ADOBE & KBM GROUPCreate Moments of Connection from a World of Data

Connect with an audience

of one

IMPACT® 360 Consumer Engagement PlatformComprehensive Platform for Consumer Engagement, Delivered as a Service

Relentless competition, demanding consumers, and an avalanche of new data and technologies keeps today’s markets in constant upheaval. Keeping track of how consumers interact with brands across traditional, digital, and mobile channels has never been more of a challenge.

KBM Group’s IMPACT® 360 consumer engagement platform brings order to the most dynamic marketing environment. IMPACT 360 delivers persistent views of individual consumers in real time, synchronized across online and offline channels – along with the data, capabilities, and management tools to engage them

personally and consistently, carry out effective multi-channel campaigns, and document success at every stage.

IMPACT 360 is the ideal solution for customers to extend the value delivered by their Adobe Marketing Cloud investments, or who prefer a managed model to avoid technology infrastructure risks and delays. IMPACT 360 integrates seamlessly with technology investments already in place, scales up smoothly and quickly, and keeps pace with market and technology change without the delays and costs of platform and infrastructure upgrades.

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Connecting data, data integration, and analytics using Adobe Marketing Cloud technologies, KBM Group’s

IMPACT 360 helps brands customize and automate one-to-one consumer interactions enriched by insights.

Features • Integrates all data, from digital and non-digital

channels, brand databases, and third parties:

• Melds anonymous and known data for complete consumer portraits and enhanced personalization while managing and onboarding “live” data

• Marketing Data Warehouse includes prospect lists, model scores, customer touch points, marketing financials, and other essential information

• Additional data assets include KBM Group’s AmeriLINK® consumer database, to supplement brands’ own customer and prospect data

• Enriches data with expertise, tools, and processing services – data hygiene, matching, suppression, campaign attribution, reverse identity lookup, and more

• Deploys quickly, complete with management tools, performance metrics, and dashboards – and without on-premises hardware and software

• Delivers a multichannel marketing platform with the full set of Adobe Marketing Cloud technologies plus KBM Group data and tools

• Adapts and scales to meet requirements precisely through plug-and-play extensions, custom tools, and resource pools

• Monitors and measures every aspect of media and campaign performance in detail in real time

Benefits• Reduces time and cost to deploy comprehensive

multichannel marketing, freeing budgets and accelerating returns on investment

• Delivers an enhanced, synchronized 360° view of individual consumers, for a consistent, personalized brand experience across all the channels they use to shop:

• Direct mail • Call center • Inbound web • Email • SMS • Social media • Point of sale • Emerging channels

• Integrates online, offline, and new real-time data to keep the consumer experience relevant and up to date

• Accelerates time to market through dramatic reductions in marketing infrastructure planning, design, and development

• Scales up or down for one-time and seasonal campaigns, demand surges, and acquisitions, to avoid both high fixed costs and performance bottlenecks

• Supports mid-course campaign optimization using real-time data – replacing “big bet” upfront investments and post-mortem analysis

ADOBE & KBM GROUP: The Right Partnership for a Critical TimeChoosing how to analyze, mobilize, and act on Big Data is the most important challenge facing today’s CMO. Adobe & KBM Group meet the challenge by raising data-driven marketing to unprecedented levels of maturity, increasing returns on content marketing investments. Combining the technologies of the global leader in digital marketing with the multi-channel experience and data-integrated capabilities of the leading marketing services provider for consumer engagement, the Adobe-KBM Group alliance gives marketers a competitive edge that accelerates time to value beyond the pace of technology change. Count on Adobe & KBM Group to deliver next-generation digital marketing, right now.

IMPACT 360 in ActionIMPACT 360 is a comprehensive database marketing solution designed and optimized for real-time consumer engagement across multiple offline and online channels. IMPACT 360 drives marketing program effectiveness and simplifies administration through practical operational improvements like these:

• Embedding dynamic content into personalized email or SMS

• Updating dynamic content in real time on targeted web landing pages

• Creating social media postings – with real-time monitoring of likes and dislikes

CONTACTS ®

Amy Rohanamy.rohan@kbmg.com

Eric Raymond eric.raymond@kbmg.com