conker - predict the future
DESCRIPTION
Analytics, Big Data, Big Data Analytics, Predictive Analytics, Prescriptive Analytics, Behavioural Analytics, Experience Management, Predictive Behavioural AnalyticsTRANSCRIPT
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The Future ofdata analytics
@conker_io
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The ProblemHow do I leverage the data on my customers to give them the best experience possible?
Use Predictive Analytics, but they are……
Costly • $150k to $1million+ deployments• Enterprise support costs
Time inefficient• 9-30 months to deploy• 70 days to build a predictive model
Inaccurate• Algorithms can only use 6-20 variables• Analyst chooses these introducing human bias
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The SolutionConker provides low touch, self-service, predictive data analytics that automates and hides complexity and has customer behaviour at its core
Conker is a behavioural segmentation and predictive analytics tool
Low Touch• Low user-skill requirements • Automated data preparation, behavioural analysis & predictive modelling
Self Service• SaaS approach • Unique user interface
Predictive• Handles larger volumes of data (100’s to 1000’s of customer variables)• Proprietary enhanced predictive algorithms
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Market ValidationClosed Beta
16 Beta CustomersUSA, Canada, Ireland, Italy, Turkey and UK
Numbers growing every week
Telefonica (O2 Ireland) Supplier & Data processing contract
Trial to confirm Conker's predictive techniques are an improvement on those currently employed
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Market Size
$2bn
$3bn
$12bn
2013
2016
2020
$40bn
$50bn
$70bn
• Initial Target Market
• #1 Predictive Analytics• $300+ million revenue• 4,000+ Customers
• Maintain Market Position
Business Analytics Software Advanced Analytics
Source: IDC Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares, June 2012
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The Product
Behavioural Path Comparisons
Segmented Behavioural Paths
Behavioural Metrics
Roadmap
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Business Model
Free Trial Download
Trial Period: 1 million events
Upsell:Follow-up sales call
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Adoption & Expansion
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The Competition
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Competitive Advantage
UNFAIR ADVANTAGE
• Computer science advantage• Proprietary algorithms• Not bound by traditional statistical &
analytics methods• Built from the ground up to support Big
Data• Simple UX design• Mass Market appeal
USER BENEFITS
• Try before you buy• User-friendly/low-skill requirement• Eliminates Human Bias & data
preparation• Analyse & predict customers behaviour• Get Instant results from customer data• 3rd Party Tool Support (Flurry, Google
Analytics, Twilio, etc…)• Developer friendly API
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The Conker Team
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Russell Banks, CEO
Over 15 years’ experienceworking in technologyindustry & startups.
BSc Computing (2014)
Daniel Kersten, CTO
Software engineer with 12 years of working in Telco's,
back-end web development and
embedded systems.
BSc Computer Science
Jeff Harte, COO
Entrepreneur with proven sales track record and
previous startup experience.
LLB Law
The Founders
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Eoin McKiernan
MSc Computing Science
Interactive Entertainment
Technology
Eoin Hurrell
PhD Computer Science
Predictive systems
Serena Fritsch
PhD Computer Science
Distributed Systems
Our Genius Coders
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Eamon Leonard
VP Developers³
Engine Yard
David Coallier
Data Scientist
Engine Yard
Sean Blanchfield
CEO
Scalefront
Our Advisors
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The Future ofdata analytics
@conker_io