conference join us next year! program oct. 27 - 29, …...assistance with arranging interviews and...

Innovate. Optimize. Transform.

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Conference Program

Oct. 21 - 23 • Las Vegas

Join us next year!

Oct. 27 - 29, 2015Bellagio Hotel, Las Vegas

Welcome ............................................................................................ 3

Agenda at a Glance ......................................................................... 4

Conference Logistics ................................................................ 8

Hotel Information ...................................................................... 8

Lanyard Colors .......................................................................... 8

Social Media .............................................................................. 8

Conference Mobile App .......................................................... 9

Internet Access .......................................................................... 9

Media Center ............................................................................. 9

Networking Opportunities ............................................................10

Welcome Reception and Dinner ..........................................10

Cocktails and Closing Receptions ........................................10

Meals .........................................................................................10

Talking Points (Private and semiprivate meetings) .............11

Table Talk Sessions ..................................................................11

SAS Experts ..............................................................................12

Conference Map .............................................................................14

Presenting Organizations ..............................................................16

General Sessions ............................................................................17

Concurrent Breakout Sessions .....................................................20

Focus Sessions ................................................................................29

Concurrent Workshops ..................................................................33

Thought Leader Lunches...............................................................34

Presenting Sponsor and Partners ................................................35

Table of Contents

• The Premier Business Leadership Series – Las Vegas 2014

The Premier Business Leadership Series – Las Vegas 2014 • Page 3

Welcome to The Premier Business Leadership Series in Las Vegas. This vibrant city is known for chance and luck, two things that can be fun at a card table, but have no place in your decision making process.

The Series focuses on the real story of analytics. When the average person receives nearly 100 emails a day, your scientifically targeted offer will stand out. When you can translate the market’s demand signals into precise forecast-ing, you can develop more effective market-driven responses. And as budgets are being slashed, you can be confident that your customers will continue to receive quality service.

Confidence is the power of analytics. Confidence in your decisions, confidence in your offers and confidence in the future of your organization. I am confident that this conference will help you identify the innovative analytic and leadership strategies that can optimize your operations and transform your organization for future success.

Thanks for joining us at The Series. We hope you enjoy your experience. And wish you lots of luck should you visit that card table.

Jim Goodnight CEO SAS

Welcome



Tuesday, Oct. 21

7 a.m. – 6 p.m. Conference Registration and Information Business Center Foyer

6 – 9 p.m. Welcome Reception and Dinner Hyde Bellagio

Wednesday, Oct. 22


7:30 – 8:30 a.m. Networking Opportunities Networking Hall, Bellagio Ballroom

• Networking Breakfast

• SAS Experts

• Table Talks (Self-scheduled, small group conversations)

• Talking Points (Arrange meetings at the Talking Points scheduling desk)

8:30 – 8:45 a.m. Welcome and Opening Remarks Mark Jeffries, Conference Host General Session, Grand Ballroom

8:45 – 10:15 a.m. Keynote Address – How to Create New Growth Business Clayton Christensen General Session, Grand Ballroom

10:15 – 11 a.m. Break and Networking Opportunities Networking Hall, Bellagio Ballroom

• SAS Experts

• Focus Sessions



Agenda at a Glance


11 – 11:20 a.m. Keynote Address – Analytics: The New Currency of the Digital Economy Jim Davis General Session, Grand Ballroom

11:20 a.m. – Noon Interview – An Analytics Titan on Unconventional Leadership Jim Goodnight General Session, Grand Ballroom

Noon – 1:15 p.m. Networking Buffet Lunch Grand Ballroom 1-3

12:15 – 1:15 p.m. Thought Leader Lunch See Page 34 for details. (Pre-registration was required)

1:15 – 2:15 p.m. Panel Discussion – The New IT Change Agents Tracy Austin, Ron Guerrier, Cindi Howson, and Jill Dyché (moderator) General Session, Grand Ballroom

2:15 – 6 p.m. Networking Opportunities Networking Hall, Bellagio Ballroom • SAS Experts

• Focus Sessions



2:15 – 3 p.m. Concurrent Breakout Sessions: See Page 20 for details.



5 – 6 p.m. Cocktail Reception Networking Hall, Bellagio Ballroom


Thursday, Oct. 23


8 – 9 a.m. Networking Opportunities Networking Hall, Bellagio Ballroom• Networking Breakfast

• SAS Experts



9 – 10:30 a.m. Panel Discussion – From Risk to Resilience Mary Schapiro, Howard Schmidt General Session, Grand Ballroom

10:30 – 11 a.m. Break and Networking Opportunities Networking Hall, Bellagio Ballroom• SAS Experts

• Focus Sessions



11 a.m. – 12:10 p.m. Keynote Address – Revolutionary Innovation: How Observing the Present Can Accelerate a Giant Leap Forward Into the Future George Blankenship General Session, Grand Ballroom

12:10 – 12:30 p.m. Closing Comments

Agenda at a Glance


12:30 – 1:30 p.m. Networking Plated Lunch Grand Ballroom 1-3

12:30 – 1:30 p.m. Thought Leader Lunches See Page 34 for details. (Pre-registration was required)

1:30 – 2:45 p.m. Concurrent Workshops See Page 34 for details.

