content · all existing sports from data suppliers available – with new sports, e-sports, bet...
TRANSCRIPT
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Platform Services
Betting Services
Gaming Solutions
Managed Trading Services
Live Streaming
Betting Stimulation
Marketing Services
32
Content
Introduction
Sportsbook and Gaming Platform
Multi-channel Gaming Suite
Sports Betting Module
Gaming Module
Betting Services
Pre-Match Odds Service
Live Odds Service
Live Data Service
Live Trading Tool (BetPal)
Numbers Betting
Betradar Ctrl
Player Markets
Premium Cricket Service
Rapid Markets
Custom Bet
Esports Betting Service
Gaming Solutions
Virtual Sports
Managed Trading Services
Managed Trading Services
Full Trading Solution
Integrated Trading Solution
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Live Streaming
Live Channels
Indian Horse Racing
Live Channel Promotion
Live Channel Trading
Betting Stimulation
Statistics Centre
Live Score
Live Match Tracker
LMT Sticky
Betting Widgets
Bet Assist
Marketing Services
ad:s
Our clients
Our offices
54
Grow your revenues faster with the world’s #1 betting services provider
As the global gaming market continues to
transform and become more crowded, operators
must find new ways to get ahead of the
competition. At Betradar we understand this need.
It’s why we maintain an ongoing commitment
to provide everything bookmakers require to
establish and run a successful business.
Regardless of where you’re located, our
360-degree portfolio features all the tools to make
your business a success, including our Sportsbook
& Gaming Platform, Betting Services, Gaming
Solutions, Live Streaming, Betting Stimulation,
and our signature risk management and trading
solution, Managed Trading Services (MTS) and
marketing and sponsorship solution, ad:s. All our
A multi award-winning company
Betradar is your one-stop shop for all betting, trading and risk management solutions
products and services are underpinned by the
highest quality and fastest data, which we have
collected for almost two decades.
Entrusted as the official data partner of some
of the world’s most renowned sporting bodies, and
with the market share of sportsbook clients, we are
the only ones who can ensure you have access to
the most reliable, accurate and comprehensive data
services possible. Our solutions have been developed
to be completely customisable and can be seamlessly
integrated across your online, retail or mobile offering.
Utilising a bespoke combination of cutting-edge
innovation and the world’s top sports traders gives
you complete flexibility, peace of mind and proven
ways to grow and protect your business.
INTRODUCTION
76
Strengthen the foundation of your sportsbook with an award-winning platform
Build a complete turnkey solution with our
dedicated sports betting and gaming platform –
OPTIMAMGS™. Incorporating our full portfolio
of market-leading betting services, the platform
suite provides a one-stop shop for businesses,
with the ability to supply and license across
markets worldwide utilising state-of-the-art, high
performance technology. Our platform can be
uniquely set-up and fully customised to suit a range
of different operators, enabling you to fully configure
the system to suit your needs and existing processes.
With renowned online bookmaking and
e-gaming companies across the globe already using
OPTIMAMGS™, the platform has a demonstrated
ability to process hundreds of millions of transactions
per month through tens of thousands of licensed
points of sales and several call centre facilities.
Multi-channel Gaming SuiteSPORTSBOOK AND GAMING PLATFORM
from Sportradar
NEW SERVICE
Platform features
➔ Player management services and tools
➔ Multi-vertical integration, promotion and
management
➔ Communications gateway service
(email, SMS, push)
➔ Promotions and bonus management engine
➔ Payment processing services and tools
➔ Accounting and ledger services
➔ Operator’s Alert engine
➔ Front-end and back-end integration of APIs in
services offered to players, and services received
by the operator
➔ B2C and B2B native capability
➔ Multi-currency and automated foreign
exchange management
➔ Data Warehousing
➔ Real-time, efficient, push-based, over the
Internet messaging system based on topic
subscription
➔ Advanced analytics, machine learning and
artificial intelligence framework
➔ Infrastructure fully supported by us 24/7
Business Intelligence and ReportingSPORTSBOOK AND GAMING PLATFORM
The most powerful tool to help you take control of your business
OPTIMAMGS Business Intelligence (BI) is based
on the Oracle Business Intelligence Suite, giving
you access to a system that is easy to use and
features world class analytics. Your business data
is processed in real-time across the entire system
to accurately produce the best product and margin
returns. In addition, you have access to even more
services including visual analytics, self-service
discovery, powerful operational analysis, reporting,
instant mobile, modular predefined reports,
advanced analytics, easy access to diverse data
sources plus more. All this is provided from the one
single comprehensive platform making it simple
and convenient to manage.
Fast, scalable, reliable and stable
➔ Capable of processing tens of
thousands of transactions per
second – scaling with demand
➔ 99.99% up-time – supporting
your business non-stop
Feature-rich and simple to use
➔ Thousands of features and
functionalities, developed by the
best engineers in the industry
➔ Designed for simplicity of use,
with the latest technologies and
best functionalities
In-house compliance product
and development resources
➔ Guarantee full support during
the process of obtaining a
license with the ability to
develop the platform to
suit various markets and
operations.
