Download - Conducting a website review
Conducting a website review and implementing results
for increased customer engagement and conversions
or less is more
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Agenda
Website content audit
Understanding your top tasks
Organising your website structure
Understanding top tasks
Defining user journeys
User experience and design
Migrating content
Launch and promotion
Usability testing
What to do now
Website content audit
• Use analytics to discover dead content
• Rank the popularity of the remaining pages
• Analyse external and internal search terms
• Ensure your goal pages are carefully monitored
• See where people drop out of the funnel
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Understanding your top tasks
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Organising your website structure 5
Defining user journeys
• Optimum route to conversion
• Short and simple
• Test and refine journey and
conversion rates
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User experience and design
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Launch and promote
• Search Engine Optimisation (SEO)
• Social Media promotion
• Pay Per Click (PPC
• Offline material
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Usability testing
1. Quantitative
MVT and analysis
2. Qualitative
Remote user testing
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Define user
journeys
Test with live
subjects
Use analytics to gain insight
Use multi-variate
testing to refine
Conducting a website review whitepaper
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Download now www.gossinteractive.com/website-review-guide