1:30 – 3:30 p.m. Networking Opportunities Networking Hall, Bellagio Ballroom • SAS Experts

• Focus Sessions



2:45 – 3:30 p.m. Closing Cocktail Reception Networking Hall, Bellagio Ballroom


Hotel InformationPlease be aware that check-out time at the Bellagio is at 11 a.m. If you do not check out at hotel registration by 11 a.m., you may be charged for an additional full night’s stay. The Bellagio offers complimentary luggage storage.

Registration and Information

Conference registration and information is located in the Business Center Foyer. Hours of operation are:

• Tuesday, Oct. 21: 7 a.m. - 6 p.m.

• Wednesday, Oct. 22: 7 a.m. - 6 p.m.

• Thursday, Oct. 23: 7 a.m. - 4 p.m.

Lanyard ColorsTo assist delegates in networking with peers, we have provided different color lanyards based on the information supplied at registration.

Communications and Media

Education

Energy

Financial Services

Government

Health Care and Life Sciences

Hospitality and Entertainment

Insurance

Manufacturing

Retail

Press and All Other Industries

SAS Staff

If you require a different lanyard than the one you received at check-in, please visit confer-ence registration and information.

Social MediaJoin the conversation! We also encourage you to share your conference experience with your community.

• Follow @SASsoftware and use hashtag #pbls14 on Twitter and Instagram.

• Share your thoughts and experiences via the “Share an update” section on your LinkedIn profile.

• Win a portable power bank! Listen up on our social channels for your chance to win a prize. One portable power bank will be given away each day.

Conference Logistics


Conference Mobile AppThe complimentary mobile conference app gives you all the information you’ll find in the conference program – and more!

To get the mobile app for The Series – Las Vegas:

• The iPhone® and iPad® app is available at the Apple® App Store™, or you can search for “pbls las vegas.”

• The Android app is available at the Google Play store, or you can search for “pbls las vegas.”

• BlackBerry, Windows and other users can visit pblslasvegas.gatherdigital.com on their smartphones or computer browsers.

To access this password-protected app and use the attendee-to-attendee messaging or profiles options, enter the email address you used to register for the conference. You’ll be prompted to create a password.

Internet AccessIf you are a guest at the Bellagio or another MGM property, free wireless access is available throughout the resort and convention space. To connect:

• Select SSID:BellagioWifi in your wireless settings.

• Select “Hotel Guests and Convention Attendees.”

• Select “Charge it to my room.”

• Enter your last name and full room number and select the Resort Fee option from the drop-down menu. The 512Kbps service is free. You may upgrade for an additional fee.

If you are not staying at the Bellagio or another MGM property, you may access Wi-Fi while at the resort using the free 256Kbps option. You may also purchase an upgraded service.

Media CenterMedia professionals may visit the Media Center, located in the Renoir 2 meeting room, for assistance with arranging interviews and obtaining information about the conference.


These receptions and meals provide outstanding opportunities to socialize with peers, make new contacts and exchange ideas.

Welcome Reception and DinnerTuesday, Oct. 21 • 6 - 9 p.m. • Hyde Bellagio

Join us at Hyde for specialty cocktails and cuisine with fellow business and thought leaders. Welcome Reception and Dinner attendees must be 21 or older. A photo ID is required for entry.

Cocktails and Closing ReceptionsWednesday, Oct. 22 • 5 - 6 p.m. • Networking Hall, Bellagio Ballroom

Thursday, Oct. 23 • 2:45 - 3:30 p.m. • Networking Hall, Bellagio Ballroom

Meals

Wednesday, Oct. 22

• Networking Breakfast Buffet 7:30 - 8:30 a.m. • Networking Hall, Bellagio Ballroom

• Informal Networking Lunch Noon - 1:15 p.m. • Grand Ballroom 1-3

• Thought Leader Lunch with Clayton Christensen* 12:15 - 1:15 p.m.

Thursday, Oct. 23

• Networking Breakfast Buffet 8 - 9 a.m. • Networking Hall, Bellagio Ballroom

• Informal Networking Lunch 12:30 - 1:30 p.m. • Grand Ballroom 1-3

• Thought Leader Lunch with Mary Schapiro and Howard Schmidt* 12:30 - 1:30 p.m. • Donatello 2 and 3

• Thought Leader Lunch with George Blankenship*

12:30 - 1:30 p.m. • Gauguin 1

Networking Opportunities

* Pre-registration was required on a first-come, first-served basis. Check at Conference Registration for availability. Limited to 30 people. Space is extremely limited, and seats will be forfeited five minutes after the listed start time.


Talking Points (Private and semiprivate meetings)To add even more value to your experience, you can request a private one-on-one meeting, known as Talking Points, with sponsors or SAS experts to discuss a specific issue or business challenge. Meetings can be scheduled at the Talking Points desk in the Networking Hall, Bellagio Ballroom.

Use the mobile app to connect directly with other attendees to arrange meetings (see Conference Mobile App on Page 9).

Table Talk SessionsThese interactive, informal, small-group conversations are your chance to set the topic and discuss your most pressing issues. Write your topic on the sign-up boards in the Network-ing Hall. Each table has its own sign-up board. Sessions can last up to 30 minutes and can accommodate eight to 10 people. Check back regularly to see if there is a discussion you would like to join.