World-class sportsbook features
➔ Powered by our fast and
quality data, innovative and
expert trading, and the most
comprehensive content in the
market – ready-to-use and
completely customisable
➔ Build a world-class offering
with the ability to present
more than 300 live events
simultaneously at any point in
time, with no delays or system
errors
One system, multiple channels
➔ Ability to seamlessly connect
multiple channels - Mobile,
Web, Retail, Call Centre, SSBT,
PSBT – via the one system to
maintain consistent product
presentation
➔ Detailed channel management
for promotions, content, design
and other variables that are a
must in today’s e-gaming and
sports betting industry
Product highlights
98
Combine a world-class sports betting offering with the OPTIMAMGS™ suite
Sports Betting ModuleSPORTSBOOK AND GAMING PLATFORM
Product features
➔ Real-time risk management and liability control
engine, utilising Betradar’s market leading
Managed Trading Services (MTS)*
➔ Full sports betting promotions engine
➔ Real-time sports betting content management
and trading tools with price derivative auto
modelling engine
➔ Data feed amalgamation and normalisation,
both for betting opportunities and stadium live
event data feeds
➔ Content integration system – open API
➔ Real-time resulting and settlement, fully
automated by data suppliers
➔ Real-time alerting and notification system for
operators and customers
➔ Bet management module
➔ Betting catalogue configuration module
➔ Tens of thousands of bet, market and price types
Product benefits
➔ All existing sports from data suppliers available
– with new sports, e-sports, bet types and
market types continuously rolled out or created
by operators using the system
➔ Racing betting natively supported (Horses,
Greyhounds, etc.)
➔ Outstanding performance and scalability -
highest number of simultaneous in-play events
offered in the market and millions of betting
opportunities available in the system at any
point in time - pre-match, in-play and ante-post
➔ Fixed Odds and Pool Betting offered under the
same system
➔ Multi-device responsive with device-specific
design and front-end products that are fully
customisable with our Front-end Software
Development Kit or the use of bespoke
OPTIMAMGS™ Development Services
➔ Centralised Content Management System (CMS)
* More details on page 26.
Betradar’s 360-degree betting solutions are
fully integrated with the OPTIMAMGS™ suite,
giving you access to:
Enhance your gaming offering with thousands of functionalities and services
Gaming ModuleSPORTSBOOK AND GAMING PLATFORM
With access to thousands of consistently updated
and easily integrated games, your gaming offering is
guaranteed to be the best in the business.
Entirely managed through the OPTIMAMGS™
casino manager application and CMS, once integration
is completed you can publish content immediately.
The system is managed on two levels
for ease of use:
1. At the casino manager level, the casino and
gaming offer is defined with various platforms
and games chosen. This enables casino and
gaming providers across the world to build an
offering that specifically suits their needs, taking
into account various regulations and with
different integration points for each
2. Once the offering is defined, the CMS
functionality enables games to be grouped
appropriately and new gaming content to be
published immediately
Product features
➔ Thousands of games available
➔ New games added immediately upon release
➔ New providers added frequently (about 5 a year)
➔ Transparent game integration for the operator
Casino Game Manager
Casino Game Manager is a system that lets you
manage and configure third-party casino providers.
The application provides a base for all games, their
configurations, providers, and regulation features.
Content Manager
Manage your content more effectively with the
OPTIMAMGS™ Prism Content Manager.
This Content Management Tool features plug-
in architecture that enables the implementation
of various services and toolsets to manage
multiple websites and components across many
environments, where necessary.
1110
Betradar’s Pre-Match Odds Service provides
everything you need to create and manage your
own sportsbook – from event and odds creation to
market monitoring and result confirmation.
Populate your betting offer with accurate and
constantly verified fixtures for over 410,000 events
per year across more than 70 sports. All markets
are compiled and traded in-house by a dedicated
team of experts, who closely monitor price
changes from almost all bookmakers around the
globe. Verified results are then delivered promptly,
enabling you to directly settle your bets. This is how
we guarantee the most accurate pre-match odds
service throughout the industry.
Product highlights
➔ Fixtures, odds suggestions, trading tools and
resulting
➔ 70+ sports covered, including a wide range of
niche sports
➔ 410,000+ sports events supplied every year
➔ Odds compiled and traded by in-house experts
ensure the most accurate pre-match service in
the industry
➔ World-leading market monitoring service
provides visibility of your prices and competitors
➔ Odds monitored by the most efficient Fraud
Detection System guarantees integrity of price
provision
➔ ISO 9001 certified, matching highest quality
standards in all processes
Get a head start on the competition with the world’s most extensive pre-match odds service
Pre-Match Odds ServiceBETTING SERVICES
410,000+ EVENTS PER
YEAR
Pre-Match Odds Service provides everything you need
Event creation
➔ No need to manually set up
markets
➔ All data created, verified and
supervised in real-time by our
dedicated team
➔ Valuable information is
supplied, such as worldwide
player transfers, match-related
news, injuries and suspensions
➔ Quality assurance with the
highest security standards
Resulting
➔ Accurate and rapid final results
provided for over 70 sports
➔ Automated and immediate
pay-outs possible
➔ Valuable information, such
as period results, line-ups,
substitutions, detailed goal
information, goals and cards
➔ Results comparison: a fully
automated function for
comparing your own results to
the Betradar results database
Trading tools
➔ Your odds and closing times are
compared to the entire betting
market to minimise errors
➔ Fully customisable interface
for alerts, markets, sports and
other relevant parameters
➔ Comprehensive alert system,
including detection of wrong
results, open bets on matches
already started, differences in
odds and fixtures, sure bets,
removed offers from other
bookmakers, and many more
➔ Add-on: American Monitoring
Service covers the ability to
check odds from Las Vegas
casinos for all American
football, basketball, baseball
and ice hockey competitions
played in the US
Odds suggestions
➔ Provided at an early stage
and enable direct use for
end customer business
➔ All odds are compiled and
monitored 24/7 inhouse by our
experienced bookmakers to
avoid arbitrage situations
➔ Odds calculation web service:
take advantage of Betradar’s
mathematical odds models and
create your own pre-match
odds
➔ Numerous configuration
options, including margin
setting
1312
Betradar’s Live Odds Service is the most popular
in-play trading service in the market, used by over
350 bookmakers worldwide. The fully automated
and integrated service is ready for direct customer
use; requiring only very limited resources from your
side to offer a broad variety of live betting sports
and markets. Betradar’s team of experts administer
the complete match in real time, using our leading
edge mathematical live odds models – ensuring we
can provide profit-maximising live odds.
