content hubs and social media: reaching the masses
TRANSCRIPT
OHIO STATE UNIVERSITY EXTENSION
Content Hubs & Social Media: Reaching the Masses
Presented by Heather L. [email protected]
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OHIO STATE UNIVERSITY EXTENSION
What do we hope to learn today?
• Where are we at with blogs and social media?
• What is a Hub?
• What kind of a blog owner are you?
• What kind of content are you posting?
• Targeting your Audiences
• Social Media
• Networking and Shameless Plugging
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OHIO STATE UNIVERSITY EXTENSION
Where are we as a group?
I have a GREAT blog, but no
one is reading it!
I have a
Facebook/Twitter/Pinterest but
no content to share.
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OHIO STATE UNIVERSITY EXTENSION
Targeting/Identifying your Audience
• Co-Workers• Volunteers• Clientele• Stakeholders
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What kind of blog owner are you?
• Niche Expert• Business Owner• Professional Blogger• Journal Writer/Hobby• Platform Builder• Product Promoter• Freelancer
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OHIO STATE UNIVERSITY EXTENSION
Kinds of Hubs
Personal Hub Personal/Portfolio
Topic Area Hub Family Consumer Sciences
Definition: The effective center of an activity, region, or network.
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OHIO STATE UNIVERSITY EXTENSION
Have Unique Posts
• How To’s• Tutorials• Lists• Resources/Links• Checklists• Reviews• Opinion• Infographics
• Podcasts• Videos• Interviews• Guest Posts• Series• Recipes• Event Follow Up
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OHIO STATE UNIVERSITY EXTENSION
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OHIO STATE UNIVERSITY EXTENSION
Networking & Sharing the Good Word!
• Shameless plugging of your site!• Carry some cards/put on business cards.• Comment on other blogs, offer to do guest posts.
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OHIO STATE UNIVERSITY EXTENSION
Contact Information
Heather Gottke
Twitter: edtechheather
http://u.osu.edu/gottke.4