Wednesday, Oct. 22

Bridging the Analytics Talent Gap: How to Identify and Connect With the Next Generation of SAS® Users

3 - 3:30 p.m. • Networking Hall, Bellagio Ballroom

Numerous studies and statistics point to the fact that in just a few short years, the need for people with analytics skills could significantly outpace supply. In fact, a McKinsey Global Institute study projects that by 2018, the US alone may face a 50-60 percent gap between supply and demand for talent with advanced analytics training. Addressing this skills gap head on, SAS CEO Jim Goodnight announced a new comprehensive academic initiative, SAS Analytics U, during SAS Global Forum in March.

Join Emily Baranello, Senior Director of the Education Practice at SAS, to discuss approaches to identify and connect with analytic talent, as well as ways to train new hires and get them up to speed quickly with the skills you need most.


SAS ExpertsSpeak with an expert who will show you why SAS is the leader in business analytics software and services. SAS experts will be available in the Networking Hall during the following times:

Wednesday, Oct. 22

7:30 - 8:30 a.m., 10:15 - 11 a.m., 2:15 - 6 p.m.

Thursday, Oct. 23

8 - 9 a.m., 10:30 - 11 a.m., 1:30 - 3:30 p.m.

Analytics

• Analytic talent and culture

• Data and text mining

• Data science

• Forecasting

• High-performance analytics

• Machine learning

• Optimization

• Predictive modeling

• Statistics

Big Data and Hadoop

• Data management

• High-performance analytics

• In-memory analytics

• In-memory statistics

• Visual analytics

• Visual statistics

Business Analytics Modernization Assessment

• Accelerates the business analytics life cycle via people, process, data, technology and culture

• Business analytics road map in 2 ½ days

• Customer-specific context and outcomes

• Structured and proven engagement model for IT and business staff

Data Management

• Data governance

• Data integration

• Data quality

• Data virtualization

• Master data management

Networking Opportunities


Data Visualization and Business Intelligence

• Data exploration

• Dashboards

• Data visualization

• Mobile

• Reporting

Fraud and Security Intelligence

• Financial crime

• Fraud and improper payments

• Public security

• Regulatory compliance

Marketing and Customer Intelligence

• Acquisition and retention

• Cross-sell/up-sell

• Customer experience management

• Customer loyalty

• Digital marketing

• Marketing and campaign optimization

• Marketing automation

• Marketing resource management

• Omnichannel campaign management

• Online channel analysis

• Real-time offers

• Segmentation

Risk Management

• Credit risk

• Liquidity risk

• Operational risk

• Regulatory risk

• Risk governance


Monet 3Monet 4 Monet 1Monet 2


Networking Hall

General Sessions Gauguin 2

Gauguin 1

Cézanne 2

Cézanne 1

Renoir 1 Renoir 2

Breakout Sessions and Workshops

Breakout Sessions

Private Meetings Private MeetingsGrand Ballroom

Bellagio Ballroom

NetworkingLunch

NetworkingLunch

NetworkingLunch

Media Centerand

Interview Room

Conference Map


Monet 3Monet 4 Monet 1Monet 2


Networking Hall

General Sessions Gauguin 2

Gauguin 1

Cézanne 2

Cézanne 1

Renoir 1 Renoir 2

Breakout Sessions and Workshops

Breakout Sessions

Private Meetings Private MeetingsGrand Ballroom

Bellagio Ballroom

NetworkingLunch

NetworkingLunch

NetworkingLunch

Media Centerand

Interview Room


Academy Sports + Outdoors ............................................................................................................30

AT&T .......................................................................................................................................................23

BI Scorecard ..........................................................................................................................................18

Cisco Systems ................................................................................................................................ 23, 31

CMO Council ........................................................................................................................................28

Deloitte Consulting ...................................................................................................................... 27, 32

Duke Energy .........................................................................................................................................23

Express Scripts......................................................................................................................................25

Ford Motor Credit Co. .........................................................................................................................29

Genworth Mortgage Insurance .................................................................................................. 25, 30

Harvard Business Review ....................................................................................................................24

Harvard Business School ............................................................................................................. 17, 34

Hortonworks .........................................................................................................................................27

InterContinental Hotel Group (IHG) .................................................................................................27

International Institute for Analytics ............................................................................................. 24, 26

I-Sec Integrated Strategies .................................................................................................................23

JPMorgan Chase........................................................................................................................... 27, 29

Kangaroo Express ................................................................................................................................27

Las Vegas Sands ...................................................................................................................................24

Lowe’s Companies Inc. .......................................................................................................................22

MIT Center for Information Systems Research ........................................................... 22, 25, 31, 32

Northwestern University Kellogg School of Business...................................................................24

Synchrony Financial .............................................................................................................................24

Time Warner Cable ..............................................................................................................................28

SAS .............................................................................................. 11, 17, 18, 22, 23, 24, 25, 27, 31, 33

Scotiabank.............................................................................................................................................25

Toyota Financial Services ....................................................................................................................18

The University of North Carolina at Chapel Hill ..............................................................................26

Valley View Casino and Hotel ............................................................................................................32

Visa .........................................................................................................................................................24

Wells Fargo Bank .................................................................................................................................28

Presenting Organizations


Wednesday, Oct. 22

Keynote Address – How to Create New Growth Business

8:45 - 10:15 a.m. • Grand Ballroom

Today we are in the capitalist’s dilemma. Executives and investors continue to apply doc-trines that were appropriate when capital was scarce. Challenging you to think differently, Christensen will question the types of innovations and fundamental measures that have historically driven companies’ decision making toward short-term gains and efficiencies, instead of long-term growth and job creation. At a time of rapid global economic and in-dustry disruption, counterintuitive measures and performance-improving innovations might actually work to turn our economy around.

