CONFIDENTIAL BRAND OVERVIEWWinter 2021

MESSAGE FROM THE FOUNDERS

We founded BeatBox Beverages almost 9 years ago with the mission of bringing

people together and having fun; centered around music that connects us all

globally. We wanted to build a brand that captured the feeling of being at a music

festival with your best friends, not having a care in the world other than what stage

you were going to hit up next. As founders this was an easy brand to represent,

because this was authentic to our core with our passion for music, new connections

and all-around great times. We looked up to experiential brands such as Red Bull,

and truly felt from day one that we would be the Red Bull of the alcohol space,

building a global experiential brand bringing a feeling of joy and connectedness

across the globe.

With no prior industry experience, we utilized the entrepreneurial spirit of Austin, TX to get our product off the ground. We met incredible people that

helped us navigate the complex world of the three tier-system and how to build a great brand. One of our biggest breaks occurred on national TV,

when Mark Cuban decided to invest $1m in our vision. He understood that we weren’t selling wine, we were selling FUN. And we continue to do that

to this day, 6 years later. Selling fun shows up in everything we do, from our packaging to our marketing to our entire team.

In addition to Mark Cuban, we've been fortunate to have like-minded celebrities join our company by making cash investments into the business

and helping us create brand awareness. From MTV's Rob Dyrdek, who generously featured BeatBox on his hit show “Ridiculousness”, to global

headlining DJ's Party Favor, Louis The Child, G.T.A, and others who authentically put BeatBox in front of our core consumer, we believe we've only

just scratched the surface on what these partnerships can bring to the brand. We have now figured out the perfect mix of product, team,

wholesaler network and marketing strategy. As of January 2021, our TTM revenue on the BeatBox Beverages brand is over $7.2m, with depletions

over 305,000 case equivalents. Nielsen recently named us the fastest growing single-serve wine product by cases, dollars, and velocities in January

of 2020. With consumer habits increasingly moving in the direction of ready to drink, flavor, “better for you”, and alternative/eco-friendly packaging,

BeatBox is positioned incredibly well to continue to disrupt the beverage industry in the current environment and beyond.

The foundation is in place and the white space is there for continued exponential growth. Much like our DJ and music partners who perform all over

the world, we feel the opportunity for BeatBox to be a global brand is there. There is a lot of work to be done, and we are incredibly excited for the

next chapter as we continue to make our dreams a reality.

Cheers,

- Justin, Aimy & Brad

Brad Schultz, Aimy Steadman & Justin Fenchel

THE BEATBOX WAY: CORE VALUES & CULTURE

“ WE THINK LIKE OWNERS

BECAUSE WE ALL ARE”

• Everyone has ownership and a voice in the business

• BeatBox treats the company resources as their own

• The BeatBox team are the Company’s Brand Ambassadors

• Management places a high-degree of value on living out and enforcing the Company’s core values

01

“ WE ARE THE CHANGE WE WISH TO

SEE

IN THE ALCOHOL INDUSTRY”

• BeatBox believes diversity is an advantage with female leaders at every level

• Innovative products that disrupt fast-growing categories

• Integrated B-Corp business model that drives a more inclusive and regenerative economy “For The Future”

02

“ WE ARE A SOLUTION FOR OUR

WHOLESALE & RETAIL PARTNERS”

• Not afraid of setting big goals and pushing to exceed

them

• There are no traffic jams along the extra mile

• Implement products that are designed to be incremental to traditional beer portfolios

03

“ WE ARE KIND EVEN WHEN IT’S

TOUGH”

• Partners want to work with BeatBox; people want to

work for BeatBox

• BeatBox knows its brands drive what people say when they leave the room

• The Company has a strong moral compass and a strict policy to honor and respect everyone

04

“ WE KNOW THERE IS

ALWAYS A SOLUTION”

• Led by a team of founders who find solutions

• Approach all challenges with a proposed solution

• Every NO brings BeatBox closer to a YES

• Identify and implement better solutions through rapid testing

05

“ WE KNOW HOW TO HAVE FUN”

• BeatBox doesn’t sell alcohol, BeatBox sells FUN

• Believe WINNING IS FUN

• Enjoy the journey and celebrate successes together!06

BeatBox recognizes that strong values and culture lead to a strong business. The Company is dedicated to living out its core values

and emphasizes listening to its team members and celebrating successes, all while having fun.

BEATBOX BEVERAGES INTRODUCTION

2012Year

Founded

Austin, TXCompany

Headquarters

3Years Selling

Single-Serve Tetrapacks

~200Wholesaler

Partners

35States

(Distribution Footprint)

$13.5MFY 2021P

Gross Product Revenue

666kFY 2021P Volume

Std. Cases (CEs)

95%FY 2021P YoY Revenue

Growth Rate

Building the Beverage Brand of the FUTURE

BeatBox was founded on the belief that future generations will continue to demand products that

authentically connect with

their lifestyle. The Company’s mission is to create cutting-edge beverage brands that speak to

innovative individuals.

