CONFIDENTIAL 1

Recent Updates Built the Foundation for a Channel-based Service

Home Page At Acquisition: Immersed Users in a Wide Variety of User Generated Videos

Home Page Today: PresentsContent on a Channel Basis

Video wall cycled through a mix of user

submitted videos

Home Page Emphasizes Featured Channels

CONFIDENTIAL 2

Grouper 3.0 Builds on the Channel Model with Programmed Content for Well-defined Verticals

“Sound Check”Example of a Premium Grouper 3.0 Channel

Focused on Independent Music

Users can browse through multiple

channels at any time

Do we have a home page mock that shows

all the channels?

CONFIDENTIAL 3

Fame Partner Integration

Fame Partner offers users exposure in mainstream media

Fame Partner Assists with Editorial, Provides a Subset of Content,

and Content Selection

Fame Partner branding incorporated into

channel

CONFIDENTIAL 4

Channel Pages Incorporate Pyramid Programming

Users Can Scroll Through the Pyramid

(“The Fray,” “Featured,” and “Spotlight Videos”)

Simultaneously Play Videos While Browsing

CONFIDENTIAL 5

User Awards are Featured Throughout the Site

User’s Awards and Rankings are Featured

when that user’s playlist is playing

Leaderboard features most popular users

Are there pages that more prominently

feature awards? Leader board drill-down? Voting

areas? Ratings?

CONFIDENTIAL 6

The Embedded Player Allows the Grouper Experience to Be Syndicated Across Partners

Consistent Branding

Common Features- Awards - Ranking- Playlists