constellation's sneak peak into social business trends
DESCRIPTION
Join R "Ray" Wang, principal analyst and CEO of Constellation Research as he shares a sneak peak into social business research. Areas covered include CIO trends impacting buying, activity streams, social analyticsTRANSCRIPT
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al © 2010 Constella.on Research, Inc. All rights reserved. www.ConstellationRG.com
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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Social Business Trends
A Sneak Peak Into The Galaxy Of Constellationʼs Social Business Research#
February 2011#
R “Ray” Wang#Principal Analyst & CEO#
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Agenda
• And now a quick word from our sponsor…#• The new CIOs come from business#• Demystifying social business#• Trends in social business#
– Activity streams dominate collaborative user experiences#
– Social analytics forms the foundation#– Gamification enters the early enterprise
adopters#• Q&A#
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We’ve Launched!
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Our clients engage us for 3 reasons
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Naviga.ng Disrup.ve
Technologies
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We partner with our clients
Bring real world experience, independence, and objec.vity to our clients
Cut through the fluff of buzz words and trends to provide pragma.c advice
Guide buyers through a dizzying array of disrup.ve business models and technologies
Help sellers understand the buyer’s point of view and how to deliver value to their customers
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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Clients engage via open and syndicated research models
Open Research
• Blogs • Inquiries • Free Reports
Syndicated Research
• Tailored subscrip.on rela.onships
• In-‐depth reports • Solu.on evalua.ons
• Firm-‐wide trend reports
• Webinars and podcasts
Direct Access
• Inquiry calls • Advisory engagements
• Custom projects
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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
The New CIOs Come From Business
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Four faces of the new “CIO”
Chief
Integra.on Officer
Chief Innova.on
Officer
Chief Infrastructure
Officer
Chief Intelligence
Officer
The New C “I” O
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External Focused
Internal Focused
Techno
logy Savvy
Busin
ess S
avvy
© 2011 R Wang & Insider Associates, LLC. All rights reserved.
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Demystifying Social Business
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Five simple rules for social business
Trust is the new social currency
Social is a cultural shig
Building community is the goal
P2P is today’s reality
Social Business is just good business
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1
2
3
4
5 © 2010 R Wang & Insider Associates, LLC. All rights reserved.
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Five Phases Of Social Business Maturity
Phase 1: Discovery
Phase 2: Experimen-‐ta.on
Phase 3: Evangeliza.on
Phase 4: Formaliza.on
Phase 5: Realiza.on
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© 2011 R Wang & Insider Associates, LLC. All rights reserved.
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Business Challenges Faced By "Social Business Maturity Phase
Phase 1: Discovery
• Discerning hype from reality
• Garnering execu.ve support
Phase 2: Experimenta.on
• Fostering Internal collabora.on
• Choosing the right tools
Phase 3: Evangeliza.on
• Incorpora.ng social into business models
• Iden.fying meaningful metrics
Phase 4: Formaliza.on
• Scaling to match demand
• Ensuring long term funding
Phase 5: Realiza.on
• Keeping up with social innova.ons
• Developing social business governance
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© 2011 R Wang & Insider Associates, LLC. All rights reserved.
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al 14
© 2011 R Wang & Insider Associates, LLC. All rights reserved. Source: 2010 State of Social Business Survey -‐ n=45,
Q. What are your key challenges in 2010?
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© 2011 R Wang & Insider Associates, LLC. All rights reserved. Source: 2010 State of Social Business Survey -‐ n=45, 2011 State of Social Business Survey -‐ n = 103
Q. What are your key challenges in 2011?
Dra$
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Activity Streams Collaboration
Software
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Consumer Tech disruptions emerge into Enterprise advancements
Paradigm: Consumer tech UI
Tools: Enterprise collabora.on
Plamorms: Enterprise collabora.on
Solu.ons: Purpose built collabora.on
Ecosystems: Informa.on brokerages
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© 2011 R Wang & Insider Associates, LLC. All rights reserved.
Evolu.on of Ac.vity Streams Into E2.0
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Activity streams converge to solve multiple use case scenarios
Sweet spot
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External Collabora.on
Internal Collabora.on
Plam
orm Solu.
on
Purpose Bu
ilt Solu.
on
© 2011 R Wang & Insider Associates, LLC. All rights reserved.