Product highlights
➔ 220,000+ sports events covered every year
across 23 sports
➔ Unrivalled profit maximisation with the sharpest
Live Odds Service in the industry
➔ Live odds developed with leading edge
mathematical models traded by in-house experts
➔ Access to exclusive, high quality and fast data
as official betting partner of the NBA, NFL, MLB,
NHL, ITF, World Snooker and the Professional
Darts Corporation
Maximise your profits with the world’s best-performing live odds service
Live Odds ServiceBETTING SERVICES
USED BY OVER 350
BOOKMAKERS WORLDWIDE
For bookmakers operating their own in-house
trading, Betradar’s Live Data Service and our sister
brand, Real Time Sportscast’s (RTS) Live Data
Service are the leading information sources for truly
reliable and comprehensive real-time sports data.
A global network of over 7,000 highly trained data
journalists guarantees coverage that meets world’s-
best standards in quality, security and integrity.
Betradar’s Live Data Service is proven to be the
fastest in the market; with all data delivered in
less than one second from the venue to our Live
Data Client. This widget-based trading interface is
fully customisable and equipped with all necessary
features to optimise your in-play trading.
Product highlights
➔ Betradar: 24 sports and up to 260,000 events
per year and increasing
➔ Underpinned by the largest network of data
journalists in the world
➔ Proven to provide the fastest data, with the
fewest errors
➔ Unrivalled data depth to support more betting
markets than any competitor
➔ Most sophisticated security systems for betting
live data production
➔ Setting industry standards for data journalist
recruitment, training and integrity systems
➔ RTS: 15 sports and up to 56,000 events per year
and increasing, including the world’s fastest
growing emerging sports such as water polo,
sepak takraw and kabaddi
All the data you need for your sportsbook – from the world’s most comprehensive sports betting live service
Live Data ServiceBETTING SERVICES
30 LIVE DATA SPORTS
Add live streams with ultra low latency. See page 33 for details.
1514
Betradar’s sophisticated Live Trading Tool enables
your traders to efficiently manage multiple matches
with dozens of bet types per match, simultaneously.
The product can be used alongside our Live Odds
Service to control your odds depending on liability
and grants you the required flexibility to stake your
position in the market.
Product highlights
➔ Concurrent management of multiple matches,
with option to fully automate your trading
➔ Complete flexibility in trading your own events
and markets – even detached from Betradar’s
live coverage and odds
➔ Fast and efficient event and match
configuration through pre-defined templates
Improved efficiency for your live trading operations
Live Trading Tool (Betpal)BETTING SERVICES
DOZENS OF BET TYPES
PER MATCH
Betradar’s Numbers Betting
is the world’s leading and
most comprehensive
lotteries betting
solution on the
market. Now available
for online and retail
betting operators and
platform providers, it offers
punters 24/7 fixed odds betting
on numerous markets and outcomes selections,
with upwards of 44,000 real state lottery draws per
month from over 70 countries.
Product highlights
➔ 165+ lotteries, with 110+ real drum-based and
50+ RNG-based lotteries, including 8 rapid lotteries
➔ Highly engaging sports-like betting experience
with numerous main and side markets to bet on
➔ Easy and fast integration via Betradar’s Unified
Odds Feed or Unified Odds SDK
➔ Retail visualisation stream available to meet any
bandwidth requirements
➔ Complete in-house data production with a
dedicated team to ensure the highest data quality
➔ Powerful cross-sell tool that also appeals to
non-traditional punters
Pre-match betting on the largest selection of real state lotteries
Numbers BettingBETTING SERVICES · ADD-ONS
1716
Betradar Ctrl is an innovative bookmaker platform
shaped by two critical, client-endorsed factors:
Speed and control. This is why its event-based
modular design and slick user interfaces allow
for fast and seamless integration of new services
and features.
Our new technology also enables you to
display odds updates in real time and choose the
bookmakers you want to compare them with. Its
menu makes navigation intuitive and simple, saving
Total control of your bookmaking operation
Betradar CtrlBETTING SERVICES
you time and letting you focus on areas that need
it most. All core Pre-Match and LiveOdds Service
features are available now within Ctrl.