Clayton Christensen, Professor of Business Administration, Harvard Business School

Keynote Address – Analytics: The New Currency of the Digital Economy

11 - 11:20 a.m. • Grand Ballroom

In today’s information ecosystem, leaders are looking for ways to not only react to the data explosion, but also to harness it to extract more value out of existing markets – and identify new opportunities. Hear from SAS Executive Vice President and Chief Marketing Officer Jim Davis, who will share exciting new trends in gaining key insights from information, and the new challenges and responsibilities that leaders face in a highly competitive, fragmented and volatile global arena.

Jim Davis, Executive Vice President and Chief Marketing Officer, SAS

General Sessions

Clayton Christensen

Jim Davis


Wednesday, Oct. 22 (continued)

Interview – An Analytics Titan on Unconventional Leadership

11:20 a.m. - Noon • Grand Ballroom

Jim Goodnight has been at the helm of SAS since he created the original software at North Carolina State University in 1976. Since then, he has built the world’s leading analytics software company with an unbroken chain of revenue growth – a feat almost unheard of in the technology industry. Goodnight will discuss his experience as one of the first leaders to build an analytical culture and the trends that will be shaping the future of analytics. He is also recognized globally for creating the No. 1 ranked multinational workplace. He will share his insights into how his unconventional approach to corporate culture is good for custom-ers, employees and business.

Jim Goodnight, CEO of SAS, interviewed by Mark Jeffries

Panel Discussion – The New IT Change Agents

1:15 -– 2:15 p.m. • Grand Ballroom

In this new age of digital and the consumerization of IT, changes are afoot. Business users are meeting with software vendors, systems are synonymous with smartphones, small com-panies are taking on big data, and users keep legacy systems under their desks. As workers become more technology savvy, many IT organizations find themselves struggling to stay relevant.

In this session, Jill Dyché facilitates a dialogue among experts about how IT can meet the business where it is, and explore the new responsibilities of business leaders to engage – and support – IT in their companies. Discussion topics will include the changing role of the IT orga-nization, how analytics helps drive modernization, and how CIOs should be looking ahead.

Cindi Howson, Founder, BI Scorecard

Tracy Austin, CIO Emeritus and Consultant

Ron Guerrier, Vice President and Chief Information Officer, Toyota Financial Services

Jill Dyché, Vice President, SAS Best Practices (moderator)

General Sessions

Jim Goodnight

Cindi Howson

Tracy Austin Ron Guerrier Jill Dyché


Thursday, Oct. 23

Panel Discussion – From Risk to Resilience

9:15 – 10:30 a.m. • Grand Ballroom 1

In this engaging, moderated conversation, Mary Schapiro and Howard Schmidt will share their unparalleled perspectives on the risks and resiliency of our financial markets, our nation’s cybersecurity and the potential impact on US and global economies. Attendees will be invited into this thought-provoking discussion as Shapiro and Schmidt cover many issues organizations are currently facing – from what to expect from the next generation of cyberat-tacks to deeper insights on financial markets, fraud, regulation and leadership.

Mary Schapiro, Former Chairman, Securities and Exchange Commission

Howard Schmidt, Former White House Cybersecurity Coordinator for President Barack Obama and Cyber Adviser for President George W. Bush

Mark Jeffries (moderator)

Keynote Address – Revolutionary Innovation: How Observing the Present Can Accelerate a Giant Leap Forward Into the Future

11 a.m. – 12:10 p.m. • Grand Ballroom

Innovative thinking is happening every day. Focusing on ideas that will have the most impact and then successfully converting these groundbreaking thoughts into reality are among the most intimidating challenges facing companies today. This session will detail the back-ground behind two groundbreaking products at Apple and Tesla Motors that completely revolutionized their industries and how customer focus led to the outcome.

George Blankenship, Former Senior Retail Executive, Apple and Tesla Motors

Mary Schapiro

Howard Schmidt

Mark Jeffries

George Blankenship


Concurrent Breakout Sessions

Wednesday, Oct. 22

2:15 - 3 p.m. 3:15 - 4 p.m. 4:15 - 5 p.m.

Monet 1

There’s Gold in Them Thar Data: Finding and Delivering Business Value Through Data

MIT Center for Information Systems Research

SAS

Analytics Differentiates Next-Generation Loyalty Programs

Northwestern University Kellogg School of Business

International Institute for Analytics

SAS

Delivering Robust, Campus-Wide Analytics

The University of North Carolina at Chapel Hill

Monet 2

Building and Sustaining an Analytical Culture

Lowe’s Companies Inc.

SAS

The Transformation of the Modern Analytical Ecosystem

Scotiabank

Express Scripts

Genworth Mortgage Insurance

SAS

Analytics 3.0: The Era of Impact

International Institute for Analytics

Monet 3

The Internet of Things Is Here. Are You Ready?

Cisco Systems

AT&T

Duke Energy

SAS

The Big Data Organization: Get the Right People on Your Big Data Bus

MIT Center for Information Systems Research

SAS

Five Facts About Hadoop and Open Source You Need to Know

Hortonworks

Deloitte Consulting

JPMorgan Chase

SAS

Whatever your executive position, or whatever your industry, you will find relevant content to choose from in our breakout sessions. Each session features speakers and experts who will share how they have been able to use advanced analytics to transform the way they do business.

