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TRANSCRIPT
Consultative Meeting on
Government Website Guidelines: Migration & Content-Related Issues
Steph Azarias and Rox Aviñante
August 8, 2013, 9AM-12NN
Program
• Welcome and Preliminaries• Objectives/Expected Outcomes & Working Schedule
I. AO 39 and Website Migration Planning
II. Guidelines for the Content, Structure & Design of Government Websites
• Open Forum
Objectives
• To orient agencies on the implications of AO 39 in migrating all websites to the Government Web Hosting Service; and support agency migration planning;• To orient agencies on the Draft Guidelines governing the Content, Structure, and Design of the government websites, and provide templates to facilitate compliance with government’s Unified Web Content Strategy
Expected Outcome
• At the end of this meeting, you are expected to have sufficient knowledge and understanding on how to strategize your web content and features, and implement your web migration strategy in accordance with national policies and standards.
Administrative Order No.39
Mandating Government Agencies to migrate to the Government Web Hosting Service
(GWHS) of the Department of Science and Technology-Information and
Communications Technology Office (DOST-ICTO)
Administrative Order No.39
• Section 1: Establishment of the GWHS– For hosting the websites of :
• National Government Agencies (NGAs)
• Government Financial Institutions (GFIs)
• Government-Owned or Controlled Corporations (GOCCs)
• State Universities and Colleges (SUCs)• Inter-agency collaborations, programs and projects
Administrative Order No.39
• Section 2: Responsibilities of the Implementing Agencies– Content Coverage– Technical Assistance
Administrative Order No.39
• Section 3: Responsibilities of hosted agencies– Produce and regularly update the contents of
their websites, subject to the UWCP and its implementing rules;
– Develop online services offered through their websites, subject to prevailing policies, rules and regulations of the government; and
– Employ a webmaster duly designated by the Head of Agency
Administrative Order No.39
• Section 4: Migration of Existing Website– Complete migration within one year from the
effectivity of this AO– Content compliant with the UWCP within 180
days from its issuance– Websites that have been defaced or rendered
inaccessible by unauthorized parties within the last 6 months shall be given priority
Website Migration Plan
• Aims to ensure the smooth migration of a government website to the GWHS
• 3 PartsI. Situational Analysis
II.Problem Statement and Goals Setting
III.Strategic Action Agenda
Website Migration Plan
I. Situational Analysis– There are 326 national government agencies
(NGA)– Only 33% or 106 NGAs are in transactional
and interactive stage (UN-ASPA)– 200 or 61% are into the informative stage– 20 or 6% have no web presence to date
Website Migration Plan
Percentage of Gov't Agencies Website in accordance to the UN-ASPA Five Stages of e-Government
Website Migration Plan
• Current Status of Gov’t Agencies’ websites– Unorganized, cluttered information– No standard look and feel– Unprofessional and unsecured
Website Migration Plan
● Issues and Concerns– Absence of top management support– Lack of funds– Lack of technically skilled personnel and/or
difficulty in retaining them– Lack of sustainability plan
Website Migration Plan
II. Problem Statement
The website migration plan aims to address the following problems:● Vulnerability of government agencies
websites● Absence of a standard “look and feel” of
government websites
Website Migration Plan
Goals and Objectives● To work toward a fully-integrated Government
Portal● To ensure a smooth transition of migrating
government websites from individual agencies’ hosting to a consolidated platform
● To ensure a robust and secure web hosting platform for government websites
Website Migration Plan
III. Strategic Action Agenda• Assessment of a government agency’s current
website – survey
• Prioritization– First priority:
• Websites that have been defaced or hacked within the past 12 months
• The use of the standard CMS• The use of Linux and PHP
Website Migration Plan
III. Strategic Action Agenda– First Priority
• Criticality of an agency's website• Availability of a technical person to migrate
the website.– Second Priority
• If a particular agency does not use a standard CMS
• Current webhosting contracts with their commercial webhosting providers
Website Migration Plan
III. Strategic Action Agenda– Second Priority
• Website's resource requirements, e.g., if a current agency website uses too much disk or database storage
• Websites requiring HTTPS
Website Migration Plan
III. Strategic Action Agenda• Implementation of a Migration Checklist
– Did the current website pass the security and audit checks?
– Did the website adhere to the GWT requirements?
