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Content Marketing – 2014

◦ Social media-other than blogs 87%◦ Articles on your website 81%◦ eNewsletters 80%◦ Blogs 76%◦ In-person events 76%◦ Case studies 73%◦ Videos 73%◦ Articles on other websites 68%◦ White papers 64%◦ Online presentation 63%◦ Webinars/Webcasts 62%◦ Infographics 51%

Content Marketing Tactics:

http://www.news.affiliatevote.com/content-marketing-2014/

Insights: ◦ Since web traffic is the number one 

B2B content marketing success metric, ensure that your websites is serving relevant content to your different audience personas.

Tips: A/B test your content to see what engages your audience segments best.

Content Marketing Tactics:

http://www.news.affiliatevote.com/content-marketing-2014/

Content marketing goal:

http://www.news.affiliatevote.com/content-marketing-2014/

◦ 82% brand awareness◦ 74% lead generation◦ 71% Customer acquisition◦ 68% thought leadership◦ 64% engagement◦ 57% customer retention/loyalty◦ 57% website traffic◦ 47% lead management/Nurturing◦ 45% sales

Insights:◦ To effectively achieve these goals, generate content that is

both informative and also interesting to read with the focus remaining on the consumer and less on brand.

Content marketing spending:

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Content marketing spend 58% of B2B marketers surveyed plan to increase their content marketing budget in 2014.◦ 1% decrease◦ 8% unsure◦ 10% significantly increase◦ 32% remain the sales◦ 48% increase

How B2B organization personalize the content:

http://www.news.affiliatevote.com/content-marketing-2014/

65% industry trend 59% profile of individual decision makers 55% company characteristics 43% stage in the buying cycle 11% competitor’s content 4% None

Visit Blog.AffiliateVote for getting more knowledge about

Content Marketing At-A-Glance.

http://www.news.affiliatevote.com/content-marketing-2014/

http://www.news.affiliatevote.com/content-marketing-2014/

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