2017

COMPANY HISTORY

2012-

2013

2014 2019-

2020

2016 2018BeatBox Beverages was

founded as a business

school project at The

University of Texas in Austin.

BeatBox gains

traction as local

support grows

BeatBox founders

land $1 million

investment from Mark Cuban on

Shark Tank.

BeatBox introduced its eco-friendly

single serving product and sales

began to take off.

The Company aligns distribution

network with beer network and hires

industry veterans, growing sales

200%+.

throughout the Austin area & retailers like HEB jump on board.

The Company’s founders appear on MTV’s hit TV show, Ridiculousness, with the show’s host, and BeatBox investor and advisor, Rob Dyrdek.

BeatBox Beverages, which has

become somewhat of

household name associated with

a number of the country’s

largest, most influential music

festivals, participates in its first

national festival, which proved

to be a great success.

BeatBox launched their sixth flavor, Peach Punch, and was able to realize two successful

initiatives which massively expanded their gross margins, setting them on the final path to profitability.

INNOVATIVE & EXPERIENCED MANAGEMENT TEAM

Name & Title BeatBox Tenure Prior Experience

Justin FenchelCo-Founder, Chief Executive Officer

9 years

Aimy SteadmanCo-Founder, Chief Operating Officer

9 years

Brad SchultzCo-Founder, Chief Marketing Officer

9 years

Hanna SwansonVice President of Marketing

2 years

Tony ZangaraVice President of Sales

<1 year

Tim PrimusVice President of Operations

<1 year

Jeffrey McNallyVice President of National Accounts

2 years

BeatBox is led by innovative founders and seasoned beverage industry executives that have

successfully created and/or scaled early-stage beverage and CPG brands.

WOMEN IN LEADERSHIP

BeatBox is proud to have women in leadership in every level and department of the company.

Aimy SteadmanCo-Founder/COO

Ashley ZielinskaMidwest National Account Executive

Rachel GreeneMidwest Regional Sales Manager

Hanna SwansonVP of Marketing

Angela SchmidtCentral Regional Sales Manager

Julie EdwardsNational Account Executive

Liana Duvall West Coast National Account Executive

Tracy Martin Accounting Manager

Cindy CrowellDirector of Operations

DELICIOUSLY POTENT (11.1% ABV)

ECO-FRIENDLY TETRAPAK PACKAGING(Trend-Right, Thoughtful Packaging)

LOW CALORIE / WINE-BASED(130 Calories, 8 Carbs & Gluten-Free)

MILLENNIAL FOCUSED(Highly Connected and Influential Customers)

FESTIVAL / PARTY INSPIRED(The Ultimate Party Beverage)

SINGLE-SERVE RETAIL PACKAGING(500ml Tetra Pak)

ONE OF THE BEST SELLING RTD

COCKTAILS IN THE USthat Reinvented a Boring Category.

BEATBOX HIGHLIGHTS

Blue Razzberry Pink

Lemonade

Tropical

Punch

Fruit PunchFresh

Watermelon

Peach Punch

The WORLD’S TASTIEST PARTY PUNCH

with ZERO sugar and a lower ABV

ZERO SUGAR HIGHLIGHTS

SAME GREAT FLAVORS(Pink Lemonade, Blue Razzberry, Fresh Watermelon)

SAME PRICE POINT AND MARGIN PROFILE($3.49 each, Same High Margins)

“BETTER FOR YOU” BEVERAGE(ZERO Sugar, & 6% ABV)

PARTY LONGER(Lower ABV and ZERO sugar keeps the party going)

NEW GEOGRAPHIES, MARKETS & OCCASIONS(Opening up opportunities in all of Pennsylvania, New Jersey, and others)

CURRENT DISTRIBUTION FOOTPRINT

BeatBox currently distributes across 35 states and aims to reach national distribution by the end of 2024.

Note: As of 3.2.2021

$ SalesVol.

SalesCWD

$87,319 1,491 58.1

$42,257 623 28.0

$32,346 412 42.1

$24,087 90 29.2

$14,355 94 23.1

$14,353 151 40.4

$9,534 52 10.2

$8,586 120 3.2

$8,064 21 24.0

$7,179 140 15.9

$2,704

1,512

1,502

936

824

768

621

450

355

336

BEATBOX BEVERAGES

MONACO COCKTAIL

HIGH NOON SUN SIPS COCKTAIL

SKINNY FREEZER COCKTAIL

ON THE ROCKS COCKTAILS

CUTWATER COCKTAIL

BUZZ BALLZ COCKTAILS

CANTEEN SPIRITS COCKTAILS

JOSE CUERVO COCKTAIL

TWISTED SHOTZ

UNPRECEDENTED DISTRIBUTION OPPORTUNITY

Source: Source: IRI w/e December 26, 2020

(1) Volume measured in 9L Case Equivalents

While BeatBox is wine-based, as Mark Cuban said, they don’t sell wine they sell fun. They are far more comparable to RTDs than any wine product. In

addition to having the highest $ sales per point of CWD of the top ten RTDs, BeatBox is subject to a lower federal excise tax and has a broader potential

distribution footprint than other RTDs due to its wine base.

