contemporary contexts lectureh

8/22/2019 Contemporary Contexts Lectureh

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contemporary contexts:interaction/ branding/ open source code/ participation/

guerilla advertising/ innovative print design/ handmade/design, writing, research/ ethics & sustainability.

Derek Yates

Course Director

FdA Design/ Illustration

Camberwell


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any discussion of contemporary communication design

has to start off by talking about...

interaction...

or the effect of a third party on a piece of

communication.

the beginnings of truly interactive design can be traced back to

John Maeda in the late 90s


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http://www.maedastudio.com/1997/cal3/index.php?category=all&next=1997/cal4&prev=1997/cal2&this=flora_calendar


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artist/ designer/ programmerJohn Maeda:


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Time-based change and user input in networked mediawere investigated by Tomato in the context of branding, with its

Sony Connected_identity project.

Visitors to the Connected_identity site could select

a word, which was then rendered and mutated over

time and presented via the web, mobile phones andon a display in the Sony building in Tokyo.

Selected clips of these animations were also used in

Sony television commercials


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sony connected identitytomato interactive:


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sony connected identitytomato interactive:


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the principles that informed the Sony Identity became the rationale

for a company formed in the early noughties by two recent Central St Martins

graduates...

Most brands remain fixated on yesterdays problem

consistent reproduction across media. But today a

brand must be alive to change, just like the people it

wants to connect with and the business it is part of.

We have pioneered a new approach to branding,

working with our clients to create moving brands fora moving world. A moving brand has the qualities

of a great product or service emotion, clarity and

immediate relevance. Most of all, it has life.

Our approach starts and ends with people. We

use research methods, creative processes andtechnologies to develop new ways to connect people

to brands, and brands to people.

http://www.movingbrands.com


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Nokia: Living identityMoving Brands:


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Nokia: Living identityMoving Brands:


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onedotzero identityKarsten Schmidt:

onedotzero interactive identity: http://www.vimeo.com/6523068


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decode identityKarsten Schmidt:

http://code.google.com/p/decode/


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In his recent book 10 commandments for a

digital age, Douglas Rushkoff, defined

the 10th commandment as

programme or be programmed.


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processingopen source software:


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Processingopen source software:


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HektorJurgh Lehni:

http://www.hektor.ch/Videos/Beautifull-Place.mov/


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The development of arduino circuit boards

has meant that designers, programmers and

engineers can build, one off, bespoke interactive

electronics that with a little bit of code make

genuine physical interaction possible.

Tinker It have been at the forefront of thistechnology sponsoring young designers such

as John Nussey to demonstrate the possibilities

of the technology through things like their

toyhacking workshops.


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John Nussey/ toy hackingTinker-it:


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dandelion installationSennep:

http://www.sennep.com/installations


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physical interactionKin:

http://www.kin-design.com/docs/case-study-hilfiger-2009.html /


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LCF interactive fashion showMoving Brands:


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LCF interactive fashion showMoving Brands:

http://www.movingbrands.com/?category_name=lcf-work#expression


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Kef speaker launchMoving Brands:

http://www.movingbrands.com/?category_name=kef-work#expression


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Big Active CD Packagenon digital interaction:


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interactive poster workshopluna maurer:


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participatory culture.....describes the way consumers interact with media

content, media producers and eachother. As they

explore the the resources available to them..

consumers become active participants in shaping

the creation, circulation and interpretation of mediacontent, such experiences deepen the consumers

investment in the media property and expands their

awareness of both content and brand.MIT, Convergence Culture Consortium/


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RMXRinzen:


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HYPE!Hewlett Packard:


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HYPE!Hewlett Packard:


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Wallpaper, custom coversKin:


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Wallpaper. custom coversKin:


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the ultimate piece of participation cultureRidley Scott:


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Guerilla advertising:


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MotherGuerilla advertising:


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At the same time more traditional mediums such

as print design have been forced to respond to this

shift in the way people communicate. This has meant

focussing on its three dimensional tactile qualities

and innovating with new processes and techniques.