Additional features, tools and functionalities
will be added over the course of 2020, relating to
odds control improvements, event creation, alerting
improvements, activity logs and enhancing overall
UX. Throughout 2020, Ctrl is set to move ever
closer to our vision for it as the market’s leading
bookmaker platform.
Product highlights
➔ Game-changing trading tool enables you to
control your odds within the platform and set
up dynamic configurations down to a single
event level
➔ Future-proof software architecture ensures that
new features can easily be incorporated
➔ Accelerated data handling provides new,
lightning-fast odds extraction techniques for
real-time updates – ideal for quick comparison
and alerting
➔ Optimised data feed works in conjunction
with Betradar’s Unified Odds Feed, simplifying
integration and maintenance
➔ Intuitive interface delivers simple and efficient
navigation to save you time
➔ Single-sign-on access through our SSO login
means you can use Betradar.com and Ctrl in
parallel. As Ctrl is developed step by step, you
can benefit from features in both systems until
Betradar.com is retired
➔ Pre-Match and Live Odds unification – starting
with the configuration, both producers will
get closer and be managed within the same
interfaces
REAL-TIME ODDS
UPDATES
1918
AS
SI S
TS
GO
AL S S H O T S S H O T S O N G O A L PA S S E S
TO
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Player Markets enables your punters to
bet on an extensive range of performance
related markets for the most enthralling
leagues and sports in the world. The service
includes the market formats ‘over/under’ as
well as ‘at least’. All markets are based on
player statistics such as assists, shots on goal,
passes or tackles. Betting on player stats is
increasingly popular amongst sports fans and
this product allows you to take advantage of
this growing trend.
Product highlights
➔ Covering top European soccer leagues (Premier
League, La Liga, Serie A and Bundesliga),
Champions League, World Cup, as well as the
NFL, NBA, and MLB
➔ All of the key player stats are included for
each sport
➔ No workload for bookmakers, as markets are
created, managed and settled in-house
➔ Sharpest prices thanks to leading-edge
mathematical odds models
Betting on individual player’s performance
Player MarketsBETTING SERVICES · ADD-ONS
AVAILABLE FOR SOCCER, AMERICAN
FOOTBALL, BASKETBALL AND
BASEBALLUnlocking the potential of cricket betting
Premium Cricket ServiceBETTING SERVICES · ADD-ONS
Followed by more than 2 billion people globally,
cricket is the second most popular sport in the
world. The growth of T20 cricket is bringing a
new betting-focused audience to the sport. More
than twice as much money is matched on betting
exchanges for main cricket matches than for main
football matches. For bookmakers, the growth in
their cricket income could be enormous.
Betradar’s Premium Cricket product is designed
to help bookmakers revolutionise their cricket
service and unlock this vast potential.
Our Product boasts
➔ Exceptional pricing quality
➔ Real-time solutions for all games
➔ Managed liabilities
➔ Event creation
➔ Over 1700 live matches
➔ Over 2000 pre-match matches
➔ 200+ live and pre-match markets
➔ Access to Sportradar’s scouting network
➔ Official partnership with cricketing boards
➔ Permissioned ground entry for scouts
What is Premium Cricket?
Premium Cricket is the first and only reliable service
in the market that opens the full betting future
of cricket. Comprised of specialist cricket odds
modellers, statisticians, developers and traders who
provide the best and most reliable betting solution
on the market. They are guarantors for cricket’s
highest GGR in the industry.
Investment in expert staff, real-time scoring
feeds and continuous innovation, set our product
apart from the global market, leading the way in
industry leading figures.
Live Matches
Markets
Suspension Rates*
Return Times**
Persistence Rates***
Bet Settlement Delay
Hold
450
20
15%
120 seconds
70%
Varied (up to 8 hours)
2.0%
1700+
200+
5%
15 seconds
92%
~2 minutes
5.4%
* The amount of each match where any of the main markets are temporarily suspended due to on-field action
** The length of time taken for all main markets to return after a wicket
*** The amount of a match where all main markets are available (data collected from companies listed on Oddschecker over the last 2 years)
INDUSTRY FIGURES UK average Premium Cricket
2120
Betradar’s Rapid Markets is the next generation of
live betting. Offering markets that we aim to settle
in under 5 minutes, the increased number of live
opportunities makes betting on matches even more
entertaining and generates a much higher turnover.
For soccer, working in 1-minute intervals,
x:00 – x:59, punters bet on what is going to
happen in the next 60 seconds, i.e., goals, corners,
bookings and penalties.
For US sports, the action is covered play by play
with over 10 different type of markets. Events such as
‘scoring type’, ‘total yards gained’ and ‘result of next
pitch’ are available across the NBA, NFL and MLB.
Product highlights
➔ A considerably higher number of live betting
opportunities for top tier soccer matches
➔ Casino style betting allows faster settlement,
leading to higher bet frequency and turnover
➔ Keeps players engaged throughout the entire
match with new bet cycles every minute
➔ Perfect for betting on any device, especially
Mobile
Faster bet cycles to create more betting opportunities
Rapid MarketsBETTING SERVICES · ADD-ONS
60 SECOND INTERVALS
Custom Bet lets users combine related or unrelated
outcomes into a single bet. Previously, these types
of selections were not available due to related
contingencies and complex probability calculation.
