conducting a website review
DESCRIPTION
Conducting a website review and implementing results for increased customer engagement and conversionsor less is moreTRANSCRIPT
![Page 1: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/1.jpg)
Conducting a website review and implementing results
for increased customer engagement and conversions
or less is more
1
![Page 2: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/2.jpg)
2
Agenda
Website content audit
Understanding your top tasks
Organising your website structure
Understanding top tasks
Defining user journeys
User experience and design
Migrating content
Launch and promotion
Usability testing
What to do now
![Page 3: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/3.jpg)
Website content audit
• Use analytics to discover dead content
• Rank the popularity of the remaining pages
• Analyse external and internal search terms
• Ensure your goal pages are carefully monitored
• See where people drop out of the funnel
3
![Page 4: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/4.jpg)
Understanding your top tasks
4
![Page 5: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/5.jpg)
Organising your website structure 5
![Page 7: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/7.jpg)
Defining user journeys
• Optimum route to conversion
• Short and simple
• Test and refine journey and
conversion rates
7
![Page 8: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/8.jpg)
User experience and design
8
![Page 9: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/9.jpg)
Launch and promote
• Search Engine Optimisation (SEO)
• Social Media promotion
• Pay Per Click (PPC
• Offline material
9
![Page 10: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/10.jpg)
Usability testing
1. Quantitative
MVT and analysis
2. Qualitative
Remote user testing
10
![Page 11: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/11.jpg)
11
Define user
journeys
Test with live
subjects
Use analytics to gain insight
Use multi-variate
testing to refine
![Page 12: Conducting a website review](https://reader033.vdocument.in/reader033/viewer/2022051313/549b1696b479592e098b46c2/html5/thumbnails/12.jpg)
Conducting a website review whitepaper
12
Download now www.gossinteractive.com/website-review-guide