Download - Contemporary Contexts Lectureh
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contemporary contexts:interaction/ branding/ open source code/ participation/
guerilla advertising/ innovative print design/ handmade/design, writing, research/ ethics & sustainability.
Derek Yates
Course Director
FdA Design/ Illustration
Camberwell
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any discussion of contemporary communication design
has to start off by talking about...
interaction...
or the effect of a third party on a piece of
communication.
the beginnings of truly interactive design can be traced back to
John Maeda in the late 90s
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http://www.maedastudio.com/1997/cal3/index.php?category=all&next=1997/cal4&prev=1997/cal2&this=flora_calendar
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artist/ designer/ programmerJohn Maeda:
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Time-based change and user input in networked mediawere investigated by Tomato in the context of branding, with its
Sony Connected_identity project.
Visitors to the Connected_identity site could select
a word, which was then rendered and mutated over
time and presented via the web, mobile phones andon a display in the Sony building in Tokyo.
Selected clips of these animations were also used in
Sony television commercials
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sony connected identitytomato interactive:
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sony connected identitytomato interactive:
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the principles that informed the Sony Identity became the rationale
for a company formed in the early noughties by two recent Central St Martins
graduates...
Most brands remain fixated on yesterdays problem
consistent reproduction across media. But today a
brand must be alive to change, just like the people it
wants to connect with and the business it is part of.
We have pioneered a new approach to branding,
working with our clients to create moving brands fora moving world. A moving brand has the qualities
of a great product or service emotion, clarity and
immediate relevance. Most of all, it has life.
Our approach starts and ends with people. We
use research methods, creative processes andtechnologies to develop new ways to connect people
to brands, and brands to people.
http://www.movingbrands.com
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Nokia: Living identityMoving Brands:
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Nokia: Living identityMoving Brands:
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onedotzero identityKarsten Schmidt:
onedotzero interactive identity: http://www.vimeo.com/6523068
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decode identityKarsten Schmidt:
http://code.google.com/p/decode/
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In his recent book 10 commandments for a
digital age, Douglas Rushkoff, defined
the 10th commandment as
programme or be programmed.
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processingopen source software:
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Processingopen source software:
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HektorJurgh Lehni:
http://www.hektor.ch/Videos/Beautifull-Place.mov/
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The development of arduino circuit boards
has meant that designers, programmers and
engineers can build, one off, bespoke interactive
electronics that with a little bit of code make
genuine physical interaction possible.
Tinker It have been at the forefront of thistechnology sponsoring young designers such
as John Nussey to demonstrate the possibilities
of the technology through things like their
toyhacking workshops.
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John Nussey/ toy hackingTinker-it:
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dandelion installationSennep:
http://www.sennep.com/installations
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physical interactionKin:
http://www.kin-design.com/docs/case-study-hilfiger-2009.html /
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LCF interactive fashion showMoving Brands:
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LCF interactive fashion showMoving Brands:
http://www.movingbrands.com/?category_name=lcf-work#expression
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Kef speaker launchMoving Brands:
http://www.movingbrands.com/?category_name=kef-work#expression
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Big Active CD Packagenon digital interaction:
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interactive poster workshopluna maurer:
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participatory culture.....describes the way consumers interact with media
content, media producers and eachother. As they
explore the the resources available to them..
consumers become active participants in shaping
the creation, circulation and interpretation of mediacontent, such experiences deepen the consumers
investment in the media property and expands their
awareness of both content and brand.MIT, Convergence Culture Consortium/
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RMXRinzen:
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HYPE!Hewlett Packard:
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HYPE!Hewlett Packard:
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Wallpaper, custom coversKin:
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Wallpaper. custom coversKin:
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the ultimate piece of participation cultureRidley Scott:
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Guerilla advertising:
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Guerilla advertising:
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Guerilla advertising:
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Guerilla advertising:
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MotherGuerilla advertising:
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At the same time more traditional mediums such
as print design have been forced to respond to this
shift in the way people communicate. This has meant
focussing on its three dimensional tactile qualities
and innovating with new processes and techniques.
