consumer insights about sugar, carbohydrates and a lower blood glucose response
TRANSCRIPT
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Market Intelligence & Consumer Insights - Mannheim, 15-07-09
Consumer Insights about Sugar, Carbohydrates and a
Lower Blood Glucose Response
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BENEO‘s European Consumer Research on Blood Sugar Management
Gain consumer insights
• How do consumers perceive sugar, carbohydrates and low glycaemic foods? What is their knowledge about this topic?
• How relevant are the benefits of a lower glycaemic response?
• Which are the most relevant applications and target groups?
• How appealing are the benefits of the BENEO solutions?
why? the objectives
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BENEO‘s European Consumer Research on Blood Sugar Management
• September - November 2014Qualitative consumer research in 3 distinctive European markets
• March 2015Quantitative consumer research in 5 distinctive European markets with 5.000 consumers in total
conducted with independent market research agencies
what? the methodology
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Selected Results
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Consumers are interested in health and nutrition
Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management, 5.000 consumers across 5 European countries (DE, ES, FR, PL, UK), weighted average
feel in control of their future
health by choosing healthy food and beverages
today
care about the health
aspect when making food and drink
choices
6 out of 10 consumers
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The top three health concerns of Europeans
Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management, 5.000 consumers across 5 European countries (DE, ES, FR, PL, UK), weighted average
Q: You have just rated your current health condition. Now, we would like to know what concerns you currently have about your health.
FatigueLow Energy Levels1
23
Weight Management
Stress
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The perception of sugar
Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK
foefriend• great taste• energy “pick me up”
for body and brain• good mood►Constant temptation
• weight gain • sugar “rush”• diabetes• becoming addicted►Feeling guilty
orand
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"I think there are healthy and unhealthy carbohydrates... similar to saturated and unsaturated fats." **
Perception of carbohydrates: Good versus bad carbs
* Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management, 5.000 consumers across DE, ES, FR, PL and UK, weighted average** Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK
good carbohydrates
are:**• fibre• wholegrain • slow-release carbohydrates• slowly digestible carbohydrates• complex carbohydrates
Consumers are aware that carbohydrates are the key fuel to keep going.
More than 1 out of 2 consumers* differs between good and bad carbohydrates.
"Good carbs are burnt more slowly in the body.“ **
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Foods leading to a lower blood glucose rise are linked with various benefits by consumers
Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK
keep going for longer
good for weight
management
healthy lifestyle
less blood sugar spikes
fewer cravings
prevention of diabetes
lower rise in blood
sugar levels
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The BENEO Blood Glucose Management Solutions at a Glance
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BENEO options to reduce blood glucose response of foods
Further information on BENEO ingredients: www.beneo.com
Carbohydrate QUANTITY
consumed withthe food
“Food matrix” influencing the blood
glucose responseof carbohydrate-based
foods
Replacing available carbohydrates by partially or non-available carbohydrates
Reduction of glucose supply
Options:
Smart choice of low glycaemic alternatives
Reducing the blood glucose response of available carbohydrates
Modification of glucose supply
CarbohydrateQUALITY
i.e. carbohydrate type
and physiological properties
Options:
Sugar replacement by polyols
Sugar/starch replacement by dietary fibre
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Thank you for your interest!If you want to know more about our consumer research results, please contact us.
www.beneo.com