connected to your community

5,183,188 copies distributed throughout Ontario weekly

1.3 million registered

users

Thousands of online flyers

and coupons can be found

on Save.ca

Finding a new home cannot be any easier than on Homefinder.ca

Community news on

the go

weekly

1.3 million Lifestyle magazinesLifestyle magazines

on Save.ca

Finding a new home cannot be any easier than on Homefinder.ca

the go

94% of adults in Metroland Media markets find flyers useful

94% of adults in

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Drive traffic into our store.

The SoluTion"A major piece of our advertising is the flyer program and

who best to deliver it but Metroland?" said Ted Mangnall,

Dealer at the Canadian Tire Queensway location.

"Metroland is the best vehicle to put our flyers into the

hands of people who purchase our products," said

Mangnall. With Metroland's reach, Canadian Tire's flyers

reach a diverse group of customers all over the city.

Metroland has the best coverage in the city of both

homes and condos in Toronto and Etobicoke, he said,

and Metroland also has the best sales representatives.

Mangnall said his team of reps go above and beyond for

him. They return his call within minutes, and work with an

entire creative team to produce any artwork for Canadian

Tire's flyers and ads, he said. Mangnall is impressed that

his reps always tell him, "'If you need anything don't

hesitate to ask' and they never let us down."

~ Ted Mangnall, Dealer of the Canadian Tire Queensway location ~

The BuSineSS need"Advertising in Metroland community papers has helped us to increase notoriety and gain share of voice in the marketplace. It permitted us to reach

our customers locally. The impact has been positive. Store traffic and sales have increased since."

~ Veronica Grimaldi ~

The BuSineSS needWhen Quebec-based outdoors company SAIL opened

its first two Ontario stores they faced two challenges —

making a name for themselves in the marketplace and

understanding the media landscape well enough to do

so.

"We had to tweak our plan to fit the marketplace as

opposed to just taking what was working here in Quebec.

We really needed to become local," said Veronica Grimaldi,

SAIL's marketing brand manager who was in charge of

bringing SAIL to Ontario.

~ Veronica Grimaldi, Marketing Brand Manager ~

The SoluTionWith stores across Ontario, advertising in Metroland's

community papers was the obvious choice for Howard

Chang, President and CEO of Top Drawer Creative, the

agency SAIL turned to.

"Every store is very regionalized; therefore, I think the

community aspect is strong and obviously that connection

to the community is part of what Metroland's strength is,"

said Chang.

Since integrating Metroland into their strategy, sales have

increased 5 to 10 per cent.

"I would definitely say that Metroland has a pretty

major impact on that change in sales trajectory," said

Chang. "These papers are well read and well received by

consumers. That's one of the main reasons we like to use

them, because Metroland is so effective."

~ Howard Chang, President & CEO of Top Drawer Creative ~

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Let usconnect you

We connecTMetroland's thousands of employees are very proud of our long history of connecting,

in countless ways, to communities across Ontario. From our print publications, some of

which date back more than a century, to our steady flow of new digital products, we are

intensely focused on being leaders in local media.

We appreciate the privilege of being able to inform, connect, engage and inspire people

in our towns and cities, stimulating discussions that help create a sense of community.

Through a combination of marketing solutions: print, digital and consumer shows, we

are able to provide numerous ways for tens of thousands of businesses to connect with

local consumers. We are also uniquely positioned to help national advertisers reach a

local audience in a genuine way.

As a community member ourself, Metroland works very closely with hundreds of

charitable organizations and community groups providing sponsorships, marketing

and participation to help ensure their success on a local level.

As the media world evolves, Metroland will continue to lead the way in developing

editorial and marketing solutions that best serve our communities… we look forward

to an exciting future.

~ Ian Oliver, President of Metroland Media ~

Phone 416.495.6622 • Email [email protected]

Connect to your community | metroland.com

CONNECTSNEWROADS

FIRST CARA two-toned blue 1986 Chevy Chevette.

THE BUSINESS NEEDDevelop an innovative advertising approach that steps

beyond traditional car ads, which simply show images

of vehicles and sale prices, and truly builds a brand.

Drive tra� ic into our store.

THE SOLUTION"A major piece of our advertising is the flyer program and

who best to deliver it but Metroland?" said Ted Mangnall,

Dealer at the Canadian Tire Queensway location.

"Metroland is the best vehicle to put our flyers into the

hands of people who purchase our products," said

Mangnall. With Metroland's reach, Canadian Tire's flyers

reach a diverse group of customers all over the city.