Each session lasts approximately 45 minutes, including 15 minutes for Q&A.


2:15 - 3 p.m. 3:15 - 4 p.m. 4:15 - 5 p.m.

Monet 4

The Threat Landscape: Cybertools and Methods Transforming the Business Environment

I-SEC Integrated Strategies

Open Balancing the Art and Science of Pricing

InterContinental Hotels Group (IHG)

Kangaroo Express

SAS

Grand Ballroom 9

Leading Marketing Excellence With Analytics

Las Vegas Sands

Synchrony Financial

SAS

Harvard Business Review

Open Getting in Sync With Mobile Customers

Time Warner Cable

Wells Fargo Bank

CMO Council


Wednesday, Oct. 22 | 2:15 - 3 p.m.

There’s Gold in Them Thar Data: Finding and Delivering Business Value Through Data

Monet 1

You know there is value in your data, and lots of it. But getting to it is the question. And once you know where it is, what do you do with it to turn it into gold? In this session, we will ex-amine what data monetization is, review current practices across industries and help identify paths to revenue generation through data. We will explore the opportunities and challenges organizations face when implementing data monetization strategies, as well as the requisite skills and capabilities needed for success. We will also review imperatives for driving and delivering business value through data to thrive in the rapidly developing digital economy. Gain the map, strategy and tools to strike gold in your data!

Barbara Wixom, Principal Research Scientist, MIT Sloan School of Management, Center for Information Systems Research

Anne Buff, Principal Business Solutions Manager, SAS Best Practices

Building and Sustaining an Analytical Culture

Monet 2

You have, or are building, your analytic capability. What now? What next?

Most organizations have analytics of one sort or another, but not everyone uses their ca-pabilities with the same effect. This session will explore the values, practices and behaviors exhibited by analytic innovators. And how these traits transcend the traditional mindset of “summarizing data” to turn analytics into a competitive advantage that drives insights and reduces decision risk.

Dan Thorpe, Vice President of Enterprise Analytics, Lowe’s Companies Inc.

Kimberly Nevala, Director of Business Strategies, SAS Best Practices



The Internet of Things Is Here. Are You Ready?

Monet 3

If 2013 was the Year of Big Data, then the Internet of Things (IoT) is the leading contender for 2014. Some have put out the rallying call that IoT is coming and to be prepared. But we say it’s already here, ready or not. This panel discussion, with bold leaders from cutting-edge organizations, will share industry perspectives on what IoT is, where it’s going, lessons learned (so far) and tips for those just getting started. Don’t be left behind.

Andreas Mai, Director of Smart Connected Vehicles, Cisco Systems

Mobeen Khan, Executive Director of Product Marketing Management, AT&T

Jason Handley, Director of Smart Grid Technology and Operations, Emerging Technology Office, Duke Energy

Tamara Dull, Director of Emerging Technologies, SAS Best Practices (moderator)

The Threat Landscape: Cybertools and Methods Transforming the Business Environment

Monet 4

The media reports of stolen information or compromised networks are almost daily oc-currences. The stories are increasingly alarming, and the trend line is troublesome. This is further complicated by “security experts” offering “one-stop” technology solutions. Un-fortunately, there are no credible single-approach solutions. And many of these offerings are missing two key factors in achieving cybersecurity success: the application of real-time analytics, and a methodology that focuses on the threat actors and their likely vectors.

Ray Boisvert will provide an insightful, insider understanding of how the cyberthreat affects all aspects of the current business environment. Attendees will gain an understanding of the techniques the offense is applying, how the defense has been responding – and why it is failing – and where true cyberresilience is headed.

Ray Boisvert, President, I-Sec Integrated Strategies


Wednesday, Oct. 22 | 2:15 - 3 p.m

Leading Marketing Excellence With Analytics

Grand Ballroom 9

Leading your organization to faster, better decisions requires skill, agility, resourceful-ness and, above all, analytics. In marketing, that combination allows executives to put the customer squarely at the center of business strategy. In addition, using marketing analytics focuses operations on the customer experience. Considering the changing expectations of customers, improving strategy and execution based on the factual objectivity of analytics is an effective path toward marketing excellence.

Join this engaging discussion among marketing executives who have used analytics to meet the growing demands for customer-centered activities that drive results. Hear real-world examples of improvements brought about with the structure and discipline that come from adapting processes, evolving cultures and leading marketing excellence with analytics.

Rom Hendler, Chief Administrative Officer, Las Vegas Sands

Sanjay Sidhwani, Vice President of Marketing Analytics, Synchrony Financial

Nathan Falkenborg, Head of Analytics, Visa

Adele Sweetwood, Vice President of Americas Marketing and Support, SAS

Angelia Herrin, Editor, Special Projects and Research, Harvard Business Review (moderator)


Analytics Differentiates Next-Generation Loyalty Programs

Monet 1

Customer loyalty programs provide companies with a formal, structured way to earn and retain business. But how much loyalty are they creating versus simply conditioning custom-ers to wait for discounts? The panelists of this session will explore ways in which analytics differentiates next-generation loyalty programs. Two perspectives will be considered: the organizations that have loyalty programs and the consumers who are targeted by those loyalty programs. The discussion topics center on two research projects conducted in 2014: enterprise research by the International Institute of Analytics, and consumer research by the Northwestern University Kellogg School of Business.

