conquering the content king and distribution queen: esto 2014
TRANSCRIPT
Travel Oregon’s Content StrategyEmily Forsha@[email protected]
Too Much Content
Not Enough Content (Personalization)
(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)
editorial objective:
Destination Curators
Platforms + Content
Social Stories
Partnerships
Editorial Calendars & Tracking
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