consumidores sostenibles y responsables
DESCRIPTION
Tema: Nueva perspectiva sobre consumidores sostenibles y responsables Conferencista: Elisson Dias, Marketing Director de OI - LA (CRIDESA)TRANSCRIPT
www.o-i.com
Owens-Illinois, Inc.
Glass is Life™
A new perspective about sustainable and conscious consumers
Elisson DiasMarketing Director LA
O-I is the world’s leading maker of glass packaging
Asia PacificAsia PacificNorth AmericaNorth America EuropeEuropeLatin AmericaLatin America
A market leader in all regions in which we operateA market leader in all regions in which we operate
• $7.4 billion in net sales in 2011• 49,000+ customers in 86 countries• 24,000+ employees• 81 plants in 21 countries• Joint ventures in additional countries• 1,900+ worldwide patents• 13 official languages• World headquarters in the United States (Perrysburg,
Ohio)
Our product portfolio covers a range of categories across the globe
• Glass packaging for beer, wine, spirits, food, specialties and non-alcoholic beverages
• Glass packaging for the drug and chemical industries• Tableware, including stemware• 10,000+ products• 14 color groups representing 65 unique shades of glass• 600+ new product solutions introduced each year
Changing consumers’
behaviors
Glass bottles and jars
producers?
brand builders?
With whom?
How?
Glass in our customers’ and consumers’ voices
Taste Health Sustainability
Quality Versatility Transparency
Sustainability for the consumers’ taste…
Widespread sustainable consumerism perspective based
on consumer behaviors
What those ideas have in common
Céline CousteauJaques Cousteau`s grandaughter Environmentalist and Ocean ActivistGlass lover!!
A greener Galápagos
A joint recycling effort of O-I Ecuador and brewery Cervecería Nacional - SAB Miller-, solves a significant garbage accumulation problem on the islands.
More than 160 tonnes of recycled glass that O-I uses locally to produce new glass bottles.
Mechanical Cow Project
More than 100.000 breakfasts for low income kids of Monte Sinai.
transition package is used for flavored soy milk.
155.978 Facebook followers11.087 Twitter followers
Want to join us?Visit:
GlassIsLife.com