– Review of technical requirements– Availability of capable technical person– Set a date for migration and final turnover
Website Migration Plan
III. Strategic Action Agenda• Initial Security and Audit Checks before going
online
• Actual Migration
• Implementation of a Staging Server
• Regular Backups, Security and Performance Monitoring
• Implementation of a trouble-ticketing and feedback system
Outline
I. INTRODUCTION
II. POLICY FRAMEWORK
III. CONTENT, STRUCTURE, & DESIGN
GUIDELINES
IV. SOME TECHNICAL CONSIDERATIONS
V. RECOMMENDED WEBSITE GOVERNANCE
STRUCTURE
CONTENT GUIDELINES: GOVT WEBSITES
I. INTRODUCTION
A. Context and Rationale
B. Objectives
C. Scope of these Guidelines• National Government Agencies (NGAs)
• Government Financial Institutions (GFIs)
• Government-Owned or Controlled Corporations (GOCCs)
• Inter-agency collaborations, programs and projects
• State Universities and Colleges (SUCs)
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORK
A. Statement of Policy
B. Guiding Principles
C. Complementary Guidelines
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORKA. Statement of Policy
A sound government web strategy is crucial to building GOOD GOVERNANCE
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORK
B. Guiding Principles
1. Open Government: Transparency &
Accountability
2. Open Data: Access to Public Information
3. Digital Inclusion, Accessibility & Usability
4. Citizen’s Engagement & Participation
5. Privacy of Personal Information
6. Information/Cyber Security
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORK
Guiding Principles
1. Open Government: Transparency &
Accountability
2. Open Data: Access to Public Information
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORK
Guiding Principles
3. Digital Inclusion, Accessibility & Usability
4. Citizen’s Engagement & Participation
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORK
Guiding Principles
5. Privacy of Personal Information
6. Information/Cyber Security
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORKComplementary Guidelines (1)
• Migration to the Govt Web Hosting Service (AO 39)
• Unified Web Content Policy (EO ___ ) + Licensing Framework for Govt Digital Assets
• Open Data in Government Policy Framework
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORKComplementary Guidelines (2)
• Technical Guidelines in the Content Management Systems for Govt Websites
• Information Security/Cybersecurity Guidelines
• Other Content-Specific Guidelines: > PH Web Accessibility Guidelines (PWAG); > PCW Guidelines on Gender-Fair Content…
CONTENT GUIDELINES: GOVT WEBSITES
II. POLICY FRAMEWORKComplementary Guidelines (3)
• RA 10135 IRRs & Govt Guidelines in Ensuring Data Privacy of Personal Information
• Government Guidelines in the Use of Social Media
CONTENT GUIDELINES: GOVT WEBSITES
III. Content, Structure, and Design of government websites
• Basic Interface
• Possible features to include
• Open Access: Transparency & Accessibility of Government Content
• Specific Content Guidelines
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface
• Good user experience
• General template
• Required content
• Requirements for citizen engagement / transactional modules
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface
• Good user experience - useful
- usable
- desirable
- findable
- credible
- accessible
- valuable
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• General Template: Sections
Major Sections Home Page Inner Pages
Top Bar ✔ ✔
Mast Head ✔ ✔
Banner ✔
Auxiliary Menu ✔, optional ✔, optional
Content Area ✔ ✔
Agency Footer ✔ ✔
Standard Footer ✔ ✔
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• General Template: Section Components
• Top Bar – shall contain the Republic Seal, required links, main navigation, search bar
• Required links – Home, Products and Services / Major Programs and Projects, Contact Us
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• General Template: Section Components
• Auxiliary Menu – optional; may be used as a breadcrumb or an extra set of navigation
• Content Area Guidelines
• Background –white background
• Icons – has to have descriptions
• Font – 10-12pt Verdana, Arial, Tahoma
• Borders and Tables – optional to use agency’s own colors
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• General Template: Section Components
• Mast Head – shall contain the Agency logo, Republic of the Philippines, Line or Department Name, Agency Name or Region, Tagline
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• General Template: Section Components
• Agency Footer
- shall contain the navigation and links present in the Top Bar, Auxiliary Menu, and some from the content area
- shall also contain the Transparency Seal, Social Media links, a Downloads section, and the Archives
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• General Template: Section Components
• Standard Footer- shall contain the list of all government agencies linked to each of their official websites
- copyright statement “All content is public domain unless otherwise stated”
CONTENT GUIDELINES: GOVT WEBSITES
III.I Basic Interface• Requirements for Citizen Engagement / Transactional modules
• User Login/Password
• Helpdesks and FAQs
• Social media modules – shall be placed at the agency footer
CONTENT GUIDELINES: GOVT WEBSITES
III.II Possible features to include:• Events Calendar
• Secretary’s Corner, Director’s Corner
• Photo Galleries
• Favicon
CONTENT GUIDELINES: GOVT WEBSITES
III.III Open Access: Transparency & Accessibility of Government Content
• in compliance with the requirements of DBM’s Transparency Seal Provision of the General Appropriations Act of 2012
• displayed on the main page of the website
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Accessibility to People with Disabilities
• Use of Gender-Fair Language
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Accessibility to People with Disabilities: Maturity Stage 1 (MS 1)
- Access instruction page
- Descriptive hyperlink
- Alternative text to graphic images
- Text transcriptions/descriptions for all audio and video clips
- Alternatives for online forms
- Avoid access barriers such as PDF file, frames
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Accessibility to People with Disabilities: Maturity Stage 2 (MS 2)
- Decorative images must contain null ALT text
- Use of access keys
- Links that should appear on every page: Site Map, Home, “Skip to Content”,
- Language should be easy to understand
- No blinking, rolling, or scrolling markup tags
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Accessibility to People with Disabilities: Maturity Stage 2 (MS 2)
- Provide a LABEL text and ALT text to forms
- Avoid using the FONT SIZE markup tags
- Provide a search form
- Layout must be navigable even if the page style is turned off
- Content must appear clearly even when colors are turned off
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Accessibility to People with Disabilities: Maturity Stage 2 (MS 2)
- Provide descriptive titles to every page
- Page style must be consistent all throughout the website
- Provide enough contrast between the foreground and background colors
- Avoid background sounds or music that may be distracting
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Use of Gender-Fair Language
- The Pseudo-Generic He and His – the use of he or his when referring to both male and female Avoid Alternative
If a student studies hard, he will succeed.
Students who study hard will succeed.
The average student is worried about his grades.
The average student is worried about the grades.
Each student will do better if he has a voice in the decision.
Students will do better if they have a voice in the decision.
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Use of Gender-Fair Language
- The Pseudo-Generic Man: – the use of man when referring to both men and women
Avoid Alternative
mankind Humanity, people
The best man for the job The best person for the job
Man the controls Take charge of
Businessman/businesswoman Business executive, manager
Stewardess Flight attendant
Lady lawyer Lawyer
CONTENT GUIDELINES: GOVT WEBSITES
III.IV Specific Content Guidelines• Limitation to the guidelines
- Agency has the discretion to include features/contents on its website that may be relevant or appropriate to the agency
CONTENT GUIDELINES: GOVT WEBSITES
IV. Recommended Website Governance
• Ideal website management structure: roles and functions