1. ConsumerExpectationsHow They Impact YOURBusiness and What HAR isDoing to Help!

2. Consumer Expectations 3. Consumer ExpectationsCourse Objectives Understand Consumer Expectations The REALTOR Selection ProcessWhat the consumer wants from aREALTOR (during & after the transaction) How to use this information to create aphenomenal consumer experienceWhat tools are available to enhanceproductivity and profitability 4. Course OutlineConsumer Expectations Who is todays consumer?What is important to Real Estateconsumers? How can they find you and select you? Technology during the Transaction Tools for Productivity & Profitability 5. Buyer Spotlight Video 6. Who is todays consumer? STAT SLIDEConsumer Expectations 7. Consumer ExpectationsWho is todays consumer? 8. Who is todays consumer? STAT SLIDEConsumer Expectations 9. Who is todays consumer? STAT SLIDEConsumer Expectations 10. Who is todays consumer? STAT SLIDEConsumer Expectations 11. Consumer ExpectationsWho is todays consumer? Benefits of understanding todays buyerand seller 12. Seller Spotlight Video 13. Who is todays consumer? 14. Who is todays consumers?Sellers 15. Who is todays consumers?Sellers 16. Who is todays consumers?Sellers 17. Who is todays consumers?Sellers 18. Who is todays consumers?Sellers 19. Who is todays consumers?Sellers 20. Who is todays consumers?Sellers 21. Who is todays consumers?Sellers 22. Who is todays consumers?Sellers 23. Consumer ExpectationsWhat is important to realestate consumers Lead Response Agent Ratings Find the Right REALTOR Transaction Tracking Tools Home Values Mobile Video/Technology Accurate information:Professionalism/Competency Transparency/Transaction Management Listing Distribution/Expert Marketing 24. Lead ResponseConsumer ExpectationsINSERT VIDEO WITH TESTIMONIALABOUT EXPERIENCE GOOD &BAD 25. Agent Ratings HAR Client Experience Rating Yelp Trulia Zillow Redfin Zip Realty Neighbor City Home LightConsumer Expectations 26. 3,966 Agents Survey Clients 4.94/5.00Total Surveys Sent to Clients 137,370 (54% Response) 27. 400,000 Ratings 28. Consumer ExpectationsFind the Right REALTOR 29. Home ValuesConsumer Expectations 30. MobileConsumer Expectations 31. Creating A Brand for ClientsClick on Video 32. Consumer ExpectationsAccurate Information:Professionalism/Competence 33. Accurate Information OnlineVideoClick on page toshow video 34. What Consumers want in aREALTOR 35. Consumer ExpectationsTransparency/TransactionManagement 36. 71 Firms 6,248 agents 43,275 transactions in the past 12months 37. Consumer ExpectationsHow can they find and selectyou? 38. Where are consumers finding theRight REALTOR at? 39. Consumer ExpectationsExpert Marketing 40. HAR provides its members morethan 80 technology tools 41. Where Do My Listings Go?HAR Members site => MLS Menu => Realtor Listing Distribution Chart 42. Add a slide about marketing hearst directlowes print mail etc.. 43. Homesite