concept canvas competitive analysis
TRANSCRIPT
Competitive Analysis
WEBSITES
MUSESPEAK• Marketing Manager
• Messaging System
• Homepage is activity
• Image cloning to other boards
• Image Zoom is bad
• Payment Required
• Can only add/upload
THE MATBOARD
• Bad Content
• Smooth Process
• Limited Results
• Similiar to Pinterest
• Free
SAMPLEBOARD
• Payment Required
• Interior Design Focused
• Easy to Share and Access Work
• Imports from Picasa, Flickr, and Pinterest
MOODSTREAM• Repeats images
• Great concept
• Raw, Emotion takes center focus
• Music element is nice
• Images/Videos are full screen
• List view, Icons too small
• Background information on images
GOOGLE IMAGES
• Suggestions to clarify at the top
• Good/Bad Quality Images
• Well-Known
• Search tools for quality, color, time, usage rights
• Can search by image
PINTEREST• Major Competition
• Updates are not frequent enough
• Good Organization
• Limited search results when searching for specific things
• Following factor
• Not very collaborative
• Captions are distracting
• News Notifications
• Can’t edit or move images easily
• Bad Ease of Use
TUMBLR
• Graphic/NSFW Content
• Good Dashboard Layout
• No boards only scroll
• Follow factor
• Searches for blogs and images
NIICE• Great ease of use
• Shows selected images at the top
• Can resize, rearrange, and remove
• Quality imagery
• Major competitor
• Mostly sourced from Designspiration
• Font/Typography focused
• Does not give great specific results
• Payment required, 5 boards free
DESIGNSPIRATION• Beautiful interface when searching
• Search by color, but does not combine with tag search
• Free
• Typography and Graphic Design focused
• Works almost like Pinterest
• Better quality results than Pinterest
• Hard to get specific results
APPS
CURATOR
• Brilliant UI
• Clear Ease of Use
• Easy to upload from ANYWHERE
• Largest competitor for APPS
MORPHOLIO
• Another huge competitor
• App covers a huge amount of process in any project
• For architects and designers
• Clean and functional
• Has style, products, and sketching in a single platform that can change the way designers access, build, and share ideas.
ADOBE COLLAGE• Create modern moodboards with mixed media.
• Import PDF, PSD, and AI files.Search and import content from Google, Flickr and YouTube.
• Increase the size of your canvas as needed to add assets.
• Multiple pen types allow for varied look and feel.
• Add text with a variety of fonts.
• Leverage existing content library in Adobe Creative Cloud*
• Must be a Creative Cloud Member
TOPPING THE COMPETITIORS
• Niice and Pinterest are biggest competitors
• Website-based format
• Curated Lists for every specific field
• Designer/Artist focus
• Organizing Capabilities
• Better Ease of Use
• Raw Canvas Layout with Images as a Palette
• Let the Designer become the Artist
• Cater to designer though UI Design
• Better quality results,
• Specific Results
• Tags and curation combined