$ Sales per Point of CWD – Top 10 U.S. ($000s) $ Sales, Vol. Sales & CWD – Top 10 U.S. (000s)(1)

$ SalesVol.

SalesCWD

$65,631 880 49.7

$52,045 569 59.5

$29,555 342 25.5

$26,647 410 19.1

$15,562 176 26.3

$10,287 104 19.1

$8,586 120 3.2

$7,272 116 12.2

$5,817 69 15.1

$2,499 27 5.2

$2,704

$1,3…

$1,3…

$1,0…

$874

$683

$596

$593

$540

$477

BEATBOX BEVERAGES

LIBERTY CREEK

VENDANGE

MD 20/20

BLACK BOX

BOTA

FRANZIA

BAREFOOT

WOODBRIDGE

BANDIT

WINNING IN WINE AS WELL AS RTD COCKTAILS

Source: Source: IRI w/e December 26, 2020

(1) Volume measured in 9L Case Equivalents

Unlike the segment’s other leading brands, which have expansive distribution presences, BeatBox’s distribution opportunity is virtually untapped.

BeatBox is a clear category leader with a remarkable amount of whitespace, doubling the next closest brand’s $ Sales per point in Category Weighted

Distribution, all while relying on a distribution base that is a fraction as small as the other leading brands.

$ Sales per Point of CWD – Top 10 U.S. ($000s) $ Sales, Vol. Sales & CWD – Top 10 U.S. (000s)(1)

According to Nielsen, as of December

31st 2020, Beatbox led its category in $

sales per point in category weighted

distribution, more than doubling the

next closest brand. This speaks to

BeatBox’s continued velocity and

upside for growth as it penetrates

more and more markets.

Less than two years ago, BeatBox

was found in fewer than 100 chain

locations. Today, BeatBox is

available in 1,800+ Circle K locations,

500+ QuikTrips, 250+ Krogers, 200+ H-

E-Bs, 300+ 7-Elevens, 200+ Casey’s

General Stores & more.

BeatBox is well-poised to maintain its

impressive recent trends – notably,

growth continues with five new state

openings, several new chain locations

opening, and award-winning flavor

innovations the like brand new Zero

Sugar launch all in Q1 2021. With a

focus on off-premise sales, a long shelf

life, and high margin, cash generating

product, BeatBox is poised to thrive

throughout COVID-19 and beyond.

EXTRAORDINARY VELOCITY & VOLUME GROWTH

BEATBOX BEVERAGES IS THE #1 FASTEST

SELLING BRAND IN WINE AND RTD

COCKTAIL ON A $/CWD BASIS

MOST $ SALES PER

POINT OF CWD

RAPIDLY EXPANDING

ACCOUNT PENETRATION

LOOKING

FORWARD

UNIQUELY FAVORABLE DISTRIBUTION DYNAMICS

The Company’s distribution network is built around beer wholesalers,

making Its offerings highly competitive within the Grocery and C-

Store channels that beer competitors heavily rely upon.

BeatBox ABV below key thresholds allowing the product into beer channels.

✓

Highly attractive alternative for wholesalers pushing primarily beer.

✓

Much higher gross profit per CE sold when compared to beer.

✓

Sold like beer, consumed like beer, but not just another beer SKU.

✓

BEST-IN-CLASS, PROVEN PRODUCT INNOVATION

BeatBox management has an impressive track-record introducing new

brands that compliment their portfolio and drive continued growth.

Coming Soon

BeatBox Zero Sugar• 6% ABV zero sugar Beatbox drink

• Provides a zero-sugar, lower ABV alternative for the

health conscious that still resonates with the party

culture

01

BeatBox Variety Pack• Allows for increased shelf footprint in off-premise

locations

• Facilitates larger purchases from consumers and

DTC potential

02

Recent & Near-Term BeatBox Releases

EFFECTIVE, OUT-OF-THE-BOX MARKETING STRATEGIES

The Company’s marketing strategy goes beyond just digital platforms. Its festival and party presence is unmatched and has proven to

be extremely effective in solidifying its ethos as a brand focused on getting together and having fun.