Terri Albert, PhD, Clinical Associate Professor, Northwestern University Kellogg School of Business

Jack Phillips, CEO, International Institute for Analytics

Pamela Prentice, Chief Research Officer, SAS (moderator)



The Transformation of the Modern Analytical Ecosystem

Monet 2

Should I consider Hadoop? Would in-memory processing give me a higher return on my analytics investment? Could open-source software reduce my total cost of ownership? What kind of skills will my employees need if we move to cloud deployment?

These are just a few questions that may run through your mind as you consider whether to modernize your analytical ecosystem. Join this session to learn about the key compo-nents of the technology infrastructure and how the adoption of different technologies can influence the total cost of ownership. Hear how our panelists have aligned business and IT, modernized their analytics platforms, mastered data reliability and governance, and capital-ized on their hardware and software investments.

Neil Freyke, Vice President of Information Management, Scotiabank

Tom Henry, Vice President of Analytics, Express Scripts

Bob Noble, Vice President of Applications Services and Enterprise Analytics, Genworth Mortgage Insurance

Roger Shears, Advisory Business Solutions Manager, SAS (moderator)

The Big Data Organization: Get the Right People on Your Big Data Bus

Monet 3

Big data has ushered in a host of new development and usage paradigms: Open source projects have become software products; end users have become knowledge workers; statisticians have become data scientists; and new chief officers are on the rise. How is big data affecting your organization? Who owns it? Is it really all about the data scientist? And do you need a new crop of stakeholders different from the workaday BI end users of days gone by? In this session, we’ll discuss existing roles, skills and cultural norms, and highlight key practices to overcome organizational obstacles. We’ll also share sample workflows that illustrate collaboration and rules of engagement for big data. It’s not just about the technol-ogy; it’s about people, too. Your people.


Tamara Dull, Director of Emerging Technologies, SAS Best Practices



Delivering Robust, Campus-Wide Analytics

Monet 1

The role of any university’s information technology services division is to support the school’s educational mission while also meeting the technology needs of the diverse cam-pus customers. When Chris Kielt started working with SAS to implement a comprehensive, robust method for reporting and analytics across the university, he was met with many chal-lenges – including legacy departmental systems and a wide range of user needs. Hear how UNC-Chapel Hill has developed a universitywide business intelligence governance structure that moves the business owner into the driver’s seat. Kielt’s team has successfully delivered a simplified way for users to access and store the data and information they need to perform their job functions on a day-to-day basis.

Chris Kielt, CIO and Vice Chancellor for Information Technology, The University of North Carolina at Chapel Hill

Analytics 3.0: The Era of Impact

Monet 2

In this session, Jack Phillips, CEO of the International Institute for Analytics, will discuss IIA’s groundbreaking Analytics 3.0 framework aimed at helping business leaders make sense of big data and advanced analytics. This talk will describe the framework in detail, with explanation of the 1.0 and 2.0 phases. It will also include case studies of high-performing analytics organizations that represent the new Analytics 3.0 era, and describe how Analytics 3.0 relates to other analytics maturity models.

Jack Phillips, CEO, International Institute for Analytics



Five Facts About Hadoop and Open Source You Need to Know

Monet 3

It’s pop quiz time. Which came first – big data or Hadoop? “That’s an easy one,” you might be thinking. Whether you’re already cruising along on your big data journey or you’re still in the wait-and-see mode, we invite you to come test your wits with fellow attendees and see how well you know the facts about big data, Hadoop and open source software. Come hear big data practitioners and thought leaders share their experiences and expertise on bring-ing big data technologies into a traditional, data warehouse-based enterprise. Bring your mobile device so you can participate in the interactive polls throughout the session.

Shaun Connolly, Vice President of Corporate Strategy, Hortonworks

Ashish Verma, Director of Deloitte Consulting Technology Information Management, Deloitte Consulting

Bill Wheatley, Vice President of Digital Analytics, JPMorgan Chase


Balancing the Art and Science of Pricing

Monet 4

Research shows that a 1 percent increase in price can drop 11 percent in pure profit to the bottom line. Price is also an important strategic tool, supporting branding, market share and competitive positioning strategies. Getting pricing wrong can cause disaster, and getting it right is a challenge. Data is spread throughout disparate systems, market conditions vary, highly specialized forecasting and optimization algorithms are often required, and special-ized skill sets are necessary to interpret insights and set strategy. Some industries also have operating constraints like perishable products, capacity limits or regulations. Hear how these panelists have turned pricing into competitive advantage by building teams, acquiring the right data, gaining executive support and using the latest technology.

Craig Eister, Senior Vice President of Global Revenue Management and Systems, InterContinental Hotels Group (IHG)

Kevin Stydinger, Vice President of Fuel Pricing – Analytics and Planning, Kangaroo Express

Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS (moderator)



Getting in Sync With Mobile Customers

Grand Ballroom 9

The CMO Council conducted research in 2014 to describe the current global state of and emerging trends in how organizations engage with customers in a multichannel environment that includes mobile. This panel includes executives who were among those interviewed for this insightful research, which included findings such as how:

• Mobile fits into their overall marketing strategy.

• Marketers identify and manage the challenges and opportunities of mobile.

• They measure and use analytics for detailed insights.

