H-AP-1

H-AP-2

Metadata and License Management Technology that Enables the Mobacas Service

Environmental Impact Assessment System for Environmental Load Reduction Effect of Various ICT Services

Contents

What’s Hot in R&D

Content, Application Technologies Technologies for advancing and supporting the sharing of content, including broadcasts, advertisements, music and games, over networks.

Copyright © 2012 NTT H-AP-1

What’s Hot in R&D

NTT Research and Development 2012 Review of Activities

Content, Application Technologies

As exemplified by the new Mobacas*1 broadcasting service for mobile terminals that began in April 2012, services that are not bound by the form of conventional TV broadcasting hold promise as a means of future distributing diverse types of content, such as comics, novels, music and games. This technology includes metadata management technology that provides unified management of information about that diverse content (metadata) and distributes metadata according to broadcasting and marketing schedules. It also includes license management technology for handling diverse content marketing models that assume broadcast pay-per-view and use in a mobile environment.

■ The Mobacas service offers an electronic program guide (EPG) and an electronic content guide (ECG).

■ License management in the Mobacas service ■ A license management platform for multiple broadcasters that have different marketing

models ■ An archiving system (metadata management) that provides efficient unified management

of diverse types of content such as video, audio, and e-books for content holders and distributers.

■ Can manage diverse metadata, such as coupons (metadata management). ■ Can accommodate a diverse service menu, including broadcast pay-per-view etc.

(license management). ■ Handles marketing models that assume a mobile environment in which there are

frequent changes in the terminals from changes in type of hardware (license management).

■ Conforms to the ARIB*2 standard broadcasting specifications for Japan (metadata management and license management).

*1 Mobacas is a trademark of the Japan Mobilecasting, Inc. *2 ARIB: Association of Radio Industries Businesses

NTT Cyber Solutions Laboratories

Overview

Features

Application scenarios

Metadata and License Management Technology that Enables the Mobacas Service Metadata, License management, Mobacas

Bro

adca

stin

g C

omm

unic

atio

n

Key delivery server/ License management server

Real-time content

Metadata management and EPG and ECG distribution for diverse content

License management and key delivery for diverse marketing model

SPORTS

LIVE

NEWS

GAME MOVIE

NOVEL/ COMICS

SHOPPING

Purchase of content

Program selection

Content time-shifting

Copyright © 2012 NTT

What’s Hot in R&D

NTT Research and Development 2012 Review of Activities

Content, Application Technologies

We have developed an environmental impact assessment system for quantifying the effect that ICT services have in reducing environmental loads. This system will be used to promote the mitigating effect of ICT services provided by NTT Group companies on the environment. This system can evaluate the difference in environmental load between an ICT service and a reference service performing the same function as the ICT service.

■ For management of “THE GREEN VISION 2020*1”. ■ For quantifying the environmental loads of various R&D products. ■ For assessing the effects of our products and services used in the “Environmental

Labeling System for Solutions*2”.

■ Environmental loads of ICT services are quantified from standpoint of life-cycle assessment ― from manufacture to disposal.

■ Its assessments are compliant with the Guideline for ICT Eco-Efficiency Evaluation developed by the Japan Forum on Eco-Efficiency.

■ This is the only system capable of assessing how communications facilities and equipment used in ICT services reduce environmental loads.

■ Filling out the Web form is simple. ■ The output showing environmental impacts is displayed in a graphical form.

Overview

Features

Application scenarios

*1 THE GREEN VISION 2020: NTT Group’s environmental vision for 2020 *2 Environmental Labeling System for Solutions: NTT Group’s Certified Green Solution (The system

certifies ICT solutions as to their level of environmental load reduction effect and uses visually appealing logos to inform customers of their effects.)

NTT Energy and Environment Systems Laboratories

Environmental Impact Assessment System for Environmental Load Reduction Effect of Various ICT Services

ICT services, Environmental load, Environmental impact assessment system

H-AP-2

Schematic Overview of Environmental Impact Assessment System

Multipoint control unit

Videoconferencing services

Router Router

Gatekeeper

ICT services e.g. Multipoint video-conferencing services

Videoconferencing services

User fills out Web form Results output in graphical form

ICT services Traditional means

Reduction in CO2 emissions resulting from

use of ICT services

Envi

ronm

enta

l loa

d

Traditional means e.g. Movement of people by transportation

Meeting place

Starting point (office or home)

Transportation

(performing the same function as the services)