confidential ©nds ltd 2007. all rights reserved. “nds need to focus about today & tomorrow...

Confidential ©NDS Ltd 2007. All rights reserved.

“NDS need to focus about Today & Tomorrow and doesn’t need not worry about the Future”

Abe Peled, NDS CEO & Technion Graduate


The Day after Tomorrow

Presentation for the Technion Conference

June, 07

Yossi Tsuria


Agenda

• NDS• Innovation & Big Organization• The Dams• NDS & Innovation• Summary


NDS


NDS & News Corporation Limited

News Corporation Pty.News Corporation Pty.(Australia/ Asia)(Australia/ Asia)

News Corporation Pty.News Corporation Pty.(Australia/ Asia)(Australia/ Asia)

News International Plc.News International Plc.(UK)(UK)

News International Plc.News International Plc.(UK)(UK)

News America Inc.News America Inc.(U.S.)(U.S.)

News America Inc.News America Inc.(U.S.)(U.S.)

NDS GroupNDS Group PlcPlc

NDS GroupNDS Group PlcPlc

NDS Tech.Israel Ltd.

NDS AmericasInc.

NDS Ltd.(UK)

NDS Asia Pacific Pty

THE TIMESTHE TIMESTHE TIMESTHE TIMES

80%

OrbisVisionik


NDS Global Presence

NDS Americas NDS TechnologiesIsrael

Total: ~3500 people

NDS(UK)

NDS Asia PacificNDS South KoreaHong Kong,Sydney

NDS China(Beijing)

NDS India

NDS (Denmark)

NDS (France)


NDS Subscriber Growth & TV Revolutions

1.3 2 2.7 3.8 5.4 7.4 9.9 1318.5

24.529.6

34.4

4451.8

6470

0

10

20

30

40

50

60

70

1992 1994 1996 1998 2000 2002 2004 2006

Subscribers(Millions)

Modern Pay TV

Digital Pay TV

Interactive TV

PVR

Broadband TV


Innovation


• Avinoam Kolodny


Innovationושלשת החטאים של ארגונים

מצליחים


The Basic Innovation Formula

EffortNeedInnovation ENI


The Need

Success

kNeed

Success

successfNeed

)(

EgoSuccess

successfNeed

)(

),(

)(

iEgoSuccessgSuccess

successfNeed

)(

)(2 iEgogSuccess

successfNeed

נכנעה לקללת המנצחים, הם לא ראו את המתחרים"***"

25.6.2007ציפורה כץ, מנכלית אורקל

גאווהHubris


The Effort

• e = individual’s effort, c= individual’s competence

• In large organization it is much harder to align the vectors

n

iii ceE

1

שנאת חינם


סכום ביניים

עולה ולכן אין די ה"גאווה"בארגונים מצליחים מרכיב •הכרה בצורך

עולה ה"שנאת חינם"בארגונים לא הומוגניים מרכיב •ולכן המאמץ, לא בא לידי ביטוי

גופו של אדם מול גופו של עניין–

ה"עבודה זרה" ארגונים לא ממוקדים סובלים מבעיית • ולכן היצירתיות, גם אם היא קיימת - לא )עיקר ותפל(

מנותבת לאפיקים הנכונים


The Dam story(Innovation in big organization)


The Dam Story

http://www.scottberkun.com/blog/category/innovation/

In short: The Allies needed a way to destroy Nazi damns and no ordinance of the time was sufficient for the purpose. Barnes developed a way to drop a bomb, on

water, several hundred yards from the damn, and have the bomb, weighing several tons, bounce )that’s right( it’s way on the surface until it reached the damn

wall.It’s an amazing story of technology, inspiration, frustration, politics, persistence

and eventual success.

Sir Barnes Neville Wallis


The Dam Story and the Innovation Process

• The ‘Need’ was there (although there were many other more urgent ‘needs’)

• The ‘Effort’ was there (although, it worked better in a very small team)

• And Sir Barnes concentrated on the ‘Important’


NDS & Innovation


Existing Fields New Fields

Incremental Innovation

Need: Customer Effort: Customer

N/A

Step Function Innovation

Need:Effort:

Need: GrowthEffort: Buy Startups

EffortNeedInnovation

NDS & Innovation

21Confidential ©NDS Ltd 2007. All rights reserved.

Conditional Access Customers


The CA Market – NDS & Innovation

• The NEED:– Pirates = function of our success

• NDS protects $35BN

– It’s easy for us to adopt the “Only Paranoid Survive”

– Black Hat Team (here, in Haifa)

• The Effort:– Co-located, very talented & focused team– Few strong key people that have both –

knowledge and authority


NDS Middleware Customers


STB SW Innovation. How to generate

NEED?• Till recently we relied on Internal

Competition…– But see next slide (Aligned Effort)

• Plus some push from the Top…

• Currently we are relying on Internet TV as a threat to our Echo System in order to push people to be more innovative


STB SW Innovation. How to Aligned our Effort?

• The issue with Internal Competition– It works up to a point, but because no

region had critical mass, those innovation didn’t become real products


Can you innovate as a process?

