engineering experiences from concept to … tourism summit - gulf shores...from concept to...

www.opportunityguy.com © 2017 Opportunities Unlimited

Engineering Experiences

From Concept to

Competitive Advantage

By: Joe Veneto, The Opportunity Guy

What’s In Your Snow Globe?


What is an Unforgettable Experience?

• Experiences that actively engage

and immerse visitors by providing a

deeper, richer and unforgettable destination

experience.

• Experiences that create lasting impact on

visitors "emotional bank accounts."

Experiences & the Marketplace


Today’s Consumers


Experiential Forces

Sophisticated

Discerning Customers

Wired

Connections

Bragging Rights

Experiential Forces & Customers


Customer connections

Emotional Bank Accounts

Emotional deposits


The Buzz…

Customer Commercials


Customers who:

Remember

Recount

Refer

Return

The Goal of your Experience, the 4 Rs:


Catalyst

Curator

Caretaker

Destination Development & DMOs

– creates & innovates

– arranges & markets

– coordinates & promotes


Hilton Head Mixology & Masterpieces


Experience levels:


Show and Tell

Engage

Immerse

I.

II.

III.

Philadelphia Mural Arts Program


Experience Levels:

Level 3 – Paint a mural

Level 2 – Meet an artist and see their murals

Level 1 – Take a mural tour

Philadelphia Mural Arts


Philadelphia Mural Arts Program


II. The Experience Formula

© 2017 Opportunities Unlimited

Create the

Connection

The Experience Formula™

The Kelton House - Sophia's Secret




Create the

Connection

Nurture the

Narrative


Midtown Global Market




Create the

Connection

Nurture the

Narrative Find the

Feelings



Indianapolis Zoo – Orangutan Pavilion




Create the

Connection

Nurture the

Narrative Find the

Feelings



Experience levels:

Experience Levels

Show and Tell

Engage

Immerse

A Photo

A Story

Lifelong Memory

What type of experiences are you currently

offering visitors?


Information Buying

Process & Points of

Entry

First Impressions

During the Experience

Lasting Impressions

Future Connections & Follow-Up

Five Stages of Customer Connection Points



Firesky Resort & Spa


Information Buying Process – Points of Entry

First Impressions

During The Experience

Lasting Impressions

Future Connections & Follow Up

Customer Connections – Overall Rating (+/-)

Five Stages of Customer Connection Points

Consumers evaluate experiences based on

connections and their emotional bank

accounts


Pre

On-site

Post

The Gulf Shores Lodging Experience


Pre: Anticipate

Helpful hits & need to know

List of activities, unique sites, what not to

miss with links

Restaurants & the food scene

Special occasions & events



During: Deliver

Lagniappe

Destination guide, restaurants &

attractions

Helpful hints & suggestions



Post: Create Ambassadors

Thank you, links to review sites

Special offer for return visit

Refer a friend


Catalyst Destinations


Experience Models


Fort Snelling


What changes & enhancements can you

implement to transform your visitor

experience?

Create the Connection

Nurture the Narrative

Find the Feelings

The Experience Formula & Your

Organization


The Experience Formula


Create the

Connection

Nurture the

Narrative Find the

Feelings




From Concept to

Competitive Advantage

By: Joe Veneto, The Opportunity Guy

engineering experiences from concept to … tourism summit - gulf shores...from concept to...

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