Sean Coar, Group Vice President of Strategy and Business Decisions, Time Warner Cable

Michele Kelsey, Executive Vice President of Wholesale Cross Sell and Marketing Strategies, Wells Fargo Bank

Liz Miller, Senior Vice President of Marketing, CMO Council (moderator)



These sessions are designed to take a deeper look into some of the topics shared in the breakout sessions. These presentation-style sessions will last approximately 25 minutes in a theater setting of up to 35 people. These sessions are held in the the Focus Session theaters on either end of the Networking Hall.

Wednesday, Oct. 22

Leveraging the Cost of Regulatory Compliance for Strategic Business Decision Making

10:30 a.m. • Focus Session A • Networking Hall, Bellagio Ballroom

Historically, many organizations have had distinct silos between regulatory compliance functions and other lines of business. As these areas converge, what are the implications? Companies are investing heavily in data and analytics. Can these investments be used for regulatory compliance across an organization? And is there an opportunity to use regulatory investment for day-to-day business decision making? Hear the perspectives from Ford Mo-tor Credit and SAS in this small group discussion.

Alfredo Cateriano, Vice President of Global Analytics, Chief Analytics Officer, Ford Motor Credit Co.

Tom Kimner, Director, Risk Practice, SAS

Optimizing the ATM Network With Analytics

3:15 p.m. • Focus Session A • Networking Hall, Bellagio Ballroom

JPMorgan Chase has roughly 18,000 ATMs, and it owns or controls all the factors of the supply channel. Rapid customer adoption and exponential growth in the ATM channel have resulted in high demands and very high expectations from customers. To meet these needs, JPMC has deployed analytics into its operations to optimize how much, when and where to place cash within its ATM network. Hear about the process and the results of its journey into finding efficiencies and maximizing value while always meeting customer demand.

Donovan Gibson, Vice President of Analytics, JPMorgan Chase

Focus Sessions

Focus Session A

Focus Session B

Networking Hall

Bellagio Ballroom


Wednesday, Oct. 22

The Modernization Journey With Genworth

4:15 p.m. • Focus Session A • Networking Hall, Bellagio Ballroom

Genworth has been evolving to meet demands in a big data world. As part of their journey, they grew to a point where they needed a robust analytic framework. They have achieved success by modernizing their technology infrastructure to be able to make bigger decisions, faster, using more data. Join Bob Noble to explore the role his team is playing in enabling business innovation through analytics. He’ll share tips, techniques and lessons learned on what works – and what doesn’t – when developing an analytic strategy.

Bob Noble, Vice President of Applications Services and Enterprise Analytics, Genworth

Mortgage Insurance

Fraud Management

4:30 p.m. • Focus Session B • Networking Hall, Bellagio Ballroom

In this session, learn how to better understand your customers’ fraud and risk behavior patterns across multiple lines of business by utilizing advanced analytics on a single enter-prise platform.

Merchandise Intelligence: How to Take Assortment Planning to the Next Level

5 p.m. • Focus Session A • Networking Hall, Bellagio Ballroom

Join Richard Widdowson as he takes you through the journey Academy Sports + Outdoors has traveled toward optimization – particularly with size optimization.

Richard Widdowson, Senior Vice President of Merchandise Planning and Allocation, Academy Sports + Outdoors

Focus Sessions


Internet of Everything: Winners Will Transform Transportation

5 p.m. • Focus Session B • Networking Hall, Bellagio Ballroom

The IoE is set to create $700 billion in benefits in the personal transportation industry and will transform other transportation industries along the way. Automakers are entering a new battleground, moving from building cars to selling travel time well spent. Autonomous, connected vehicles are designed to deliver new experiences to owners and drivers, and will mark the convergence of personal and public transportation. Eliminating human error from driving will eliminate 90 percent of crashes caused by human error, which will ripple through the traditional insurance value chain and business model. This presentation will highlight major implications for transportation players and provide food for thought on who is posi-tioned to benefit most from the Internet of Cars.

Andreas Mai, Director of Smart Connected Vehicles, Cisco Systems

The Three Divas Dish on Data: Privacy, Access and Value in the Big Data Era


Have you seen the headlines: “Big data is dead. #RIPbigdata ”? Of course, this is just plain nonsense: Big data is not dead. In fact, the conversation is just starting to get interest-ing. Join our three data divas for an interactive conversation on data topics that should be keeping your executives up at night – such as data privacy, security, access protection, monetization and ownership. Big data is not only alive and kicking, it’s demanding our attention. Are you paying attention?



Anne Buff, Principal Business Solutions Manager, SAS Best Practices


Focus Sessions

Thursday, Oct. 23

Data Monetization in Action

10:30 a.m. • Focus Session A • Networking Hall, Bellagio Ballroom

Ready to cash in on your data? Data monetization sounds good in theory – but how does it really work? Monetization is not an overnight process of turning data into dollars. In this session, we will take a look at what it takes to generate value from data and the risks in doing so. By reviewing in-depth case studies, we will outline the business skills, the cultural char-acteristics and the technical capabilities of organizations that have successfully monetized data. By the end of this session, you will be able to identify what your organization needs to develop your own data monetization strategy.


