Content Marketing 3.0 AKA The Future of Real-Time

Twitter:@SevenEC1

Hashtag:#SMW3Point0

…you are not the real-time I used to know

Speaker: Lisa MorettiTwitter: @LisaTalia

…you are not the real-time i used to know

Speed and volume are major challenges

Percolate, 2014 Senior Marketers Insight Report

4 February 2013

/ˈmɛθəd/ a particular procedure for accomplishing or approaching something, especially a systematic or established one

So….

1. Don’t be afraid of real-time2. Build rules so you can be flexible within them

Ways you can do this…• Let go of the data you don’t need• Find your format• Build a framework• Write a dictionary of definitions• Lifestyle and attitudinal audience characteristics are the

way forward

@LisaTalia

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