consumer product branding & marketing
DESCRIPTION
NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its consumer product clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your consumer product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.TRANSCRIPT
NEXTPHASE
CONSUMER BRANDING AND MARKETING
NextPhase bakes up a wholesome rebranding for Canada Bread's Venice Bakeryresulting in positive feedback from the trade and consumers
NextPhase helps launch new par-baked product line for Canada Bread’s Venice Bakery –substantially increasing sales in its the fresh-baked category
NextPhase rebrands and positions Icuiti as the leader in the video eyewear marketplace inNorth America and internationally – increasing sales by 50% and website traffic by 400%
NextPhase brands Tangerine – a new financial engineering company that combinesinnovative structures and strategies to create a new RRSP product
NextPhase Revitalizes Rogers Group Financial Brand
NextPhase brands Sterling Systems to create thirst for the WaterCard and successfully launches product at first trade show
NextPhase pours its branding expertise into positioning a new winery in the Okanagan,helping it win a Platinum Award at the Okanagan Wine Festival
NextPhase creates GardenWorks – a new brand that helps a chain of garden centres grow from four to nine locations
NextPhase helps build annual sales from $200,000 to $43 million for top joystick maker, Advanced Gravis
NextPhase puts vitality into the relaunch of PharmaSave’s ‘Naturals’ brand of vitamins,increasing sales and making it easier for pharmacists to stock product
NextPhase produces colorful promotions that increase trial and penetration of specificCanada Bread products
NextPhase launches an exclusive luxury yachting brand for ResortShips andgenerates awareness with investors and the timeshare marketplace
NextPhase Revitalizes Rogers Group Financial Brand
Arcor enjoyed sweet success when NextPhase launched Whisper chocolates intoWestern Canada with 65,000 samplings and a target market awareness of 25%
Through brand revitalization, NextPhase opens a new sales vista for EuroLine Windows during tough economic times
Olivieri FoodsRebranding of pasta and sauce packaging. New in-store POS and consumer advertising.
Natural SelectionsAd campaign and packaging for Canbra Food’s new
Natural Selections product line.
FOOD PRODUCTS
Fletcher’s Fine FoodsCreated a new snack pack design for Munch Kit and a complete advertising
campaign targeted to both the trade and consumers.
FreybeRebranding of the company and products with a new identity,
packaging, POS, brochures and displays.
DELI PRODUCTS
Purdy’s ChocolatesSeasonal and product campaigns that included
in-store packaging, POS and advertising.
Rocky Mountain ChocolatesCreated seasonal advertising campaigns, in-store promotional
POS and customer loyalty marketing program.
CONFECTIONARY PRODUCTS
Sumac Ridge Estate Winery New corporate identity and labels for Sumac Ridge’s fine wines.
Pure Canada WaterDesigned a new identity and packaging, and launched Pure Canada,
a new bottled water.
BEVERAGE PRODUCTS
Olafson’sProduct launch including packaging and trade brochures for
new breakfast pita product line.
BEVERAGE & BAKERY PRODUCTS
Labatt Brewing CompanyA summer promotion for Labatt’s 24 cans mixed pack, including
trade brochures and in-store POS.
Original CakerieNew corporate ID, signage, corporate and product brochures, advertising, direct marketing campaigns and in-restaurant POS.
Sepp’s Gourmet FoodsComplete product marketing package to assist in marketing their product line to food distributors and the grocery trade.
The project also included product packaging.
BAKERY PRODUCTS
Scott Paper’s Purex Jumbo RollsThe launch of the new 50% more sheets Purex rolls for Scott used
consumer FSIs, trade brochures, in-store POS and packaging redesign.
Scott PaperProduct launch for Purex “Soft Tones” coloured bathroom tissue.
Included packaging and POS.
HOUSEHOLD PRODUCTS
Redavid Hair Care ProductsLaunch of natural hair care products included new
packaging design and in-store POS.
LifeScanProduct launch for the PenLet Plus, a painless blood sampler,
included an advertising campaign, in-store POS and trade brochures.
CONSUMER PRODUCTS
PhotoChannel NetworksAn advertising campaign targeted at consumers to raise awareness
of PhotoChannel’s online photo-finishing services.
EWRX Internet SystemsProduced a dynamic display, including interactive computer touch screens,
as part of a complete branding program for EWRX.
ONLINE PRODUCTS
McGavin’s Bakery (now Canada Bread)New package design for the Sandwich variety of breads as well
as other lines of baked goods.
FOOD PRODUCTS
For further information, please contact:
Ullrich Schade
President & Creative Director
T 604-669-1180 x 301
NextPhase Strategy Marketing Inc.
Suite 400 – 1445 West Georgia Street
Vancouver BC Canada V6G 2T3
www.nextphasestrategy.com