content cross-promotion
DESCRIPTION
Classify your cross-linking strategy. People first finds your content because someone else links to you, but they find the rest of your content because you link to yourself. This presentation suggests classifying cross-linking strategies as nebulas, asteroids, solar systems, black holes, or constellations.TRANSCRIPT
ContentCross-Promotion
PodCamp DC, 4/19/2008Jennifer Berk
Now...
... your content was on your website.
• Maybe you had a list there of stories published elsewhere.
• Maybe you created a photo gallery, by hand or with software you installed.
Once...
Darren Barefoot’s image of the Social Media Starfish (Robert Scoble)
That’s a lot of arms for a starfish.
And really it’s worse(better?)than that.
Peter Corbett’s Social Media Ecology
So where’s my content?
Um. Everywhere?
Loic Le Meur’s social map – all the applications he uses
How do people first find my content?
Someone links to you.
How do people find the rest of my content?
You link to yourself.
How should I link?Possible structures:
Nebula Solar System Constellation
Asteroid Belt Black Hole
Nebula
NASA, Rosette Nebula
Different content for different circles
Comment by Rachel Happe on March 25, 2008 @ 5:03 pm
Hmmmm…the very idea of FriendFeed makes me nervous - it assumes that I want to share everything with everyone…and maybe I’m old fashioned but I just don’t. I don’t want to share my wedding pictures on Flickr with business associates and most of my friends are not all that interested in my LinkedIn connections. I share different content with different circles for a reason - mostly because of what the different circles really care about. Community is contextual. Not that I am anti-FriendFeed but unless I can filter, I am actually not interested in aggregating.
Comment on The Web Version of You by Chris Brogan
Asteroids
NASA, detail from artist’s conception
Darren Rowse’s“other blog”
“But what about my other blog Digital Photography School?
“DPS is a blog that I don’t really associate my name with very much. Like I mentioned above I mention myself on my About page and use it in passing on weekly newsletter emails but my approach on this blog is much less about aligning my name with it and letting content speak for itself. It is a step up from anonymous blogging - but it’s much much less than I do here on ProBlogger. ”
From The Choice of Associating Your Name with Your Blog
Solar System
NASA, digital collage
Rohit Bhargava’sSocial Media Bio
From Influential Marketing Blog
Black Hole
NASA, detail from artist’s conception
JaneQuigley.com
Constellation
Harshad Sharma, Night Sky Above Ahmednagar - Orion Constellation
“Marketing Over Coffee” podcast
Show conclusion:
“You’ve been listening to Marketing Over Coffee. You can hear Mr. Penn daily at the Financial Aid Podcast and read more at ChristopherSPenn.com. Mr. Wall blogs daily at RoninMarketeer.com and podcasts The M Show every Monday.”
So what structures do you use?
Contact• jcberk.com
• jcberk.com/blog
• @jcberk
• amplifypublicaffairs.net
• bloggerrelations.com