conference call results 1q17 - b2w · b2w empresas is the first e-commerce site to accept the bndes...
TRANSCRIPT
May 12th, 2017
CONFERENCE CALL
RESULTS 1Q17
AGENDA 1Q17
1. RESULTS
2. OPERATIONAL HIGHLIGHTS
3. INVESTMENTS
4. Q&A SESSION
2
MARKETPLACE GMV (R$)
772 MM
+121.8%
MARKETPLACE (% Total GMV)
28.9%
+14.8 p.p.
TOTAL GMV (R$)
2,668 MM
+8.4%
NEW CUSTOMERS (LTM)
+1.196 MM
MOBILE (% Traffic)
50.6%
MARKET SHARE (%)
25.3%
+6.3 p.p. +0.1 p.p.
1. MAIN INDICATORS 1Q17
3
4
1. SHIFTING FAST THE BUSINESS MODEL
2.153
1.976
1Q16 1Q17
Gross Revenue¹ R$ MM
¹ Mainly Direct Sales Revenues (1P)
3P Sales
Acceleration
Sales Migration
(from 1P to 3P)
Marketplace GMV and
Share (%Total GMV) R$ MM
348
772
1Q16 1Q17
14.1%
28.9%
-177
+424
+ 14.8 pp
4
5
Consolidation of B2W Digital´s leadership position
Fonte: e-Bit
2. MARKET SHARE EVOLUTION
19,9%
25,2% 25,3%
+2,9 p.p +10,4 p.p
17,0%
15,8%
14,9%
1H12 1Q16
#2 player
1Q17
5
6
The Digital
Platform that
connects
People,
Businesses,
Products,
and Services
2. VIRTUOUS CYCLE
6
7
1Q16
348
1Q17
More than 5,000 sellers on the platform (+43% vs. 1Q16).
28.9% participation in Total GMV in 1Q17 (+14.8 p.p. vs. 1Q16).
R$ 2.6 billion in GMV in the last 12 months (+131%)
1,127
2,603
1Q16 3Q16
Marketplace GMV LTM (R$ MM)
14.1% 15.9%
Marketplace GMV (R$ MM) Marketplace participation of total GMV (%)
18.7%
2Q16
571
+2.3x
398
19.4%
4Q16
2. EVOLUTION OF THE MARKETPLACE
571
862
28.9%
1Q17
772
7
In line with the strategy of integrating shopkeepers of various sizes
and sectors, B2W has established important new partnerships
2. MARKETPLACE: NEW PARTNERSHIPS
8
9
2. PARTNERSHIP WITH STANFORD UNIVERSITY
ARTIFICIAL INTELLIGENCE LAB
Machine learning projects
and algorithms for
optimization of marketing
campaigns with the
laboratory of Artificial
Intelligence.
Stanford's artificial
intelligence laboratory is led
by Professor Andrew Ng,
founder of Google Brains
and co-founder of Coursera.
Use of the
BNDES Card as
a means of
payment at
B2W Empresas
website.
B2W Empresas is the first e-commerce site to
accept the BNDES card as a means of
payment
Until now, all transactions could only be
carried out in the Portal of Operations of the
BNDES Card
Strategic for technological modernization of
bank systems.
Opportunity to create solutions to facilitate
and expand access to the Card and other
automatic products of the bank.
2. PARTNERSHIP FOR USING THE BNDES CARD
The card has R$ 58 billion in pre-approved credit and
transacted R$ 5.6 billion in 2016.
10
B2W Digital’s continued leadership in the
migration from e-commerce to the mobile
device platform (m-commerce).
B2W’s four Apps reached more than 5.5 million
downloads in the last twelve months,
representing growth of 46%.
50.6%
44.3%
1Q16 1Q17
+6.3 p.p.
Mobile Traffic
2. M-COMMERCE
11
¹ According to Reclame Aqui: Last 6 Months / Base 05/05/2017.
² Consider the sites Pontofrio.com, Casasbahia.com, Extra,com, Walmart.com and Magazineluiza.com.
³ Consider the Marketplace operations of Pontofrio.com, Casasbahia.com, Extra,com, Walmart.com and Mercado Livre.
B2W continues to be recognized as best-in-class for its customer
service
Average grade¹ 4.0 7.4
Solution index¹ 66% 90%
Would buy again¹ 42% 77%
COMPETITORS
65%
37%
3.4 5.4
77%
55%
3P³ 1P² 3P 1P
2. CUSTOMER SERVICE
12
B2W will continue to invest in the digitial platform it has built,
monetizing on all areas of the business.
2015 2014 2013
Continuous reduction of CAPEX as a % of
total GMV …
2015 2014 2013
Increase of
EBITDA/CAPEX
coverage
… and increase coverage of CAPEX by
EBITDA.
Note: CAPEX totaled R$ 714 MM, R$ 812 MM, R$ 808 MM and R$ 460 MM in 2013, 2014, 2015 and 2016, respectively.
12%
9%
7%
60%
68%
76%
2016
4%
2016
150%
Reduction of CAPEX
as % of total GMV
1Q17 CAPEX totaled R$ 65.4 million (2.5% of total GMV) with EBITDA coverage ratio
for the period of 168%.
3. INVESTIMENTS
2.5%
168%
1Q17 1Q17
13
The Digital Platform
that connects People,
Businesses, Products
and Services.
14
1Q17 Earnings Call
and Webcast
Investor Relations www.b2wdigital.com
Telephone: +55 (21) 2206-6000