Metroland has the best coverage in the city of both

homes and condos in Toronto and Etobicoke, he said,

and Metroland also has the best sales representatives.

Mangnall said his team of reps go above and beyond for

him. They return his call within minutes, and work with an

entire creative team to produce any artwork for Canadian

Tire's flyers and ads, he said. Mangnall is impressed that

his reps always tell him, "'If you need anything don't

hesitate to ask' and they never let us down."

~ Ted Mangnall, Dealer of the Canadian Tire Queensway location ~

THE BUSINESS NEED

THE SOLUTION A multi-tiered approach first builds the NewRoads brand by

showcasing community involvement. It's then backed up

with more traditional car advertising to drive tra� ic to the

stores.

"People associate NewRoads with being a car dealership,

but they also associate the name with an entity that cares

about its community and contributes back to it," said

Michael Croxon, CEO of NewRoads Automotive Group, a

car dealership collective representing the General Motors

brands, Kia, Subaru and Mazda.

At any given point, NewRoads is actively supporting

multiple initiatives in the communities they serve. This

fall, as part of Kia's Drive for Change, Croxon's dealership is

acting as a depot to collect gently used soccer equipment

that will be distributed to kids in the community who are

unable to a� ord it.

Croxon said brand recognition has grown exponentially

since starting the initiative.

~ Michael Croxon, CEO of NewRoads Automotive Group ~

Phone 416.495.6622 • Email [email protected]

CONNECTSCANADIAN TIRE

"Canadian Tire does advertise on TV and on the radio, but that doesn't contribute as

much as the fl yer program."~ Ted Mangnall ~

"Leveraging Metroland's connection to the community, we were able to create

an emotional bond with our customers to build our brand and grow our business."

~ Michael Croxon ~



real estate

print + digital fOr real estateOur award-winning real estate sections are delivered free

to the doorstep of millions of Ontario households and are

available for pick up in multiple realtor brokerage off ices

and new home pavilions across Ontario. Our community

websites are an incredible source of local information to

help inform homebuyers. Thousands of real estate partners

use our direct-to-home distribution to send direct marketing

pieces to potential clients.

Gottarent.com showcases available rental properties in

Canada and is one of the highest ranking and most trusted

rental-only sites in Ontario.

HomeFinder.ca provides detailed listing information, the

ability to follow neighbourhoods, information on agents

and builders, and detailed demographic and lifestyle

information to help you choose the right home for you.

Connectionshyperlocal

cOmmunity neWs

autO neWs

1 Kubas 2010 readership study. 2 August 2015 Audience Insight. 3 FDSA 2013 Consumer Engagement Study, Totum Research. 4 comScore 2015. 5 2014 customer survey. 6Google Analytics 2014. 7 2013 customer survey. 8 Brandspark study 2014 Flyers and the Path to Purchase in Ontario. 9 Print Measurement Bureau, 2012.

diy small business flyers

Metroland Media Group's Simpofly provides a one-stop shop for flyer and postcard design, printing and

distribution for small business owners and sole proprietors. The results can be seen immediately as the

businesses can hyper target customers using the simple online tool. Your direct marketing flyer is delivered

right to their door steps within days.

71% of consumers are more likely to visit a retailer who sends a fl yer8

26% of consumers keep this form of advertising for future reference8

Wheels.ca and Autocatch.com are Canada's trusted automotive sources

for teaching, inspiring, and empowering residents to make the right auto

decisions. They drive leads through display advertising and sponsored

content.

500,000+ monthly unique visitors (Wheels + Autocatch)

More than 80,000 vehicles for sale

With more than 100 titles, Metroland is a leader in building targeted audiences through magazine

publishing, producing specialty magazines covering a myriad of topics for those unique audiences, from

automotive and boating, to parenting, golf, weddings and travel. Metroland also publishes numerous

marketplace and lifestyle magazines — covering everything from cottage luxury to rural and city living.

The average magazine reader in Canada spends about 41 minutes reading each issue9

More than 70% of Canadians have read a magazine within the last three months9

Save.ca is Canada's No. 1 destination for digital flyers and

coupons. For over 15 years Save.ca has partnered with top

retailers and consumer packaged goods companies to bring

Canadians great savings on products they use and love. The

Save.ca mobile app allows users to create custom shopping lists,

price match products in-store, and earn cash back on groceries.