GreenhouseDemos

ProductBusDev Launch

First/NthCustomer

GreenhouseProjects (Phase 0)

FeatureEnhancementsTrue need only

becomes clear(Phase 3)

Select small no. of projects (Phase 1)

Product Pipeline



• The issue with Internal Competition– This work up to a point, but because no

region had critical mass, those innovation didn’t become real products

• We are now trying different method of cross-regions single group that has a single manager


EU

RoW

Israel

India

Global Innovation/Research

Primary Development Resource

Inn

ovatio

n T

ech

nolo

gie

s

ProjectResources

On Secondment

Hit-squadsOn

SecondmentProduct Marketing /

Commercial Leadership

CTO/StrategyAgenda VP Global R&D

VP R&D New Innovations



• The issue with Internal Competition– This work up to a point, but because no region

had critical mass, those innovation didn’t become real products

• We are now trying different method of cross-regions single group that has a single manager– Too early to judge

• We will still rely on Few, Strong Individuals…


Summary


Time

Inno

vatio

n

The Minimum Threshold

גאווהעיקר ותפל

שנאת חינם


סכום

הכרת החטאים: גאווה, שנאת חינם וחוסר מיקוד•ייחודית לכל ארגון( (מציאת דרך תשובה •ניצול משברים לחזרה לדרך הנכונה•


Thank You

[email protected]


• British scientist Barnes Wallis invented the spinning cylindrical bomb - a bomb in a barrel - to blow up German dams. The German dams provided hydroelectric power, water supply and control of canal levels; thus a blow to the dams would be devastating to the Germans war effort.

• • A regular bomb would do no harm to the dams; the water would just cushion the

impact unless the bomb was right up next to the dam. Torpedoes would not work because of nets around the dam to prevent such an attack. But if a bomb could be dropped from an airplane and then skip/bounce along the water right up to the dam, it could work. Barnes Wallis performed many experiments to determine if it could work at all, the size of the bomb, and how far from the dam it needed to be dropped.

• • Finally, Wallis worked out that a barrel bomb had to be dropped at a speed of 230

mph and a height of 60 ft. This is of course dangerously low flying, but at night, near enough suicidal. A special squadron of British pilots was gathered by Wing Commander Guy P. Gibson to do the job, the 617 Squadron (later called the Dam Busters or the Dam Raiders). Their targets were the Mohne, Eder, and Sorpe Dams on the Ruhr in Germany. They successfully breached the Mohne and Eder Dams, devastating Germany, but lost fifty-three men in the process.

•


• Sir Barnes Neville Wallis• • Barnes Wallis was born in Ripley, Derbyshire and educated at Christ's Hospital School in Horsham, leaving school at sixteen to start work in a shipyard. He

originally trained as a marine engineer but turned his hand to airship design and then aircraft design. He worked for Vickers and its successor companies (including British Aircraft Corporation) from 1913 until his retirement in 1971.

• • His many achievements include the first use of geodesic design in engineering, in the gasbag wiring of the R100, in 1930 the largest airship yet designed. He also

pioneered the use of light alloy and production engineering in the structure design of R100. Despite a better-than-expected performance and a successful return flight to Canada in 1930, the R100 was broken up following the tragedy that befell its "sister" ship, the R101 (which was designed and built by a separate Government-led team); the later crash of the Hindenburg led to the abandonment of airships as a mode of mass transport. (Wallis was not involved with either of these airships.)

• • Wallis's pre-war aircraft designs included the Vickers Wellesley and the Vickers Wellington, both also employing a geodesic design in the fuselage and wing

structure. The latter was one of the most robust airframes ever developed, and pictures of its skeleton largely shot away, but still sound enough to bring its crew home safely, still astonish today. The geodesic construction offered a light and strong airframe (compared to conventional designs) with clear space within for fuel tanks, payload etc.

• • On 1 September 1939, Germany invaded Poland and the Second World War began. Wallis saw a need for strategic bombing to destroy the enemy's ability to wage

war, leading him to develop the bouncing bomb, immortalised in the Paul Brickhill's 1951 book The Dam Busters and the 1954 film with the same name. Wallis designed the Tallboy (6 tonnes) and Grand Slam (10 tonnes) deep penetration ("earthquake") bombs used to attack V1 rocket launch sites, submarine pens, and other reinforced structures, as well as the Tirpitz battleship. These two bombs were the fore-runners of modern bunker-busting bombs, and could enter the earth at supersonic velocity. The Tallboy should not be confused with the 5 tonne "blockbuster" bomb, which was a conventional blast bomb. Wallis first superlarge bomb design came out at some ten tonnes, far larger than any current plane could carry. This led him to suggest a plane that could carry it, the "Victory bomber", rather than drop the idea.

• • Wallis did much pioneering engineering work to make the swing-wing concept functional (though he did not invent the concept). However, despite very promising

wind tunnel and model work, his designs were not taken up. His early Wild Goose (late 1940s) hoped to use laminar flow, but when this was shown to be unworkable, he developed swing-wing further for the Swallow (mid 1950s) which could have been developed for either military or civil applications. The UK government instead adopted the BAC TSR-2 (which Wallis did not work on, though one of his sons did) and Concorde. The BAC TSR-2 project was ignominiously scrapped in the mid 1960s in favour of the American F-111 (which had swing wings), though this order was also subsequently cancelled.

• • Wallis also proposed using large cargo submarines to transport oil undersea, hence avoiding surface weather conditions. This idea was put into practice on a

tactical level by the Germans, with their milch cows.• • During the 1960s and into his retirement, he developed ideas for an "all-speed" aircraft, capable of efficient flight at all speed ranges from subsonic to hypersonic.• • The story described in The Dam Busters reflected a trend throughout his lifetime, that his ideas were rejected by those in authority (and who controlled funding

sources).• • Following the terrible death toll of the aircrews involved in the Dambusters raid, he made a conscious effort never again to endanger the lives of his test pilots. He

also became a pioneer in remote control of aircraft.• • Wallis became a fellow of the Royal Society in 1945 and was knighted in 1968.•

confidential ©nds ltd 2007. all rights reserved. “nds need to focus about today & tomorrow...

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