Now, with Custom Bet, customers can add all
of their selections onto one ticket. Integrate now
and capitalise on the enormous growth in single
match accumulators.
Product highlights
➔ Available for pre-match and live soccer with
80+ markets to choose from
➔ 10 selections maximum per Custom Bet
➔ Available on the Unified Odds Feed and to MTS
customers
➔ Basketball, American Football and Baseball
coming soon
Combine your selections across markets
Custom BetBETTING SERVICES · ADD-ONS
OVER 80 MARKETS
2322
Esports betting presents a unique opportunity for
bookmakers to tap into a massively growing spectator
sport that boasts huge engagement rates. Gaming is
a global phenomenon and there are millions who are
spending more of their time watching esports.
To transform these esports enthusiasts into loyal
punters, bookmakers must offer a truly immersive
Are you ready to reach the next generation of customers?
Esports Betting ServiceBETTING SERVICES
entertainment package that’s 100 percent tailored
to their needs. With Sportradar’s market-leading
esports betting service, you’ll get everything you
need to create your own exciting esports offer -
where you can provide your customers with the
broadest and most credible range of pre-match and
live betting markets available.
19,000 MATCHES PER YEAR
Product highlights
➔ 70+ operators subscribed to our market leading
esports service
➔ 5,500+ live odds events covering the world’s
three biggest games
➔ Up to 19,000 matches per year, covering the
most followed games globally
➔ Maximised profit margins thanks to highest
market uptime
➔ Sharpest odds compiled by specialist esports
algorithms and specialised esports traders
➔ More live streaming of esports events, utilising
the market’s fastest signal, than any other
supplier in the world
➔ Possibility to create outright markets for every
new esports title on request
➔ Market-leading content solutions covering
statistics and live scores
Bayes Esports Solutions was established as a joint
venture between Sportradar and DOJO Madness to
combine strong media rights acquisition and sports
data expertise from Sportradar and sophisticated
technical expertise in the world of esports from
DOJO Madness. Bayes Esports Solutions holds the
exclusive worldwide data distribution rights of
League of Legends esports competitions operated
by Riot Games.
Bayes has also developed BEDEX - the World’s First
Independent Esports Data Marketplace to provide
data consumers with reliable live data through a
single interface. From the start, fast live data for
ESL and Dreamhack (CS:GO) and for Riots LEC, LCS
and international LoL tournaments will be available.
Further expansion, to include other gaming titles and
organisers, is already in development to offer your
punters the best esports betting offer in the market.
Supported titles
Future-proof your business with realistic virtual sports which are built for betting
Virtual Sports GAMING SOLUTIONS
...a pioneering new Virtual Baseball In-play solution
in collaboration with the world’s best baseball league,
Major League Baseball, to tap new spheres of realism,
unrivalled in the world of virtual sports betting.
Product highlights
➔ Optimised for multiple channels (online, mobile,
retail screens and terminals)
➔ Multi-competition Virtual Football and Basketball
solutions available with only one integration
➔ Market-exclusive, true live-betting on Virtual
Tennis and Virtual Baseball
➔ Realistic simulations and visualisations,
developed on the back of Sportradar’s data
expertise in real sports
➔ Flexible customisation and integration options
➔ Proprietary gaming platform with e-wallet
integration - for zero development effort client
side when integrating additional virtual sports
2524
Our portfolio was revamped in 2019 with renewed
racing solutions (Virtual Dogs and Virtual Horses).
With all betting options, including full forecast and
tricast selections and increased betting cycles (new
races every 2 min), the products have a fully responsive
UI, and come with simple e-wallet integration.
As the world leader in realistic motion capture
simulations, we continually expand our Virtual
Football product with more competition modes
(like the Virtual Football Euro Cup, which features all
teams that qualified for EURO 2020) – and the more
we add, the bigger the revenues it collects for you.
At Betradar, we continue to prepare for the future of
Gaming with an array of new real time live-betting
virtual sports. Following the launch of Virtual Tennis
In-Play, in 2020 we will release...
Virtual Basketball has been one of our top sellers
for years, helping bookmakers worldwide to keep
basketball fans loyal to the sportsbook even during
the off-season of the NBA, Euroleague and other
national or international leagues and tournaments.
Optimised for mobile betting: Scan this code to test all our Virtual Sports now!
NEVER-ENDING BETTING
OPPORTUNITIES
Official Partner of Major League Baseball
2726
Your doorway to a successful sports betting future
Managed Trading ServicesMANAGED TRADING SERVICES
Truly Customised Content
Complement our leading pre-
match and live coverage with your
own unique events and markets to
provide your customers with a truly
bespoke event coverage.
Better Pricing
Maximise your profits with
sharpened odds based on
machine-learning mathematical
calculation models, including
information-driven and liability-
driven odds models.
Utmost Security
Make use of improved Risk
Management with more precise
player profiles and tournament
and event ratings, which is
fully integrated with our Fraud
Detection System, to safeguard you
from match manipulation.
Improved Operations
Benefit from higher efficiency
and effectiveness through highly
automated processes with the
option of manual intervention
whenever necessary.
Enhanced Customer Satisfaction
With MTS you can granularly
configure player profiles, resulting
in lower ticket rejections, higher
maximum stakes and reduced live
bet delays for the benefit of your
customers.