1.5 million monthly site visits4

80% female, 45% with children5

print + digitalMetroland Media is considered the most trusted source

of local news and information in the more than 100

communities we serve. Many of our print publications trace

their roots to the 1800s. They also have an impact — with

award-winning coverage leading social and legislative

changes. Our community sites are also the first source for

breaking local news and information online, important

to readers because it's news and information about their

neighbourhoods.

Papers reach more than 4 million homes weekly1

Metroland reaches more than 85% of Ontario

households

Our readers spend more than 20 minutes

reading our papers1

More than 5.5 million monthly unique visitors

on our community websites

In 2015, The Local Media Association awarded

Metroland newspapers for editorial excellence

86 times, more than any other media

organization on the continent

8 ways to connect to your

Community


buy + sell

Connectionshyperlocal

With over 60 shows, Metroland is one of the largest consumer show producers in Canada. Metroland is recognized as an

experiential marketing innovator that connects hundreds of thousands of consumers to exhibitors across the country.

Shows hosted include some of the province's highest profile shows such as Toronto's National Bridal Show and the South

Asian and Newcomers Show, and newly added this year Canada's largest video gaming show — EGLX.

experiential marketing

Attracts 1,500 exhibitors and sponsors annually

Hosts more than 200,000 consumer attendees annually.

1 Kubas 2010 readership study. 2 August 2015 Audience Insight. 3 FDSA 2013 Consumer Engagement Study, Totum Research. 4 comScore 2015. 5 2014 customer survey. 6Google Analytics 2014. 7 2013 customer survey. 8 Brandspark study 2014 Flyers and the Path to Purchase in Ontario. 9 Print Measurement Bureau, 2012.

lifestyle magazines

With more than 100 titles, Metroland is a leader in building targeted audiences through magazine

publishing, producing specialty magazines covering a myriad of topics for those unique audiences, from

automotive and boating, to parenting, golf, weddings and travel. Metroland also publishes numerous

marketplace and lifestyle magazines — covering everything from cottage luxury to rural and city living.

The average magazine reader in Canada spends about 41 minutes reading each issue9

More than 70% of Canadians have read a magazine within the last three months9

direct marketing + digital flyers

print flyers + direct marketingMetroland Media delivers more than 4 billion flyers and

unaddressed mail pieces across the province each year.

More than 70%2 of people prefer their direct mail/flyers to be

delivered within their community newspaper that is hand

delivered right to the customer's door. Using a number of

proprietary targeting tools and research, Metroland can help

clients build and distribute better campaigns at a fraction of

the cost. 72% rank flyers as No. 1 source of shopping

information1

76% visited a store/dealer within the week3

Save.ca is Canada's No. 1 destination for digital flyers and

coupons. For over 15 years Save.ca has partnered with top

retailers and consumer packaged goods companies to bring

Canadians great savings on products they use and love. The

Save.ca mobile app allows users to create custom shopping lists,

price match products in-store, and earn cash back on groceries.

1.5 million monthly site visits4

80% female, 45% with children5

print + digitalMetroland Media is considered the most trusted source

of local news and information in the more than 100

communities we serve. Many of our print publications trace

their roots to the 1800s. They also have an impact — with

award-winning coverage leading social and legislative

changes. Our community sites are also the first source for

breaking local news and information online, important

to readers because it's news and information about their

neighbourhoods.

ways to connect to your

Community

WagJag is a daily deal site that focuses on connecting

Canadians with quality products and services at great

discounts. WagJag hopes to inspire users to try new things

and find new passions. It is targeted primarily at females

aged 35 to 55 with children, looking for fun activities to try

and to explore their local communities with their families.

900,000 unique monthly visitors and email subscribers6

80% between 30 and 55 years old7

Avg. household income $70K to $120K7

Tradyo is a new, rapidly growing mobile marketplace that

connects buyers and sellers in their local communities.

Users buy and sell pre-loved goods, or shop for items in

their area quickly and conveniently.

Tradyo members more than doubled every month

Tradyo's biggest categories are Furniture and

Housewares


INSPIRATION"You can leave your o� ice every single day knowing

that you are making a di� erence in somebody's life."

SICKKIDS FOUNDATIONFundraising from the SickKids Foundation makes it

possible for the Hospital for Sick Children to help children

who have complex medical issues, and do world-class

research to solve the mysteries of childhood illnesses

and diseases in Canada and around the world.

