content analysis uniqlock
DESCRIPTION
Copy Right : Kanokkan BunchabusabongE-Mail : [email protected]TRANSCRIPT
![Page 1: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/1.jpg)
IndependentStudy Study Presentation
UNIQLOCKMusic.Dance.Clock
![Page 2: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/2.jpg)
1Introduction
Map
3
12
Result & Discussion
Review of Literature
![Page 3: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/3.jpg)
Digital Era
Online Ad.
Uniqlock
Research
Digital Consumer
Online AdvertisingResearch
Cyber Lions
Advertising
Uniqlock Year Zero
SOL Comments
![Page 4: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/4.jpg)
Digital Era
Online Ad.
Uniqlock
Research
Campaign Obj.
Target
- Global Brand Awareness- Customer engagement
- Bloggers- Internet Users
- Sense of presenceResearchDistinctive points
- Sense of presence- Living breathing thing- Easy get interactive- Creative execution- The viral factor
![Page 5: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/5.jpg)
Digital Era
Online Ad.
Uniqlock
Research 1 Analysis of Compatible
Global brand awareness
Customer engagement
Research
Objectives
1 Analysis of Compatible
2 Content analysis
Information
Presentation
Methodology
![Page 6: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/6.jpg)
Digital Era
Online Ad.
Uniqlock
Research
Content analysis
Coding Sheet
Qualitative Research
Research
Objectives
(Theorical codes)
Methodology1. Basic Information2. Basic Elements3. Information4 . Presentation
![Page 7: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/7.jpg)
1Introduction
Map
3
12 Review of
Literature
Result & Discussion
![Page 8: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/8.jpg)
Theory
- New media
- Advertising- Online Ad.
- Content analysis
- Research Relevant
- Viral marketing
![Page 9: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/9.jpg)
1 Analysis of Compatible
2 Content analysis
Global brand awareness
Customer engagement
- New media- Advertising- Online Ad.- Viral marketing
- New media- Advertising- Online Ad.- Viral marketing
2 Content analysis
Information
Presentation
Theory
- New media- Online Ad.
- New media- Advertising- Online Ad.
![Page 10: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/10.jpg)
1 History
Map
3
12 Objective
Result & Discussion
![Page 11: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/11.jpg)
Decrease distance barrier
1. Analysis of Compatible1.1 Global brand awareness
![Page 12: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/12.jpg)
Basic Elements Information Presentation
1. Analysis of Compatible1.1 Global brand awareness
Segmentation Search Engine BrowserHomepage
Attractive Time Zone GoogleInternetExplorerAttractive
Quick Download
Time Zone
Operation System
Social Network
Yahoo
MSN
AltaVista
Explorer
Mozilla Firefox
Google Chrome
Safari
![Page 13: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/13.jpg)
Basic Elements Information Presentation
1. Analysis of Compatible1.1 Global brand awareness
Branch StatisticProducts
Top of Mind Awareness
Image / Mixed Mode
Buying
Faithfulness
![Page 14: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/14.jpg)
Information Presentation
1. Analysis of Compatible1.1 Global brand awareness
Basic Elements
Colors
Concept
Typeface
Branded Entertainment
Remind
Integration
![Page 15: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/15.jpg)
1. Analysis of Compatible1.2 Customer Engagement
Passion
Confidence
Integrity
Pride
Passion
![Page 16: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/16.jpg)
Type
2. Content Analysis2.1 Information
Qualification
Advertainment Purchase ConvenienceProducts
BrandedEntertainment
E-CommerceLink to web
(USA, Fr, Chi, HK)
Catalogue& Price
![Page 17: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/17.jpg)
2. Content Analysis2.1 Information
- Correct- Update
Type Qualification
- Update- Sources- Personality- Details
![Page 18: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/18.jpg)
2. Content Analysis2.2 Presentation
• Style
• Colors
• Fonts
Entertainment
1,000 Colors
13 Sizes• Fonts
• Background
• Pictures• Data Grouping Convenience
13 Sizes
Clean
Thumb
![Page 19: Content Analysis Uniqlock](https://reader034.vdocument.in/reader034/viewer/2022051817/5483e9a5b4af9f870d8b4a10/html5/thumbnails/19.jpg)
Music . Dance . ClockThank You