Complete Flexibility
Manage your own trading or leave
as much of it to us as you like –
with MTS you are fully flexible
in your operations, even on a
temporary basis.
Push your operations to the next level, with
Managed Trading Services (MTS) enabling you to
improve your operational performances, reduce
sportsbook business risks, and transform fixed costs
into variables. The best part is that MTS is fully
flexible and customisable, so can be utilised by any
type of operator, no matter their size or where they
are on their business life cycle.
Flexibility, technology and leading expertise
make the difference
Why invest in your own trading and risk
management tools if you can leverage from the
most efficient and effective sports trading solution
in the market? With MTS you keep full control
and visibility of your business operations, while
benefiting from our innovative technology and
experts, and thus, maximising your profit.
or
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Customise MTS to your requirements
Being adaptable is one of Managed
Trading Services’ core
strengths. Its modular
setup from top
to bottom lets
you customise
the service to
your specific
requirements and
business circumstances.
And, as your business develops,
so does MTS; giving you the flexibility to
granularly adapt the service at any time,
in any respect, to any changing condition.
Service
Options
Trading
Solutions
Risk
Management
Business
Models
MTS Turnkey
Get a fully dedicated
sportsbook solution
including a cutting-edge
sports betting & gaming
platform
Full Trading
Receive complete bespoke
sportsbook administration
by MTS
Customise the risk and
liability management of
your business strategies
Risk Sharing
Optimise your costs and
reduce your exposure to
risk, sharing it with MTS
MTS Agnostic
Integrate all MTS services
into your own existing
platform or any third
party system
Integrated Trading
Trade your own
sportsbook utilising MTS’
full capabilities
Configure the setup of
sports, tournaments,
events and player profiles
on a granular level
Return Guarantee
Gain the greatest
financial security for your
operations by capitalising
on locked-in results
MTS Inside
Create your own
platform solution having
MTS’ risk & trading
tools at the core of your
system
Selective Trading
Outsource the trading
of selected sports and
tournaments
Change and adapt all
settings whenever you
want to meet new
business conditions
Return Guarantee Plus
Benefit from the upside
of sharing the margin in
excess of the guaranteed
return
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Trading that focuses on your objectives
Full Trading SolutionMANAGED TRADING SERVICES
provide your customers with an unrivalled betting
experience, keeping yourself ahead the competition
while protecting your operations.
With FTS, you will
➔ Be truly competitive from the start – leveraging
our industry-leading services
➔ Drive your business – utilising MTS’ ultimate
care-free trading package
➔ Save substantial investments – for in-house
trading teams and technology
➔ Protect your business – thanks to our leading
Risk Management and Fraud Detection System
➔ Get future-proofed – being able to adapt your
trading model whenever required
With our Full Trading Solution (FTS), you receive
first-class sportsbook administration from our
academically-backed sports trading experts. This
saves you from having to invest heavily into highly
qualified in-house trading teams and technology.
Our trading experts use proprietary, leading-
edge live trading tools in combination with
advanced liquidity trading algorithms and
machine-learning processes to maximise trading
performance. This unique combination of expertise
and cutting-edge technology means you can trust
our Managed Trading Services to operate your
sportsbook trading, including the entire ticketing,
trading and risk management in the most efficient
and cost-effective way. This enables you to
MARKET LEADING,
FUTURE-PROOF TECHNOLOGY
Integrated Trading Solution (ITS) is the perfect choice
for bookmakers who require maximum flexibility
and control of their operations. Its unrivalled
customisation options enable you to decide how
much and to what extent you want to manage your
operations in-house. Whether just fine-tuning player
profiles and tournament ratings or managing the
entire trading process, any level of service is possible,
from fully managed to a selective basis.
With ITS, you have access to the most advanced
trading and risk management technology on the
market; allowing you to successfully and efficiently
manage your sportsbook with full control and visibility.
Unlock your full trading potential
Integrated Trading SolutionMANAGED TRADING SERVICES
With ITS, you will
➔ Increase your profits – generating higher
margins through sharpened odds
➔ Offer truly customised content – seamlessly
creating your own unique events and markets
➔ Operate smarter – leveraging cutting-edge
technology and automated processes
➔ Stay ahead the competition – giving you choice
and independence in your operations
➔ Reduce financial risks – cutting costs for in-
house developments, leveraging our unique
business models while being safeguarded by
our Fraud Detection System
FOR OPTIMISED SPORTSBOOK
PERFORMANCE
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2
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Our Live Channel product family for online and
retail bookmakers provides you with dedicated
live streaming products that fulfil your customers’
demand for live visualisation and indirectly drive
your sportsbook revenues.
Based on an unrivalled expertise as a betting
services provider and built to perfectly match
Betradar’s market-leading betting solutions, our Live
Channels help to engage your punters with the
largest live streaming portfolio of the industry.
We combine exclusive audiovisual content,
which is to a great extent non-televised, and
Let fans watch what they can bet on
Live Channel Retail
Live ChannelsLIVE STREAMING
comprehensive top tier content from our highly
attractive media rights portfolio.
