IndependentStudy Study Presentation

UNIQLOCKMusic.Dance.Clock

1Introduction

Map

3

12

Result & Discussion

Review of Literature

Digital Era

Online Ad.

Uniqlock

Research

Digital Consumer

Online AdvertisingResearch

Cyber Lions

Advertising

Uniqlock Year Zero

SOL Comments

Digital Era

Online Ad.

Uniqlock

Research

Campaign Obj.

Target

- Global Brand Awareness- Customer engagement

- Bloggers- Internet Users

- Sense of presenceResearchDistinctive points

- Sense of presence- Living breathing thing- Easy get interactive- Creative execution- The viral factor

Digital Era

Online Ad.

Uniqlock

Research 1 Analysis of Compatible

Global brand awareness

Customer engagement

Research

Objectives

1 Analysis of Compatible

2 Content analysis

Information

Presentation

Methodology

Digital Era

Online Ad.

Uniqlock

Research

Content analysis

Coding Sheet

Qualitative Research

Research

Objectives

(Theorical codes)

Methodology1. Basic Information2. Basic Elements3. Information4 . Presentation

1Introduction

Map

3

12 Review of

Literature

Result & Discussion

Theory

- New media

- Advertising- Online Ad.

- Content analysis

- Research Relevant

- Viral marketing

1 Analysis of Compatible

2 Content analysis

Global brand awareness

Customer engagement

- New media- Advertising- Online Ad.- Viral marketing

- New media- Advertising- Online Ad.- Viral marketing

2 Content analysis

Information

Presentation

Theory

- New media- Online Ad.

- New media- Advertising- Online Ad.

1 History

Map

3

12 Objective

Result & Discussion

Decrease distance barrier

1. Analysis of Compatible1.1 Global brand awareness

Basic Elements Information Presentation

1. Analysis of Compatible1.1 Global brand awareness

Segmentation Search Engine BrowserHomepage

Attractive Time Zone GoogleInternetExplorerAttractive

Quick Download

Time Zone

Operation System

Social Network

Google

Yahoo

MSN

AltaVista

Explorer

Mozilla Firefox

Google Chrome

Safari

Basic Elements Information Presentation

1. Analysis of Compatible1.1 Global brand awareness

Branch StatisticProducts

Top of Mind Awareness

Image / Mixed Mode

Buying

Faithfulness

Information Presentation

1. Analysis of Compatible1.1 Global brand awareness

Basic Elements

Colors

Concept

Typeface

Branded Entertainment

Remind

Integration

1. Analysis of Compatible1.2 Customer Engagement

Passion

Confidence

Integrity

Pride

Passion

Type

2. Content Analysis2.1 Information

Qualification

Advertainment Purchase ConvenienceProducts

BrandedEntertainment

E-CommerceLink to web

(USA, Fr, Chi, HK)

Catalogue& Price

2. Content Analysis2.1 Information

- Correct- Update

Type Qualification

- Update- Sources- Personality- Details

2. Content Analysis2.2 Presentation

• Style

• Colors

• Fonts

Entertainment

1,000 Colors

13 Sizes• Fonts

• Background

• Pictures• Data Grouping Convenience

13 Sizes

Clean

Thumb

Music . Dance . ClockThank You