Dra$
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Social Analytics
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Exploring social analytics from a wide range of options
Legacy analy.cs firms
Pure social media monitoring
Sen.ment analysis experts
Informa.on services firm brokerages
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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Gamification Enters Enterprise In 2011
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Engagement Models For Gamification "
Engagement
Intrigue
Reward
Status Community
Challenge
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© 2010 R Wang & Insider Associates, LLC. All rights reserved.
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Applying The Seven Deadly Sins To Gamification
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Lust
GluOony
Greed Sloth
Wrath
Envy
Pride
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Non-monetary rewards provide the currencies in community engagement
Recogni.on
• Influence tracking • Badges • Code galleries • Featured placement
• Awards and contests
• Speaking slots • Select groups
Access
• Community resources and tutorials
• Informal social networks
• Key execu.ves • New features • New products • Beta versions • Public events • Private events
Impact
• Raise personal & community profile
• Deliver feedback from surveys
• Influence product direc.on
• Drive business outcomes
• Provide proof point references
• Incen.vize downloads/demos
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2011 Constella.on Research Q1 qualita.ve survey on community engagement incen.ve drivers
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Next Steps
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Meet The Research Team
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Jeff Ashcrog, VP & Principal Analyst
Adrian Bowles, VP & Principal Analyst
Jill Dyche, Contribu.ng Analyst
Elizabeth Herrell, Contribu.ng Analyst
Maribel Lopez, VP & Principal Analyst
Oliver Marks, VP & Principal Analyst
Paul Papadimitriou, VP & Principal Analyst
Sameer Patel, VP & Principal Analyst
Frank Scavo, VP & Principal Analyst
Alan Silberberg, VP & Principal Analyst
Brian Solis, VP & Principal Analyst
R “Ray” Wang, Principal Analyst & CEO
Amy Wilson, VP & Principal Analyst
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Personalized programs tailored to meet buy side/ user requirements
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Rela.onship and Level of Customiza.on Knowledge Sharing
Market Overviews
Technology and Process Frameworks
Product and Vendor Evalua.ons
Checklist Assessments
Training (non-‐custom)
Cer.fica.on Programs
Custom Research
Speaker Series
Interac2ve Advisory
Execu.ve Coaching
Business Strategy Review
Best Prac.ces Review
Strategic Planning
Technology Selec.on
Contract Nego.a.ons
Independent Valida.on & Verifica.on
Ecosystem Engagement
Peer Groups
Custom Workshops
Innova.on Tours
Bidder’s Conferences
Pilot Programs
Talent Acquisi.on
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Put the flexible Research as a Service credit model to use
Research Access
• Blog Access (Included)
• Short Email Inquiry (Included)
• In-‐depth Report Purchase (1 credit)
• Webinar AOendance (1 credit)
• Solu.on Evalua.on Report Purchase (2 credits)
Engagement
• Advisory (1 to 8 credits)
• Domes.c Speech (8 to 12 credits)
• Interna.onal Speech (12 to 16 credits)
Custom
• Webinar produc.on (4 credits)
• Webinar w/ replay rights (6 credits)
• Vendor Evalua.on Reprint Rights (24 credits)
• Workshops (8 to 12 credits)
• Project Consul.ng (Custom Pricing)
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© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
Upcoming free webinars!
• March 1st, 2011 – The Business Value Approach To Strategic HR#
• March 2nd, 2011 – Which CIO Will You Become? Innovative, Infrastructure, Intelligent, or Integrated.#
• March 23rd, 2011 – Starting a Social Supply Chain Synergy Revolution#
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Questions And Answers
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Thank you
R “Ray” Wang 650.918.6619
Twitter: @rwang0
http://blog.softwareinsider.org
www.ConstellationRG.com
© 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al © 2010 Constella.on Research, Inc. All rights reserved. www.ConstellationRG.com
San Francisco | Andalucia| Boston | Colorado Springs | Cuper.no | Cyprus | Ft. Myers | Geneva | Halifax | Irvine | London | Los Angeles New York | Palo Alto | Sacramento | Santa Monica | SeaOle | Sedona | Sydney | Tampa | Tokyo | Toronto | Washington, D.C. | Westport