ONE Musicfest

(50,000+ attendees)

Rolling Loud

(180,000+ attendees)

Imagine Festival

(25,000+ attendees)

Breakaway Music Festival

(65,000+ attendees)

Moonrise Festival

(30,000+ attendees)

Virtual House Party

EYE-CATCHING RETAIL DISPLAYS…

19.1k+ ACCOUNTS HAVE PURCHASED OVER THE LAST 12 MONTHS

Select Set of Retail Partners

In 2014, BeatBox’s co-founders

pitched BeatBox Beverage on

ABC’s Shark Tank. Justin, Aimy

& Brad received three offers,

in total, from Mark Cuban,

Barbara Corcoran and Kevin

O'Leary. The three ultimately

accepted a $1M investment

from Mark Cuban’s.

The days of cheap wine product from boxes

have been replaced with premium options.

This change has occurred thanks to pioneers

such as BeatBox.

BeatBox may have once been a

fantastic addition to any social setting,

but now could be considered a

necessity with current dynamics at

universities.

“The liquid is amazing, and it looks like

BeatBox has another winner with this

new Peach flavor,” stated Mark Ostoits,

Vice President for the Southeast at

Circle K.

You might talk about beerification," one

taster said to me, "but this product is all

about youthification. I can see someone

running into a convenience store and

buying a box to take to the lake. It's

perfect for that.

United through a love of music and

inspired by the entrepreneurial spirit of

Austin, TX, the founders of BeatBox set

out to create something that could help

everyone #PartyBetter.

BeatBox Beverages started as a humble

homemade cocktail and has grown to be

one of the biggest disruptors in the single

serving beverage market.

“

”

“

”

“

”

“

”

“

”

“

”

IMPRESSIVE NATIONAL MEDIA PRESENCE

BeatBox’s investor base includes a number of highly-influential individuals with strong media presences and

deep knowledge across a wide array of industries.

WIDELY-RECOGNIZED INVESTOR BASE

GTA

(Musician, EDM DJ)

Louis the Child

(Musician, EDM DJ)

Luke Davis

(Professional Surfer)

Coast Club

(Musician, EDM DJ)

Nick Gross

(Entrepreneur & Musician)

Mark Cuban

(Billionaire Entrepreneur & Investor)

Rob Dyrdek

(Entrepreneur, TV Host, Ex-Pro Skateboarded & more)

Anna Lunoe

(Musician, EDM DJ)

Iikka Backstrom

(Professional Snowboarder)

Party Favor

(Musician, EDM DJ)

BEATBOX HAS LEVERAGED PARTNERSHIPS WITH KEY INFLUENCERS, SUCH AS DOING

THINGS MEDIA, ON SOCIAL MEDIA TO CONNECT DIRECTLY WITH MILLENNIALS AND

GEN Z DAILY

AN EFFICIENT AND VIRAL MARKETING MACHINE

59k+ SOCIAL MEDIA FOLLOWERS ACROSS FACEBOOK, TWITTER & INSTAGRAM

20k+ TIKTOK FOLLOWERS AND 1M+ LIKES ON SPONSORED TIKTOK CONTENT

THAT CREATES MASSIVE PENT-UP DEMAND

2.7

1.6

2.6

2.2

3.28.6

0.6

10.0

5.4

2.3

Through its store locator search service, BeatBox can track in real time underserved markets to most effectively target

their expansion to capitalize on the demand their viral marketing campaign generates.

Note: Highlighted states represent current distribution footprint.

# = # of Searches (000s)

0.9

15.3

3.8

0.7

1.5 2.2

0.6

2.8

4.44.9

3.4

6.2

0.7

0.4

1.1

1.1

3.3

1.4

0.6

10.1

7.8

0.6

12.9

3.8

0.3

0.9

5.3

7.17.7

1.9

1.5

0.4

3.9

0.62.7

0.9

3.3

0.2

States/Territories Not Shown

Number of

Searches

(000s)

Alaska 0.1

District of Columbia 0.2

Hawaii 0.3

Puerto Rico 0.04

12 Month Total Unique

Searches: 167k

MULTIPLE ACTIONABLE GROWTH OPPORTUNITIES

Further Penetration of Current Markets

Expansion into Near-Term Markets of Interest

Execution of Margin-Improving Supply Chain

Initiatives

International Expansion

Continued Product Innovation

VERY STRONG TOP LINE AND MARGIN GROWTH

Gross Product Sales ($ thousands)(1)

Gross Margin ($ in thousands)(1)

Total Volume (Standard Cases in thousands)(1)

87 188 331 666

1,639

2,707

4,322

2018A 2019A 2020A 2021P 2022P 2023P 2024P

(1) Includes both Domestic and International Sales

$2,335 $4,282 $6,926 $13,472

$33,290

$54,824

$87,182

2018A 2019A 2020A 2021P 2022P 2023P 2024P

$554 $1,079$3,965

$8,688

$21,546

$35,473

$56,388

24% 24%

54%

66% 66% 66% 66%

2018P 2019P 2020P 2021P 2022P 2023P 2024P2018A 2019A 2020A