conference prague-march08
DESCRIPTION
Percy Venegas, Economy Monitor, Experience based differentiation. Thank you slide photo by S.Pucci.TRANSCRIPT
Financial aspects of Experience Based DiferentiationA global Relationship Management approach
Dip.Ing.Percy Venegas, MBA
San Jose Puebla New York
ECONOMY MONITOR GROUP
Agenda• New world balances: The effect in business
and finance
• EBD: Experience Based Diferentiation
• The returns in the relationship model
• The business case for Sustainability
• Delivering the message
What InstitutionalInvestor’s
cover tell us...
There are changes in balances
in the world of business and
finance
EBDThe journey to: Usable, Relevant, Reliable
Price, Quality or Experience?
Returns in the relationship modelCase: Datacenters in China
Social relationship marketing pays offConsolidating local markets pushing players to go global. Local players moving from the utility side to the identity side.
The effect of reputation in a context where personal and government relations are enforced by culture.
Palmatier, Gopalakrishna, and Houston. Customer-specific relationship marketing investments and short-term, customer-specific financial outcomes.
The business case for SustainabilityCase: Solar Business Technology
technology & capital producerLINKING
supply demand
Productivity increase: engaging collaboration technology that reduces costs
Additional revenue streams: carbon emission reduction certificates
Delivering the messageCase: Gourmet coffee importers
PODCASTCommunications making the diference: 10% margin in a 2% market
Photos by Sustainable Harvest