/ ETL Solution

IFSM Cabin Crew Solution

(In-Flight Sales Management)AVIATION RESOURCE MANAGEMENT SYSTEM

on the

TABTAB

ARMS on Mobile™®

Crew Solution

(Flight Deck Crew/ Cabin Crew/

Engineering Crew)

on Smart Phones

R

Did you Know?

.

Weight Watch!One major US Airline estimatesthat it will save 326,000 gallons

of jet fuel a year and 16 million sheetsof paper by replacing traditional

paper-based flight bags with ipads

across its fleet

Source: jetcraft.com

con rail | 05t

With SDS since 2007, MM, as he likes to be called, leads the Knowledge Support Department, which owns

Content Management and provides Training support to Product teams. MM has been with SDS since it

launched in Bengaluru, having served a long and illustrious career in the Indian Air Force prior. His last

tenure saw him retire as the Command Engineering Officer from HQ Training Command in Bengaluru. An

equally illustrious educational background with an M.Tech (Industrial Engineering & Operations

Research) from IIT Kharagpur and a Masters in Military Science from University of Madras.

The crowning glory for his career was when he was awarded the prestigious Presidential honour -

' ' ("distinguished service of an exceptional order"), in January 2003.Vishishta Seva Medal

GROUP CAPTAIN MADAN MOHAN GUPTA (Retd) VSMVice President - Knowledge Support (MNE), Sheorey Digital Systems

And how's the journey been thus far? How does the rearview mirror look?

Antidote for a stressful day at work?

Amazing! Being a part of SDS and ARMS® for last nine years

has been a great 'un-learning' experience! Un-learning,

because I have had to adapt myself not only to a new work-

environment which is radically different from the rigours of

the Armed Forces but also adapt to technology and new

working style with a decidedly different perspective than

what I had been used to - therefore it's been learning all over

again and it continues!

As they say the best is yet to come! But there has been a

certain satisfaction of having nurtured a completely new

division (KSD) from scratch and providing domain expertise

to develop/ upgrade features and functionalities of our

Engineering applications, besides supporting the design &

development of the complex Heavy Maintenance, Repair &

Overhaul solution, in addition to laying new standards for

ARMS® V2 Training programmes.

High-point of your journey with SDS?

Extremely gratifying Who would have thought that after

33 years in the Air Force, I could start my career all over again

and cherish every moment of it too! Consider myself very

privileged to be working with a fantastic team of individuals

whose energy, creativity, enthusiasm and intelligence make

this organization a great workplace besides making me feel

young all over again!

.

Work is never stressful except for the commute and

Bengaluru traffic! But there is always family, friends, music

and billiards to fall back on!

33 years in the Air Force, most would like to hang up their boots and retire to the nearest Golf Course!

What made you seek out new adventures and that too in Information Technology?

CONVERSATION

con rail | 06t

ENHANCED UX. CLOUD. MOBILITY. NEXT GEN

contact@sds.co.in

www.sds.co.in | www.arms.aero

COMING SOON!

Corporate Head Office:Sheorey Digital Systems Pvt. Ltd.Tarabai Hall, 1st floor

97, Marine Drive

Mumbai 400002. India

TEL: (+91-22) 2281 9198/1086

FAX: (+91-22) 2281 9226

Bengaluru Office:Sheorey Digital Systems Pvt. Ltd.

Software Lab & Technical Support CenterAnjaneya Techno Park, 1st Floor,

147, HAL Airport Road, Kodihalli

Bengaluru 560 008. India

TEL: (+91-80) 2503 6000/6718 8383

FAX: (+91-80) 2503 6222

Follow us on:

con rail | 07t

We welcome comments/feedback on the Newsletter at marketing@sds.co.in