Social Media 101Adding Value with Content

Created by Justin Henry Albano for Concordia University 12/6/2014

Class PollUse social on a daily basis?

Like/follow brands?

Bought something they saw on social?

Use social to get advice/referrals?

Use mobile devices?

Only one social network?

Social TruthsSocial media marketing takes

time and money

Activity becoming increasingly fragmented

Social is now mobile

Content is the star

My ApproachKnow your customer

Create an authentic story that resonates

Identify target rich conversations

Get people involved

Add value

The Value Add Economy

An Authentic StoryWhy – What do you believe? Why does your company exist?

What – What do you actually do for your customer?

How – How do you do it? What differentiates you?

Mountain Kahkis

Wellpartner

CalNaturale’s Svelte

Available Tools

Education:

eMarketer.com

Mediabistro.com

Blog.HubSpot.com

Mashable

TechCrunch & lots more

Available Tools

Research:

Google Tools

Quantcast.com

HubSpot Marketing Grader

Available Tools

Management:

HootSuite

SocialOomph

SproutSocial

Available Tools

Analytics:

Facebook Insights

Google Analytics

ArgyleSocial

Justin Henry Albano

www.linkedin.com/in/justinhenryalbanowww.twitter.com/JustinHAlbano