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innovative print design:
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innovative print design:
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Irma Boominnovative print design:
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David Reinfurt and Stuart Baileyinnovative print design:
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Dexter Sinister recently established a workshop in
the basement at 38 Ludlow Street, on the Lower EastSide in New York City. The workshop is intended to
model a Just-In-Time economy of print production,
running counter to the contemporary assembly-
line realities of large-scale publishing. This involves
avoiding waste by working on-demand, utilizing local
cheap machinery, considering alternate distribution
strategies, and collapsing distinctions of editing,
design, production and distribution into one
efficient activity.
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No Browinnovative print design:
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No Browinnovative print design:
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Visual Editionsinnovative print design:
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Visual Editionsinnovative print design:
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the digitisation of the design process hasresulted in the ironing out of many of the inevitable
imperfections of preceding craft based processes, so
designers are beginning to build flaws into their work
in an attempt to counter-act the slick look. Often
they adopt methods that force unpredictable things
to happen, exaggerating errors to create a sense
of authenticity.
Ann Odling Smee, New Handmade Graphics.Guerilla Marketing.
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Flaghandmade:
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Jan Wouters (Letman)handmade:
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Jan Wouters (Letman)handmade:
http
://www.youtube.com/watch?v=
ajjg3faIQ5A
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Max Bruinsma wrote in a 1997 issue of Eye Magazine,
within the broad province of art, design
& visual communication, graphic design will
remain recognisable as a discipline for sometime to come. But it will merge more & more
with other disciplines.
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utilisation of materials & technologyGraphic Thought Facility:
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design as productGraphic Thought Facility:
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design as productBlanka:
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design as productConcrete Hermit:
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design as productJasper Goodall:
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Designers are much too insular... We should think
much more strategically about how to press designs
case where it counts most in the places where
power resides. We must ensure that design, as an
interdisciplinary way of thinking, becomes an equal
component of significant public initiatives. There is
no other way.
Rick Poynor, Citizen Designer. from Designing Pornotopia
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sustainable designersthomas matthews:
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Design Writing Research: Metahaven
Facts are the Enemies of the Truth - Interview (2004)
Crypto Logo Jihad - Daniel van der Velden WhiteNight Before A Manifesto - Metahaven
History vs. Future: Public Relations - Vinca Kruk
Interview with Jonas Staal - Daniel van der Velden
Discovery of the Fifth World - Metahaven
Specimen: Beyond Identity Politics - Metahaven
Branding the Superstate Abyss Interview (2009)Imagination of Engagement - Metahaven
A Democratic Brand Paradox Metahaven (ed.)
Designers and the political - Interview (2006)
Research & Destroy - Daniel van der Velden
Symbool X - Daniel van der Velden
Empire and design - Dieter Lesage
White Flag - Daniel van der Velden
The Network Ruin - Metahaven
The Floating Signifier - John OReilly
We - Daniel van der VeldenThe Museum of Conflict - Discussion
Vlaggen en symbolen - Discussion
Let art save democracy! - BAVO
9/11s Ghost Ship - Metahaven
Secret Practices - Interview (2007)
In the Name of Europe - Gon Zifroni
Brand States - Metahaven
Peripheral Forces - Metahaven
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metahavendesign/ writing/ research:
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metahavendesign/ writing/ research:
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metahavendesign/ writing/ research:
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choose ONE of the following questions:
> How are the print designers responding to the growth in screen-based
communication? What are the long term implications of these developments?
> participatory culture..... describes the way consumers interact with mediacontent, media producers and eachother. As they explore the the resourcesavailable to them.. consumers become active participants in shaping thecreation, circulation and interpretation of media content, such experiencesdeepen the consumers investment in the media property and expands their
awareness of both content and brand. MIT, Convergence Culture Consortium.What is the significance of participatory culture to contemporary brand &advertising design?
> Max Bruinsma wrote in a 1997 issue of Eye Magazine, within the broadprovince of art, design & visual communication, graphic design will remainrecognisable as a discipline for some time to come. But it will merge more &
more with other disciplines. Was he right?
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> On the Moving Brands website it says Most brands remained fixated onyesterdays problem - consistant reproduction across media. But today a
brand must be alive to change, just like the people it wants to connect withand the business it it is part of. How are these ideas reflected in their workand what are their significance to contemporary branding and advertising?
> Thomas Matthews define Good design as appropriate, sustainable &beautiful, what do you think they mean by this and how does this definitionrelate to the times we live in?
Produce a 1600>2000 word analysis, using interviews withat least 4 practitioners.