Connected CommerceA Microsoft Solution to eCommerce

Pooya Darugar

ArchitectMicrosoft Gulfhttp://blogs.msdn.com/pooyad

The world of Connected Commerce..

It‟s not just „sales‟ its also customer care, and partner sales

Technical solutions help, the down side is most solutions lock you into one technology end to end

Basic eCommerce solution is commoditized

They are generally difficult to manage and integrate with your back office systems

Solution Goals - Platform

E-Commerce solution that is extensible as the environment grows and changes

Allow Business users to make changes to data and presentation without IT

Provide compatibility with existing and future platform

Provide Business Metrics on activities

Solution Goals - Presentation

Multi-Channel Commerce Solutions

Rich Presentation Layer

Mobility

Provide Rich Analysis to make business decisions

Connected CommerceCommerce Server history

Globalization, Advanced Analytics

Reporting, Application Services

Personalization, Membership Basic B2B

Shopping Cart, Merchandising

Catalog, Closed-loop Analytics, Stronger B2B

Pro

pri

eta

ry

to C

OM

to

AS

P.N

ET

2.0

Connected Commerce

MS solution for B2x online businesses

Business User, IT, & Dev Tools

Rich legacy to 1996

CS2002 shipped in April 2002

Feature Pack 1 refresh in 2004

4,000+ CS200x Customers

Roadmap for 2006 & beyond

Customers

Customer / Retail large customers

B2B large customers

eGoverment Sites

Self Service

A customizable infrastructure that partners can use to launch a ubiquitous music service in days

A flexible delivery platform that supports PCs, smart phones, wireless MP3 players, and more

Added a commerce server built on Microsoft® Windows Server 2003 and Microsoft Commerce Server 2007

Used Microsoft technologies to build a mobile music client

Needed a flexible, scalable commerce server that could facilitate partners’ business transactions

Wanted to deliver music services to emerging mobile environments

Digital music service provider accelerates time-to-market from months to days

“Our partners can choose which technologies they need, customize the interface as desired, and launch

a comprehensive music service within the same week.”

A. D. “Bud” Albers, Chief Technology Officer, MusicNet

Connected CommercePlatform components:

Commerce ServerCommerce engine to facilitate:

User profiles, Catalog, Inventory

Marketing/Discounting

Content Management ServerDevelop site structure and design and separate that from content

Provides authoring, versioning, staging, security , and rules

BizTalk ServerIntegration layer

Advanced rules engine and Business analysis

Connected CommerceCommerce Server

Starter Site

Biz Management and reporting tools

Web Service modules

Biz Management modules allows easy extension

.NET API

Built in integration with BizTalk

Connected CommerceCommerce Server Architecture

Connected CommerceCommerce Server Subsystems

ProfilesPersonalization, user targeting, organizations, purchase orders

CatalogProducts, variations, virtual catalogs, virtual properties, multiple languages and currencies

InventorySearching, back-ordering, out-of-stock items

MarketingContent targeting, up-sell and cross-sell capabilities, advertisements and testing, e-mail campaigns, discounts, coupons

OrderingPipeline architecture, order splitting, multiple shopping carts, gift registries

Solution Goals - Presentation

Multi-Channel Commerce Solutions

Rich Presentation layer to set your company apart

Mobility solutions

Provide Rich Business Analysis

Commerce Platform

Monitoring your BusinessThe challenges

Data collection, Analysis and Reporting can be very challenging

What is the average time

from browsing to

purchasing?

How many sales were

made in the last hour

How many orders

were created by new

users?

Business Analyst

Order ProcessFulfillment

ProcessAdvertising

Process

How many up-sell

products were placed

today?

Monitoring for MarketingBAM Platform for Commerce Server

BAM Database

Star-

Schema DBAnalysis DB

Cube

DTS DTS Cube

Tracking DB

Real-Time

Aggregations

Primary Import

DTS Transformations

Trig

gers

BAM Event Observation ( Stored Proc Layer / BAM API )

Real Time Reports

Trending / Analysis

Business Analysts

Personalized and targeted discounts, direct marketing and

advertising campaigns

Target ads or discounts to users of a specific profile

Personalize the buying experience with targeted merchandising

Cross-sell and up-sell advertising

Basic reporting

Accruent Retail Store Lifecycle Manager

Web-based application for visualization of retail store demographics

Multi-Channel Deployment

CPG X

Distributor X

SCM

Merch.WMS

Enterprise

BPMSell-Side

Trading Partner X

Microsoft

Commerce Server

ERP

eCommerce Client Architecture

Rich Web

ClientIn Store Kiosk

Point of Sale

Termimal

Mobile

Application

Commerce Server 2007

ASP.NET & Web Services + Ajax, Silverlight, & WPF

HTML 3.2

DHTML

HTML

1.0

SSL 3.0

FLASH 1.0

“AJAX”

FLASH 4.0

CSS

REAL

AUDIO

bu

sin

ess

op

po

rtu

nity

MTV.COM (1996)

MTV.COM (2005)

THE EXPERIENCE HAS COMEA LONG WAY

Better navigation and UI

They don‟t call it “the web” for nothing!

Better branding and differentiation

Increasing ad revenues

Better personalization and customization

True Media integration

New monetization opportunities

case study

= +40%sales

“FROM VHS TO DVD”

The North Face

In-store kiosk for accelerating consumer purchase of adventurewear

Status: Completed, rolled out in stores across USA

Connected CommercePulling it all together..

The complete solution is a combination of what you have today with what we bring to the table.

Commerce Server - Business Engine for your web site

Product catalog, Ordering, Profiling, Discounting, …

Monitoring and Analysis for real time decision making

BizTalk Server to provide the “glue” to your back office systems

Rich User Interface through Multiple Channels

THANK YOU

Additional Resources:

Commerce Server: http://microsoft.com/commerceserver/

Commerce Team Blog: http://blogs.msdn.com/commerce/

My blog: http://blogs.msdn.com/pooyad

© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.