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innovative print design:


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innovative print design:


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Irma Boominnovative print design:


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David Reinfurt and Stuart Baileyinnovative print design:


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Dexter Sinister recently established a workshop in

the basement at 38 Ludlow Street, on the Lower EastSide in New York City. The workshop is intended to

model a Just-In-Time economy of print production,

running counter to the contemporary assembly-

line realities of large-scale publishing. This involves

avoiding waste by working on-demand, utilizing local

cheap machinery, considering alternate distribution

strategies, and collapsing distinctions of editing,

design, production and distribution into one

efficient activity.


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No Browinnovative print design:


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No Browinnovative print design:


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Visual Editionsinnovative print design:


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Visual Editionsinnovative print design:


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the digitisation of the design process hasresulted in the ironing out of many of the inevitable

imperfections of preceding craft based processes, so

designers are beginning to build flaws into their work

in an attempt to counter-act the slick look. Often

they adopt methods that force unpredictable things

to happen, exaggerating errors to create a sense

of authenticity.

Ann Odling Smee, New Handmade Graphics.Guerilla Marketing.


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Flaghandmade:


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Jan Wouters (Letman)handmade:


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Jan Wouters (Letman)handmade:

http

://www.youtube.com/watch?v=

ajjg3faIQ5A


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Max Bruinsma wrote in a 1997 issue of Eye Magazine,

within the broad province of art, design

& visual communication, graphic design will

remain recognisable as a discipline for sometime to come. But it will merge more & more

with other disciplines.


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utilisation of materials & technologyGraphic Thought Facility:


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design as productGraphic Thought Facility:


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design as productBlanka:


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design as productConcrete Hermit:


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design as productJasper Goodall:


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Designers are much too insular... We should think

much more strategically about how to press designs

case where it counts most in the places where

power resides. We must ensure that design, as an

interdisciplinary way of thinking, becomes an equal

component of significant public initiatives. There is

no other way.

Rick Poynor, Citizen Designer. from Designing Pornotopia


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sustainable designersthomas matthews:


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Design Writing Research: Metahaven

Facts are the Enemies of the Truth - Interview (2004)

Crypto Logo Jihad - Daniel van der Velden WhiteNight Before A Manifesto - Metahaven

History vs. Future: Public Relations - Vinca Kruk

Interview with Jonas Staal - Daniel van der Velden

Discovery of the Fifth World - Metahaven

Specimen: Beyond Identity Politics - Metahaven

Branding the Superstate Abyss Interview (2009)Imagination of Engagement - Metahaven

A Democratic Brand Paradox Metahaven (ed.)

Designers and the political - Interview (2006)

Research & Destroy - Daniel van der Velden

Symbool X - Daniel van der Velden

Empire and design - Dieter Lesage

White Flag - Daniel van der Velden

The Network Ruin - Metahaven

The Floating Signifier - John OReilly

We - Daniel van der VeldenThe Museum of Conflict - Discussion

Vlaggen en symbolen - Discussion

Let art save democracy! - BAVO

9/11s Ghost Ship - Metahaven

Secret Practices - Interview (2007)

In the Name of Europe - Gon Zifroni

Brand States - Metahaven

Peripheral Forces - Metahaven


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metahavendesign/ writing/ research:


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choose ONE of the following questions:

> How are the print designers responding to the growth in screen-based

communication? What are the long term implications of these developments?

> participatory culture..... describes the way consumers interact with mediacontent, media producers and eachother. As they explore the the resourcesavailable to them.. consumers become active participants in shaping thecreation, circulation and interpretation of media content, such experiencesdeepen the consumers investment in the media property and expands their

awareness of both content and brand. MIT, Convergence Culture Consortium.What is the significance of participatory culture to contemporary brand &advertising design?

> Max Bruinsma wrote in a 1997 issue of Eye Magazine, within the broadprovince of art, design & visual communication, graphic design will remainrecognisable as a discipline for some time to come. But it will merge more &

more with other disciplines. Was he right?


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> On the Moving Brands website it says Most brands remained fixated onyesterdays problem - consistant reproduction across media. But today a

brand must be alive to change, just like the people it wants to connect withand the business it it is part of. How are these ideas reflected in their workand what are their significance to contemporary branding and advertising?

> Thomas Matthews define Good design as appropriate, sustainable &beautiful, what do you think they mean by this and how does this definitionrelate to the times we live in?

Produce a 1600>2000 word analysis, using interviews withat least 4 practitioners.

contemporary contexts lectureh

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