WHY METROLANDA hospital can't be great without the support of the

community. The SickKids Foundation worked with

Metroland Media to create an integrated campaign

consisting of paid advertising, editorial features and

donated space to build awareness about SickKids

and its community impact, as well as educate readers

about children's health issues. Metroland's community

focus across the province makes it a great vehicle to

tell the SickKids story.

~ Ted Garrard, President & CEO of SickKids Foundation ~

WEALTHNEST

FIRST JOBReality TV aggregator

INSPIRATIONDad: "He's the kind of guy who understands technology

at its core. If you gave him two paper clips and some wire

he could probably build a machine," said Andrew Casale,

President & CEO of Index Exchange.

INDEX EXCHANGECasale is e� ectively the middleman between virtually every

major brand under the sun and publishers who are looking

to advertise.

Index Exchange deals with about 50,000 major brands on a

daily basis and facilitates about 1 trillion transactions each

month. Casale is confident those numbers can only go up.

For the past five years, Index Exchange has been working to

connect Metroland Media with Canada's major brands.

WHY METROLANDAds placed at Metroland perform better because of their

local connection. "The challenge when you open yourself

up to the Internet is you are opening yourself up to the

world. You can access content from all over the world."

~ Andrew Casale, President & CEO of Index Exchange ~

FIRST JOBNewspaper carrier

INSPIRATIONHelping Canadians achieve their dreams faster and much

more successfully.

NEST WEALTHNest Wealth turns the old ways of investing upside down.

Aimed at cost-conscious investors, Nest Wealth is a low-cost

subscription-based money management firm. With a few

clicks, Canadians can see just how much they stand to earn

by switching to a low-cost fund.

WHY METROLANDOne of the biggest challenges of starting a new business

is gaining trust and brand recognition. By partnering with

Metroland Media, Nest Wealth is able to build the Nest Wealth

brand and give people a sense of trust and confidence in the

business and its leaders.

Randy Cass, Founder & CEO of Nest Wealth, said there is

huge value in utilizing Metroland's incredible media channels

and distribution channels to reach potential clients.

EXCHANGEINDEX

KIDSSICK

Ourpartners KEEPING IT DIGITAL

Samantha Coelho, a Queen's University grad, started with

WagJag shortly a� er finishing school. "I took the job and

immediately fell in love with the people, the culture and

the 'buzz' of the business." she said.

Much of the 'buzz' is generated by the young and

enthusiastic sta� she works with, and the creative projects

undertaken by the team, including its annual Incubation

sessions which see ideas pitched by the team in a

competitive environment. Also, in Hackathon, employees

across the entire group get 24 hours to work on a problem

that they are passionate about. "Team members build

prototypes with emerging technologies, and create new

designs for our products - that's how Simpofly was built!"

~ Samantha Coelho, Metroland Digital Account Specialist

Manager in Operations ~

MAKING WORDS COUNTReporter Molly Hayes of the Hamilton Spectator is one

of Canada's best young journalists and she earned the

honour while working for the local paper in the community

she grew up in.

Since joining the Spectator in 2012, Hayes has been

busy writing local stories about social justice issues and

travelling internationally to cover stories with Hamilton

residents at the centre.

In 2014, her high-calibre work was recognized with the Hon.

Edward Go� Penny Memorial Prize for Young Canadian

Journalists.

~ Molly Hayes, Journalist ~

~ Randy Cass, Founder & CEO of Nest Wealth ~

PARTNERSHIPS

"Metroland has a better connection to the audience. There is more engagement, more trust."

~ Andrew Casale ~

"We have had great success in having Metroland as a partner to drive donations,

which helps us provide better care." ~ Ted Garrard ~

"Metroland has incredible multimedia reach and is a trusted brand with a lot of goodwill among their client base."

~ Randy Cass ~


FIRST JOBNewspaper carrier

INSPIRATIONHelping Canadians achieve their dreams faster and much

more successfully.

NEST WEALTHNest Wealth turns the old ways of investing upside down.

Aimed at cost-conscious investors, Nest Wealth is a low-cost

subscription-based money management firm. With a few

clicks, Canadians can see just how much they stand to earn

by switching to a low-cost fund.

WHY METROLANDOne of the biggest challenges of starting a new business

is gaining trust and brand recognition. By partnering with

Metroland Media, Nest Wealth is able to build the Nest Wealth

brand and give people a sense of trust and confidence in the

business and its leaders.

Randy Cass, Founder & CEO of Nest Wealth, said there is

huge value in utilizing Metroland's incredible media channels

and distribution channels to reach potential clients.

