consumer - selligent marketing cloud · consumer. historically, customer engagement was simpler the...
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THE HYPER-
CONNECTED-
CONSUMER
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Historically, customer engagement was simplerThe bank manager was the data repository.
Effective… but it didn’t scale
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direct marketing
noun
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Direct marketing used to be
an offer to purchase sent at a
particular point in time.
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A new kind of hero was born… Technology gave rise to the notion of direct marketing
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$
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More than 5.3 billion mobile devices are in use
on the planet today
Always turned on... Up all night...
64% Sleep with
their mobile in the
bed or by the bed
48% Never turn
their phones off.
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100 Million in 10 Weeks!
(June 2012)
100 Million - 18 years after
the first McDonald’s burger
stand opened
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Today … this is who you must engageThe always connected … always on economy
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35% of cell phone owners
bank using their mobile phone
1 in 5 mobile bankers in
Europe say they have never
missed a payment since
using mobile banking
BUT …
84% of mobile customers
have experienced struggles
that prevented them from
completing transactions
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DIRECT MARKETING NOW
Every interaction is influential, each touch point must
inspire the customer to move forward
61% of Internet users bank online
Source: Think with Google and Crossview Insights
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Think Differently
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ING’s Slow-mo video booth
with “Share to Social”
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And things are getting even more interesting…
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Usage Based Insurance
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FingoPay
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Iris recognition technology is just one of the biometric measures
that could be used to secure your bank account
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Embrace Disruption
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TRANSFORMING PAYMENT
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TRANSFORMING PEER-TO-PEER TRANSACTIONS
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TRANSFORMING BUSINESS INVESTMENT
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TRANSFORMING PERSONAL FINANCE
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TRANSFORMING TRANSPORTATION
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TRANSFORMING HOSPITALITY
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Relevant since 1925
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OMNICHANNEL AUDIENCE ENGAGEMENT
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Approachable interface
• Simplified UI
• Drag and drop journey building
• Unified modules
• Dashboard reporting
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Coming soon…• Agile email
• Time zone support
• Responsive eforms
• Target personalization enhancements
• Multi-variant test integration
• Mobile push offering
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ROAD AHEAD
Cloud Computing Ad-tech eco systemEmerging Channels