conor o'byrne - rigney dolphin
TRANSCRIPT
Rigney DolphinConnected Health & Assisted Living Symposium
‘Positioning within an Eco System’
Conor O’ByrneConnected Health Director
History
Established in 1990 grown to become one of Ireland’s most successful BPOs
BPO service offering includes Customer Service, Telesales, CRM, Back Office Services
Some of our BPO Clients – Vodafone, UPC, 3, Airtricity, PTSB, BMW, Hyundai, CPW,
Meteor, Quinn Direct, NCA, Central Statistics Office
1100 employees across Ireland
Centres in Waterford & Derry
Deloitte best managed company 2009 – 2011
ISO 9001 & 27001 accredited
Rigney Dolphin Overview
Connected Health Journey
Research into emerging opportunities led to Connected Health Division formed in 2009
Employ a team of US and Irish/UK qualified nurses in Waterford
Target customers across the eco system include healthcare providers,
insurers, community groups, individuals and their caregivers
Operating Growing Telehealth & Telecare programmes
Developing Evolving Solutions in Clinical Nurse Triage, Remote Patient
Monitoring & Chronic Disease Support
Also Offer Professional Services (Patient Access & Experience – leveraging BPO Experience)
Part of EI/PA Connected Health Program
Utilising existing state of the art contact centre & IT infrastructure
Part of Enterprise Ireland Connected Health Programme
Extensive knowledge of domestic & international connected health environment
US based (Cleveland Clinic) Business Development Resource
Academic partners (CASALA – Dundalk IT, Waterford IT School of Nursing)
Overview Continued …..
Some Eco System Engagements
Rigney Dolphin’s Connected Health Program Outcomes
Maximizing an individuals chances of living independently Monitoring early indicators of decline Preventing unnecessary admission & readmission to hospital Supporting timely discharge following an acute hospital admission Preventing premature admission to long-term residential care Increasing Patient Satisfaction & Experience Increasing Efficiencies & Generating Savings Help manage ongoing health and wellbeing within the community
and primary health care setting
• Who is going to pay?• Is there enough clinical evidence?• What’s the best business model?• Can and should I take on another pilot or trial?• Who should we partner and collaborate with?• What market/markets should we focus on?• How can there be so many experts?!!!
Everyday Challenges & Observations
Exploring the Telehealth Opportunity
The medical conditions that can be addressed successfully by technology-enabled home care meet three criteria:
• They are chronic — persisting for years rather than days or months.• They can be prevented or addressed by protocols — repeatable and standardized
step-by-step instructions executed by non-physicians.• They are non-intensive — there is no requirement for round-the-clock face to face
human monitoring and presence.
Aim: slow down the gradual decline which pushes individuals further down the care phases
At HomeAssisted
Living Facilities
Acute Care Long Term Care
Feedback from Telehealth deployments suggest a strong desire towards a managed service propositions
· Packages built around clinical services and outcomes, not technology· Packages combine:
• Proven clinical service models• Proven but useable technology • End to end service delivery• Proven Benefits Tracking
“The technology has only been one element. Other factors have also proven to be key, including communications, working together, listening to and consolidating varying requirements, and ensuring consistency of service delivery.”
WSD Programme Manager Tim Ellis
Proven Telehealth packages are multi-faceted and include:
· Evidence base · Referral/eligibility criteria · Referral processes · Installation · Operational structure templates · Alert processes · Education and training
· Removal criteria · Removal processes · Governance and risk arrangement · Evaluation and audit templates and
processes · Cost-effectiveness calculator · Examples of funding arrangements · Technology product specifications
Providing this type of turnkey service requires multiple and diverse capabilities
1. Patient Selection and Recruitment
2. Data Collection and Communication
3. Data Interpretation
4. Service Response
5. Service Management
Select Patients
Deploy Equipment
Engage Service
Collect Transmit Store
Technical Triage
Clinical Triage Alert
Remote Support
Field Support
Urgent Response
Patient Support
Billing + Support
1.
2.
3.
4.
5.
6. Business as Usual Service Governance6.
· Which elements can you deliver currently?· Which elements would it be desirable for
you to deliver in the future?
Telehealth Components – Need for Partnership/Collaboration?
1. Patient Selection and Recruitment
2. Data Collection and Communication
3. Data Interpretation
4. Service Response
5. Service Management
Select Patients
Deploy Equipment
Engage Service
Collect Transmit Store
Technical Triage
Clinical Triage Alert
Remote Support
Field Support
Urgent Response
Patient Support
1.
2.
3.
4.
5.
6. Business as Usual Service Governance6. 6. Business as Usual Service Governance
3. Data Interpretation
4. Service Response
5. Service Management
Technical Triage
Clinical Triage Alert
Remote Support
Urgent Response
PatientSupport Billing +
Support
Benefits Tracking
Rigney Dolphin’s Capability
Eco System Collaboration
Avoid the Pitfalls……
Be careful when choosing partners and ensure organisational alignment and fit
Different capabilities are required in implementation vs. ongoing service delivery
Be mindful of what is required to influence payors, shape the offering and sell the
service
Solutions should fix complex problems but not necessarily be high tech
Engage Clinicians early in the process
Agree a partner framework
Once Partners have been identified it is important to choose the right business model
Financial Factors
Alignment between payers and providers
Remunerative whereby return on investment is clear (seems worthwhile
and value to patients is evident)
Accessibility Factors
Usability for the right users at the right place and time
Repeated Use – frequent use generates good habits among users who
are more likely to use them.
Choosing the right business model;
Effectiveness Factors
Has significant impact to affect the patient’s course of care – more than simply
generating information
Actionable when an intervention is required – procedures or protocols back up
the technology e.g. to alert a nurse
Timely response to be reliable and useful in guiding decisions and initiating
interventions
Closed Feedback Loop which measures progress against goals to measure
effectiveness and improve services
Cleveland Clinic
Rigney Dolphin
Forging Genuine Partnerships with large Healthcare Providers - Cleveland Clinic example
Nurse on Call – Jan 2011
• Cost Savings
• Improved Service Metrics
Post-Discharge Support – Feb 2011
• Reduced Readmissions
• Improved HCAHP Scores
Appointment Outreach - Aug 2010
• Improved Patient Attendance
• New Feedback Channels
Professional Services – Oct 2009
• Standardization & Efficiency
• Technology Utilization
Value Add
Forging Genuine Partnerships with Healthcare Providers
Maximising the Opportunity
• Get right under the skin of how the organisation works
• Find how their staff work (Clinical & Administrative)
• Always ‘Put patients first, not savings first’
• Help Identify what they could be doing differently to provide a better service
• Gain a deep understanding of patient care challenges
• Find out how to release staff from the burden of unnecessary administration
• Deliver the Business Case
• Invest up front
In Summary
• The sector remains a very challenging market place
• New entrants can still enter successfully
• Financial and operational barriers do need to be overcome
• There is a strong desire for turnkey solutions
• There is a healthy Irish eco system
• Partnerships/Collaborations are key
• Large Health Providers are realistic target customers
Thank You
Rigney Dolphin LtdUnit 10/11IDA Industrial EstateCork RoadWaterford
Conor O’Byrne - Connected Health Director
00 353 85 158 323000 353 51 [email protected]