Product highlights
➔ A diversified and strong content portfolio
with 40,000+ live events per year including
Bundesliga (and 6000+ other football
events), Australian Open, ATP and ITF Tennis
tournaments, NBA, NFL, MLB and many other
top events from 16 different sports
➔ 24/7 live sports during on and off-peak hours
closing entertainment gaps
➔ Easy integration and fully customisable to meet
bookmakers’ demands
Combine live odds, game stats and video stream on one screen
Customise to fit your corporate identity and strengthen brand awareness 21
Live Channel Online
Enable punters to follow the flow of a match from a single source
Increase bet stimulation with innovative widgets 21
With 230+ years of tradition, Indian Horse
Racing still maintains its excitement and
enjoys greater popularity than ever. Betradar
offers 300+ race meetings every year
from various Indian race tracks, such as
Hyderabad, Kolkata, Bangalore and Mumbai.
Races take place 8:00-12:30 GMT, which
makes it a perfect complement to your off-
peak betting and live streaming portfolio.
Increase the horsepower of your sportsbook
Indian Horse Racing
LIVE STREAMING
Attract new customers
Prolong visit duration of customers
Drive your sportsbook revenues
Strengthen customer loyalty
The Live Channel products
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Get ready-made and up-to-date promotional video clips throughout the year
Integrate the LCP clips on your website with only a few clicks
Boost awareness for your live streaming offer
Select one of three annual LCP packages*
Let fans know what they can watch
Live Channel PromotionLIVE STREAMING
Don’t hide your live streams in your online
sportsbook. Show sports fans that you have
great streaming content to complement your
betting portfolio.
With our latest innovation for the Live Channel
family – Live Channel Promotion (LCP) – we help
visitors to your online sportsbook have a glimpse
at the audiovisual content you offer them – in the
crucial first seconds they spend on your website’s
landing page and even before they register for
an account or log in!
Product highlights
➔ LCP boosts awareness of your landing page
and increases interest in your entire betting and
streaming offering
➔ Engage your clients the moment they visit
your website by showing new custom-made
promotional video clips with footage from top
sport events around the globe (incl. Bundesliga,
NFL, Australian Open)
➔ Select from 200+ mixed sports clips and 700+
sports specific clips each year
NEW PRODUCT
Scan this code to see LCP in
action
ENHANCE YOUR BETTING
PROMOTION WITH VIDEO
CLIPS
How does it work?
*) for details, visit betradar.com or directly contact our sales team.
Using the official broadcasting signal, Betradar’s
Live Channel Trading (LCT) offers you the
opportunity to enhance your in-play trading for
selected entities faster than the competition.
Let your traders work with the fastest streams
Live Channel TradingLIVE STREAMING
Use Live Channel Trading in
combination with Betradar’s Live
Data solutions and seamlessly
integrate the widget into your
trading environment. The live
stream for trading purposes will
replace the pre-set visualisation
widget (for up to 40,000 events
per year).
Usage with existing Live Odds
booking or stand-alone usage
automatically launches a window
with the game selected in the Live
Channel Trading player.
Benefit from an ultra-low latency
solution that makes the Live
Channel Trading streams as fast
as possible. All matches in this
offering are transmitted via our
new in-house developed video
platform, a renowned back-end
live video streaming system that
provides audio-visual game feeds
with a delay as low as 1.5 seconds,
which is significantly faster than
any TV broadcaster.
LCT is a perfect addition to our Live Data Service (page 13)
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Statistics CentreBETTING STIMULATION
The most comprehensive statistical service the market has to offer
Betradar’s Statistics Centre provides market-leading
statistical information, built to support skilled
decision making in sports betting.
Our latest product extensions, Match Preview
and H2H are complementary add-ons to our
Statistics Centre and offer great flexibility for
website placement. The extensions provide targeted
and the most relevant pre-match statistics adjacent
to a bookmaker’s odds and possibility of linking to
Statistics Centre for in depth sports analysis.
Product highlights
➔ Historical data from more than 20 years
➔ Covering 1,900+ events across 110 countries
➔ Built to work perfectly with Live Score
Fully responsive design
Wide customisation options
Fast load speed
Odds integration and direct linking to a bet slip
Supporting 40+ languages
Product features
40+ SPORTS AVAILABLE
H2H
Fully responsive design
Wide customisation options
Fast load speed
Odds integration and direct linking to a bet slip
Supporting 40+ languages
Product features
Live ScoreBETTING STIMULATION
The broadest, fastest and most comprehensive live score service in the market
Our independent and fast-growing scout network
of more than 7,000 data journalists guarantees
the highest accuracy and speed in live sports
information for over 200,000 live events per year.
Product highlights
➔ Additional tournaments will be available in
2020 via Live Score Unlimited
➔ More than 750 leagues and tournaments across
100+ countries
➔ Built to work perfectly with Statistics Centre
25+ SPORTS AVAILABLE
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Live Match TrackerBETTING STIMULATION
Bringing the action closer to your punters
Betradar’s Live Match Tracker represents a new
dimension of live event. The product provides a
unique visualisation of all match actions in real
time. Graphically enhanced ball spotting and on-
pitch animations give punters a feeling of actually
being at the venue.
With three layouts to choose from, a minimum
supported width of 280 pixels and plenty of
customisation options, Live Match Tracker allows
seamless integration to your page.