Loyal Customers Don’t Just Happen: SAS® for Patron Value Optimization Plays a Big Part

10:30 a.m. • Focus Session B • Networking Hall, Bellagio Ballroom

You’ve heard all the buzz phrases: big data, data mining, behavioral modeling. You may have even read an article or two on targeted marketing or rightsizing offers. In the quest for greater efficiencies and increased guest loyalty, organizations are exploring data in new and innova-tive ways. The truth is that even though it may feel like everyone is using data in an insightful manner, getting started can be daunting without some assistance. The gaming industry is also exploring its extremely rich data for efficiencies, but it has an advantage in SAS for Patron Value Optimization. The software provides information that allows decision makers to make more informed, more impactful business decisions propertywide. This discussion will touch on key aspects associated with SAS for Patron Value Optimization and its capability to transform the way decisions are made and develop lasting relationships with your database customers.

Benjamin Bond, Director of Financial Planning and Analysis, Valley View Casino and Hotel

Big Data: Essential Elements to a Successful Modernization Strategy


Are you on your big data journey, or still in the wait-and-see mode? Either way, you need to understand the essential elements in your modernization strategy for a successful journey. Come and learn about these elements and big data implementation patterns occurring in the marketplace.

Ashish Verma, Director, Deloitte Consulting Technology Information Management, Deloitte Consulting


Our concurrent workshops provide a unique opportunity for you to share and gain new intellectual insight through the examination of current issues and trends in a lively, informal exchange. Choose the one that best meets your business needs.

Thursday, Oct. 23 | 1:30 – 2:45 p.m.

Data Visualization

Monet 1

Data is a plentiful resource in most organizations. Presenting and promoting understanding of large amounts of data in a way that is both appealing and useful to a wide audience can be daunting. Join us for this interactive workshop to learn how SAS Visual Analytics gives organizations the flexibility to uncover meaningful relationships in the data through explora-tion, and then present those relationships visually through web and mobile reports.

Bob Messier, Senior Director of Business Analytics, SAS

The Business Analytics Modernization Assessment (BAMA): Listen, Then Diagnose and Prescribe for Analytics Value

Monet 2

SAS has always been a company that listens to its customers, but in the last two years we have institutionalized that listening culture into the strategic BAMA workshop. And our customers love it! These on-site, structured, moderated sessions with business analytics stakeholders in business and IT are used to efficiently and effectively uncover specific busi-ness drivers, strengths and challenges of customers in their journey to provide value from analytic insight. Then, and only then, do we digest that information and formulate recom-mendations for the short, medium and longer term across people, process, technology, data and culture. In this workshop we will detail the BAMA process, its tangible value to customers and the steps for customer engagement in the process.

Roger Shears, Advisory Business Solutions Manager, SAS

Revolutionary Change: What’s It Like Working Every Day on Something That Most People Consider Impossible

Monet 3

It takes a unique combination of leadership, expertise and supporting events to bring a groundbreaking innovation to life. This workshop will identify and explore some of the big-gest challenges limiting innovation and then illustrate how truly innovative companies have overcome the barriers to success.

George Blankenship, Former Senior Retail Executive, Apple and Tesla Motors

Concurrent Workshops


Enjoy open discussion in a comfortable setting that allows you to chart the course of con-versation. The limited seats at these lunches were available on a first-come, first-served basis during conference registration. Please check at conference registration to see if space is still available. Each lunch is limited to 30 participants. Seats will be forfeited five minutes after the listed start time.

Wednesday, Oct. 22

12:15 - 1:15 p.m. • Gauguin 1

Clayton ChristensenProfessor of Business Administration, Harvard Business School

Thursday, Oct. 23

12:30 - 1:30 p.m. • Donatello 2 and 3

Mary Schapiro Former Chairman, Securities and Exchange Commission

12:30 - 1:30 p.m. • Monet 4

George BlankenshipFormer Senior Retail Executive, Apple and Tesla Motors

Howard Schmidt Former White House Cybersecurity Coordinator for President Barack Obama and Cyber Adviser for President George W. Bush

Thought Leader Lunches


Presenting Sponsor

SAS sas.com

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.

Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Partners

International Institute for Analytics (IIA) iianalytics.com

IIA is the authority on analytics maturity and best practices. Founded in 2010, the International Institute for Analytics is an independent research firm that works with organizations to build strong and competitive analytics programs.

IIA offers unbiased advice, consultants and system integrators. With a vast network of analyt-ics experts, academics and leaders at successful companies, we guide our clients as they build and grow successful analytics programs.

Since its inception, IIA has worked with more than 200 organizations from around the world, sharing the keys to analytics maturity so that our clients gain an edge in an econo-my increasingly driven by data. Through an in-depth research library, moderated phone calls, webinars and events, our clients get the guidance and expertise needed to compete on analytics and win.

The MIT Center for Information Systems Research cisr.mit.edu

The MIT Center for Information Systems Research (CISR) conducts field-based research on issues related to the management and use of

information technology (IT) in complex organizations. Established at the MIT Sloan School of Management in 1974, our mission is to develop concepts and frameworks to help executives address the IT-related challenges of leading increasingly dynamic, global and information-intensive organizations. The relevance of our research is ensured by the active participation of corporate sponsors from a range of industries. Research results are dissemi-nated primarily through working papers, research briefings, an annual conference and sponsor forums.

Sponsor and Partners

ANALYTICS ISN’T JUST FOR THE .COM’SBut to be successful with analytics, you need more than technology. You need a plan.

IIA is an independent research and advisory firm that provides targeted insights so our clients can compete on analytics, and win. Work with us to build your custom analytics playbook.

Learn more at iianalytics.com/pbls

DO YOU HAVE A PLAN?

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