STARTING OUT YOUNGSince his days as a newspaper carrier in Markham more than

20 years ago, Mike Banville, director of circulation in Toronto,

has risen through the ranks of Metroland Media.

Banville and his team oversee 3,000 carriers who deliver more

than 500,000 newspapers and millions of flyers every week

throughout Toronto.

Our culture is about more than just newspapers; it's

about engaging with our neighbours to build stronger

communities.

For the past three years Banville has led the Toronto division's

Santa Fund and helped nearly 200 families enjoy a Christmas

they could otherwise not a� ord. Banville takes pride in his

work as director of circulation and the role his work plays in

the lives of people in the communities of Toronto.

~ Mike Banville, Director of Circulation ~

KEEPING IT DIGITALSamantha Coelho, a Queen's University grad, started with

WagJag shortly a� er finishing school. "I took the job and

immediately fell in love with the people, the culture and

the 'buzz' of the business." she said.

Much of the 'buzz' is generated by the young and

enthusiastic sta� she works with, and the creative projects

undertaken by the team, including its annual Incubation

sessions which see ideas pitched by the team in a

competitive environment. Also, in Hackathon, employees

across the entire group get 24 hours to work on a problem

that they are passionate about. "Team members build

prototypes with emerging technologies, and create new

designs for our products - that's how Simpofly was built!"

~ Samantha Coelho, Metroland Digital Account Specialist

Manager in Operations ~

BANVILLEMIKE

Ourpeople

AHEAD OF THE CURVEAs a digital sales manager, Tamara Gostlin loves seeing

her team succeed and that means ensuring her clients

succeed. "I like finding a solution for businesses that

want to thrive, and I want to be a part of their success,"

she said.

"I realize people know us for our newspapers, but the

company has really focused on digital since first launching

our community websites back in 1999. And the new

product innovations have just ramped up each year. Every

time I make a sales call there has been enhancements to

existing products or new ones just launched. It's what

makes this job exciting."

MAKING WORDS COUNTReporter Molly Hayes of the Hamilton Spectator is one

of Canada's best young journalists and she earned the

honour while working for the local paper in the community

she grew up in.

Since joining the Spectator in 2012, Hayes has been

busy writing local stories about social justice issues and

travelling internationally to cover stories with Hamilton

residents at the centre.

In 2014, her high-calibre work was recognized with the Hon.

Edward Go� Penny Memorial Prize for Young Canadian

Journalists.

~ Molly Hayes, Journalist ~

~ Tamara Gostlin, Digital Sales Manager ~

GOSTLINTAMARA

HAYESMOLLY

COELHOSAMANTHA

"It's extremely important to stay ahead of the trends and bring new

solutions to our customers."~ Tamara Gostlin ~

"I get to meet new people every day, from all walks of life, in all corners of the city. I am continually inspired by the people and agencies working to

help our most vulnerable neighbours."~ Molly Hayes ~

"Each year Metroland contributes millions of dollars to support local charities and events throughout Ontario."

~ Mike Banville ~

"We are everywhere! Our portfolio is so diverse that we can help any business advertise, through digital

or print, all across Ontario."~ Samantha Coelho ~

T O R O N T O ’ S U L T I M A T E

www.huntsvilleforester.comMuskoka’s leading weekly serving Huntsville and area since 1877

THE HUNTSVILLE

FORESTER

OttawaCommunityNews.com

Ottawa South News


Nepean-Barrhaven News

Kourier-StandardKANATA

IndependentBRIGHTON


Ottawa West News

QuinteWest NewsTHE


Ottawa East News

CentralHastingsNEWS


Manotick News


Orléans News

YOUR COMMUNITY NEWSPAPER SINCE 1862YOUR COMMUNITY NEWSPAPER SINCE 1862

ARTHUR ENTERPRISE NEWS

West Carleton Review

www.oakvillebeaver.com


Stittsville News

Belleville NewsTHE

IndependentTRENTHILLS

Chronicle-GuideARNPRIOR

NEWS EXPRESSNN EEServing Your Community for Over 150 YearsFergus-Elora

muskokaregion.commuskokaregion.com

bellevillebellevillebelleville

Renfrew Mercurysouthwesternontario.ca

Fine HomesThe Connoisseur Collection of

tasteSIMCOE COUNTY | GREY-BRUCE

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( 705 ) 726 - 0573 | G O O D L I F E @ S I MC O E . C OM

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