Product highlights
➔ One of the fastest score changes on the market
➔ On-event triggered contextual match statistics
➔ Extended match statistics available in Plus version
➔ Bird’s-eye view for more visible action on the pitch
➔ Unique animations for key events
➔ Additional sports will be available in 2020
16 SPORTS
Fully responsive design
Wide customisation options
Fast load speed
Odds integration and direct linking to a bet slip
Supporting 40+ languages
Product features
Sports available
LMT StickyBETTING STIMULATION
For more odds visible on the screen
To hit the demands of in-play and mobile betting,
our latest product extension, Live Match Tracker
Sticky, provides great benefits for mobile users.
While scrolling through betting markets, the
minimalistic LMT Sticky stays on top of the page and
guarantees all-time visibility of the live match action.
Features
➔ Important in-game events are always displayed
➔ More odds are visible on the screen
➔ Available for soccer with new sports coming
in 2020
Soccer
Volleyball
Ice Hockey
Baseball
Basketball
Beach Volleyball
Darts
Cricket
Tennis
Badminton
American Football
Futsal
Rugby
Handball
Table Tennis
Snooker
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Enrich your website with the most relevant sports data
Betradar’s Betting Widgets are the perfect tool for
any sportsbook offering, providing entertaining
and bet-stimulating content. Our modular
approach serves all punter demands for accurate,
comprehensive and compelling sports information.
Product highlights
➔ Ready-made content, with pre-match and live data
➔ Available sports: Soccer and Basketball
➔ Additional sports will be available in 2020
➔ Easy plug and play integration
Betting WidgetsBETTING STIMULATION
20+ DIFFERENT WIDGETS
Fully responsive design
Wide customisation options
Fast load speed
Odds integration and direct linking to a bet slip
Supporting 40+ languages
Product features
Bet AssistBETTING STIMULATION
The most useful statistical information next to your odds
We’ve developed Bet Assist with the punter in
mind. This product provides only relevant seasonal
data right next to the odds, so your punters can
place a bet without leaving your page.
Product highlights
➔ Bet stimulating stats and probabilities,
right next to your odds
➔ Supporting most common betting markets
➔ Available pre-match and live
➔ Plug & play integration
➔ Hosted, maintained and developed by Betradar
➔ 3 sports available: Soccer, Basketball
and Ice Hockey
➔ New sports and additional markets coming soon
10+ BETTING MARKETS
Fully responsive design
Wide customisation options
Fast load speed
Supporting 40+ languages
Product features
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Eliminate your marketing waste
Achieve your acquisition targets more efficiently with
Betradar’s proprietary marketing services, powered
by our unique betting data, insight and technology.
With various factors, across both established
and emerging markets, making it more difficult to
engage betting audiences, bookmakers must be as
efficient as possible when acquiring new customers.
A greater understanding of your audience,
including where they are and how they behave, driven
by laser-focused targeting, is key to that efficiency.
Betradar has a rich history in, and a deep
understanding of, the betting industry, which has
enabled us to develop ad:s - a range of data-driven
marketing capabilities, purpose built to meet the
needs of bookmakers and improve marketing
investment efficiency.
ad:sMARKETING SERVICES
A unique understanding of betting consumers
Large scale, sector-specific Data Management Platform
Custom-built programmatic advertising technology
Dynamic and contextual conversion products
Access to an unrivalled breadth and quality of digital media owners
Self-serviced or fully managed
ad:s highlights
ad:s Marketing Cloud
The ad:s Marketing Cloud allows easy management
and execution of marketing activities through one
customised, highly intuitive dashboard. Utilising
our purpose-built Demand Side Platform to power
betting-specific programmatic advertising, you can
target and acquire customers in the most efficient
way. You can also deliver your message to a specific
audience through direct media buying from our
exclusive inventory pool.
Our unique audience insights enable the
segmentation and targeting of customers based
on their level of engagement towards a particular
sport, team or competition, their likelihood to bet
and their predicted lifetime value as a customer; all
of which help deliver a better ROI.
Your marketing activity is also optimised
through our dynamic and contextual conversion
products, which help deliver a personalised
message based on user behaviour.
With direct access to a powerful combination of
data, insight and technology, you’re guaranteed
that the right messages are always delivered to the
right audiences at the right time.
Sponsorship
Our data-driven audience insight also enables us to
bring much-needed efficiency to the critical area of
sponsorship and brand partnership investment. We
evaluate, secure and activate sponsor properties
for operators based solely on their potential for
betting audiences. We also identify and unlock
value based on this unique understanding of the
sector and its customers.
With experts on the ground in every major
betting market with local knowledge, insight
into fan engagement behaviour and the ability
to work directly with the most relevant rights-
holders, Betradar can offer clients opportunities
with real impact.
UNIQUE DATA, INSIGHT AND TECHNOLOGY
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Our clients Our offices
Linz
Las Vegas TrondheimMunich
Rome
Panama City
Bremen
Singapore
Menlo Park Athens
London
ViennaOslo
Zlin
Gera SydneyMontevideo Belgrade
Ljubljana
UskNew York
Sao Paulo
Durban StockholmMinneapolis Beijing
Manila
WarsawSan Francisco
Gibraltar TallinnMoscow
Istanbul
Hong Kong
Sales representationsOffices
St. Gallen
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© 2020 Sportradar AG
Betradar is a brand of Sportradar.
www.betradar.com
For further information, contact
us at [email protected]
or via our Customer Support at