content inbound marketing meetup presentation
TRANSCRIPT
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Katt Stearns and Jonathan Christian
3 Key Lessons of Social Media
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The 3 Key Lessons of
Content & Inbound Marketing
1. Website
2. Blogging
3. Social Media
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Marketing in 2015
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Remarkable Growth Experience#RGE14
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“it’s no longer about
the stuff that you sell
but about the stories
you tell!”
- @SethGodin
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Website REVIEWS
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Tell it with passion!
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Insourcing content
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Don’t over complicate the strategy
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4 E’s of Engaging Content
• Educate
• Engage
• Entertain
• Empower
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What to Blog About
• Answer your customers questions
• Don’t be afraid to tell them the cost
• Share case studies and
testimonials
• Comment on your competitors
• Become the Wikipedia of your
industry
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Tip #1Focus on Being a
Teacher
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Tip #2: Have a Strong Headline
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Tip #3: Call To Action
• Click here…
• Leave a comment
• Share on social media
• Contact you for a quote
• Sign up for…
• Ask a questions
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Tip #4: Share On Social Media
YOUR BLOG
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BLOG
Social Media Wheel of Fortune
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14% trust what you say about your business.
80% will trust what someone else says about your business.
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• Searchability
• Google Maps
• SEO
• Business Reviews
• Knowledge Graph
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Knowledge Graph
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• Tell your story daily
• Focus on ROR
• Be strategic
• Try something new
• HAVE FUN
Summary
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Special Offer
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24
FREE
FREE
$297
$29714.85
$311.85
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Questions
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THANK YOU!