connected for a cause: build your network
DESCRIPTION
These are slides from a webinar we did on December 7th called "Connected for a Cause: Build Your Network." For the month of December 2009 we are donating money to The Smile Train, an organization that performs free surgeries for children in third world countries with cleft lip and palate problems. Donations are made for every corporate counsel that signs up during the campaign and for any connection made by or to a corporate counsel member. This presentation shows you how to maximize the donation and your network.TRANSCRIPT
![Page 1: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/1.jpg)
BUILDING YOUR NETWORK
![Page 2: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/2.jpg)
WHY DO WE JOIN NETWORKS?
To make something great?
To make friends?
![Page 3: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/3.jpg)
TO GET INFORMATION?
WHY DO WE JOIN NETWORKS?
![Page 4: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/4.jpg)
IS IT JUST TO BE HERE?
AND HERE?
AND HERE?
![Page 5: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/5.jpg)
WHAT IF YOU COULD DO MORE?
WHAT IF YOU COULD TURN THIS …
INTO THIS?
![Page 6: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/6.jpg)
Martindale-Hubbell Connected and The Smile Train are teaming up to raise money for children through the end of 2009:
DO MORE WITH SOCIAL MEDIA
$5 for every new corporate counsel member
$1 for every connection made by a corporate counsel member
![Page 7: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/7.jpg)
GET CONNECTED FOR A CAUSE
We started Connected with 20 Corporate Counsel Members a little over 1-year ago
The community has grown to over 20,000 members since then
Now its time to put our numbers and our networks to work for a good cause
http://www.connectedforacause.com/#/home
![Page 8: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/8.jpg)
THINGS WE’LL COVER
Building your profile to expand your network Searching for connections Inviting new people to the network Finding and joining groups
![Page 9: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/9.jpg)
BUILDING YOUR PROFILE
YOUR PROFILE IS YOUR DIGITAL BUSINESS CARD
![Page 10: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/10.jpg)
ANATOMY OF A GOOD PROFILE
• How to edit your profile• Picture & summary• Past & present employers• Education details• Hobbies & interests
![Page 11: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/11.jpg)
WHAT ARE SOME OF THE BASICS?
![Page 12: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/12.jpg)
HOW DO I EDIT THE INFORMATION?
Start by clicking the Edit My Profile Link in the left navigation pane
Then use the Edit links for each piece of information you want to change
Click Update Photo in the right navigation pane to add a photo
![Page 13: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/13.jpg)
HOW DO I ADD A PHOTO?
Choose the photo from your computer and click Save
Click Browse to find a photo you want to use
![Page 14: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/14.jpg)
HOW DO I ADD PRESENT AND PAST EMPLOYERS?
Listing present employer and all past employers helps you find more Connections and makes your profile more complete.
To add or change information, click the Edit link.
![Page 15: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/15.jpg)
Fill in the employment details and a short description. Click Save Changes.
HOW DO I ADD EMPLOYMENT DETAILS?
![Page 16: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/16.jpg)
HOW DO I ADD EDUCATION, ARTICLES, CLIENTS & HOBBIES?
At the bottom of your profile, you have the option of adding information about your Education, Articles written, Clients represented, and Personal Interests and Hobbies
![Page 17: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/17.jpg)
ANATOMY OF A GOOD PROFILE:CLIENTS
Client listings help build your referral network by putting others on notice about the kind of work you do.
![Page 18: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/18.jpg)
HOBBIES AND INTERESTS
Don’t overlook this section. Listing interests and hobbies can be a great way of meeting people on the network
I once got a job interview b/c the partner saw I had “kung fu” listed on my profile (it helped me stand out).
![Page 19: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/19.jpg)
MORE INFO MEANS MORE
SUGGESTED CONNECTIONS
WHY IS A COMPLETE PROFILE IMPORTANT?
![Page 20: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/20.jpg)
SUGGESTED CONNECTIONS:PEOPLE YOU’VE WORKED WITH
Our system pulls data based on present and past positions
You find Suggested Connections the People You May Know link in the left navigation bar
![Page 21: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/21.jpg)
SUGGESTED CONNECTIONS:YOUR LINKEDIN CONNECTIONS
You can also check to see which of your LinkedIn connections are also on Martindale-Hubbell Connected.
![Page 22: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/22.jpg)
LINKEDIN CONNECTIONS
These are people from my Linkedin Network that are also on Connected
![Page 23: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/23.jpg)
USING THE INVITE TOOL
If you don’t hear back within a few days, send an email to your connection telling them to look for an invite
Click Invite Connections Add people from
your Outlook
Make it personal
![Page 24: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/24.jpg)
GOOD OLD FASHION SEARCH
Put a name in the search box and see what you get.
![Page 25: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/25.jpg)
GOOD OLD FASHION SEARCH
I can invite Alan Dershowitz to Connet through Search.
![Page 26: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/26.jpg)
GROUPS IN CONNECTED
Groups are one of our most popular features in Connected.
FIND WHERE YOU FIT IN
![Page 27: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/27.jpg)
FINDING THE RIGHT GROUP FOR YOU
What to look for in a group:• Avoid the “shell group” = growing
membership with no activity• Searching the groups directory• Subject matter that interests you• People you know in the group• Content being posted regularly
![Page 28: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/28.jpg)
SEARCHING THE GROUPS DIRECTORY
Browse by category in the groups directory
Search for group subject matter in the Community pull down
![Page 29: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/29.jpg)
EXAMPLE OF A GOOD GROUP: SOCIAL MEDIA FOR LAWYERS
• Lots of members and activity• Content in all three areas: blogs, forums, and media• Subject matter that interests me• User generated content
![Page 30: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/30.jpg)
FINDING YOUR CONNECTIONS IN A GROUP
Click on the Members link in the right navigation panel
Look for your connections among group members.
![Page 31: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/31.jpg)
THE WISDOM OF CROWDS: ENGAGING THE GROUP
• Introduce yourself on a welcome posts (start one if there isn’t one there)
• Reply to existing posts• Share an article or white
paper in the File Library
The File Library can be found on the right navigation panel click Add New Files in the “I Want Too…” menu.
![Page 32: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/32.jpg)
HOW THIS HELPS KIDS
• Studies show that online networks become useful to users when they get 20 or more connections
• Having a complete profile makes you accessible to other members
• Corporate counsel members raise money by joining and connecting
• Better profiles, more connections, more donations
![Page 33: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/33.jpg)
HOW THIS HELPS KIDS
WE RAISE MORE MONEY WITH EVERY CONNECTION TO
A CORPORATE COUNSEL MEMBER
![Page 34: Connected for a Cause: Build Your Network](https://reader036.vdocument.in/reader036/viewer/2022081602/548d0daeb4795919368b460e/html5/thumbnails/34.jpg)
HOW WILL YOU HELP THE CAUSE?
$5 for every new corporate counsel member
$1 for every connection made by a corporate counsel member